Matt Navarra
@mattnavarra.com
Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Director of Social Media @TheNextWeb | Founder of Geekout Newsletter
Pinned
Matt Navarra
@mattnavarra.com
· Nov 18
Geekout Newsletter
The World's Most Useful Newsletter for Social Media Managers
geekout.mattnavarra.com
I send 30,000+ social media managers the MOST useful email
I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀
Don’t spend HOURS every week trying to keep up with it all.
I'll do it for you. For FREE
I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀
Don’t spend HOURS every week trying to keep up with it all.
I'll do it for you. For FREE
A masterclass in PR crisis management
Or self destruction?
Wild !👇
Or self destruction?
Wild !👇
February 11, 2026 at 9:52 PM
A masterclass in PR crisis management
Or self destruction?
Wild !👇
Or self destruction?
Wild !👇
February 11, 2026 at 9:47 AM
Reposted by Matt Navarra
Let’s talk about the TikTok “weather event,” - @mattnavarra.com sent this today. And here’s what stands out to me: if they’re not lying about the data center, what would be the reason that only specific posts about Epstein or ICE are being routed to an Oracle data center?
January 30, 2026 at 6:05 PM
Let’s talk about the TikTok “weather event,” - @mattnavarra.com sent this today. And here’s what stands out to me: if they’re not lying about the data center, what would be the reason that only specific posts about Epstein or ICE are being routed to an Oracle data center?
How to get your X account hostility score🔥
And discover if Elon's X is restricting or boosting your posts
Step 1. Go to this X post x.com/i/grok?conve...
Step 2. Add a reply: "Now do the same for [@username]"
--
X has not confirmed if Grok is hullicanting or leaking internal moderation insights
And discover if Elon's X is restricting or boosting your posts
Step 1. Go to this X post x.com/i/grok?conve...
Step 2. Add a reply: "Now do the same for [@username]"
--
X has not confirmed if Grok is hullicanting or leaking internal moderation insights
January 23, 2026 at 5:23 PM
How to get your X account hostility score🔥
And discover if Elon's X is restricting or boosting your posts
Step 1. Go to this X post x.com/i/grok?conve...
Step 2. Add a reply: "Now do the same for [@username]"
--
X has not confirmed if Grok is hullicanting or leaking internal moderation insights
And discover if Elon's X is restricting or boosting your posts
Step 1. Go to this X post x.com/i/grok?conve...
Step 2. Add a reply: "Now do the same for [@username]"
--
X has not confirmed if Grok is hullicanting or leaking internal moderation insights
Elon Musk’s latest feud is an idiotic mudslinging match with a budget airline! 🍿
I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines…
archive.is/KYMQF
I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines…
archive.is/KYMQF
January 21, 2026 at 3:50 PM
Elon Musk’s latest feud is an idiotic mudslinging match with a budget airline! 🍿
I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines…
archive.is/KYMQF
I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines…
archive.is/KYMQF
ICE has become Bluesky’s 3rd most-blocked account after receiving official verification.
Users recommend direct blocks or curated blocklists targeting all U.S. government accounts.
The White House and VP JD Vance remain the most blocked accounts on Bluesky.
1/2
Users recommend direct blocks or curated blocklists targeting all U.S. government accounts.
The White House and VP JD Vance remain the most blocked accounts on Bluesky.
1/2
ICE becomes one of the most-blocked accounts on Bluesky after its verification | TechCrunch
ICE has been verified on Bluesky, and quickly becomes one of the top most-blocked accounts.
techcrunch.com
January 21, 2026 at 1:16 PM
ICE has become Bluesky’s 3rd most-blocked account after receiving official verification.
Users recommend direct blocks or curated blocklists targeting all U.S. government accounts.
The White House and VP JD Vance remain the most blocked accounts on Bluesky.
1/2
Users recommend direct blocks or curated blocklists targeting all U.S. government accounts.
The White House and VP JD Vance remain the most blocked accounts on Bluesky.
1/2
Reposted by Matt Navarra
Elon Musk floats idea of buying Ryanair after calling CEO ‘an idiot’
Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase
www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase
www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
January 20, 2026 at 3:58 PM
Elon Musk floats idea of buying Ryanair after calling CEO ‘an idiot’
Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase
www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase
www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
Ryanair’s CEO Michael O'Leary talking about Elon Musk:
“I would pay no attention to Elon Musk, he’s an IDIOT!”
