Matt Navarra
@mattnavarra.com
Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Director of Social Media @TheNextWeb | Founder of Geekout Newsletter
Want an invite code to Open AI's Sora app?
Here's how to get one 👇
I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.
Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe
#sorainvite #sora
Here's how to get one 👇
I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.
Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe
#sorainvite #sora
October 2, 2025 at 6:10 PM
Want an invite code to Open AI's Sora app?
Here's how to get one 👇
I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.
Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe
#sorainvite #sora
Here's how to get one 👇
I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow.
Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe
#sorainvite #sora
Elon Musk's X to start charging more for ads with emojis! 🤬
"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"
This is in addition to the recent ban on X ads containing hashtags.
"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"
This is in addition to the recent ban on X ads containing hashtags.
July 21, 2025 at 3:51 PM
Elon Musk's X to start charging more for ads with emojis! 🤬
"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"
This is in addition to the recent ban on X ads containing hashtags.
"X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing"
This is in addition to the recent ban on X ads containing hashtags.
There’s granular control: get notified by everyone, only those you follow, or turn alerts off.
Repost and like alerts have been expanded, but some accounts can block being tracked.
www.theverge.com/news/699671/...
2/2
Repost and like alerts have been expanded, but some accounts can block being tracked.
www.theverge.com/news/699671/...
2/2
July 8, 2025 at 10:19 AM
There’s granular control: get notified by everyone, only those you follow, or turn alerts off.
Repost and like alerts have been expanded, but some accounts can block being tracked.
www.theverge.com/news/699671/...
2/2
Repost and like alerts have been expanded, but some accounts can block being tracked.
www.theverge.com/news/699671/...
2/2
Bluesky just added Twitter-style notifications to follow account activity in real time
You can now follow activity from specific accounts using a bell icon, just like on X / Twitter.
Get alerts for new followers, likes, mentions, and reposts
1/2
You can now follow activity from specific accounts using a bell icon, just like on X / Twitter.
Get alerts for new followers, likes, mentions, and reposts
1/2
July 8, 2025 at 10:19 AM
Bluesky just added Twitter-style notifications to follow account activity in real time
You can now follow activity from specific accounts using a bell icon, just like on X / Twitter.
Get alerts for new followers, likes, mentions, and reposts
1/2
You can now follow activity from specific accounts using a bell icon, just like on X / Twitter.
Get alerts for new followers, likes, mentions, and reposts
1/2
Threads lags on web traffic: X drew 145.8M daily visits, Threads just 6.9M
In the U.S., Threads trails X with 15.3M vs 22.9M daily mobile users but beats Bluesky’s 1.1M
techcrunch.com/2025/07/07/t...
2/2
In the U.S., Threads trails X with 15.3M vs 22.9M daily mobile users but beats Bluesky’s 1.1M
techcrunch.com/2025/07/07/t...
2/2
July 7, 2025 at 4:19 PM
Threads lags on web traffic: X drew 145.8M daily visits, Threads just 6.9M
In the U.S., Threads trails X with 15.3M vs 22.9M daily mobile users but beats Bluesky’s 1.1M
techcrunch.com/2025/07/07/t...
2/2
In the U.S., Threads trails X with 15.3M vs 22.9M daily mobile users but beats Bluesky’s 1.1M
techcrunch.com/2025/07/07/t...
2/2
Threads is closing in on Elon Musk’s X
Threads is rapidly closing the gap with X, reaching 115.1M daily mobile users in June, up 127.8% YoY
X dropped 15.2% to 132M mobile users, while Bluesky saw 372.5% growth but remains niche
1/2
Threads is rapidly closing the gap with X, reaching 115.1M daily mobile users in June, up 127.8% YoY
X dropped 15.2% to 132M mobile users, while Bluesky saw 372.5% growth but remains niche
1/2
July 7, 2025 at 4:19 PM
Threads is closing in on Elon Musk’s X
Threads is rapidly closing the gap with X, reaching 115.1M daily mobile users in June, up 127.8% YoY
X dropped 15.2% to 132M mobile users, while Bluesky saw 372.5% growth but remains niche
1/2
Threads is rapidly closing the gap with X, reaching 115.1M daily mobile users in June, up 127.8% YoY
X dropped 15.2% to 132M mobile users, while Bluesky saw 372.5% growth but remains niche
1/2
Elon Musk is banning hashtags from ads on X
He calls them “an esthetic nightmare," and the ban starts Friday
Some advertisers used hashtags to boost reach, but Musk has long trashed them as “ugly” and useless
Regular posts can still use hashtags
mashable.com/article/elon...
He calls them “an esthetic nightmare," and the ban starts Friday
Some advertisers used hashtags to boost reach, but Musk has long trashed them as “ugly” and useless
Regular posts can still use hashtags
mashable.com/article/elon...
