Sarah “Business with a Smile” Lynn
sbar713.bsky.social
Sarah “Business with a Smile” Lynn
@sbar713.bsky.social
🎮 Executive Producer @ Ironroot Games
👶 Now stay at home Mom
📃 Writer
🏳️‍🌈 LGBT+ | She/Her
Pinned
Hello Bluesky! Figured I’d reintroduce myself as I try to rebuild a community here.

I am a former senior producer, now stay at home mom, in #gamedev - I also have experience in QA and marketing. Most recently I was at ZoS.

You may also know my voice from the First Look videos for Civilization VI!
When you’re a game producer and also hosting Thanksgiving
November 26, 2025 at 7:27 PM
Reposted by Sarah “Business with a Smile” Lynn
…and of course for our little ogre mascot! Here’s some “internal fanart” that Gabrielle Snow did of the logo she designed. What a cute little fella!

Which has us thinking… does this ogre need a name?
November 26, 2025 at 5:19 PM
November 26, 2025 at 2:10 PM
My brain was racing before bed last night and I couldn’t sleep because I had a really good idea for an excel spreadsheet.
November 26, 2025 at 12:36 PM
A couple years ago, our DM introduced what I assume was supposed to be a throwaway character named Lunan. He was basically wearing pots and pans for armor, and Doing His Best.

Today we saw him in a nearly-final-boss battle where he got TWO crits and did a whopping 11 damage. #dnd
a man in a suit and tie holds a microphone and says that 's my son snl
Alt: a man in a suit and tie holds a microphone and says that 's my son snl
media.tenor.com
November 26, 2025 at 3:40 AM
Reposted by Sarah “Business with a Smile” Lynn
I know I'm relatively quiet on here, but I'm incredibly excited to announce our new #IndieGameStudio, Ironroot Games! I'll be serving as Content Director and Artist. Not much to say about what we're working on at the moment, but please feel free to follow our account and check out our website!
We are Ironroot Games, a brand new independent game studio created by friends that want to make incredible games. Our team has come together to tell stories rooted in years of combined industry experience. Our first project is in development. ironrootgames.com
Ironroot Games
Ironroot Games is a studio founded by seasoned AAA developers who believe great games grow from great developer culture. As a community-driven studio, we commit to empowering creative ownership for cr...
ironrootgames.com
November 25, 2025 at 9:07 PM
Reposted by Sarah “Business with a Smile” Lynn
Today I can announce an exciting collaboration of friends and former colleagues, we've formed Ironroot Games, a new independent game studio. We are a developer-owned studio where games are crafted by care for both developers and players in mind. We can't wait to show what we're working on!
We are Ironroot Games, a brand new independent game studio created by friends that want to make incredible games. Our team has come together to tell stories rooted in years of combined industry experience. Our first project is in development. ironrootgames.com
Ironroot Games
Ironroot Games is a studio founded by seasoned AAA developers who believe great games grow from great developer culture. As a community-driven studio, we commit to empowering creative ownership for cr...
ironrootgames.com
November 25, 2025 at 5:09 PM
So anyway, I'm back in the saddle. Happy to share that I've joined Ironroot Games as Executive Producer. 😎
We are Ironroot Games, a brand new independent game studio created by friends that want to make incredible games. Our team has come together to tell stories rooted in years of combined industry experience. Our first project is in development. ironrootgames.com
Ironroot Games
Ironroot Games is a studio founded by seasoned AAA developers who believe great games grow from great developer culture. As a community-driven studio, we commit to empowering creative ownership for cr...
ironrootgames.com
November 25, 2025 at 9:33 PM
Reposted by Sarah “Business with a Smile” Lynn
We are Ironroot Games, a brand new independent game studio created by friends that want to make incredible games. Our team has come together to tell stories rooted in years of combined industry experience. Our first project is in development. ironrootgames.com
Ironroot Games
Ironroot Games is a studio founded by seasoned AAA developers who believe great games grow from great developer culture. As a community-driven studio, we commit to empowering creative ownership for cr...
ironrootgames.com
November 25, 2025 at 4:58 PM
My family has tornado energy, especially around the holidays. And I just got a text to “not stress about it and just let what happens happen” and I wonder what they would do if they showed up and I literally did zero work to prepare. 🫠
November 24, 2025 at 9:16 PM
Reposted by Sarah “Business with a Smile” Lynn
Today in news that shocks no one. 😆
November 22, 2025 at 2:16 PM
Reposted by Sarah “Business with a Smile” Lynn
No because what in the environment art hell???? #gamedev
November 21, 2025 at 9:06 PM
A poem about food poisoning
November 21, 2025 at 8:58 PM
I think my biggest game criticism this year is going to be that the horses in Disney Dreamlight Valley sound… a little weird.

But at least I got to make my main boi.
a cartoon horse is standing on its hind legs with its mouth open
Alt: Spirit stallion of the cimaron rearing
media.tenor.com
November 21, 2025 at 3:08 AM
Reposted by Sarah “Business with a Smile” Lynn
Same, Pokemon NPC. Same.
November 18, 2025 at 9:32 AM
Idk why everyone’s talking about auroras right now but I finally saw my first one earlier this year outside the plane window on my way to Iceland!

We had one in Maryland in the spring, and although I was able to get a photo with my camera, it wasn’t something I could see with my eyes.
November 12, 2025 at 2:00 PM
November 12, 2025 at 1:50 PM
Reposted by Sarah “Business with a Smile” Lynn
I've shipped six AAA games, and I still don't know. Every shipped game is a goddamn miracle
November 12, 2025 at 12:00 PM
But seriously
How the heck do video games even get made ?
November 12, 2025 at 11:57 AM
She cold. I cold. It cold.
November 12, 2025 at 11:56 AM
How the heck do video games even get made ?
November 11, 2025 at 5:33 PM
Yesterday I think I finally managed to figure out that flossing dance.

And I think this is the most boomer thing I’ve ever said.
an elderly woman is dancing in front of a building that says viral hog
Alt: an elderly woman is flossing
media.tenor.com
November 9, 2025 at 12:11 PM
Reposted by Sarah “Business with a Smile” Lynn
Hi #PitchYaGame!

#SugarplumCafe is an ~aesthetic~ merge crafting game where you run a pastel rococo café 💖

🍰 Merge ingredients into desserts
🎀 Meet fashionable ladies inspired by sweets
🫖 Host elegant tea parties
✨ Embrace your frilly fairytale side

#cozygame #egl #cozygames
November 7, 2025 at 5:44 PM
Reposted by Sarah “Business with a Smile” Lynn
Okay a golden girls reboot but…
November 5, 2025 at 3:26 PM
Reposted by Sarah “Business with a Smile” Lynn
Drinking with a game director at a launch party. He said something through all the free wine that still sticks with me.

"Making a game is like landing a plane while you are building it, and the plane is on fire."
Everything about making video games is harder than you think.
November 6, 2025 at 5:46 PM