😆
“I would pay no attention to Elon Musk, he’s an IDIOT!”
😆
January 16, 2026 at 4:21 PM
Ryanair’s CEO Michael O'Leary talking about Elon Musk:
“I would pay no attention to Elon Musk, he’s an IDIOT!”
😆
“I would pay no attention to Elon Musk, he’s an IDIOT!”
😆
🚨 Facebook Tests Charging Users for Sharing Links in Posts!
No Meta Verified subscription = limited link sharing
Some users now face a 2-link post limit unless they pay £9.99/mth, or more
Meta’s latest power move hits creators + small biz hardest
I gave my analysis of the change to BBC News... 👇
No Meta Verified subscription = limited link sharing
Some users now face a 2-link post limit unless they pay £9.99/mth, or more
Meta’s latest power move hits creators + small biz hardest
I gave my analysis of the change to BBC News... 👇
Facebook tests £9.99 monthly subscription for sharing more than two links
Meta is encouraging users to verify themselves to unlock more features or engagement with their posts.
www.bbc.co.uk
December 18, 2025 at 1:11 PM
🚨 Facebook Tests Charging Users for Sharing Links in Posts!
No Meta Verified subscription = limited link sharing
Some users now face a 2-link post limit unless they pay £9.99/mth, or more
Meta’s latest power move hits creators + small biz hardest
I gave my analysis of the change to BBC News... 👇
No Meta Verified subscription = limited link sharing
Some users now face a 2-link post limit unless they pay £9.99/mth, or more
Meta’s latest power move hits creators + small biz hardest
I gave my analysis of the change to BBC News... 👇
WOW! Major change being tested on Facebook
Some will love this. Many will HATE it!
Facebook is testing limiting the number a links people can share without a Meta Verified subscription
Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
Some will love this. Many will HATE it!
Facebook is testing limiting the number a links people can share without a Meta Verified subscription
Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
December 17, 2025 at 1:06 PM
WOW! Major change being tested on Facebook
Some will love this. Many will HATE it!
Facebook is testing limiting the number a links people can share without a Meta Verified subscription
Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
Some will love this. Many will HATE it!
Facebook is testing limiting the number a links people can share without a Meta Verified subscription
Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
Bluesky revamps its moderation and reporting tools
It now offers 9 granular reporting options, covering harassment, false info, and more.
A revamped strike system now tracks severity and past violations.
And that's not all... [1/2]
It now offers 9 granular reporting options, covering harassment, false info, and more.
A revamped strike system now tracks severity and past violations.
And that's not all... [1/2]
November 20, 2025 at 11:37 AM
Bluesky revamps its moderation and reporting tools
It now offers 9 granular reporting options, covering harassment, false info, and more.
A revamped strike system now tracks severity and past violations.
And that's not all... [1/2]
It now offers 9 granular reporting options, covering harassment, false info, and more.
A revamped strike system now tracks severity and past violations.
And that's not all... [1/2]
Bluesky Isn’t Twitter—But Critics Say its Still a Hellsite in Disguise
Bluesky now boasts 40M users but fewer active voices
Daily likes have fallen from 2.7M to 1.1M
Features like zen mode + private dislikes to improve vibes
But Bluesky still feels like Twitter’s emotionally exhausting twin
Bluesky now boasts 40M users but fewer active voices
Daily likes have fallen from 2.7M to 1.1M
Features like zen mode + private dislikes to improve vibes
But Bluesky still feels like Twitter’s emotionally exhausting twin
The Bluesky exodus, one year later
The company has 40 million users and big plans for the future. So why don't its users seem happy? PLUS: The NEO Home Robot goes viral + Ilya Sutskever's surprising deposition
www.platformer.news
November 4, 2025 at 10:40 AM
Bluesky Isn’t Twitter—But Critics Say its Still a Hellsite in Disguise
Bluesky now boasts 40M users but fewer active voices
Daily likes have fallen from 2.7M to 1.1M
Features like zen mode + private dislikes to improve vibes
But Bluesky still feels like Twitter’s emotionally exhausting twin
Bluesky now boasts 40M users but fewer active voices
Daily likes have fallen from 2.7M to 1.1M
Features like zen mode + private dislikes to improve vibes
But Bluesky still feels like Twitter’s emotionally exhausting twin
Bluesky Reaches 40M Users – So Should Your Brand Be On It?
