Who Targets Me
@whotargets.me
On political ads, transparency and what's right for democracy. Go to https://whotargets.me/download to get involved, check out https://trends.whotargets.me for data on >100k digital political advertisers. Newsletter: fulldisclosure.whotargets.me
OpenAI/ChatGPT is launching ads in the US. Looks like it'll work similarly to search ads for now. The say no ads next to "sensitive" topics (including politics), but that's not quite the same as "no political ads". We'll see.
openai.com/index/testin...
openai.com/index/testin...
Testing ads in ChatGPT
OpenAI begins testing ads in ChatGPT to support free access, with clear labeling, answer independence, strong privacy protections, and user control.
openai.com
February 11, 2026 at 4:08 PM
OpenAI/ChatGPT is launching ads in the US. Looks like it'll work similarly to search ads for now. The say no ads next to "sensitive" topics (including politics), but that's not quite the same as "no political ads". We'll see.
openai.com/index/testin...
openai.com/index/testin...
Labour digital ad targeting Gorton and Denton (released this evening).
February 10, 2026 at 8:43 PM
Labour digital ad targeting Gorton and Denton (released this evening).
New Meta ad from Scottish Labour Leader Anas Sarwar this evening (not sure when it was filmed).
February 10, 2026 at 8:35 PM
New Meta ad from Scottish Labour Leader Anas Sarwar this evening (not sure when it was filmed).
Interesting new ad account + ads from Labour, leaning on a fact check from @fullfact.org to dispute claims being made in Green Party ads in Gorton and Denton.
February 9, 2026 at 10:30 AM
Interesting new ad account + ads from Labour, leaning on a fact check from @fullfact.org to dispute claims being made in Green Party ads in Gorton and Denton.
Political ad spending on Meta in Scotland over the last month. Labour dominant, SNP next, Reform basically non-existent.
trends.whotargets.me/reports/fb9d...
trends.whotargets.me/reports/fb9d...
February 6, 2026 at 2:40 PM
Political ad spending on Meta in Scotland over the last month. Labour dominant, SNP next, Reform basically non-existent.
trends.whotargets.me/reports/fb9d...
trends.whotargets.me/reports/fb9d...
Follow @wtmadupdates.bsky.social for all the main new digital ads run by parties and leaders ahead of May's elections in the UK.
🏴 Reform UK
Dan Thomas is our new leader in Wales. This is his story. 👇
https://www.facebook.com/ads/library/?id=1253535460017844
Dan Thomas is our new leader in Wales. This is his story. 👇
https://www.facebook.com/ads/library/?id=1253535460017844
February 6, 2026 at 11:10 AM
Follow @wtmadupdates.bsky.social for all the main new digital ads run by parties and leaders ahead of May's elections in the UK.
More bar chart action.
🌹 The Labour Party
This by-election is a fight between Labour and Reform. The Greens can't win here.
https://www.facebook.com/ads/library/?id=1247715573910771
This by-election is a fight between Labour and Reform. The Greens can't win here.
https://www.facebook.com/ads/library/?id=1247715573910771
February 6, 2026 at 11:07 AM
More bar chart action.
Follow @wtmadupdates.bsky.social for near-live notifications of new Meta and Google ads from the major UK political accounts. Adding more to the bot over time...
🌹 Labour North West
Your voice matters. What are your main concerns across our borough?
CTA: Have your say
https://www.facebook.com/ads/library/?id=1400746988024519
Your voice matters. What are your main concerns across our borough?
CTA: Have your say
https://www.facebook.com/ads/library/?id=1400746988024519
February 3, 2026 at 7:41 PM
Follow @wtmadupdates.bsky.social for near-live notifications of new Meta and Google ads from the major UK political accounts. Adding more to the bot over time...
Follow our new automated account if you want near-live notifications when UK politics Facebook/Instagram ads launch.
🌹 Labour North West
Your voice matters. What are your main concerns across our borough?
CTA: Have your say
https://www.facebook.com/ads/library/?id=1400746988024519
Your voice matters. What are your main concerns across our borough?
CTA: Have your say
https://www.facebook.com/ads/library/?id=1400746988024519
February 3, 2026 at 1:43 PM
Follow our new automated account if you want near-live notifications when UK politics Facebook/Instagram ads launch.
