Nedra Weinreich
@nedra.bsky.social
Creating health & social impact through social marketing + behavior design. Strategist/researcher/author.
Public health | Behavioral science | Storytelling for change
🔗 Social-Marketing.com
LA 🌍 Jerusalem
Public health | Behavioral science | Storytelling for change
🔗 Social-Marketing.com
LA 🌍 Jerusalem
Pinned
Nedra Weinreich
@nedra.bsky.social
· Jan 21
Supercharge Your Social Impact eBook | Social-Marketing.com
Free ebook on social marketing - Supercharge your Social Impact: Using Social Marketing for Behavior Change by Nedra Kline Weinreich
www.social-marketing.com
Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health?
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
Join me tomorrow (Wed 5/14) for a webinar on using storytelling for behavior change sponsored by the Social Marketing Association of North America!
Register here:
www.eventbrite.com/e/smana-webi...
#Storytelling #SocMar #SocialMarketing #BehSci 🛟
Register here:
www.eventbrite.com/e/smana-webi...
#Storytelling #SocMar #SocialMarketing #BehSci 🛟
SMANA Webinar: The Art of Social Marketing Part 2
Join us for upcoming webinar!
The Art of Social Marketing Part 2: Storytelling
www.eventbrite.com
May 13, 2025 at 1:21 PM
Join me tomorrow (Wed 5/14) for a webinar on using storytelling for behavior change sponsored by the Social Marketing Association of North America!
Register here:
www.eventbrite.com/e/smana-webi...
#Storytelling #SocMar #SocialMarketing #BehSci 🛟
Register here:
www.eventbrite.com/e/smana-webi...
#Storytelling #SocMar #SocialMarketing #BehSci 🛟
Reposted by Nedra Weinreich
Ohhhhh we have reached a new peak of anti government thinking
Public health is rolling in their grave
Public health is rolling in their grave
Honestly a bit surprised it took the discourse this long to get here tbh
March 3, 2025 at 3:08 AM
Ohhhhh we have reached a new peak of anti government thinking
Public health is rolling in their grave
Public health is rolling in their grave
Reposted by Nedra Weinreich
for pity’s sake, I am BEGGING university leaders to stop framing this issue in terms of what this will cost the university. people dont care!
EXPLAIN WHAT THIS WILL COST THE PUBLIC: closed hospitals and clinics, skipped treatments, loss of access to experimental drugs, unemployment, recession
EXPLAIN WHAT THIS WILL COST THE PUBLIC: closed hospitals and clinics, skipped treatments, loss of access to experimental drugs, unemployment, recession
February 9, 2025 at 10:00 PM
for pity’s sake, I am BEGGING university leaders to stop framing this issue in terms of what this will cost the university. people dont care!
EXPLAIN WHAT THIS WILL COST THE PUBLIC: closed hospitals and clinics, skipped treatments, loss of access to experimental drugs, unemployment, recession
EXPLAIN WHAT THIS WILL COST THE PUBLIC: closed hospitals and clinics, skipped treatments, loss of access to experimental drugs, unemployment, recession
Reposted by Nedra Weinreich
"The Internet Archive has to date downloaded 500 terabytes of US government websites, which it crawls at the end of every presidential term
The whole archive is fully searchable
This effort's housed by a donation-funded nonprofit, not a branch of the US government"
blog.archive.org/2024/05/08/e...
The whole archive is fully searchable
This effort's housed by a donation-funded nonprofit, not a branch of the US government"
blog.archive.org/2024/05/08/e...
End of Term Web Archive – Preserving the Transition of a Nation | Internet Archive Blogs
blog.archive.org
February 2, 2025 at 2:26 PM
"The Internet Archive has to date downloaded 500 terabytes of US government websites, which it crawls at the end of every presidential term
The whole archive is fully searchable
This effort's housed by a donation-funded nonprofit, not a branch of the US government"
blog.archive.org/2024/05/08/e...
The whole archive is fully searchable
This effort's housed by a donation-funded nonprofit, not a branch of the US government"
blog.archive.org/2024/05/08/e...
Be aware that there is someone on here who is pretending to be an artist (with a real person's stolen pics) and offering via DM to paint your portrait. They'll even pay you to be their muse. "She" got hilariously huffy when I expressed skepticism.
