@dereklwalker.bsky.social
Copywriters, a bit of sage advice from the late Dick Briner, a copywriter's copywriter, and Portfolio Center copywriting teacher, maybe the best.
"Write what you want people feel. That means you've got to feel it, you can't be detached from the emotions. Let yourself feel it."
"Write what you want people feel. That means you've got to feel it, you can't be detached from the emotions. Let yourself feel it."
January 2, 2026 at 5:16 PM
Copywriters, a bit of sage advice from the late Dick Briner, a copywriter's copywriter, and Portfolio Center copywriting teacher, maybe the best.
"Write what you want people feel. That means you've got to feel it, you can't be detached from the emotions. Let yourself feel it."
"Write what you want people feel. That means you've got to feel it, you can't be detached from the emotions. Let yourself feel it."
People crap on TV, and I get it. However, there used to be some amazing and brave and thoughtful TV - not just eye candy.
This clip from The Twilight Zone describes how we got to where we are with uncanny accuracy.
www.youtube.com/watch?v=SVfp...
This clip from The Twilight Zone describes how we got to where we are with uncanny accuracy.
www.youtube.com/watch?v=SVfp...
The Twilight Zone (1959-1964) S04E04 - “He’s Alive”
YouTube video by The_Homie
www.youtube.com
January 1, 2026 at 5:26 PM
People crap on TV, and I get it. However, there used to be some amazing and brave and thoughtful TV - not just eye candy.
This clip from The Twilight Zone describes how we got to where we are with uncanny accuracy.
www.youtube.com/watch?v=SVfp...
This clip from The Twilight Zone describes how we got to where we are with uncanny accuracy.
www.youtube.com/watch?v=SVfp...
My Christmas gift arrived a little late but still an amazing gift of pettiness.
www.trumpkennedycenter.org
www.trumpkennedycenter.org
HOME | Trump Kennedy Center
www.trumpkennedycenter.org
December 31, 2025 at 10:31 PM
My Christmas gift arrived a little late but still an amazing gift of pettiness.
www.trumpkennedycenter.org
www.trumpkennedycenter.org
I just want to hug Naresh Sunkara for writing this.
Rejection and hearing "no" too often derails dreams, because we trust that the "experts" know. Do they really?
Read this. Then look at the thing you wanted to do, but was rejected. Maybe keep going.
substack.com/inbox/post/1...
Rejection and hearing "no" too often derails dreams, because we trust that the "experts" know. Do they really?
Read this. Then look at the thing you wanted to do, but was rejected. Maybe keep going.
substack.com/inbox/post/1...
The Psychology of No
What Gatekeepers Miss and Why It Matters
substack.com
December 30, 2025 at 5:28 PM
I just want to hug Naresh Sunkara for writing this.
Rejection and hearing "no" too often derails dreams, because we trust that the "experts" know. Do they really?
Read this. Then look at the thing you wanted to do, but was rejected. Maybe keep going.
substack.com/inbox/post/1...
Rejection and hearing "no" too often derails dreams, because we trust that the "experts" know. Do they really?
Read this. Then look at the thing you wanted to do, but was rejected. Maybe keep going.
substack.com/inbox/post/1...
BBQ ribs should not fall off the bone.
They should have a slight pull to them. This is why we have teeth.
If you recommend to me a place with ribs that fall off the bone, you'll lose all recommending privileges as my friend.
Out here recommending places so recklessly.🤢
They should have a slight pull to them. This is why we have teeth.
If you recommend to me a place with ribs that fall off the bone, you'll lose all recommending privileges as my friend.
Out here recommending places so recklessly.🤢
December 20, 2025 at 8:45 PM
BBQ ribs should not fall off the bone.
They should have a slight pull to them. This is why we have teeth.
If you recommend to me a place with ribs that fall off the bone, you'll lose all recommending privileges as my friend.
Out here recommending places so recklessly.🤢
They should have a slight pull to them. This is why we have teeth.
If you recommend to me a place with ribs that fall off the bone, you'll lose all recommending privileges as my friend.
Out here recommending places so recklessly.🤢
Sometimes working on a brand that you are a huge fan of is the fastest way to learn to hate them.
