Tom Kennett
@tomkennett.com
A lot of cycling, a bit of football, a fair chunk of digital marketing/tech/AI, and a lot of food. Trying vowels this time around. Weekly digital marketing musings @ tomkennett.substack.com
Reposted by Tom Kennett
you in 2023: the new CL format is designed to make sure the big sides are safer than ever
the year 2024: Man City are behind Club Brugge and Celtic with two games to play
the year 2024: Man City are behind Club Brugge and Celtic with two games to play
December 11, 2024 at 9:38 PM
you in 2023: the new CL format is designed to make sure the big sides are safer than ever
the year 2024: Man City are behind Club Brugge and Celtic with two games to play
the year 2024: Man City are behind Club Brugge and Celtic with two games to play
Reposted by Tom Kennett
sorry but that simultaneous 18-game CL final night on Jan 29 may well be the greatest thing humanity has created
December 11, 2024 at 9:53 PM
sorry but that simultaneous 18-game CL final night on Jan 29 may well be the greatest thing humanity has created
A bit disappointed @theathleticfc.bsky.social publishing (without caveat or challenge) a quote saying that there's no European football at the same time as the Club World Cup next year when the tournament literally overlaps with the Women's Euros by a few weeks @dansheldon.bsky.social
Explained: FIFA and DAZN’s $1billion broadcast deal for the 2025 Club World Cup
The Athletic breaks down FIFA’s agreement with DAZN and what the $1billion deal means for the clubs participating next summer…
www.nytimes.com
December 9, 2024 at 3:20 PM
A bit disappointed @theathleticfc.bsky.social publishing (without caveat or challenge) a quote saying that there's no European football at the same time as the Club World Cup next year when the tournament literally overlaps with the Women's Euros by a few weeks @dansheldon.bsky.social
Reposted by Tom Kennett
Public service accounts were so crucial to Twitter and Musk undermined them almost immediately after his takeover.
Twitter employees warned him when he wanted to change verification. One specifically used a tsunami situation as an example. From @kateconger.com and me in our book, Character Limit.
Twitter employees warned him when he wanted to change verification. One specifically used a tsunami situation as an example. From @kateconger.com and me in our book, Character Limit.
December 5, 2024 at 9:19 PM
Public service accounts were so crucial to Twitter and Musk undermined them almost immediately after his takeover.
Twitter employees warned him when he wanted to change verification. One specifically used a tsunami situation as an example. From @kateconger.com and me in our book, Character Limit.
Twitter employees warned him when he wanted to change verification. One specifically used a tsunami situation as an example. From @kateconger.com and me in our book, Character Limit.
The @economist.com really does have a delicious way with visuals
December 5, 2024 at 7:24 AM
The @economist.com really does have a delicious way with visuals
This feels like an oxymoron
December 3, 2024 at 7:16 AM
This feels like an oxymoron
Something which cuts to the core of whether this lovely good-time vibe will work out; X and Threads have almost limitless backing. Bluesky however, does not. A big few months for the platform in more ways than one, with usage and finding people to pay for it critical.
Can Bluesky Raise Enough Funding to Compete?
Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.
www.socialmediatoday.com
December 2, 2024 at 8:23 AM
Something which cuts to the core of whether this lovely good-time vibe will work out; X and Threads have almost limitless backing. Bluesky however, does not. A big few months for the platform in more ways than one, with usage and finding people to pay for it critical.
Reposted by Tom Kennett
For all the spectacle of GregG Wallace digging his own grave on Insta, this is the real story: multiple complaints were made over several years, nothing was done. Why are these men allowed to continue?
www.theguardian.com/tv-and-radio...
www.theguardian.com/tv-and-radio...
Gregg Wallace accused of inappropriate behaviour in letter sent to BBC in 2022
Woman who complained about MasterChef presenter says lack of action shows there is ‘no satisfactory means of reporting sexual harassment and bullying within the TV industry’
www.theguardian.com
December 1, 2024 at 10:29 AM
For all the spectacle of GregG Wallace digging his own grave on Insta, this is the real story: multiple complaints were made over several years, nothing was done. Why are these men allowed to continue?
www.theguardian.com/tv-and-radio...
www.theguardian.com/tv-and-radio...
