Sam Jeffers
@worklesshard.bsky.social
Run @whotargets.me and am a Partner @jointogether.online. Used to play drums in Fridge. Live in Cork, from London.
A must read, particularly for anyone in politics. www.theguardian.com/news/2025/no...
When I met Craig he was 13 and homeless. I still thought his life might turn around. I was tragically wrong
The long read: I knew he was running away from something. It wasn’t until many years later that I discovered the truth
www.theguardian.com
November 11, 2025 at 8:18 AM
A must read, particularly for anyone in politics. www.theguardian.com/news/2025/no...
If the right gets their way, Sam Matterface will be the lead commentator on the World Cup Final for the rest of your life. Think about it.
November 10, 2025 at 6:03 PM
If the right gets their way, Sam Matterface will be the lead commentator on the World Cup Final for the rest of your life. Think about it.
Looking forward to every Brit sending Donald Trump £14.45.
November 10, 2025 at 4:29 PM
Looking forward to every Brit sending Donald Trump £14.45.
The EU has a new expert committee on political advertising regulation enforcement. It's the sort of thing I should be interested in, but it's of unknown scope and commitment, and unpaid, so I guess it's only for academics and companies who want influence. ec.europa.eu/transparency...
Register of Commission expert groups and other similar entities
ec.europa.eu
November 10, 2025 at 4:19 PM
The EU has a new expert committee on political advertising regulation enforcement. It's the sort of thing I should be interested in, but it's of unknown scope and commitment, and unpaid, so I guess it's only for academics and companies who want influence. ec.europa.eu/transparency...
Trends tracks 120,000+ online political advertisers across 60+ countries and more than 1,000 parties and groups. All data updated every day. Now with new logged in features, a big design/usability overhaul, and lots more to come. Very, very proud of my colleagues for putting it all together.
After many months work, we launched a major new version of our Trends political ad tracking platform this morning.
Take a look (and let us know your feedback - we'd love to hear from you):
trends.whotargets.me/reports
Take a look (and let us know your feedback - we'd love to hear from you):
trends.whotargets.me/reports
November 10, 2025 at 12:27 PM
Trends tracks 120,000+ online political advertisers across 60+ countries and more than 1,000 parties and groups. All data updated every day. Now with new logged in features, a big design/usability overhaul, and lots more to come. Very, very proud of my colleagues for putting it all together.
Reposted by Sam Jeffers
After many months work, we launched a major new version of our Trends political ad tracking platform this morning.
Take a look (and let us know your feedback - we'd love to hear from you):
trends.whotargets.me/reports
Take a look (and let us know your feedback - we'd love to hear from you):
trends.whotargets.me/reports
November 10, 2025 at 10:45 AM
After many months work, we launched a major new version of our Trends political ad tracking platform this morning.
Take a look (and let us know your feedback - we'd love to hear from you):
trends.whotargets.me/reports
Take a look (and let us know your feedback - we'd love to hear from you):
trends.whotargets.me/reports
At £5.9bn a year, it's clear the BBC is woefully underfunded given what we expect it do to. E.g. the main three streaming platforms (Netflix, Amazon and Apple) seem to spend about $45bn a year on content production, none of it at all important to democracy. It's time for a £10bn BBC.
November 10, 2025 at 10:41 AM
At £5.9bn a year, it's clear the BBC is woefully underfunded given what we expect it do to. E.g. the main three streaming platforms (Netflix, Amazon and Apple) seem to spend about $45bn a year on content production, none of it at all important to democracy. It's time for a £10bn BBC.
Morning! Lovely light out.
November 10, 2025 at 7:34 AM
Morning! Lovely light out.
I think the bit between DC and Newark can be very low. I did it last year during a busy evening and we never got the seatbelt signs off, you could clearly see cars driving on streets and it felt very slooow.
Looks like this is real. About 40% of the flight at 8k feet, then bumped up to 10k, and then finally went up higher, but only to 20k feet. Much slower than normal flight and likely burned a lot more fuel. But the view out the window was probably impressive.
www.flightaware.com/live/flight/...
www.flightaware.com/live/flight/...
November 9, 2025 at 10:10 PM
I think the bit between DC and Newark can be very low. I did it last year during a busy evening and we never got the seatbelt signs off, you could clearly see cars driving on streets and it felt very slooow.
The Telegraph's Instagram post to launch the story did big numbers.
November 9, 2025 at 9:38 PM
The Telegraph's Instagram post to launch the story did big numbers.
First time Farage mentioned the BBC story at all is an hour after the resignations. With stuff like this, which seems such fertile ground for him, his operation doesn't seem quite "on it". If he'd "asked questions" a bit more in the last week, he could be running a bit of a victory lap tonight.
November 9, 2025 at 7:20 PM
First time Farage mentioned the BBC story at all is an hour after the resignations. With stuff like this, which seems such fertile ground for him, his operation doesn't seem quite "on it". If he'd "asked questions" a bit more in the last week, he could be running a bit of a victory lap tonight.
So who should the government appoint? Waheed Alli seems like a good choice to me. Commercially minded, fierce defender of the Beeb, energetic etc.
November 9, 2025 at 6:46 PM
So who should the government appoint? Waheed Alli seems like a good choice to me. Commercially minded, fierce defender of the Beeb, energetic etc.
