Sam Jeffers
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worklesshard.bsky.social
Sam Jeffers
@worklesshard.bsky.social
Run @whotargets.me and am a Partner @jointogether.online. Used to play drums in Fridge. Live in Cork, from London.
Interesting that it's open, but a bit at the mercy of local election results and leadership. Might want to call it "interim" instead?
December 27, 2025 at 10:43 AM
Train Dreams was a decent movie fwiw. If you're the last one up over Christmas and are feeling a bit meditative, give it a shot.
December 23, 2025 at 10:54 AM
Maybe it really is time for some form of PR. Perhaps there's some clever legislation that could apply to the election after next, triggered only if a stable gov can't be formed under FPTP. Or is that too Byzantine?
Westminster Voting Intention:

RFM: 25% (-3)
LAB: 20% (+2)
CON: 19% (+2)
LDM: 15% (+1)
GRN: 15% (-2)
SNP: 3% (-1)

Via @yougov.co.uk, 21-22 Dec.
Changes w/ 14-15 Dec.
December 23, 2025 at 10:51 AM
"Go early to Posh Dunnes" he thought.
December 23, 2025 at 9:39 AM
Maybe Brits should just stop talking about 60 Minutes, America's dull, staid, dated "news" show.
December 22, 2025 at 10:15 AM
Frustrating that this test match will probably be decided on two Snicko technical errors. 100+ run swing on those. Would be very close without them.
December 21, 2025 at 12:04 AM
London dead, economy in tatters, everyone miserable etc.
December 20, 2025 at 5:51 PM
Busiest travel day of the year apparently, so why are there 20 people on this 200 seater plane?
December 19, 2025 at 3:53 PM
Albums of the year:

- Natural Information Society
- The Necks
- Bach Mass in B Minor, Pygmalion
- Jeff Tweedy
- Kelly Moran
December 19, 2025 at 3:04 PM
The worst person in the world had a good idea (or at least one worth trying), but couldn't stop himself making stuff up for long enough for anyone to trust him.
December 18, 2025 at 3:15 PM
The top comment contains a good joke.
December 18, 2025 at 11:12 AM
Noma's dishes of the month start you off with opium so you're less likely to notice that subsequent courses are a leaf, squirrel blood on pine needles and an actual dog turd.
December 18, 2025 at 7:17 AM
It's significant, but the most important thing is whether/how it affects delivery for members. As for all unions, there's a big opportunity for UNISON to modernise aspects of the way they do that and organise in new areas. Disaffiliation is a bit of a sideshow compared to that.
Big deal in Labour land…
December 17, 2025 at 10:42 AM
"Carey admitted he hit the ball" - so why didn't he walk? Oh, it's because he's actually a persistent and massive cheat. Aussies love to throw the blame, but won't take it.
www.bbc.co.uk/sport/cricke...
The Ashes 2025-26: Australia's Alex Carey reprieved by Snicko operator error
The company that owns the Snicko technology takes
www.bbc.co.uk
December 17, 2025 at 10:28 AM
Reposted by Sam Jeffers
The new law is also a huge opportunity for unions to modernise. It includes new rights of workplace access, including digitally, and makes online balloting legal for the first time too. Unions should hear it as a strong signal to improve their digital member experience and sort out their data.
December 17, 2025 at 10:13 AM
Reposted by Sam Jeffers
The Employment Rights Bill is now the Employment Rights Act. There are lots of good things for workers in it, as well as many that will help them get access to unions, which will help them win further improvements in future.
www.theguardian.com/global-devel...
Labour’s employment rights bill set to become law after Lords battle
Unions hail ‘generational shift’ as legislation introduces new rights on sick pay, parental leave and zero-hours contracts
www.theguardian.com
December 17, 2025 at 10:13 AM
George Osborne is a moron. OpenAI must have been bewitched by his posh Britishness, because they too are incredibly stupid. www.ft.com/content/a6a8...
OpenAI hires George Osborne to spearhead global ‘Stargate’ expansion
Former UK chancellor to lead start-up’s effort to spread ‘democratic’ AI across the world
www.ft.com
December 16, 2025 at 6:44 PM
Reposted by Sam Jeffers
Not exactly a "Who Targets Me Wrapped", but a bit of a round up of what we've been working on over the last few months of 2025 (and are looking forward to in 2026):
fulldisclosure.whotargets.me/p/who-target...
Who Targets Me in 2025: What we’ve been working on
New tools, UK electoral policy proposals, a book, and our plans for tracking digital campaigns worldwide in 2026
fulldisclosure.whotargets.me
December 16, 2025 at 4:27 PM
Reposted by Sam Jeffers
Democracy depends on trust. The UK’s current campaign rules struggle with opaque money, global digital reach, and outdated regulation. Here's 20 policy ideas for the forthcoming Elections Bill that would restore public confidence before the next election. whotargets.me/en/restoring...
Restoring the Integrity of UK Election Campaigns – Who Targets Me
whotargets.me
December 16, 2025 at 1:25 PM
The way to do this is bidirectional - it's not just about stopping foreign interference, it's about building trust and transparency in UK politics and elections too.
Steve Reed announces review of foreign interference in British politics following Nathan Gill conviction - www.theguardian.com/politics/liv...
December 16, 2025 at 1:39 PM
The usual reporting about anything AI/disinfo. Provides no sense of prevalence (i.e. scale of potential harm) and therefore whether this is really important or not. Just another article about "a bad thing we found on the internet".
www.nytimes.com/2025/12/08/t...
A.I. Videos Have Flooded Social Media. No One Was Ready.
www.nytimes.com
December 16, 2025 at 12:15 PM
Reposted by Sam Jeffers
Those (and many other) facts taken from the forthcoming "The British General Election of 2024", the regular authoritative study of what actually happened (we co-wrote the chapter on the digital campaign): link.springer.com/book/10.1007...
The British General Election of 2024
The British General Election of 2024 is the definitive account of one of the most consequential elections in recent times.
link.springer.com
December 16, 2025 at 11:56 AM
Posted by a guy who absolutely knows how much champagne is on ice for him.
this is one of the most psychotic things Trump has ever posted
December 15, 2025 at 3:31 PM
Reposted by Sam Jeffers
Rival politicians demand that ministers are sacked all the time, but this ad from the Conservatives is a bit different, as it asks voters/supporters to sign a petition calling for Rachel Reeves to go. It's not a tactic we remember seeing before.
December 15, 2025 at 11:12 AM
So close to Christmas, stuff is meant to be winding down, yet I've never been waiting on the outcomes of more things, good and bad.
December 15, 2025 at 7:54 AM