The significant by-election in Gorton and Denton has led to (the start of) a spike in UK digital ad spending. Labour's has nearly doubled theirs and is massively dominant overall, while the Greens are buying their first ads since the 2024 election. Reform's spend is large, but spiky.
February 2, 2026 at 11:15 AM
The significant by-election in Gorton and Denton has led to (the start of) a spike in UK digital ad spending. Labour's has nearly doubled theirs and is massively dominant overall, while the Greens are buying their first ads since the 2024 election. Reform's spend is large, but spiky.
Reform are a) taking this by-election very seriously and b) they have plenty of cash for it.
Reform spent £25,000 in three days on this ad promoting a survey to gather data for the forthcoming Gorton by-election. Pricey.
January 30, 2026 at 8:01 AM
Reform are a) taking this by-election very seriously and b) they have plenty of cash for it.
Reform spent £25,000 in three days on this ad promoting a survey to gather data for the forthcoming Gorton by-election. Pricey.
January 30, 2026 at 12:05 AM
Reform spent £25,000 in three days on this ad promoting a survey to gather data for the forthcoming Gorton by-election. Pricey.
Reposted by Who Targets Me
We're tracking digital ad spending in Costa Rica, ahead of this weekend's elections. trends.whotargets.me/reports/fcb8...
January 29, 2026 at 9:20 AM
We're tracking digital ad spending in Costa Rica, ahead of this weekend's elections. trends.whotargets.me/reports/fcb8...
We're tracking digital ad spending in Costa Rica, ahead of this weekend's elections. trends.whotargets.me/reports/fcb8...
January 29, 2026 at 9:20 AM
We're tracking digital ad spending in Costa Rica, ahead of this weekend's elections. trends.whotargets.me/reports/fcb8...
Once a committed and extensive Facebook ad buyer, Donald Trump's only live ads are for MAGA Christmas ornaments (we assume his team forgot to take them down).
January 28, 2026 at 3:15 PM
Once a committed and extensive Facebook ad buyer, Donald Trump's only live ads are for MAGA Christmas ornaments (we assume his team forgot to take them down).
Labour has duelling "two-horse race" bar chart Facebook ads for the Gorton and Denton by-election. The one on the left is targeted a bit younger (assumption: more likely to vote Green), the one on the right a bit older (everyone else).
January 28, 2026 at 2:01 PM
Labour has duelling "two-horse race" bar chart Facebook ads for the Gorton and Denton by-election. The one on the left is targeted a bit younger (assumption: more likely to vote Green), the one on the right a bit older (everyone else).
Reposted by Who Targets Me
We're looking for someone to help with research and data classification of political advertisers. Ideal learning opportunity for politics (and similar) students, but all experience/backgrounds considered. Details here: whotargets.me/en/careers-a...
Careers and volunteering – Who Targets Me
whotargets.me
January 14, 2026 at 1:28 PM
We're looking for someone to help with research and data classification of political advertisers. Ideal learning opportunity for politics (and similar) students, but all experience/backgrounds considered. Details here: whotargets.me/en/careers-a...
Reposted by Who Targets Me
The EU has an open consultation on standardising data for its forthcoming political ad repository. Closes Jan 26th.
ec.europa.eu/info/law/bet...
ec.europa.eu/info/law/bet...
European Commission - Have your say
European Commission - Have your say
ec.europa.eu
January 18, 2026 at 5:08 PM
The EU has an open consultation on standardising data for its forthcoming political ad repository. Closes Jan 26th.
ec.europa.eu/info/law/bet...
ec.europa.eu/info/law/bet...
Reposted by Who Targets Me
Trends tracks political ad spending on Meta and Google by over 120,000 advertisers in over 60 countries, 645 regions and by 800+ parties and groups.
Sign up for a free account:
trends.whotargets.me/start
Sign up for a free account:
trends.whotargets.me/start
January 20, 2026 at 11:04 AM
Trends tracks political ad spending on Meta and Google by over 120,000 advertisers in over 60 countries, 645 regions and by 800+ parties and groups.
Sign up for a free account:
trends.whotargets.me/start
Sign up for a free account:
trends.whotargets.me/start
Reposted by Who Targets Me
New: Who Targets Me Trends now tracks and filters Meta political ad spending for 650 states and regions.
E.g. England/Scotland/Wales/NI, US, Brazilian and Australian states, Canadian provinces, New Zealand regions all supported. (Google coming soon).