Bluesky has climbed to 40M users, a modest rise from Aug’s 38M
The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly
Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
Bluesky has climbed to 40M users, a modest rise from Aug’s 38M
The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly
Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
Bluesky Reaches 40M Users — So Should Your Brand Be on It?
Bluesky has a growing community of dedicated, knowledgeable users.
www.socialmediatoday.com
November 3, 2025 at 2:15 PM
Bluesky Reaches 40M Users – So Should Your Brand Be On It?
Bluesky has climbed to 40M users, a modest rise from Aug’s 38M
The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly
Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
Bluesky has climbed to 40M users, a modest rise from Aug’s 38M
The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly
Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
Bounce Lets You Ghost Mastodon and Take Your Fans to Bluesky (Or Vice Versa)
Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list
Users can migrate or merge accounts—fans come with you, posts don’t
You will be able to move in either direction
Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list
Users can migrate or merge accounts—fans come with you, posts don’t
You will be able to move in either direction
Bounce introduces a tool to move your Mastodon account to Bluesky | TechCrunch
Moving accounts between Mastodon and Bluesky is about to get much easier, thanks to Bounce 2.
techcrunch.com
October 8, 2025 at 4:54 PM
Bounce Lets You Ghost Mastodon and Take Your Fans to Bluesky (Or Vice Versa)
Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list
Users can migrate or merge accounts—fans come with you, posts don’t
You will be able to move in either direction
Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list
Users can migrate or merge accounts—fans come with you, posts don’t
You will be able to move in either direction
Mastodon will soon launch “Packs” to help new users find people to follow
The feature mimics Bluesky’s Starter Packs but adds privacy and opt-out controls
Unlike Bluesky, Mastodon will let users opt out and alert them if they’re included
The feature mimics Bluesky’s Starter Packs but adds privacy and opt-out controls
Unlike Bluesky, Mastodon will let users opt out and alert them if they’re included
Mastodon is taking cues from Bluesky with plans for its own starter 'Packs' | TechCrunch
Mastodon is planning to make it easier for newcomers to discover curated collections of users to follow by launching a new starter packs feature.
techcrunch.com
October 7, 2025 at 5:34 PM
Mastodon will soon launch “Packs” to help new users find people to follow
The feature mimics Bluesky’s Starter Packs but adds privacy and opt-out controls
Unlike Bluesky, Mastodon will let users opt out and alert them if they’re included
The feature mimics Bluesky’s Starter Packs but adds privacy and opt-out controls
Unlike Bluesky, Mastodon will let users opt out and alert them if they’re included
Bluesky Caught in Community Backlash Following CEO “WAFFLES!” reply
CEO Jay Graber’s cryptic “WAFFLES!” response reignited tensions over moderation + Jesse Singal’s presence
Critics accuse Bluesky of ignoring marginalized users
Graber doubled down, posting waffles + defending decentralization
CEO Jay Graber’s cryptic “WAFFLES!” response reignited tensions over moderation + Jesse Singal’s presence
Critics accuse Bluesky of ignoring marginalized users
Graber doubled down, posting waffles + defending decentralization
Waffles eat Bluesky | TechCrunch
A waffle-centric controversy underlines ongoing tensions between Bluesky and some of its most vocal users.
techcrunch.com
October 6, 2025 at 10:29 AM
Bluesky Caught in Community Backlash Following CEO “WAFFLES!” reply
CEO Jay Graber’s cryptic “WAFFLES!” response reignited tensions over moderation + Jesse Singal’s presence
Critics accuse Bluesky of ignoring marginalized users
Graber doubled down, posting waffles + defending decentralization
CEO Jay Graber’s cryptic “WAFFLES!” response reignited tensions over moderation + Jesse Singal’s presence
Critics accuse Bluesky of ignoring marginalized users
Graber doubled down, posting waffles + defending decentralization
Want an invite code to Open AI's Sora app?