June 26, 2025 at 4:48 PM
Elon Musk is banning hashtags from ads on X
He calls them “an esthetic nightmare," and the ban starts Friday
Some advertisers used hashtags to boost reach, but Musk has long trashed them as “ugly” and useless
Regular posts can still use hashtags
mashable.com/article/elon...
He calls them “an esthetic nightmare," and the ban starts Friday
Some advertisers used hashtags to boost reach, but Musk has long trashed them as “ugly” and useless
Regular posts can still use hashtags
mashable.com/article/elon...
Elon Musk Snaps After X User Claims He Was ‘Tripping On Ketamine’ In Resurfaced Video
A wild old clip shows Elon Musk building spoon towers at a Trump dinner
An X user joked he was high on ketamine — Musk clapped back:
www.huffingtonpost.co.uk/entry/elon-m...
A wild old clip shows Elon Musk building spoon towers at a Trump dinner
An X user joked he was high on ketamine — Musk clapped back:
www.huffingtonpost.co.uk/entry/elon-m...
June 4, 2025 at 9:31 AM
Elon Musk Snaps After X User Claims He Was ‘Tripping On Ketamine’ In Resurfaced Video
A wild old clip shows Elon Musk building spoon towers at a Trump dinner
An X user joked he was high on ketamine — Musk clapped back:
www.huffingtonpost.co.uk/entry/elon-m...
A wild old clip shows Elon Musk building spoon towers at a Trump dinner
An X user joked he was high on ketamine — Musk clapped back:
www.huffingtonpost.co.uk/entry/elon-m...
Liberal influencers lead—69% are on Bluesky, vs. 15% of conservatives
Yet influencers post more on X: 83% post 4+ days a week vs 31% on Bluesky.
While nearly half of Bluesky users don’t post regularly at all.
www.pewresearch.org/short-reads/...
Yet influencers post more on X: 83% post 4+ days a week vs 31% on Bluesky.
While nearly half of Bluesky users don’t post regularly at all.
www.pewresearch.org/short-reads/...
May 29, 2025 at 6:48 PM
Liberal influencers lead—69% are on Bluesky, vs. 15% of conservatives
Yet influencers post more on X: 83% post 4+ days a week vs 31% on Bluesky.
While nearly half of Bluesky users don’t post regularly at all.
www.pewresearch.org/short-reads/...
Yet influencers post more on X: 83% post 4+ days a week vs 31% on Bluesky.
While nearly half of Bluesky users don’t post regularly at all.
www.pewresearch.org/short-reads/...
Bluesky has caught on with news influencers, but X remains more popular
Bluesky use among news influencers nearly doubled post-2024 election, rising from 21% to 43%
But 82% of influencers still use X, and just 6% post only on Bluesky
1/2 👇
Bluesky use among news influencers nearly doubled post-2024 election, rising from 21% to 43%
But 82% of influencers still use X, and just 6% post only on Bluesky
1/2 👇
May 29, 2025 at 6:48 PM
Bluesky has caught on with news influencers, but X remains more popular
Bluesky use among news influencers nearly doubled post-2024 election, rising from 21% to 43%
But 82% of influencers still use X, and just 6% post only on Bluesky
1/2 👇
Bluesky use among news influencers nearly doubled post-2024 election, rising from 21% to 43%
But 82% of influencers still use X, and just 6% post only on Bluesky
1/2 👇
Meta’s director of comms agrees
April 29, 2025 at 6:07 PM
Meta’s director of comms agrees
This warning when logging into Meta AI is concerning
And pretty offensive!
And pretty offensive!
April 29, 2025 at 4:08 PM
This warning when logging into Meta AI is concerning
And pretty offensive!
And pretty offensive!
Huge Number of People Who Used to Like Elon Musk Now Detest Him
Musk’s approval is in free fall: 52.7% view him negatively, just 39.4% positively
Musk now has a net favorability of -11%, a huge fall from +29 in 2016
Musk is now polling worse than President Trump
futurism.com/poll-favorab...
Musk’s approval is in free fall: 52.7% view him negatively, just 39.4% positively
Musk now has a net favorability of -11%, a huge fall from +29 in 2016
Musk is now polling worse than President Trump
futurism.com/poll-favorab...
April 15, 2025 at 5:27 PM
Huge Number of People Who Used to Like Elon Musk Now Detest Him
Musk’s approval is in free fall: 52.7% view him negatively, just 39.4% positively
Musk now has a net favorability of -11%, a huge fall from +29 in 2016
Musk is now polling worse than President Trump
futurism.com/poll-favorab...
Musk’s approval is in free fall: 52.7% view him negatively, just 39.4% positively
Musk now has a net favorability of -11%, a huge fall from +29 in 2016
Musk is now polling worse than President Trump
futurism.com/poll-favorab...
