Pooja Saxena
@matratype.bsky.social
Typeface design at @typetogether.bsky.social and elsewhere + writing about design, especially Indic scripts
Occasionally birding and pixel drawing
she/her/they
Occasionally birding and pixel drawing
she/her/they
Pinned
“India Street Lettering is a warm, thoughtful look at the signs that quietly shape India’s streets... part archive, part love letter and a deeply satisfying record of India’s everyday typography.”
Beaming about the feature in The Nod’s roundup of curated cultural finds thenodmag.com/content/nod-...
Beaming about the feature in The Nod’s roundup of curated cultural finds thenodmag.com/content/nod-...
The book INDIA STREET LETTERING is hot off the press, copies are already shipping to Kickstarter backers, and now it is time to take this show on the road! 📚️🥳
indiastreetlettering.com/india-street...
@blaftrakesh.bsky.social
indiastreetlettering.com/india-street...
@blaftrakesh.bsky.social
January 14, 2026 at 1:49 PM
The book INDIA STREET LETTERING is hot off the press, copies are already shipping to Kickstarter backers, and now it is time to take this show on the road! 📚️🥳
indiastreetlettering.com/india-street...
@blaftrakesh.bsky.social
indiastreetlettering.com/india-street...
@blaftrakesh.bsky.social
Reposted by Pooja Saxena
Can't believe Fishbowl is on this amazing Most Anticipated Indie Games of 2026 list! 😻💜
Every year I say it, but still, what a year for indie games.
Here are twenty-six of my most anticipated upcoming titles:
theindieinformer.com/2026/01/06/2...
Here are twenty-six of my most anticipated upcoming titles:
theindieinformer.com/2026/01/06/2...
26 Most Anticipated Indie Games Of 2026
What to look forward to this year.
theindieinformer.com
January 7, 2026 at 6:23 AM
Can't believe Fishbowl is on this amazing Most Anticipated Indie Games of 2026 list! 😻💜
Reposted by Pooja Saxena
People are going to try and lure you into debates about whether Maduro was a good guy or not and the thing is, it doesn’t matter for the purposes of discussing whether violent kidnappings and extrajudicial murders by the US government are ok. No, they aren’t! End of convo.
January 3, 2026 at 2:01 PM
People are going to try and lure you into debates about whether Maduro was a good guy or not and the thing is, it doesn’t matter for the purposes of discussing whether violent kidnappings and extrajudicial murders by the US government are ok. No, they aren’t! End of convo.
One last hurrah for 2025 🥳 I’ve got a photo essay about street lettering in India, and the importance of centering signmakers and their communities in conversations about letterforms in public spaces in this month’s The Caravan caravanmagazine.in/arts/sign-ma...
December 30, 2025 at 2:20 PM
One last hurrah for 2025 🥳 I’ve got a photo essay about street lettering in India, and the importance of centering signmakers and their communities in conversations about letterforms in public spaces in this month’s The Caravan caravanmagazine.in/arts/sign-ma...
“India Street Lettering is a warm, thoughtful look at the signs that quietly shape India’s streets... part archive, part love letter and a deeply satisfying record of India’s everyday typography.”
Beaming about the feature in The Nod’s roundup of curated cultural finds thenodmag.com/content/nod-...
Beaming about the feature in The Nod’s roundup of curated cultural finds thenodmag.com/content/nod-...
December 19, 2025 at 4:20 PM
“India Street Lettering is a warm, thoughtful look at the signs that quietly shape India’s streets... part archive, part love letter and a deeply satisfying record of India’s everyday typography.”
Beaming about the feature in The Nod’s roundup of curated cultural finds thenodmag.com/content/nod-...
Beaming about the feature in The Nod’s roundup of curated cultural finds thenodmag.com/content/nod-...
When you’re making a book, not everything you’d like to include makes the cut. I had to let many signs go while editing India Street Lettering www.blaft.com/products/ind..., and among them were ads for astrologers.
To make up, I wrote my small paean to them indiastreetlettering.com/blog/sun-sig...
To make up, I wrote my small paean to them indiastreetlettering.com/blog/sun-sig...
December 14, 2025 at 4:14 PM
When you’re making a book, not everything you’d like to include makes the cut. I had to let many signs go while editing India Street Lettering www.blaft.com/products/ind..., and among them were ads for astrologers.
