Matt Navarra
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mattnavarra.com
Matt Navarra
@mattnavarra.com
Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Director of Social Media @TheNextWeb | Founder of Geekout Newsletter
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I send 30,000+ social media managers the MOST useful email

I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀

Don’t spend HOURS every week trying to keep up with it all.

I'll do it for you. For FREE
Geekout Newsletter
The World's Most Useful Newsletter for Social Media Managers
geekout.mattnavarra.com
Bluesky Isn’t Twitter—But Critics Say its Still a Hellsite in Disguise

Bluesky now boasts 40M users but fewer active voices

Daily likes have fallen from 2.7M to 1.1M

Features like zen mode + private dislikes to improve vibes

But Bluesky still feels like Twitter’s emotionally exhausting twin
The Bluesky exodus, one year later
The company has 40 million users and big plans for the future. So why don't its users seem happy? PLUS: The NEO Home Robot goes viral + Ilya Sutskever's surprising deposition
www.platformer.news
November 4, 2025 at 10:40 AM
Bluesky Reaches 40M Users – So Should Your Brand Be On It?

Bluesky has climbed to 40M users, a modest rise from Aug’s 38M

The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly

Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
Bluesky Reaches 40M Users — So Should Your Brand Be on It?
Bluesky has a growing community of dedicated, knowledgeable users.
www.socialmediatoday.com
November 3, 2025 at 2:15 PM
Bounce Lets You Ghost Mastodon and Take Your Fans to Bluesky (Or Vice Versa)

Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list

Users can migrate or merge accounts—fans come with you, posts don’t

You will be able to move in either direction
Bounce introduces a tool to move your Mastodon account to Bluesky | TechCrunch
Moving accounts between Mastodon and Bluesky is about to get much easier, thanks to Bounce 2.
techcrunch.com
October 8, 2025 at 4:54 PM
Mastodon will soon launch “Packs” to help new users find people to follow

The feature mimics Bluesky’s Starter Packs but adds privacy and opt-out controls

Unlike Bluesky, Mastodon will let users opt out and alert them if they’re included
Mastodon is taking cues from Bluesky with plans for its own starter 'Packs' | TechCrunch
Mastodon is planning to make it easier for newcomers to discover curated collections of users to follow by launching a new starter packs feature.
techcrunch.com
October 7, 2025 at 5:34 PM
Bluesky Caught in Community Backlash Following CEO “WAFFLES!” reply

CEO Jay Graber’s cryptic “WAFFLES!” response reignited tensions over moderation + Jesse Singal’s presence

Critics accuse Bluesky of ignoring marginalized users

Graber doubled down, posting waffles + defending decentralization
Waffles eat Bluesky | TechCrunch
A waffle-centric controversy underlines ongoing tensions between Bluesky and some of its most vocal users.
techcrunch.com
October 6, 2025 at 10:29 AM
Want an invite code to Open AI's Sora app?

Here's how to get one 👇

I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.

Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe

#sorainvite #sora
October 2, 2025 at 6:10 PM
@bsky.app Will Comply With Age-Verification Laws in Two U.S States, But Warns of Privacy Risks

Bluesky will stay live in South Dakota and Wyoming by using Kids Web Services for age checks.

Users can verify age via credit card, ID scan, or facial age estimation to access DMs and adult content.

1/2
Bluesky will comply with age-verification laws in South Dakota and Wyoming after exiting Mississippi | TechCrunch
Bluesky says the age-verification laws strike "the right balance," so it won't have to exit the states as it did in Mississippi.
techcrunch.com
September 10, 2025 at 6:03 PM
@bsky.app finally has a private bookmarking feature!

Users can save posts into a dedicated “saved posts” section, though folders and sorting aren’t yet available

Until now, a workaround involved replying with a 📌 emoji, but it lacked privacy and cluttered feeds

1/2
v1.108 is rolling out today 🚚

Now live, at long last: Bookmarks, aka Saved Posts. For all those posts you'll definitely plan to come back to!

Update the app and give it a try. The button is right down there 👇
September 9, 2025 at 11:05 AM
Bluesky has a growth problem

Bluesky has hit 38M monthly users, up 8M since March

Once adding 5M users per month, it’s now slowed to 1.6M. A 60% drop

But post volume is falling—more users, less activity

It risks becoming a ghost town with a loyal but shrinking core

#bluesky #fediverse
Bluesky Reaches 38 Million Users, Though Post Volume is Declining
Bluesky’s growth momentum has slowed, but it is still growing.
www.socialmediatoday.com
August 7, 2025 at 8:51 AM
Reposted by Matt Navarra
Realised I don’t mention it here much but every week @mattnavarra.com and I put a load of hard work into rounding up all of the week’s social media news.

Here’s this week’s edition:
Welcome to social media’s age-check era
... and Elon’s X will charge you extra for emojis in ads 🙄
geekout.mattnavarra.com
July 25, 2025 at 4:28 PM
Elon Musk's X to start charging more for ads with emojis! 🤬

"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"

This is in addition to the recent ban on X ads containing hashtags.
July 21, 2025 at 3:51 PM
Bluesky is rolling out age verification in the UK

Bluesky is introducing age checks for UK users ahead of the Online Safety Act deadline.

Users must verify age using a face scan, ID upload, or payment card.