One of the curses of advertising. One of many.
Hmmm. Maybe that should be a series - "The curses of advertising."
One of the curses of advertising. One of many.
Hmmm. Maybe that should be a series - "The curses of advertising."
December 19, 2025 at 10:12 PM
Sometimes working on a brand that you are a huge fan of is the fastest way to learn to hate them.
One of the curses of advertising. One of many.
Hmmm. Maybe that should be a series - "The curses of advertising."
One of the curses of advertising. One of many.
Hmmm. Maybe that should be a series - "The curses of advertising."
Seeing all this DEI going on has me livid.
Look at this administration, starting with its their leader. You can't say they are the best qualified people for the jobs.
White America, never open your mouth to say anything to Blacks about unqualified people being hired.
Not. A. Word.🤫
Look at this administration, starting with its their leader. You can't say they are the best qualified people for the jobs.
White America, never open your mouth to say anything to Blacks about unqualified people being hired.
Not. A. Word.🤫
December 19, 2025 at 7:32 PM
Seeing all this DEI going on has me livid.
Look at this administration, starting with its their leader. You can't say they are the best qualified people for the jobs.
White America, never open your mouth to say anything to Blacks about unqualified people being hired.
Not. A. Word.🤫
Look at this administration, starting with its their leader. You can't say they are the best qualified people for the jobs.
White America, never open your mouth to say anything to Blacks about unqualified people being hired.
Not. A. Word.🤫
People with no appreciation of advertising cannot teach AI to do great advertising.
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
"Train up a child in the way he should go: and when he is old, he will not depart from it." Proverb 22:6
This is exactly why AI will struggle with conquering advertising. It is going to be ...
"Train up a child in the way he should go: and when he is old, he will not depart from it." Proverb 22:6
This is exactly why AI will struggle with conquering advertising. It is going to be trained on...
www.linkedin.com
December 16, 2025 at 7:37 PM
People with no appreciation of advertising cannot teach AI to do great advertising.
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
It is not what the advertising says that matters.
It is what the audience hears (feels) that is truly important.
It is what the audience hears (feels) that is truly important.
December 16, 2025 at 5:23 PM
It is not what the advertising says that matters.
It is what the audience hears (feels) that is truly important.
It is what the audience hears (feels) that is truly important.
Ain't nothing wrong with being a student of advertising, especially if you work in advertising.
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
"I think about this a lot because I drive all the cars. And it becomes abundantly clear to me when driving all the cars that people who design cars - don't (drive all the cars). Because there...
"I think about this a lot because I drive all the cars. And it becomes abundantly clear to me when driving all the cars that people who design cars - don't (drive all the cars). Because there are some...
www.linkedin.com
December 11, 2025 at 4:50 PM
Ain't nothing wrong with being a student of advertising, especially if you work in advertising.
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
Given time, science fiction becomes reality.
I used to think poets were connected to the human condition but not I realize it was the science fiction writers who understood humanity, and were trying to warn us.
I used to think poets were connected to the human condition but not I realize it was the science fiction writers who understood humanity, and were trying to warn us.
December 8, 2025 at 5:21 PM
Given time, science fiction becomes reality.
I used to think poets were connected to the human condition but not I realize it was the science fiction writers who understood humanity, and were trying to warn us.
I used to think poets were connected to the human condition but not I realize it was the science fiction writers who understood humanity, and were trying to warn us.
The advertising industries has a trend for everything, except better creative.
On no projection for 2026 does stronger, more emotional, and more attention grabbing art direction and copywriting show up.
It's almost as if those in charge don't give a copulation about creative.
On no projection for 2026 does stronger, more emotional, and more attention grabbing art direction and copywriting show up.
It's almost as if those in charge don't give a copulation about creative.
December 5, 2025 at 9:34 PM
The advertising industries has a trend for everything, except better creative.
On no projection for 2026 does stronger, more emotional, and more attention grabbing art direction and copywriting show up.
It's almost as if those in charge don't give a copulation about creative.
On no projection for 2026 does stronger, more emotional, and more attention grabbing art direction and copywriting show up.
It's almost as if those in charge don't give a copulation about creative.
Simple is not easy.
Simple is powerful and mesmerizing when done well.