Reposted by Sam Jeffers
Another huge victory for mad shrieking about irrelevant rubbish
November 9, 2025 at 6:27 PM
Another huge victory for mad shrieking about irrelevant rubbish
Trying to get the kids out of the house.
November 9, 2025 at 2:32 PM
Trying to get the kids out of the house.
How did "ufo spotting" become a VC funded thing?
November 9, 2025 at 11:33 AM
How did "ufo spotting" become a VC funded thing?
Heard John Whittingdale talking about the BBC "bias" last night and boy are the British right excited to have a little support from Trumpland. Absolutely thrilled, particularly given how thin the actual examples of bias are.
November 9, 2025 at 9:51 AM
Heard John Whittingdale talking about the BBC "bias" last night and boy are the British right excited to have a little support from Trumpland. Absolutely thrilled, particularly given how thin the actual examples of bias are.
Reposted by Sam Jeffers
Posted to Twitter eight minutes before it was copied and pasted onto bluesky
Elon Musk is deliberately using his platform to poison our politics and divide our country.
It's time for the government to wake up to the threat he poses to our democracy.
It's time for the government to wake up to the threat he poses to our democracy.
November 6, 2025 at 12:58 PM
Posted to Twitter eight minutes before it was copied and pasted onto bluesky
By my reading, it's hard to remember a more scandalous example of a social media company being negligent in their responsibility to users. It's so so bad, and deeper investigation and regulatory action must surely follow.
This piece suggests Meta is dragging its heels on reducing the (very large) number of scam ads on its services because they're concerned it will materially hurt revenue (the article estimates they make as much as $16bn a year from scam ads)
www.reuters.com/investigatio...
www.reuters.com/investigatio...
www.reuters.com
November 6, 2025 at 12:13 PM
By my reading, it's hard to remember a more scandalous example of a social media company being negligent in their responsibility to users. It's so so bad, and deeper investigation and regulatory action must surely follow.
I have no idea what being able to "adjust your feed dynamically" would actually do in the real world.
November 6, 2025 at 7:50 AM
I have no idea what being able to "adjust your feed dynamically" would actually do in the real world.
Radiohead stage show giving off "WWF Hell in a Cell" vibes.
November 5, 2025 at 11:13 AM
Radiohead stage show giving off "WWF Hell in a Cell" vibes.
Mamdani is great, and it's great that he won, but the thing about the Democrats is that there's always a Mamdani, right out there at the far end of the bell curve of charisma, talent and attention. If you try and make everyone be him, you get a lot of this: www.youtube.com/watch?v=rl6N...
Greg Knights Conservative election promotion video
YouTube video by Frenum Omnia
www.youtube.com
November 5, 2025 at 10:54 AM
Mamdani is great, and it's great that he won, but the thing about the Democrats is that there's always a Mamdani, right out there at the far end of the bell curve of charisma, talent and attention. If you try and make everyone be him, you get a lot of this: www.youtube.com/watch?v=rl6N...
There's an argument that Meta and Google pulling out of political ads in the EU was a good thing because it de-fanged a bit of the Orban propaganda network in Hungary. But I don't see how that works faced with moves like this. Seems to me there's now even less space for opponents to make their case.
November 5, 2025 at 9:04 AM
There's an argument that Meta and Google pulling out of political ads in the EU was a good thing because it de-fanged a bit of the Orban propaganda network in Hungary. But I don't see how that works faced with moves like this. Seems to me there's now even less space for opponents to make their case.
Oh no, they did what to some Trump quotes? It'd be such a disaster if he were to see us making changes that stroked the hell out of his ego.
no no hear me out, roll the heads of former Conservative candidate Tim Davie and chief dickhead Robbie Gibb, replace them with people who've got nothing to do with the Conservative Party, tell Kemi you followed her wishes
Badenoch says 'heads should roll' at BBC over claim selective editing overstated Trump's support for attack on US Capitol - www.theguardian.com/politics/liv...
November 4, 2025 at 3:45 PM
Oh no, they did what to some Trump quotes? It'd be such a disaster if he were to see us making changes that stroked the hell out of his ego.
Pretend to be their friend, go undercover, infiltrate their network, get their names and report to Prevent. Donnie Tesco.
..& the older man behind me chips in with if you think it's bad now wait til Reeves takes all the £ off us. So far, so normal, but then he began ranting about how the govt needed taking out by force & there were 'plenty of ex military' near us who cd do it. And the queue went sort of quiet in a...
November 4, 2025 at 11:04 AM
Pretend to be their friend, go undercover, infiltrate their network, get their names and report to Prevent. Donnie Tesco.
I don't think all the ideas in here are quite right (a bit too forced), and "how to make Keir Starmer a social media star" might sound like an unnatural task, but it's important to expand the universe of what's possible.
peterhyman21.substack.com/p/how-to-mak...
peterhyman21.substack.com/p/how-to-mak...
How to make Keir Starmer a social media star
Five ways for the PM to connect with voters, without tap-dancing naked down Camden High Street
peterhyman21.substack.com
November 4, 2025 at 9:59 AM
I don't think all the ideas in here are quite right (a bit too forced), and "how to make Keir Starmer a social media star" might sound like an unnatural task, but it's important to expand the universe of what's possible.
peterhyman21.substack.com/p/how-to-mak...
peterhyman21.substack.com/p/how-to-mak...