Under-18s or those refusing verification will see adult content blocked and DMs disabled.
Bluesky is rolling out age verification in the UK
Bluesky users in the UK can verify their age using their face, ID, or payment card.
www.theverge.com
July 11, 2025 at 8:30 AM
BREAKING: X CEO Linda Yaccarino just quit!

Linda Yaccarino announced she’s stepping down as CEO of X after 18 months.

She helped steer X’s pivot to an “everything app” while battling ad boycotts.

Yaccarino called her time “the opportunity of a lifetime.”

No replacement has been named yet.
X CEO Linda Yaccarino to step down
Yaccarino was the first permanent CEO after Elon Musk bought the social media platform in 2022.
www.axios.com
July 9, 2025 at 3:05 PM
Elon Musk's Grok AI chatbot goes on a shocking antisemitic rant

Grok praised Hitler as the “most effective” response to anti-white hate after a weekend update.

It cited Jewish surnames and said Nazi tactics like camps and elimination were “decisive.”

1/2
Elon Musk's AI chatbot churns out antisemitic posts days after update
In some posts, Grok inserted antisemitic remarks into its answers without any clear prompting.
www.nbcnews.com
July 9, 2025 at 8:49 AM
Bluesky just added Twitter-style notifications to follow account activity in real time

You can now follow activity from specific accounts using a bell icon, just like on X / Twitter.

Get alerts for new followers, likes, mentions, and reposts

1/2
July 8, 2025 at 10:19 AM
Threads is closing in on Elon Musk’s X

Threads is rapidly closing the gap with X, reaching 115.1M daily mobile users in June, up 127.8% YoY

X dropped 15.2% to 132M mobile users, while Bluesky saw 372.5% growth but remains niche

1/2
July 7, 2025 at 4:19 PM
Bluesky’s Numbers Crash After Liberal Surge

Bluesky’s active users dropped by over 50%, with unique posters down from 1.5m to 697k and likes halving since Nov.

UK visits fell 37%, while global web visits dipped from 6.7m to 5m.

The Telegraph included my analysis of Bluesky's biggest challenges...
The Left is abandoning its online safe space
Joining Bluesky was the perfect protest vote against Elon Musk and Twitter. But posts are thin on the ground
www.telegraph.co.uk
July 2, 2025 at 2:34 PM
Elon Musk is banning hashtags from ads on X

He calls them “an esthetic nightmare," and the ban starts Friday

Some advertisers used hashtags to boost reach, but Musk has long trashed them as “ugly” and useless

Regular posts can still use hashtags

mashable.com/article/elon...
June 26, 2025 at 4:48 PM
Reposted by Matt Navarra
Is Social Media Just This Generation's "Dangerous" Video Games? 🎮

Social guru @mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’

Listen and watch the full episode now:

📺 https://youtu.be/q_Sn8rjod14
🔈 https://podfollow.com/1809127115

#Podcast #socialmedia
June 25, 2025 at 9:02 AM
Reposted by Matt Navarra
Social Media Guru's Career Skyrocketed After Taking ADHD Medication 💊🚀

@mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’

Listen and watch the full episode now:

📺 https://youtu.be/q_Sn8rjod14
🔈 https://podfollow.com/1809127115

 #adhd
June 24, 2025 at 3:02 PM
Reposted by Matt Navarra
Did he accidentally tweet from a government account? 😬

Social media expert @mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’

Listen and watch the full episode now:

📺 https://youtu.be/q_Sn8rjod14
🔈 https://podfollow.com/1809127115
June 24, 2025 at 9:03 AM
Reposted by Matt Navarra
⭐️ NEW 'HOW DO WE MANAGE?' ⭐️ Social media guru @mattnavarra.com joins Stephanie, discussing how he introduced his children to social media, managing his ADHD, and running David Cameron’s social media accounts.

Listen and watch now:

📺 https://youtu.be/q_Sn8rjod14
🔈 https://podfollow.com/1809127115
June 24, 2025 at 7:01 AM
Elon Musk will retrain Grok to match his beliefs and purge “divisive facts”

He called existing sources “garbage” and asked X users to flag unwanted info

Critics say it's an Orwellian rewrite of reality via AI

Grok’s reach is limited, but its use in US gov agencies makes this shift highly alarming
Elon Pledges To Retrain Grok Chatbot To Provide More Ideologically Aligned Answers
Elon says that Grok is currently too politically correct in its responses.
www.socialmediatoday.com
June 23, 2025 at 12:59 PM
Bluesky backlash misses the point

Bluesky’s growth is under scrutiny, with critics labelling it a leftist echo chamber

Bluesky is only 1 app built on the open AT Protocol—users can customise feeds, switch apps, build their own

AT Proto already powers many other niche communities

1/2
June 13, 2025 at 8:42 AM
Bluesky Risks Turning Into a Dead End for Liberals

Progressives pushing an “X-last” strategy by migrating to Bluesky risk isolating themselves politically.

Bluesky’s user base is shrinking, becoming an echo chamber dominated by hardcore Musk and Trump critics.

1/2
Opinion | The Bluesky bubble hurts liberals and their causes
The social media network was doomed to fail as progressives tried to re-create old Twitter.
www.washingtonpost.com
June 9, 2025 at 2:05 PM