You're welcome to paint me for free if you'd like!😆
You're welcome to paint me for free if you'd like!😆
January 29, 2025 at 3:36 PM
Be aware that there is someone on here who is pretending to be an artist (with a real person's stolen pics) and offering via DM to paint your portrait. They'll even pay you to be their muse. "She" got hilariously huffy when I expressed skepticism.
You're welcome to paint me for free if you'd like!😆
You're welcome to paint me for free if you'd like!😆
This is extremely concerning (and not just because these are my clients). Cutting off potentially life-saving communications for political reasons is not how you improve the wellbeing of Americans.
Trump officials pause health agencies’ communications, citing review
The agencies are charged with making decisions that touch the lives of every American and are the source of crucial information to health-care providers.
www.washingtonpost.com
January 22, 2025 at 8:47 AM
This is extremely concerning (and not just because these are my clients). Cutting off potentially life-saving communications for political reasons is not how you improve the wellbeing of Americans.
Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health?
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
Supercharge Your Social Impact eBook | Social-Marketing.com
Free ebook on social marketing - Supercharge your Social Impact: Using Social Marketing for Behavior Change by Nedra Kline Weinreich
www.social-marketing.com
January 21, 2025 at 4:16 PM
Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health?
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
I love this - data-driven mapping for outreach and cultural reframing of recovery services.
#socmar 🛟
#socmar 🛟
December 30, 2024 at 6:50 PM
I love this - data-driven mapping for outreach and cultural reframing of recovery services.
#socmar 🛟
#socmar 🛟
The shoemaker's children finally have nice new shoes!
It's been way too long since I updated my website. I've been lucky that clients have kept me so busy that I didn't have time to bother with it. But it was embarrassing.
Take a look and please let me know what you think!
social-marketing.com
It's been way too long since I updated my website. I've been lucky that clients have kept me so busy that I didn't have time to bother with it. But it was embarrassing.
Take a look and please let me know what you think!
social-marketing.com
Home | Weinreich Communications | Social Marketing Consulting
Weinreich Communications helps public and nonprofit sector organizations create health and social impact driven by behavioral science insights
Social-Marketing.com
December 29, 2024 at 3:32 PM
The shoemaker's children finally have nice new shoes!
It's been way too long since I updated my website. I've been lucky that clients have kept me so busy that I didn't have time to bother with it. But it was embarrassing.
Take a look and please let me know what you think!
social-marketing.com
It's been way too long since I updated my website. I've been lucky that clients have kept me so busy that I didn't have time to bother with it. But it was embarrassing.
Take a look and please let me know what you think!
social-marketing.com
First night of Hanukkah!
May this holiday that celebrates miracles that happened long ago spark miracles today that bring the hostages home.
!חג חנוכה שמח
May this holiday that celebrates miracles that happened long ago spark miracles today that bring the hostages home.
!חג חנוכה שמח
December 25, 2024 at 6:04 PM
First night of Hanukkah!
May this holiday that celebrates miracles that happened long ago spark miracles today that bring the hostages home.
!חג חנוכה שמח
May this holiday that celebrates miracles that happened long ago spark miracles today that bring the hostages home.
!חג חנוכה שמח
People will die because of this idiocy.
🛟
🛟
Louisiana forbids public health workers from promoting COVID, flu and mpox shots
An NPR investigation found Louisiana health officials told staff to stop promoting vaccines for COVID, flu and mpox, holding flu shot events or otherwise encouraging the public to get those vaccines.
www.npr.org
December 22, 2024 at 1:13 PM
People will die because of this idiocy.
🛟
🛟
This resonates with me. My previously thriving online community has scattered to different platforms, which nearly all look and feel the same. The experience continues to degrade.
"In the last three years, social media platforms have started converging—imitating the endless scroll of TikTok ... Users can move from one platform to another, and have the same experience. And it’s increasingly an artificial, claustrophobic experience."
Are Social Media Platforms the Next Dying Malls?
It was cool to hang out at the mall—until it wasn't
www.honest-broker.com
December 16, 2024 at 11:46 AM
This resonates with me. My previously thriving online community has scattered to different platforms, which nearly all look and feel the same. The experience continues to degrade.