No words. No hints.
They trusted the concept to touch people.
This could run today.
This is great advertising.
www.youtube.com/watch?v=h-8P...
Simple is powerful and mesmerizing when done well.
No words. No hints.
They trusted the concept to touch people.
This could run today.
This is great advertising.
www.youtube.com/watch?v=h-8P...
Embrace Life - always wear your seat belt
YouTube video by SussexSaferRoads
www.youtube.com
December 1, 2025 at 9:06 PM
Simple is not easy.
Simple is powerful and mesmerizing when done well.
No words. No hints.
They trusted the concept to touch people.
This could run today.
This is great advertising.
www.youtube.com/watch?v=h-8P...
Simple is powerful and mesmerizing when done well.
No words. No hints.
They trusted the concept to touch people.
This could run today.
This is great advertising.
www.youtube.com/watch?v=h-8P...
Everyone on the team likes it.
Your circle of friends and family like it.
The client likes it.
So, you go live with it. One tiny, little, itty-bitty problem - none of them are the target audience.
Your circle of friends and family like it.
The client likes it.
So, you go live with it. One tiny, little, itty-bitty problem - none of them are the target audience.
December 1, 2025 at 3:19 PM
Everyone on the team likes it.
Your circle of friends and family like it.
The client likes it.
So, you go live with it. One tiny, little, itty-bitty problem - none of them are the target audience.
Your circle of friends and family like it.
The client likes it.
So, you go live with it. One tiny, little, itty-bitty problem - none of them are the target audience.
Happy Thanksgiving to those who celebrate!
November 27, 2025 at 4:48 PM
Happy Thanksgiving to those who celebrate!
Beloved clients, If you are bored during your agency's presentations and/or meetings, just imagine how potential customers are going to feel.
Creatives should make everything interesting or at least try.
Creatives should make everything interesting or at least try.
November 26, 2025 at 3:55 PM
Beloved clients, If you are bored during your agency's presentations and/or meetings, just imagine how potential customers are going to feel.
Creatives should make everything interesting or at least try.
Creatives should make everything interesting or at least try.
"Hey, hey! My eyes are up here! Stop staring at my wallets while you're talking to me."
The second brands and agencies decide to treat people as more than giant wallets, they'll see a different level of success.
The second brands and agencies decide to treat people as more than giant wallets, they'll see a different level of success.
November 23, 2025 at 3:35 PM
"Hey, hey! My eyes are up here! Stop staring at my wallets while you're talking to me."
The second brands and agencies decide to treat people as more than giant wallets, they'll see a different level of success.
The second brands and agencies decide to treat people as more than giant wallets, they'll see a different level of success.
"Creative standard"
I thought I'd mention a concept so foreign to most of the advertising industry and our clients.
No, it should not be plural - one standard guides everything produced.
I thought I'd mention a concept so foreign to most of the advertising industry and our clients.
No, it should not be plural - one standard guides everything produced.
November 20, 2025 at 4:52 PM
"Creative standard"
I thought I'd mention a concept so foreign to most of the advertising industry and our clients.
No, it should not be plural - one standard guides everything produced.
I thought I'd mention a concept so foreign to most of the advertising industry and our clients.
No, it should not be plural - one standard guides everything produced.
Anyone who is or has been in a relationship can tell you how illogical and unpredictable people are.
Something as simple as "what do you want to eat" can turn into a situation quick, fast and in a hurry.
I get that this makes no sense but we are talking about human beings.
Something as simple as "what do you want to eat" can turn into a situation quick, fast and in a hurry.
I get that this makes no sense but we are talking about human beings.
November 11, 2025 at 3:45 PM
Anyone who is or has been in a relationship can tell you how illogical and unpredictable people are.
Something as simple as "what do you want to eat" can turn into a situation quick, fast and in a hurry.
I get that this makes no sense but we are talking about human beings.
Something as simple as "what do you want to eat" can turn into a situation quick, fast and in a hurry.
I get that this makes no sense but we are talking about human beings.
To those people who can sleep past 8:00am, I hate you.😂🤣
November 9, 2025 at 3:23 PM
To those people who can sleep past 8:00am, I hate you.😂🤣