Thank you! I forgot to add the part about the costs. Who could not like this ad?

You can continue with a client who has the same tastes and sensibilities, and keep slamming into that wall. The results are going to have them looking for a new agency sooner than later, but you do you.

Growing clients is the secret weapon we have decided to ignore. And it shows.

This sounds expensive and time consuming. It can be. However, the benefits of having a client who understands and appreciates advertising that attempts to get them notice and break through the clutter pays a lot more in the end.

You don't have to do this.

Marketing and advertising folks have to meet clients where they are, and help them to move beyond that.

Education is part of the process - calling the account service team, you're up. So is the creative director.

If you have not helped ("educated") the client on what better advertising is, you are still dealing with a client who does not really know better. Yet you expect them to now appreciate different and better work.

Right.

You cannot trust the client's taste! Remember the work they did before you, that they thought was wonderful and effective but it wasn't? Yeah, these are the same people now fawning all over your work.

Hear me out before you burn me at the stake.

You can continue with a client who has the same tastes and sensibilities, and keep slamming into that wall. The results are going to have them looking for a new agency sooner than later, but you do you.

Growing clients is the secret weapon we have decided to ignore. And it shows.

This sounds expensive and time consuming. It can be. However, the benefits of having a client who understands and appreciates advertising that attempts to get them notice and break through the clutter pays a lot more in the end.

You don't have to do this.

Marketing and advertising folks have to meet clients where they are, and help them to move beyond that.

Education is part of the process - calling the account service team, you're up. So is the creative director.

If you have not helped ("educated") the client on what better advertising is, you are still dealing with a client who does not really know better. Yet you expect them to now appreciate different and better work. Right.

You cannot trust the client's taste! Remember the work they did before you, that they thought was wonderful and effective but it wasn't? Yeah, these are the same people now fawning all over your work.

Hear me out before you burn me at the stake.

If your interactions with your advertising folks are no different than talking with accounting or finance teams, you are so screwed. (No offense to accounting and finance, I'm just saying)

I am training as many as clients as I can. Big and established clients can't afford to hear this, but small and medium companies can.

The thing about saying something is that it cannot be unheard. Sure, people can ignore or forget it but sooner or later, they hear it.

I am listening.

Right now, marketers and advertising folks will say anything to get what they want, and nope, they won't call or even text you the next day. You won't hear from them until they need another sales hit.

And brands wonder why people don't trust them.

Happy Friday!!

"Creative standard"

This is not a brand guide or standard, it is bigger than that.

And guess what, a creative director sets, guides and enforces the creative standard.

"Creative standard"

I disagree and stand as firmly on this:

Creativity is not a skill, it is a talent. Not everyone can be taught to draw or write or sing or perform at the highest levels. Creativity is the opposite of patterns. Creativity ruins chess because it pushes against patterns.

I'm done.