Richard Fletcher
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richardfletcher.bsky.social
Richard Fletcher
@richardfletcher.bsky.social

Director of Research at the Reuters Institute for the Study of Journalism, University of Oxford. Lead researcher + co-author of the Digital News Report. www.richardfletcher.me

Communication & Media Studies 27%
History 17%
As the BBC faces fresh scrutiny, what does our research say about it?

Here's an updated version of a piece by @rasmuskleis.bsky.social @annisch.bsky.social @richardfletcher.bsky.social and Craig T. Robertson originally published in 2020

📱 Full piece here buff.ly/iLaMzHa
🧵 4 findings in thread
New Paper Alert 🧵📣

There is a growing concern that the negative valence in climate stories paralyses consumers & perhaps even prevents them from taking pro-environmental actions.

However, we found that climate anxiety is a robust and universal driver of pro-climate behavioral intentions.👇
What if people appreciate having an abundance of content and communication, more than they feel overloaded by it?

@annisch.bsky.social et al decided to have a look. Their results? "We found that appreciation for abundance was about twice as common as overload".

Paper: journalqd.org/article/view...

Reposted by Richard Fletcher

Did you miss the launch event of our report on news creators and influencers?

Here's a summary by our own Gretel Kahn, which includes four takeaways and many insights from our speakers Emilio Doménech, Akash Banerjee and Mosheh Oinounou
reutersinstitute.politics.ox.ac.uk/news/summary...
‘Building a very different kind of trust’: Four things we learnt at the launch of our report on news creators
More than 1,600 people signed up for our event, featuring Mosheh Oinounou from the US, Akash Banerjee from India and Emilio Doménech from Spain.
reutersinstitute.politics.ox.ac.uk
“There is a set of populous countries, generally where traditional media are under pressure and social media use is high, where news creators are having a significant impact"

@hanaatameez.bsky.social wrote up a fascinating @reutersinstitute.bsky.social report www.niemanlab.org/2025/10/news...

Our new report on news influencers and creators is out.

It contains:

- 5 key findings (see link)
- Top 15 most mentioned news influencers and creators by survey respondents in 24 countries
- A typology of different content types (and examples of individuals that primarily produce each)
We've just published the most comprehensive study of news creators to date covering 24 countries. Authored by Nic Newman @amyrossarguedas.bsky.social @mitalilive.bsky.social @richardfletcher.bsky.social, it identifies the most mentioned in each country

📱Report buff.ly/bL6y8Hj
🧵6 findings in thread
We've just published the most comprehensive study of news creators to date covering 24 countries. Authored by Nic Newman @amyrossarguedas.bsky.social @mitalilive.bsky.social @richardfletcher.bsky.social, it identifies the most mentioned in each country

📱Report buff.ly/bL6y8Hj
🧵6 findings in thread
📢 It's out: The new @worldsofjournalism.bsky.social report

➡️rich data from 3rd wave of WJS study
➡️ survey of more than 32,350 journalists across 75 countries
➡️ perspectives from diverse media systems, political regimes, and cultural contexts

Free download
www.worldsofjournalism.org/reports-wjs3/

Reposted by Richard Fletcher

The results of the ICA Elections are in! 🎉 Congratulations to all newly elected individuals! A huge thank-you to all candidates and voters who participated—your engagement and support strengthen our community. 🔗 buff.ly/EVrbDcR

Clicking through to links from AI search results is more common among those that trust the responses.

This could suggest that people are using links to find more information rather than check whether AI is accurate - but hard to be sure and probably varies case by case.

Trust in gen AI search responses is relatively high. 50% on average say they typically trust them, compared to 20% who typically distrust.

This is higher than trust in individual chatbots, but mostly because it is more widely used.

Again, younger people have slightly higher trust.

Only about one third of people say that they always or often click the links to the underlying source that was used to generate the answer - though survey data has limitations here.

As with many behaviours around gen AI, younger people are slightly more likely to say they click through.

There are differences by country, reflecting for example the fact that different platforms in different countries have enabled or disabled AI results for particular types of query (most news queries on Google do not produce AI responses, for example).

Following last week's thread on using gen AI for news, this one looks at our research on AI search results based on data from 🇦🇷🇩🇰🇫🇷🇯🇵🇬🇧🇺🇸.

It's already true that most people (54%) say that they have seen AI search results in the last week.

It's more common than the use of all chatbots combined (34%).
🚨 out at @apsrjournal.bsky.social 🚨

➡️ We ran a large media literacy experiment to fight misinformation
➡️ 13,500 students, 583 villages in Bihar, India
➡️Created custom misinfo curriculum of 4 months
➡️Partnered w the government to roll it out as an official course in classrooms

hopeful findings👇🏽

Younger people are using gen AI for news differently.

Older people are more likely to use it for the latest news (red bars) but younger people are more likely to use it to help them navigate news (green).

Gen Z (18-24) are particularly likely to use AI to make a news story easier to understand.

The small group that are using gen AI for news are using it in a variety of different ways - not just as an aggregator.

Though the most widespread use is getting the latest headlines, some are also using it to get more depth, for summarisation, or for making news easier to understand.

Last week I posted a thread on how people are using generative AI - bsky.app/profile/rich...

This thread is on how people use gen AI for news, specifically.

Though getting information is emerging as the key use of gen AI, only 6%on average across 🇦🇷🇩🇰🇫🇷🇯🇵🇬🇧🇺🇸 use it for news weekly, doubling since 2024.

An idea for the future, perhaps!
No time to read the long version of our new @reutersinstitute.bsky.social research on use & views around GenAI, information, and news in 6 countries? Then read the summary, just out with @niemanlab.org.

www.niemanlab.org/2025/10/peop...
People are using ChatGPT twice as much as they were last year. They’re still just as skeptical of AI in news.
"For news organizations, our findings are in some ways bitter medicine."
www.niemanlab.org

Reposted by Richard Fletcher

Reposted by Richard Fletcher

#NISWSW started.
@richardfletcher.bsky.social of @reutersinstitute.bsky.social with the opening talk to set the scene.

Reposted by Richard Fletcher

People are using AI to research topics, answer factual questions, and ask for advice.

In essence, they're increasingly using it for tasks that were once the primary domain of search engines and, by extension, news publishers. www.niemanlab.org/2025/10/peop...
People are using ChatGPT twice as much as they were last year. They’re still just as skeptical of AI in news.
"For news organizations, our findings are in some ways bitter medicine."
www.niemanlab.org

Looking forward to presenting the results of this report at the News Impact Summit in Warsaw tomorrow.

ejc.net/events/news-...

But if we look at the difference between the proportion that trust and the proportion that distrust we start to see some patterns.

⬆️ A few systems, like ChatGPT, Gemini and Copilot are more trusted than distrusted.

⬇️ Others, like Meta AI and DeepSeek are more distrusted than trusted.

Finally, some data on trust. It's difficult to interpret data on trust in gen AI systems at the moment because there is limited public awareness - with the exception of ChatGPT, 50% or more have not even heard of them.

In more detail we can see that while most 'getting information' tasks have grown in the last year, most media creation tasks have not - with the exception of using generate AI to create images.