Reposted by Nedra Weinreich
Looking for tools to help write health information more simply? Try the Health Literacy Editor. Our trial showed it helps people:
✔️ Lower the grade reading level
✔️ Use less jargon & passive voice
✔️ Score higher on expert health literacy ratings
www.sydneyhealthliteracylab.org.au/health-liter...
✔️ Lower the grade reading level
✔️ Use less jargon & passive voice
✔️ Score higher on expert health literacy ratings
www.sydneyhealthliteracylab.org.au/health-liter...
Health Literacy Editor — Sydney Health Literacy Lab
www.sydneyhealthliteracylab.org.au
December 16, 2024 at 3:52 AM
Looking for tools to help write health information more simply? Try the Health Literacy Editor. Our trial showed it helps people:
✔️ Lower the grade reading level
✔️ Use less jargon & passive voice
✔️ Score higher on expert health literacy ratings
www.sydneyhealthliteracylab.org.au/health-liter...
✔️ Lower the grade reading level
✔️ Use less jargon & passive voice
✔️ Score higher on expert health literacy ratings
www.sydneyhealthliteracylab.org.au/health-liter...
The article I co-authored on our social marketing program in Afghanistan just came out!
It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives.
#socmar
It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives.
#socmar
Integrating supply and demand in social marketing programs: the Nosh-e-Jaan campaign to promote nutrition in Afghanistan
This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein ...
www.tandfonline.com
December 12, 2024 at 1:48 PM
The article I co-authored on our social marketing program in Afghanistan just came out!
It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives.
#socmar
It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives.
#socmar
@darcylaine.bsky.social Hi Darcy! Glad to see you here. I've added you to my social marketing starter list.
go.bsky.app/KLa4jn5
go.bsky.app/KLa4jn5
December 12, 2024 at 9:38 AM
@darcylaine.bsky.social Hi Darcy! Glad to see you here. I've added you to my social marketing starter list.
go.bsky.app/KLa4jn5
go.bsky.app/KLa4jn5
Reposted by Nedra Weinreich
Excellent thread of how PR is used to push specific coroprate agendae that often work against the public good - e.g. promoting cars, wide streets, and fast speeds as "good for everyone" rather than as the public health menace they really are.
In ‘Dark PR’, @grantennis.bsky.social outlines nine devious frames the automotive industry uses to obscure millions of injuries and deaths caused by its products; influencing how we process and discuss the issue and ultimately preventing meaningful political action.
They are as follows… 🧵
They are as follows… 🧵
November 24, 2024 at 10:05 PM
Excellent thread of how PR is used to push specific coroprate agendae that often work against the public good - e.g. promoting cars, wide streets, and fast speeds as "good for everyone" rather than as the public health menace they really are.
I always wait for Brian's poems with baited breath. For all intensive purposes, they always peak my interest.
Case and point:
Case and point:
December 6, 2024 at 10:13 AM
I always wait for Brian's poems with baited breath. For all intensive purposes, they always peak my interest.
Case and point:
Case and point:
Reposted by Nedra Weinreich
What are the 3 most effective & useful learning strategies supported by research?
🧠Retrieval practice or quizzing
📅Spaced practice
✏️Combining visuals & language
Get in touch if you would like to know more about professional learning informed by research enquiries@impact.wales
🧠Retrieval practice or quizzing
📅Spaced practice
✏️Combining visuals & language
Get in touch if you would like to know more about professional learning informed by research enquiries@impact.wales
December 5, 2024 at 5:20 PM
What are the 3 most effective & useful learning strategies supported by research?
🧠Retrieval practice or quizzing
📅Spaced practice
✏️Combining visuals & language
Get in touch if you would like to know more about professional learning informed by research enquiries@impact.wales
🧠Retrieval practice or quizzing
📅Spaced practice
✏️Combining visuals & language
Get in touch if you would like to know more about professional learning informed by research enquiries@impact.wales
Nice! I only had 3 citations but it's good to know they may have had a policy impact.
Want to see if your research has had an impact on public policy?
Enter your info in SagePolicyProfiles to see the citations of your own publications in policy documents.
You get a profile page. Here is mine as an example: policyprofiles.sagepub.com/profile/5920...