Reposted by Tom Kennett
Top of the league!!
www.economist.com/science-and-...
www.economist.com/science-and-...
November 26, 2024 at 6:45 PM
Top of the league!!
www.economist.com/science-and-...
www.economist.com/science-and-...
I need to stop writing my substack on Thursdays. Every time www.businessinsider.com/tiktok-ban-d...
Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trump's options
TikTok could be booted from US app stores in January due to a divest-or-ban law. Here's what may happen next as the company fights for its future.
www.businessinsider.com
November 28, 2024 at 5:30 PM
I need to stop writing my substack on Thursdays. Every time www.businessinsider.com/tiktok-ban-d...
Reposted by Tom Kennett
Bluesky has a verification problem
Analysis found 44% of the top 100 most-followed accounts on Bluesky had at least one “doppelganger”
Bluesky gives no checkmark or badge to signal an account has been “verified”
www.engadget.com/social-media...
Analysis found 44% of the top 100 most-followed accounts on Bluesky had at least one “doppelganger”
Bluesky gives no checkmark or badge to signal an account has been “verified”
www.engadget.com/social-media...
November 28, 2024 at 12:46 PM
Bluesky has a verification problem
Analysis found 44% of the top 100 most-followed accounts on Bluesky had at least one “doppelganger”
Bluesky gives no checkmark or badge to signal an account has been “verified”
www.engadget.com/social-media...
Analysis found 44% of the top 100 most-followed accounts on Bluesky had at least one “doppelganger”
Bluesky gives no checkmark or badge to signal an account has been “verified”
www.engadget.com/social-media...
Bluesky hit 22 million users this week, which is great. BUT - latest figures show 1.5 million Daily Active Users, while the last ones for X show 156 million. There's a way to go to take this good-time vibe to something more serious. I took a look at what's been going on in my weekly Substack.
What’s going on with X/Bluesky, and we need to talk about Reddit
The latest on the microblog landgrab, Reddit overtakes X in usage, and Australia bans U16s from social media
open.substack.com
November 28, 2024 at 10:44 AM
Bluesky hit 22 million users this week, which is great. BUT - latest figures show 1.5 million Daily Active Users, while the last ones for X show 156 million. There's a way to go to take this good-time vibe to something more serious. I took a look at what's been going on in my weekly Substack.
Reposted by Tom Kennett
To hear a crowd explode as Anfield did when Bradley tackled Mbappé. Beautiful.
November 27, 2024 at 8:33 PM
To hear a crowd explode as Anfield did when Bradley tackled Mbappé. Beautiful.
Nonsense of course, but as it stands Aston Villa’s reward for finishing a genuinely amazing 9th and best of the rest would be… a playoff against Real Madrid in 24th #UCL
November 27, 2024 at 10:16 PM
Nonsense of course, but as it stands Aston Villa’s reward for finishing a genuinely amazing 9th and best of the rest would be… a playoff against Real Madrid in 24th #UCL
It feels like a delicious satire on modern football that the ulterior goal in the #UCL league phase is essentially to avoid playing more games
November 27, 2024 at 9:21 PM
It feels like a delicious satire on modern football that the ulterior goal in the #UCL league phase is essentially to avoid playing more games
I dug into many trends reports and found 5 things defining Digital Marketing in 2025. You won't BELIEVE number 4*.
* you'll probably believe number 4
* you'll probably believe number 4
Which trends will drive Digital Marketing in 2025?
AI, Authenticity, Video, Personalisation and even a bit of Bluesky.
tomkennett.substack.com
November 26, 2024 at 1:34 PM
I dug into many trends reports and found 5 things defining Digital Marketing in 2025. You won't BELIEVE number 4*.