Try it here:
trends.whotargets.me
E.g. England/Scotland/Wales/NI, US, Brazilian and Australian states, Canadian provinces, New Zealand regions all supported. (Google coming soon).
Try it here:
trends.whotargets.me
Trends - Who Targets Me
Track Political Ad Spending on Social Media Platforms
trends.whotargets.me
January 20, 2026 at 11:04 AM
New: Who Targets Me Trends now tracks and filters Meta political ad spending for 650 states and regions.
E.g. England/Scotland/Wales/NI, US, Brazilian and Australian states, Canadian provinces, New Zealand regions all supported. (Google coming soon).
Try it here:
trends.whotargets.me
E.g. England/Scotland/Wales/NI, US, Brazilian and Australian states, Canadian provinces, New Zealand regions all supported. (Google coming soon).
Try it here:
trends.whotargets.me
New: Who Targets Me Trends now tracks and filters Meta political ad spending for 650 states and regions.
E.g. England/Scotland/Wales/NI, US, Brazilian and Australian states, Canadian provinces, New Zealand regions all supported. (Google coming soon).
Try it here:
trends.whotargets.me
E.g. England/Scotland/Wales/NI, US, Brazilian and Australian states, Canadian provinces, New Zealand regions all supported. (Google coming soon).
Try it here:
trends.whotargets.me
Trends - Who Targets Me
Track Political Ad Spending on Social Media Platforms
trends.whotargets.me
January 20, 2026 at 11:04 AM
New: Who Targets Me Trends now tracks and filters Meta political ad spending for 650 states and regions.
E.g. England/Scotland/Wales/NI, US, Brazilian and Australian states, Canadian provinces, New Zealand regions all supported. (Google coming soon).
Try it here:
trends.whotargets.me
E.g. England/Scotland/Wales/NI, US, Brazilian and Australian states, Canadian provinces, New Zealand regions all supported. (Google coming soon).
Try it here:
trends.whotargets.me
The EU has an open consultation on standardising data for its forthcoming political ad repository. Closes Jan 26th.
ec.europa.eu/info/law/bet...
ec.europa.eu/info/law/bet...
European Commission - Have your say
European Commission - Have your say
ec.europa.eu
January 18, 2026 at 5:08 PM
The EU has an open consultation on standardising data for its forthcoming political ad repository. Closes Jan 26th.
ec.europa.eu/info/law/bet...
ec.europa.eu/info/law/bet...
We're looking for someone to help with research and data classification of political advertisers. Ideal learning opportunity for politics (and similar) students, but all experience/backgrounds considered. Details here: whotargets.me/en/careers-a...
Careers and volunteering – Who Targets Me
whotargets.me
January 14, 2026 at 1:28 PM
We're looking for someone to help with research and data classification of political advertisers. Ideal learning opportunity for politics (and similar) students, but all experience/backgrounds considered. Details here: whotargets.me/en/careers-a...
UK political parties and candidates spent £3.1m on Meta and Google ads in 2025. Top 5 accounts were (Meta, unless stated):
- Farage: £384k
- Conservatives: £326k
- Labour £275k
- Labour (Google/YouTube): £215k
- Reform: £133k
1,899 political accounts ran ads (of 9,344 we track in the UK).
- Farage: £384k
- Conservatives: £326k
- Labour £275k
- Labour (Google/YouTube): £215k
- Reform: £133k
1,899 political accounts ran ads (of 9,344 we track in the UK).
January 12, 2026 at 12:31 PM
UK political parties and candidates spent £3.1m on Meta and Google ads in 2025. Top 5 accounts were (Meta, unless stated):
- Farage: £384k
- Conservatives: £326k
- Labour £275k
- Labour (Google/YouTube): £215k
- Reform: £133k
1,899 political accounts ran ads (of 9,344 we track in the UK).
- Farage: £384k
- Conservatives: £326k
- Labour £275k
- Labour (Google/YouTube): £215k
- Reform: £133k
1,899 political accounts ran ads (of 9,344 we track in the UK).
Reposted by Who Targets Me
In short, it doesn't matter what side of the political divide you're on. Just be transparent about who you are (particularly so if you're outspending every other political advertiser in the country over the last week)!
January 6, 2026 at 11:21 AM
In short, it doesn't matter what side of the political divide you're on. Just be transparent about who you are (particularly so if you're outspending every other political advertiser in the country over the last week)!