Here's how to get one 👇
I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.
Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe
#sorainvite #sora
Here's how to get one 👇
I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.
Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe
#sorainvite #sora
October 2, 2025 at 6:10 PM
Want an invite code to Open AI's Sora app?
Here's how to get one 👇
I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.
Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe
#sorainvite #sora
Here's how to get one 👇
I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.
Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe
#sorainvite #sora
@bsky.app Will Comply With Age-Verification Laws in Two U.S States, But Warns of Privacy Risks
Bluesky will stay live in South Dakota and Wyoming by using Kids Web Services for age checks.
Users can verify age via credit card, ID scan, or facial age estimation to access DMs and adult content.
1/2
Bluesky will stay live in South Dakota and Wyoming by using Kids Web Services for age checks.
Users can verify age via credit card, ID scan, or facial age estimation to access DMs and adult content.
1/2
Bluesky will comply with age-verification laws in South Dakota and Wyoming after exiting Mississippi | TechCrunch
Bluesky says the age-verification laws strike "the right balance," so it won't have to exit the states as it did in Mississippi.
techcrunch.com
September 10, 2025 at 6:03 PM
@bsky.app Will Comply With Age-Verification Laws in Two U.S States, But Warns of Privacy Risks
Bluesky will stay live in South Dakota and Wyoming by using Kids Web Services for age checks.
Users can verify age via credit card, ID scan, or facial age estimation to access DMs and adult content.
1/2
Bluesky will stay live in South Dakota and Wyoming by using Kids Web Services for age checks.
Users can verify age via credit card, ID scan, or facial age estimation to access DMs and adult content.
1/2
@bsky.app finally has a private bookmarking feature!
Users can save posts into a dedicated “saved posts” section, though folders and sorting aren’t yet available
Until now, a workaround involved replying with a 📌 emoji, but it lacked privacy and cluttered feeds
1/2
Users can save posts into a dedicated “saved posts” section, though folders and sorting aren’t yet available
Until now, a workaround involved replying with a 📌 emoji, but it lacked privacy and cluttered feeds
1/2
September 9, 2025 at 11:05 AM
@bsky.app finally has a private bookmarking feature!
Users can save posts into a dedicated “saved posts” section, though folders and sorting aren’t yet available
Until now, a workaround involved replying with a 📌 emoji, but it lacked privacy and cluttered feeds
1/2
Users can save posts into a dedicated “saved posts” section, though folders and sorting aren’t yet available
Until now, a workaround involved replying with a 📌 emoji, but it lacked privacy and cluttered feeds
1/2
Bluesky has a growth problem
Bluesky has hit 38M monthly users, up 8M since March
Once adding 5M users per month, it’s now slowed to 1.6M. A 60% drop
But post volume is falling—more users, less activity
It risks becoming a ghost town with a loyal but shrinking core
#bluesky #fediverse
Bluesky has hit 38M monthly users, up 8M since March
Once adding 5M users per month, it’s now slowed to 1.6M. A 60% drop
But post volume is falling—more users, less activity
It risks becoming a ghost town with a loyal but shrinking core
#bluesky #fediverse
Bluesky Reaches 38 Million Users, Though Post Volume is Declining
Bluesky’s growth momentum has slowed, but it is still growing.
www.socialmediatoday.com
August 7, 2025 at 8:51 AM
Bluesky has a growth problem
Bluesky has hit 38M monthly users, up 8M since March
Once adding 5M users per month, it’s now slowed to 1.6M. A 60% drop
But post volume is falling—more users, less activity
It risks becoming a ghost town with a loyal but shrinking core
#bluesky #fediverse
Bluesky has hit 38M monthly users, up 8M since March
Once adding 5M users per month, it’s now slowed to 1.6M. A 60% drop
But post volume is falling—more users, less activity
It risks becoming a ghost town with a loyal but shrinking core
#bluesky #fediverse
Reposted by Matt Navarra
Realised I don’t mention it here much but every week @mattnavarra.com and I put a load of hard work into rounding up all of the week’s social media news.