To make up, I wrote my small paean to them indiastreetlettering.com/blog/sun-sig...
To make up, I wrote my small paean to them indiastreetlettering.com/blog/sun-sig...
Reposted by Pooja Saxena
Since there's been some discussion of font licensing for games lately, @typetogether.bsky.social has the best terms we've found, and their whole catalogue is currently 50% off: www.type-together.com/holiday-disc...
50% holiday discount | TypeTogether
50% holiday discount | TypeTogether
www.type-together.com
December 11, 2025 at 3:00 PM
Since there's been some discussion of font licensing for games lately, @typetogether.bsky.social has the best terms we've found, and their whole catalogue is currently 50% off: www.type-together.com/holiday-disc...
Reposted by Pooja Saxena
Fishbowl 💜 APRIL 2026!!!!!
Excited for all of you to dip your feet and hearts into the little world of Fishbowl where slice of life meets surreal. So happy to share that Fishbowl is going to be out on Steam & PS5 in April 2026. WISHLIST, SHARE, TELL YOUR MOM, TELL YOUR FRIENDS!
Excited for all of you to dip your feet and hearts into the little world of Fishbowl where slice of life meets surreal. So happy to share that Fishbowl is going to be out on Steam & PS5 in April 2026. WISHLIST, SHARE, TELL YOUR MOM, TELL YOUR FRIENDS!
December 9, 2025 at 8:43 PM
Fishbowl 💜 APRIL 2026!!!!!
Excited for all of you to dip your feet and hearts into the little world of Fishbowl where slice of life meets surreal. So happy to share that Fishbowl is going to be out on Steam & PS5 in April 2026. WISHLIST, SHARE, TELL YOUR MOM, TELL YOUR FRIENDS!
Excited for all of you to dip your feet and hearts into the little world of Fishbowl where slice of life meets surreal. So happy to share that Fishbowl is going to be out on Steam & PS5 in April 2026. WISHLIST, SHARE, TELL YOUR MOM, TELL YOUR FRIENDS!
Reposted by Pooja Saxena
RELEASE DATE: Fishbowl is coming in April 2026! @imissmyfriends.bsky.social just stopped by #WholesomeSnack2025 to share a deeper look at the latest Wholesome Games Presents title. Look into Alo's dreams and memories, and see how everyday tasks impact her journey. s.team/a/1638070
December 9, 2025 at 8:28 PM
RELEASE DATE: Fishbowl is coming in April 2026! @imissmyfriends.bsky.social just stopped by #WholesomeSnack2025 to share a deeper look at the latest Wholesome Games Presents title. Look into Alo's dreams and memories, and see how everyday tasks impact her journey. s.team/a/1638070
New on the India Street Lettering blog 👉🏽 A ghost sign from Pune, and a blow-by-blow account of how the kind folks on Mastodon helped me uncover what it once advertised indiastreetlettering.com/blog/
December 8, 2025 at 2:05 PM
New on the India Street Lettering blog 👉🏽 A ghost sign from Pune, and a blow-by-blow account of how the kind folks on Mastodon helped me uncover what it once advertised indiastreetlettering.com/blog/
Reposted by Pooja Saxena
All I want for Christmas is for the worst people in the world to experience some consequences
December 3, 2025 at 8:03 PM
All I want for Christmas is for the worst people in the world to experience some consequences
Reposted by Pooja Saxena
Colonial records indicate that 750 Sikh men attempted to migrate to Argentina in the first half of 1912. Many carried recommendation letters from British officials in Punjab. #Argentina, however, remained unwelcoming.
scroll.in/magazine/108...
Ajay Kamalakaran writes
#historyremembered
scroll.in/magazine/108...
Ajay Kamalakaran writes
#historyremembered
December 2, 2025 at 10:07 AM
Colonial records indicate that 750 Sikh men attempted to migrate to Argentina in the first half of 1912. Many carried recommendation letters from British officials in Punjab. #Argentina, however, remained unwelcoming.
scroll.in/magazine/108...
Ajay Kamalakaran writes
#historyremembered
scroll.in/magazine/108...
Ajay Kamalakaran writes
#historyremembered
Reposted by Pooja Saxena
Monotype once again giving our whole industry a bad name
automaton-media.com/en/news/japa...
Wild story, a font service was bought out by a US company and now they are absolutely dogshit and it'll particularly heavily affect JP games, especially service titles.
