Nedra Weinreich
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nedra.bsky.social
Nedra Weinreich
@nedra.bsky.social
750 followers 340 following 200 posts
Creating health & social impact through social marketing + behavior design. Strategist/researcher/author.

Public health | Behavioral science | Storytelling for change

🔗 Social-Marketing.com

LA 🌍 Jerusalem
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nedra.bsky.social
First night of Hanukkah!

May this holiday that celebrates miracles that happened long ago spark miracles today that bring the hostages home.

!חג חנוכה שמח
Two silver chanukiot each with candles lit for the first night
December 25, 2024 at 6:04 PM
nedra.bsky.social
If you're interested in storytelling for behavior change & social impact, here's my article in the Palgrove Encyclopedia of Social Marketing.

It covers how stories influence behavior and examples of how to use it most effectively in an intervention.

www.researchgate.net/publication/...

#socmar
Screenshot from The Palgrave Encyclopedia of Social Marketing, of the beginning of the entry for Storytelling in Social Marketing by Nedra Kline Weinreich.
December 2, 2024 at 3:18 PM
nedra.bsky.social
Happy Sunday! And happy Rosh Chodesh Kislev (the start of the new Hebrew month)!

Sharing one of my recent ink/watercolor sketches...

#art @bsky.art
Ink and watercolor sketch of waterlilies and koi fish
December 1, 2024 at 2:56 PM
nedra.bsky.social
Developing a campaign intended for GenZ audiences?

Being safe is their most important goal, according to a recent study.

How can you tie your target behavior or product to a feeling of safety, to connect with their core value?

newsroom.ucla.edu/releases/gen...

#socmar #GenZ #marketing
Graphic of two young people with the following text: When asked which of the following goals were most important to them, this is what young people ages 10 to 24 said: 1) To be safe 2) To be kind to others 3) To have a lot of fun 4) Self-acceptance 5) To be in great shape 6) To change the world and achieve great things 7) To be part of a community 8) To look really good 9) To be rich 10) To be connected spiritually to others 11) To be like my family and stick to traditions 12) To be popular 13) To be famous 14) To be the same as everyone else
November 25, 2024 at 10:42 AM
nedra.bsky.social
Case in point - I know this search result can't be correct, unless Bluesky is very different from all the other platforms!
Bluesky search box for "jaguar" returns a message saying "No results found for jaguar"
November 20, 2024 at 8:40 PM