* you'll probably believe number 4
* you'll probably believe number 4
Reposted by Tom Kennett
Meta loses ground to Bluesky as users abandon Elon Musk’s X
Since election day, app usage of Bluesky in the US + UK skyrocketed by almost 300% to 3.5M DAUs
Prior to Nov 5, Threads had 5x more DAUs in the US than Bluesky
Now, Threads is only 1.5x larger than its rival
www.ft.com/content/e1b5...
Since election day, app usage of Bluesky in the US + UK skyrocketed by almost 300% to 3.5M DAUs
Prior to Nov 5, Threads had 5x more DAUs in the US than Bluesky
Now, Threads is only 1.5x larger than its rival
www.ft.com/content/e1b5...
November 25, 2024 at 10:31 AM
Meta loses ground to Bluesky as users abandon Elon Musk’s X
Since election day, app usage of Bluesky in the US + UK skyrocketed by almost 300% to 3.5M DAUs
Prior to Nov 5, Threads had 5x more DAUs in the US than Bluesky
Now, Threads is only 1.5x larger than its rival
www.ft.com/content/e1b5...
Since election day, app usage of Bluesky in the US + UK skyrocketed by almost 300% to 3.5M DAUs
Prior to Nov 5, Threads had 5x more DAUs in the US than Bluesky
Now, Threads is only 1.5x larger than its rival
www.ft.com/content/e1b5...
Reposted by Tom Kennett
11-year-old me: "FIFA 98 is like I'm actually PLAYING as Beckham in the World Cup!"
FIFA 98:
FIFA 98:
November 24, 2024 at 7:50 AM
11-year-old me: "FIFA 98 is like I'm actually PLAYING as Beckham in the World Cup!"
FIFA 98:
FIFA 98:
Reposted by Tom Kennett
I was once in a band called Homeopathy. We were like Placebo, but charged more.
November 22, 2024 at 5:47 PM
I was once in a band called Homeopathy. We were like Placebo, but charged more.
Kinda thought Man Utd would bring a bit more to the party. Very routine so far for Chelsea #WSL (also I did consider looking for last minute tickets but the state of the wind there has me very glad to be on the sofa)
November 24, 2024 at 12:36 PM
Kinda thought Man Utd would bring a bit more to the party. Very routine so far for Chelsea #WSL (also I did consider looking for last minute tickets but the state of the wind there has me very glad to be on the sofa)
This is well deserved, strongly recommend for anyone with even an adjacent interest in Twitter/X.
Character Limit was named to the @financialtimes.com’s best books of 2024 list!
@kateconger.bsky.social and I are honored. Thank you to @janinegibson.bsky.social and the FT staff.
on.ft.com/4hYXF4x
@kateconger.bsky.social and I are honored. Thank you to @janinegibson.bsky.social and the FT staff.
on.ft.com/4hYXF4x
Best books of 2024: Roula Khalaf, Janan Ganesh and other FT journalists pick their favourites
[FREE TO READ] FT editors, columnists and specialists share the titles that have inspired them
on.ft.com
November 24, 2024 at 12:34 PM
This is well deserved, strongly recommend for anyone with even an adjacent interest in Twitter/X.
Well that was thoroughly meh. Almost nodded off at one point #bristolcity
November 23, 2024 at 2:29 PM
Well that was thoroughly meh. Almost nodded off at one point #bristolcity
Have to say this was a superb and affecting listen. Regardless of the outcome of the vote the UK would benefit with more people like Kim in politics
Listen to today's full episode: Kim Leadbeater on assisted dying, fractious politics and Jo Cox
www.globalplayer.com/podcasts/epi...
www.globalplayer.com/podcasts/epi...
The News Agents - Podcast | Global Player
<p>Next week, MPs will get their first opportunity in almost a decade to vote on extending the choices available to terminally ill people at the end of their lives. A contentious subject, The Assisted...
www.globalplayer.com
November 23, 2024 at 11:56 AM
Have to say this was a superb and affecting listen. Regardless of the outcome of the vote the UK would benefit with more people like Kim in politics