Wild story, a font service was bought out by a US company and now they are absolutely dogshit and it'll particularly heavily affect JP games, especially service titles.
December 1, 2025 at 9:08 PM
Monotype once again giving our whole industry a bad name
Reposted by Pooja Saxena
The question I hate the most is “What’s your favorite font?”
What’s the worst question someone can ask after you tell them your profession? For linguists, it’s definitely “how many languages do you speak?”, but I’m curious what else is happening to the rest of y’all out there?!
December 1, 2025 at 6:01 AM
The question I hate the most is “What’s your favorite font?”
As we inch ever closer to making the INDIA STREET LETTERING book www.blaft.com/products/ind... a beautiful object everyone can hold and flip through, I’m so darn happy to see a sneak peek being featured in the one and only @creativeboom.com 👉🏼 www.creativeboom.com/resources/wh....
@blaft.bsky.social
@blaft.bsky.social
November 30, 2025 at 12:32 PM
As we inch ever closer to making the INDIA STREET LETTERING book www.blaft.com/products/ind... a beautiful object everyone can hold and flip through, I’m so darn happy to see a sneak peek being featured in the one and only @creativeboom.com 👉🏼 www.creativeboom.com/resources/wh....
@blaft.bsky.social
@blaft.bsky.social
Reposted by Pooja Saxena
"India’s Ministry of Electronics and Information Technology earlier this month released governance guidelines for artificial intelligence, marking the first major regulatory document that has emerged in the country — if one can call it that."
India’s New AI Governance Plan is Much Ado About Nothing | TechPolicy.Press
India has finally released a regulatory document on AI governance, if you can consider it that, Amber Sinha writes.
www.techpolicy.press
November 22, 2025 at 1:58 PM
"India’s Ministry of Electronics and Information Technology earlier this month released governance guidelines for artificial intelligence, marking the first major regulatory document that has emerged in the country — if one can call it that."
Reposted by Pooja Saxena
As women we are policed for wearing jeans in India or niqabs and sarees in in the west. People need to leave women’s clothes and women alone. This constant burdening of women anywhere to reject or assimilate to protect cultural or patriarchal insecurities is repulsive.
September 26, 2025 at 1:37 PM
As women we are policed for wearing jeans in India or niqabs and sarees in in the west. People need to leave women’s clothes and women alone. This constant burdening of women anywhere to reject or assimilate to protect cultural or patriarchal insecurities is repulsive.
There’s something magical about a type walk indiastreetlettering.com/type-walks/. I love seeing folks who were curious about typography end our stroll with an appreciation of letterforms grounded in cultural history. Pictures from my new type walk in Mandi House, Delhi that I debuted in September ⬇️
November 8, 2025 at 3:47 PM
There’s something magical about a type walk indiastreetlettering.com/type-walks/. I love seeing folks who were curious about typography end our stroll with an appreciation of letterforms grounded in cultural history. Pictures from my new type walk in Mandi House, Delhi that I debuted in September ⬇️
Reposted by Pooja Saxena
Typozon @typozon.bsky.social
Tânia Raposo
Valetina Casali
Christian Schwartz @commercialtype.bsky.social
Pooja Saxena @matratype.bsky.social
alongside items from the Archive’s collection by:
Jacob Jongert
Giambattista Bodoni
Louis Ramade
Louis Jean Pouchée
Milwaukee & Suburban Transit…
Tânia Raposo
Valetina Casali
Christian Schwartz @commercialtype.bsky.social
Pooja Saxena @matratype.bsky.social
alongside items from the Archive’s collection by:
Jacob Jongert
Giambattista Bodoni
Louis Ramade
Louis Jean Pouchée
Milwaukee & Suburban Transit…
October 28, 2025 at 5:44 AM
Typozon @typozon.bsky.social
Tânia Raposo
Valetina Casali
Christian Schwartz @commercialtype.bsky.social
Pooja Saxena @matratype.bsky.social
alongside items from the Archive’s collection by:
Jacob Jongert
Giambattista Bodoni
Louis Ramade
Louis Jean Pouchée
Milwaukee & Suburban Transit…
Tânia Raposo
Valetina Casali
Christian Schwartz @commercialtype.bsky.social
Pooja Saxena @matratype.bsky.social
alongside items from the Archive’s collection by:
Jacob Jongert
Giambattista Bodoni
Louis Ramade
Louis Jean Pouchée
Milwaukee & Suburban Transit…
Reposted by Pooja Saxena
Our final batch of 100 Tens features contributions from this brilliant bundle of designers:
Lucas Sharp
Matthijs Herzberg @herzberg.bsky.social
Nolan Pelletier @nolanpelletier.bsky.social
Craig Frazier
Oded Ezer
Christoph Niemann @christophniemann.bsky.social
Petra Dočekalová
Susan Kare…
Lucas Sharp
Matthijs Herzberg @herzberg.bsky.social
Nolan Pelletier @nolanpelletier.bsky.social
Craig Frazier
Oded Ezer
Christoph Niemann @christophniemann.bsky.social
Petra Dočekalová
Susan Kare…
October 28, 2025 at 5:44 AM
Our final batch of 100 Tens features contributions from this brilliant bundle of designers:
Lucas Sharp
Matthijs Herzberg @herzberg.bsky.social
Nolan Pelletier @nolanpelletier.bsky.social
Craig Frazier
Oded Ezer
Christoph Niemann @christophniemann.bsky.social
Petra Dočekalová
Susan Kare…
Lucas Sharp
Matthijs Herzberg @herzberg.bsky.social
Nolan Pelletier @nolanpelletier.bsky.social
Craig Frazier
Oded Ezer
Christoph Niemann @christophniemann.bsky.social
Petra Dočekalová
Susan Kare…
Reposted by Pooja Saxena
Opinions are like software updates—nobody asked for them, but they keep showing up anyway.
October 23, 2025 at 12:45 PM
Opinions are like software updates—nobody asked for them, but they keep showing up anyway.
Tonight I’ll be at @letterformarchive.org’s online salon letterformarchive.org/shop/the-pas... to talk about my contribution to their 10th anniversary celebration, which pairs 50 “1”s from the Archive’s collection with 50 new designs. No surprises that my “1” is a “१”, but more at the event 😊
October 16, 2025 at 9:32 AM
Tonight I’ll be at @letterformarchive.org’s online salon letterformarchive.org/shop/the-pas... to talk about my contribution to their 10th anniversary celebration, which pairs 50 “1”s from the Archive’s collection with 50 new designs. No surprises that my “1” is a “१”, but more at the event 😊
Watch till the end to catch a glimpse of my contribution to @letterformarchive.org’s 10th anniversary celebration. It was such an honour to be invited to participate and be featured among stalwarts, past and present! 😇
To celebrate our 10th anniversary, Letterform Archive partnered with the San Francisco office of COLLINS on 100 Tens — 50 “1”s from the Archive’s collection paired with 50 new works from a range of today’s leading designers.
#LetterformArchive #100Tens
#LetterformArchive #100Tens
October 14, 2025 at 10:24 AM
Watch till the end to catch a glimpse of my contribution to @letterformarchive.org’s 10th anniversary celebration. It was such an honour to be invited to participate and be featured among stalwarts, past and present! 😇
Burning the midnight oil 🕯️
Working on edits for the book 🧑🏽💻
Working on edits for the book 🧑🏽💻
September 17, 2025 at 7:56 PM
Burning the midnight oil 🕯️
Working on edits for the book 🧑🏽💻
Working on edits for the book 🧑🏽💻
Reposted by Pooja Saxena
Even if you missed the Kickstarter you can still pre-order @matratype.bsky.social 's INDIA STREET LETTERING! At a discount, for a limited time!
www.blaft.com/products/ind...
Check out her Blag article for a sneak preview!
bl.ag/indian-sign-...
www.blaft.com/products/ind...
Check out her Blag article for a sneak preview!
bl.ag/indian-sign-...
A Type Designer's Take on Indian Sign Painting
Through her India Street Lettering project, Pooja Saxena re-examines the craft and its clichés.
bl.ag
September 17, 2025 at 2:21 PM
Even if you missed the Kickstarter you can still pre-order @matratype.bsky.social 's INDIA STREET LETTERING! At a discount, for a limited time!
www.blaft.com/products/ind...
Check out her Blag article for a sneak preview!
bl.ag/indian-sign-...
www.blaft.com/products/ind...
Check out her Blag article for a sneak preview!
bl.ag/indian-sign-...