Richard Fletcher
@richardfletcher.bsky.social
Director of Research at the Reuters Institute for the Study of Journalism, University of Oxford. Lead researcher + co-author of the Digital News Report. www.richardfletcher.me
For more, see our @reutersinstitute.bsky.social report by @felixsimon.bsky.social @rasmuskleis.bsky.social and myself.
reutersinstitute.politics.ox.ac.uk/generative-a...
reutersinstitute.politics.ox.ac.uk/generative-a...
Generative AI and news report 2025: How people think about AI’s role in journalism and society
Our survey explores how people use generative AI in their everyday lives, what they think its impact will be on different areas of society, and what they think about its use in news and journalism spe...
reutersinstitute.politics.ox.ac.uk
October 21, 2025 at 7:50 AM
For more, see our @reutersinstitute.bsky.social report by @felixsimon.bsky.social @rasmuskleis.bsky.social and myself.
reutersinstitute.politics.ox.ac.uk/generative-a...
reutersinstitute.politics.ox.ac.uk/generative-a...
Clicking through to links from AI search results is more common among those that trust the responses.
This could suggest that people are using links to find more information rather than check whether AI is accurate - but hard to be sure and probably varies case by case.
This could suggest that people are using links to find more information rather than check whether AI is accurate - but hard to be sure and probably varies case by case.
October 21, 2025 at 7:50 AM
Clicking through to links from AI search results is more common among those that trust the responses.
This could suggest that people are using links to find more information rather than check whether AI is accurate - but hard to be sure and probably varies case by case.
This could suggest that people are using links to find more information rather than check whether AI is accurate - but hard to be sure and probably varies case by case.
Trust in gen AI search responses is relatively high. 50% on average say they typically trust them, compared to 20% who typically distrust.
This is higher than trust in individual chatbots, but mostly because it is more widely used.
Again, younger people have slightly higher trust.
This is higher than trust in individual chatbots, but mostly because it is more widely used.
Again, younger people have slightly higher trust.
October 21, 2025 at 7:50 AM
Trust in gen AI search responses is relatively high. 50% on average say they typically trust them, compared to 20% who typically distrust.
This is higher than trust in individual chatbots, but mostly because it is more widely used.
Again, younger people have slightly higher trust.
This is higher than trust in individual chatbots, but mostly because it is more widely used.
Again, younger people have slightly higher trust.
Only about one third of people say that they always or often click the links to the underlying source that was used to generate the answer - though survey data has limitations here.
As with many behaviours around gen AI, younger people are slightly more likely to say they click through.
As with many behaviours around gen AI, younger people are slightly more likely to say they click through.
October 21, 2025 at 7:50 AM
Only about one third of people say that they always or often click the links to the underlying source that was used to generate the answer - though survey data has limitations here.
As with many behaviours around gen AI, younger people are slightly more likely to say they click through.
As with many behaviours around gen AI, younger people are slightly more likely to say they click through.
There are differences by country, reflecting for example the fact that different platforms in different countries have enabled or disabled AI results for particular types of query (most news queries on Google do not produce AI responses, for example).
October 21, 2025 at 7:50 AM
There are differences by country, reflecting for example the fact that different platforms in different countries have enabled or disabled AI results for particular types of query (most news queries on Google do not produce AI responses, for example).
For younger people gen AI offers a very different news experience. Fews are using it for news right now, but it could grow in the coming years.
Full @reutersinstitute.bsky.social report by @felixsimon.bsky.social @rasmuskleis.bsky.social and me.
reutersinstitute.politics.ox.ac.uk/generative-a...
Full @reutersinstitute.bsky.social report by @felixsimon.bsky.social @rasmuskleis.bsky.social and me.
reutersinstitute.politics.ox.ac.uk/generative-a...
Generative AI and news report 2025: How people think about AI’s role in journalism and society
Our survey explores how people use generative AI in their everyday lives, what they think its impact will be on different areas of society, and what they think about its use in news and journalism spe...
reutersinstitute.politics.ox.ac.uk
October 13, 2025 at 7:35 AM
For younger people gen AI offers a very different news experience. Fews are using it for news right now, but it could grow in the coming years.
Full @reutersinstitute.bsky.social report by @felixsimon.bsky.social @rasmuskleis.bsky.social and me.
reutersinstitute.politics.ox.ac.uk/generative-a...
Full @reutersinstitute.bsky.social report by @felixsimon.bsky.social @rasmuskleis.bsky.social and me.
reutersinstitute.politics.ox.ac.uk/generative-a...
Younger people are using gen AI for news differently.
Older people are more likely to use it for the latest news (red bars) but younger people are more likely to use it to help them navigate news (green).
Gen Z (18-24) are particularly likely to use AI to make a news story easier to understand.
Older people are more likely to use it for the latest news (red bars) but younger people are more likely to use it to help them navigate news (green).
Gen Z (18-24) are particularly likely to use AI to make a news story easier to understand.
October 13, 2025 at 7:35 AM
Younger people are using gen AI for news differently.
Older people are more likely to use it for the latest news (red bars) but younger people are more likely to use it to help them navigate news (green).
Gen Z (18-24) are particularly likely to use AI to make a news story easier to understand.
Older people are more likely to use it for the latest news (red bars) but younger people are more likely to use it to help them navigate news (green).
Gen Z (18-24) are particularly likely to use AI to make a news story easier to understand.
The small group that are using gen AI for news are using it in a variety of different ways - not just as an aggregator.
Though the most widespread use is getting the latest headlines, some are also using it to get more depth, for summarisation, or for making news easier to understand.
Though the most widespread use is getting the latest headlines, some are also using it to get more depth, for summarisation, or for making news easier to understand.
October 13, 2025 at 7:35 AM
The small group that are using gen AI for news are using it in a variety of different ways - not just as an aggregator.
Though the most widespread use is getting the latest headlines, some are also using it to get more depth, for summarisation, or for making news easier to understand.
Though the most widespread use is getting the latest headlines, some are also using it to get more depth, for summarisation, or for making news easier to understand.
An idea for the future, perhaps!
October 9, 2025 at 3:35 PM
An idea for the future, perhaps!