The wildest AI-generated action figures people have created so far...
www.thepoke.com/2025/04/15/i...
www.thepoke.com/2025/04/15/i...
April 15, 2025 at 9:33 AM
The wildest AI-generated action figures people have created so far...
www.thepoke.com/2025/04/15/i...
www.thepoke.com/2025/04/15/i...
Dorsey & Musk say they want to delete all IP law
Jack Dorsey posted “delete all IP law,” quickly supported by Elon Musk on X
Creators pushed back, saying their work would be pillaged for profit
Dorsey claims IP laws block fair creator payments, favoring gatekeepers
techcrunch.com/2025/04/13/j...
Jack Dorsey posted “delete all IP law,” quickly supported by Elon Musk on X
Creators pushed back, saying their work would be pillaged for profit
Dorsey claims IP laws block fair creator payments, favoring gatekeepers
techcrunch.com/2025/04/13/j...
April 14, 2025 at 11:09 AM
Dorsey & Musk say they want to delete all IP law
Jack Dorsey posted “delete all IP law,” quickly supported by Elon Musk on X
Creators pushed back, saying their work would be pillaged for profit
Dorsey claims IP laws block fair creator payments, favoring gatekeepers
techcrunch.com/2025/04/13/j...
Jack Dorsey posted “delete all IP law,” quickly supported by Elon Musk on X
Creators pushed back, saying their work would be pillaged for profit
Dorsey claims IP laws block fair creator payments, favoring gatekeepers
techcrunch.com/2025/04/13/j...
AI Prank Hijacks Crosswalks With Musk and Zuck Voices
Crosswalk buttons in 3 California cities were hacked to play AI-cloned Musk and Zuckerberg voices
The fake Musk voice begs for friendship and jokes about loneliness, while “Zuck” mocks democracy
www.theverge.com/news/647830/...
Crosswalk buttons in 3 California cities were hacked to play AI-cloned Musk and Zuckerberg voices
The fake Musk voice begs for friendship and jokes about loneliness, while “Zuck” mocks democracy
www.theverge.com/news/647830/...
April 14, 2025 at 10:48 AM
AI Prank Hijacks Crosswalks With Musk and Zuck Voices
Crosswalk buttons in 3 California cities were hacked to play AI-cloned Musk and Zuckerberg voices
The fake Musk voice begs for friendship and jokes about loneliness, while “Zuck” mocks democracy
www.theverge.com/news/647830/...
Crosswalk buttons in 3 California cities were hacked to play AI-cloned Musk and Zuckerberg voices
The fake Musk voice begs for friendship and jokes about loneliness, while “Zuck” mocks democracy
www.theverge.com/news/647830/...
April 11, 2025 at 2:12 PM
Trends will now be labeled “Hot,” “New,” or time-stamped for discovery.
The updated Explore page now lets users customize interests for tailored content.
Read more: techcrunch.com/2025/04/10/b...
2/2 #bluesky #newfeature #blueskyupdate
The updated Explore page now lets users customize interests for tailored content.
Read more: techcrunch.com/2025/04/10/b...
2/2 #bluesky #newfeature #blueskyupdate
April 11, 2025 at 8:42 AM
Trends will now be labeled “Hot,” “New,” or time-stamped for discovery.
The updated Explore page now lets users customize interests for tailored content.
Read more: techcrunch.com/2025/04/10/b...
2/2 #bluesky #newfeature #blueskyupdate
The updated Explore page now lets users customize interests for tailored content.
Read more: techcrunch.com/2025/04/10/b...
2/2 #bluesky #newfeature #blueskyupdate
Bluesky Copies X With Chat Reactions in DMs & New Personalized Explore Page
Users can now react to DMs with emojis, choosing from presets or custom options.
The revamped Explore page shows trends, suggested accounts & Starter Packs.
1/2 @bsky.app
Users can now react to DMs with emojis, choosing from presets or custom options.
The revamped Explore page shows trends, suggested accounts & Starter Packs.
1/2 @bsky.app
April 11, 2025 at 8:42 AM
Bluesky Copies X With Chat Reactions in DMs & New Personalized Explore Page
Users can now react to DMs with emojis, choosing from presets or custom options.
The revamped Explore page shows trends, suggested accounts & Starter Packs.
1/2 @bsky.app
Users can now react to DMs with emojis, choosing from presets or custom options.
The revamped Explore page shows trends, suggested accounts & Starter Packs.
1/2 @bsky.app
Adobe Forced Off Bluesky After User Backlash
Users slammed Adobe's AI push + pricey subscriptions, clashing with Bluesky’s anti-corporate, left-leaning culture
Exposes a real issue for Bluesky: how to monetise if its users rejects brands
www.garbageday.email/p/maybe-the-...
