Vocational awe describes the set of ideas, values, and assumptions librarians have about themselves and the profession that result in notions that libraries as institutions are inherently good, sacred notions, and therefore beyond critique. I argue that the concept of vocational awe directly correlates to problems within librarianship like burnout and low salary. This article aims to describe the phenomenon and its effects on library philosophies and practices so that they may be recognized and deconstructed.

The original doll was not made by Mattel but by a business that perfected its practice making plaster casts of Hitler.