Here’s this week’s edition:
Here’s this week’s edition:
Welcome to social media’s age-check era
... and Elon’s X will charge you extra for emojis in ads 🙄
geekout.mattnavarra.com
July 25, 2025 at 4:28 PM
Realised I don’t mention it here much but every week @mattnavarra.com and I put a load of hard work into rounding up all of the week’s social media news.
Here’s this week’s edition:
Here’s this week’s edition:
Elon Musk's X to start charging more for ads with emojis! 🤬
"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"
This is in addition to the recent ban on X ads containing hashtags.
"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"
This is in addition to the recent ban on X ads containing hashtags.
July 21, 2025 at 3:51 PM
Elon Musk's X to start charging more for ads with emojis! 🤬
"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"
This is in addition to the recent ban on X ads containing hashtags.
"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"
This is in addition to the recent ban on X ads containing hashtags.
Bluesky is rolling out age verification in the UK
Bluesky is introducing age checks for UK users ahead of the Online Safety Act deadline.
Users must verify age using a face scan, ID upload, or payment card.
Under-18s or those refusing verification will see adult content blocked and DMs disabled.
Bluesky is introducing age checks for UK users ahead of the Online Safety Act deadline.
Users must verify age using a face scan, ID upload, or payment card.
Under-18s or those refusing verification will see adult content blocked and DMs disabled.
Bluesky is rolling out age verification in the UK
Bluesky users in the UK can verify their age using their face, ID, or payment card.
www.theverge.com
July 11, 2025 at 8:30 AM
Bluesky is rolling out age verification in the UK
Bluesky is introducing age checks for UK users ahead of the Online Safety Act deadline.
Users must verify age using a face scan, ID upload, or payment card.
Under-18s or those refusing verification will see adult content blocked and DMs disabled.
Bluesky is introducing age checks for UK users ahead of the Online Safety Act deadline.
Users must verify age using a face scan, ID upload, or payment card.
Under-18s or those refusing verification will see adult content blocked and DMs disabled.
BREAKING: X CEO Linda Yaccarino just quit!
Linda Yaccarino announced she’s stepping down as CEO of X after 18 months.
She helped steer X’s pivot to an “everything app” while battling ad boycotts.
Yaccarino called her time “the opportunity of a lifetime.”
No replacement has been named yet.
Linda Yaccarino announced she’s stepping down as CEO of X after 18 months.
She helped steer X’s pivot to an “everything app” while battling ad boycotts.
Yaccarino called her time “the opportunity of a lifetime.”
No replacement has been named yet.
X CEO Linda Yaccarino to step down
Yaccarino was the first permanent CEO after Elon Musk bought the social media platform in 2022.
www.axios.com
July 9, 2025 at 3:05 PM
BREAKING: X CEO Linda Yaccarino just quit!
Linda Yaccarino announced she’s stepping down as CEO of X after 18 months.
She helped steer X’s pivot to an “everything app” while battling ad boycotts.
Yaccarino called her time “the opportunity of a lifetime.”
No replacement has been named yet.
Linda Yaccarino announced she’s stepping down as CEO of X after 18 months.
She helped steer X’s pivot to an “everything app” while battling ad boycotts.
Yaccarino called her time “the opportunity of a lifetime.”
No replacement has been named yet.
Elon Musk's Grok AI chatbot goes on a shocking antisemitic rant
Grok praised Hitler as the “most effective” response to anti-white hate after a weekend update.
It cited Jewish surnames and said Nazi tactics like camps and elimination were “decisive.”
1/2
Grok praised Hitler as the “most effective” response to anti-white hate after a weekend update.
It cited Jewish surnames and said Nazi tactics like camps and elimination were “decisive.”
1/2
Elon Musk's AI chatbot churns out antisemitic posts days after update
In some posts, Grok inserted antisemitic remarks into its answers without any clear prompting.
www.nbcnews.com
July 9, 2025 at 8:49 AM
Elon Musk's Grok AI chatbot goes on a shocking antisemitic rant
Grok praised Hitler as the “most effective” response to anti-white hate after a weekend update.
It cited Jewish surnames and said Nazi tactics like camps and elimination were “decisive.”
1/2
Grok praised Hitler as the “most effective” response to anti-white hate after a weekend update.
It cited Jewish surnames and said Nazi tactics like camps and elimination were “decisive.”
1/2