Enter your info in SagePolicyProfiles to see the citations of your own publications in policy documents.
You get a profile page. Here is mine as an example: policyprofiles.sagepub.com/profile/5920...
December 5, 2024 at 5:46 PM
Nice! I only had 3 citations but it's good to know they may have had a policy impact.
Haven't seen any discussion of Trump's plan to launch a large-scale ad campaign on fentanyl.
I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based.
#socmar
I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based.
#socmar
Trump says he’s planning ‘large-scale’ ad campaign on fentanyl crisis
President-elect Trump announced plans to launch a “large-scale” ad campaign on Wednesday with the goal of educating Americans on the effects of fentanyl. “I will be working on a large scale United …
thehill.com
December 3, 2024 at 8:32 PM
Haven't seen any discussion of Trump's plan to launch a large-scale ad campaign on fentanyl.
I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based.
#socmar
I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based.
#socmar
I'm still on the lookout for my fellow social marketers.
Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it?
Say hi and let me know what you're doing!
#SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact
Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it?
Say hi and let me know what you're doing!
#SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact
I put together a starter pack of people I could find here who work in social marketing (not social media mktg).
If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.
#SocMar
go.bsky.app/KLa4jn5
If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.
#SocMar
go.bsky.app/KLa4jn5
December 3, 2024 at 2:55 PM
I'm still on the lookout for my fellow social marketers.
Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it?
Say hi and let me know what you're doing!
#SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact
Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it?
Say hi and let me know what you're doing!
#SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact
I know Giving Tuesday was created as an antidote to the consumerism of Black Friday. But I wonder if there is any research on whether people actually are more likely to donate to a participating nonprofit on that day.
Personally, I'd rather donate when I want, and not bc of a GT email.
#npsky
Personally, I'd rather donate when I want, and not bc of a GT email.
#npsky
December 3, 2024 at 2:40 PM
I know Giving Tuesday was created as an antidote to the consumerism of Black Friday. But I wonder if there is any research on whether people actually are more likely to donate to a participating nonprofit on that day.
Personally, I'd rather donate when I want, and not bc of a GT email.
#npsky
Personally, I'd rather donate when I want, and not bc of a GT email.
#npsky
Tried this out and it works! Hopefully bookmarks will be incorporated into the app in a normal way soon.
Bookmark labeler/feed! Unlike the pin feed where you have to comment 📌 to save a post, this alternative is completely private!
Subscribe to both the labeler and feed here. Report a post to the label to add to the feed! Report again to remove!
bsky.app/profile/book...
Subscribe to both the labeler and feed here. Report a post to the label to add to the feed! Report again to remove!
bsky.app/profile/book...
December 2, 2024 at 5:51 PM
Tried this out and it works! Hopefully bookmarks will be incorporated into the app in a normal way soon.
If you're interested in storytelling for behavior change & social impact, here's my article in the Palgrove Encyclopedia of Social Marketing.
It covers how stories influence behavior and examples of how to use it most effectively in an intervention.
www.researchgate.net/publication/...
#socmar
It covers how stories influence behavior and examples of how to use it most effectively in an intervention.
www.researchgate.net/publication/...
#socmar
December 2, 2024 at 3:18 PM
If you're interested in storytelling for behavior change & social impact, here's my article in the Palgrove Encyclopedia of Social Marketing.
It covers how stories influence behavior and examples of how to use it most effectively in an intervention.
www.researchgate.net/publication/...
#socmar
It covers how stories influence behavior and examples of how to use it most effectively in an intervention.
www.researchgate.net/publication/...
#socmar
Be aware there are news sites that do not have an official presence here, but have imposters pretending to be them while posting fake news. You may have accidentally followed some of these accounts without realizing it.
This includes @nbcnews.bsky.social and @jerusalempost.bsky.social
#news
This includes @nbcnews.bsky.social and @jerusalempost.bsky.social
#news
December 1, 2024 at 6:25 PM
Be aware there are news sites that do not have an official presence here, but have imposters pretending to be them while posting fake news. You may have accidentally followed some of these accounts without realizing it.
This includes @nbcnews.bsky.social and @jerusalempost.bsky.social
#news
This includes @nbcnews.bsky.social and @jerusalempost.bsky.social
#news