Users slammed Adobe's AI push + pricey subscriptions, clashing with Bluesky’s anti-corporate, left-leaning culture
Exposes a real issue for Bluesky: how to monetise if its users rejects brands
www.garbageday.email/p/maybe-the-...
April 9, 2025 at 6:13 PM
Adobe Forced Off Bluesky After User Backlash
Users slammed Adobe's AI push + pricey subscriptions, clashing with Bluesky’s anti-corporate, left-leaning culture
Exposes a real issue for Bluesky: how to monetise if its users rejects brands
www.garbageday.email/p/maybe-the-...
Users slammed Adobe's AI push + pricey subscriptions, clashing with Bluesky’s anti-corporate, left-leaning culture
Exposes a real issue for Bluesky: how to monetise if its users rejects brands
www.garbageday.email/p/maybe-the-...
Why Reddit is the new battleground that could swing UK elections
@labouruk.bsky.social Party has joined Reddit to reach younger, sceptical voters and counter Reform’s digital rise.
@thetimes.com asked for my thoughts on Labour chasing relevance, not just reach on Reddit:
archive.ph/qcVfu
@labouruk.bsky.social Party has joined Reddit to reach younger, sceptical voters and counter Reform’s digital rise.
@thetimes.com asked for my thoughts on Labour chasing relevance, not just reach on Reddit:
archive.ph/qcVfu
April 7, 2025 at 2:29 PM
Why Reddit is the new battleground that could swing UK elections
@labouruk.bsky.social Party has joined Reddit to reach younger, sceptical voters and counter Reform’s digital rise.
@thetimes.com asked for my thoughts on Labour chasing relevance, not just reach on Reddit:
archive.ph/qcVfu
@labouruk.bsky.social Party has joined Reddit to reach younger, sceptical voters and counter Reform’s digital rise.
@thetimes.com asked for my thoughts on Labour chasing relevance, not just reach on Reddit:
archive.ph/qcVfu
Trump extends TikTok ban deadline by 75 days
I spoke to @thenationalnews.com about the impact of the ban on TikTok’s brand amongst creators:
www.thenationalnews.com/future/techn...
I spoke to @thenationalnews.com about the impact of the ban on TikTok’s brand amongst creators:
www.thenationalnews.com/future/techn...
April 7, 2025 at 2:03 PM
Trump extends TikTok ban deadline by 75 days
I spoke to @thenationalnews.com about the impact of the ban on TikTok’s brand amongst creators:
www.thenationalnews.com/future/techn...
I spoke to @thenationalnews.com about the impact of the ban on TikTok’s brand amongst creators:
www.thenationalnews.com/future/techn...
How Elon Musk’s political gambit could tarnish his legacy at Tesla
After months as Trump’s austerity czar, Musk is stepping away from gov—but not before torching his own brand
I spoke to @stokel.bsky.social about how Elon’s chaos is killing his companies
www.fastcompany.com/91310969/elo...
After months as Trump’s austerity czar, Musk is stepping away from gov—but not before torching his own brand
I spoke to @stokel.bsky.social about how Elon’s chaos is killing his companies
www.fastcompany.com/91310969/elo...
April 3, 2025 at 5:14 PM
How Elon Musk’s political gambit could tarnish his legacy at Tesla
After months as Trump’s austerity czar, Musk is stepping away from gov—but not before torching his own brand
I spoke to @stokel.bsky.social about how Elon’s chaos is killing his companies
www.fastcompany.com/91310969/elo...
After months as Trump’s austerity czar, Musk is stepping away from gov—but not before torching his own brand
I spoke to @stokel.bsky.social about how Elon’s chaos is killing his companies
www.fastcompany.com/91310969/elo...
Hillary Clinton Joins Bluesky
Her joining Bluesky follows Obama’s recent debut on the platform
She used her first post to spotlight Wisconsin’s pivotal Supreme Court election.
@hillaryclinton.bsky.social has already gained 167K+ followers
techcrunch.com/2025/03/31/h...
Her joining Bluesky follows Obama’s recent debut on the platform
She used her first post to spotlight Wisconsin’s pivotal Supreme Court election.
@hillaryclinton.bsky.social has already gained 167K+ followers
techcrunch.com/2025/03/31/h...
April 1, 2025 at 10:51 AM
Hillary Clinton Joins Bluesky
Her joining Bluesky follows Obama’s recent debut on the platform
She used her first post to spotlight Wisconsin’s pivotal Supreme Court election.
@hillaryclinton.bsky.social has already gained 167K+ followers
techcrunch.com/2025/03/31/h...
Her joining Bluesky follows Obama’s recent debut on the platform
She used her first post to spotlight Wisconsin’s pivotal Supreme Court election.
@hillaryclinton.bsky.social has already gained 167K+ followers
techcrunch.com/2025/03/31/h...
March 26, 2025 at 11:27 AM