Keza MacDonald
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mackeza.bsky.social
Keza MacDonald
@mackeza.bsky.social
11K followers 220 following 810 posts
Guardian video games editor, exhausted millennial. Author of SUPER NINTENDO and co-author of YOU DIED: The Dark Souls Companion. She/her 🏳️‍🌈

https://linktr.ee/super_nintendo
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mackeza.bsky.social
Keza MacDonald @mackeza.bsky.social · Sep 3
My book, Super Nintendo: How One Japanese Company Helped the World Have Fun, is out next February! It is a lively cultural history of the world's most beloved video game company, drawing from 20 years' worth of reporting and interviews. Pre-order here: linktr.ee/super_nintendo
The UK cover of Keza's forthcoming book, Super Nintendo, out 12 February 2026
Reposted by Keza MacDonald
astralcitymini.com
Just finished @mackeza.bsky.social’s Super Nintendo, an uplifting and adroitly written chronicle of the titular company that‘s refilled the well of my own creativity. Even as an ex-“Uncle at Pokémon,“ I found the book illuminating and captivating. Truly wonderful work. Cheers, Keza.
A copy of Super Nintendo by Keza Macdonald on a table. A switch 2 controller rests atop it. Animal Crossing is displayed on the TV in the background.
February 13, 2026 at 10:32 PM
mackeza.bsky.social
This is honestly extremely funny
chhopsky.tv christina 死神 @chhopsky.tv · 1d
there u go, bless
Frequently wrong about themselves Sure, there are complex psychological issues at play, but surely people can at least be trusted to tell you about themselves, right? Unfortunately not. A particular AAA developer I know of once sent surveys to 1000 players asking them which game they had played the most, then compared it with the data of what they had actually played. Not a single one answered correctly. Zero out of one thousand players could remember their own habits enough to tell which game they’d played the most. Player answers were so consistently wildly wrong that the team involved thought that their data must have been corrupted. Upon validating that it was in fact accurate, they went back to the players and told them what their actual most played games were, and every single one said something along the lines of “OH! Right. Well, that makes sense”. When people tell you things they’re really telling you the stories they tell themselves about themselves, and those stories may not have anything at all to do with reality.
February 14, 2026 at 10:12 AM
Reposted by Keza MacDonald
hitpoints.bsky.social
I am extremely jealous of @mackeza.bsky.social’s incredible book. Furious about it honestly. You should read it. And this! newsletter.hitpoints.co/359-turn-the...
February 13, 2026 at 10:08 PM
Reposted by Keza MacDonald
erininthemorning.com
In incredible news, the European Parliament has voted overwhelmingly for "The Full Recognition Of Trans Women As Women."

Even the center-right European People's Party voted for the declaration.

It will form a foundation for their position at the UN Commission on the Status of Women.

Our latest.
European Parliament Votes Overwhelmingly For "The Full Recognition Of Trans Women As Women"
The resolution, though nonbinding, is a significant shot at those who seek to erode transgender rights on the continent.
www.erininthemorning.com
February 13, 2026 at 5:17 PM
Reposted by Keza MacDonald
ansiblecomms.com
Just landed! That's my weekend SUPER sorted. Very looking forward to this one @mackeza.bsky.social
☁️🪙🍄
The new book from Keza Macdonald about Super Nintendo, has a bright blue cover with clouds and coins on it. Sat on a bookshelf next to a bright red plushi Bokoblin from the Zelda video game series
February 13, 2026 at 4:20 PM
Reposted by Keza MacDonald
miri.bsky.social
She’s here!!!

If you’ve not grabbed a copy yet, you absolutely should - I jumped straight to the Animal Crossing chapter and I’m having a Good Time.

Shoutout @mackeza.bsky.social the goat
A shiny new copy of Super Nintendo: How One Japanese Company Helped The World Have Fun by Keza Macdonald
February 13, 2026 at 1:25 PM
Reposted by Keza MacDonald
2manystripes.bsky.social
we live in the ruins of a greater civilization
February 13, 2026 at 3:12 AM
mackeza.bsky.social
I mean it would have been quite embarrassing if my own paper didn't like the book, but I couldn't be more pleased with this!

www.theguardian.com/books/2026/f...
Super Nintendo by Keza MacDonald review – a joyful celebration of the gaming giant
A portrait of the company whose ‘toymaker philosophy’ stands in contrast to the tech giants that rule our lives
www.theguardian.com
February 12, 2026 at 1:49 PM
Reposted by Keza MacDonald
georgeosborn.bsky.social
This week's @vgim.bsky.social, sponsored by k-ID, was a simple one.

I interviewed @mackeza.bsky.social to discuss Super Nintendo, her outstanding book about the Big N. And it was, unsurprisingly, a great chat.

Read the piece here: videogamesindustrymemo.substack.com/p/why-ninten...
Why Nintendo is Super, 12/02/2026
Keza MacDonald discusses her new book and the magic of Nintendo 📖
videogamesindustrymemo.substack.com
February 12, 2026 at 8:43 AM
mackeza.bsky.social
Threw a wee party for my friends and family to celebrate Super Nintendo's UK publication day. No words for how I feel, it was just awesome 🙏 Book tour kicks off today!
Keza beaming at her book launch party in a shirt with little secret Pikachus on
February 12, 2026 at 8:50 AM
Reposted by Keza MacDonald
shikaboom.bsky.social
I spent the evening celebrating my gorgeous friend @mackeza.bsky.social and the launch of their book.

SUPER NINTENDO IS OUT TODAY!

I've seen just how much love, care and passion has poured into this over the last few years.

Everyone who has ever loved a Nintendo game should read this.
Smiling photo of me and Keza who is holding their new book, Super Nintendo Photo of people sat playing on N64 consoles at RCade in Glasgow Scotland, a retro gaming cafe. The walls are lined with retro posters, figurines and neon lights.
February 12, 2026 at 7:17 AM
Reposted by Keza MacDonald
ricklane.bsky.social
Irresponsible to do this without releasing the Support, Assault and Recon beavers at the same time.
An image of a BBC headline that reads 'Engineer' beavers released into the wild
February 11, 2026 at 8:47 AM
Reposted by Keza MacDonald
mackeza.bsky.social
“MacDonald has done something no English-speaking reporter has before her: told the story of Nintendo, in detail... She has gotten inside the mind of Miyamoto, and the intangible miasma that has made video games what they are today”

Thank you @plante.bsky.social🙏

www.vulture.com/article/shig...
‘If It Isn’t Fun, It Goes’
How Nintendo’s trust in “Miyamoto magic” changed video games forever.
www.vulture.com
February 10, 2026 at 11:51 PM
mackeza.bsky.social
“MacDonald has done something no English-speaking reporter has before her: told the story of Nintendo, in detail... She has gotten inside the mind of Miyamoto, and the intangible miasma that has made video games what they are today”

Thank you @plante.bsky.social🙏

www.vulture.com/article/shig...
‘If It Isn’t Fun, It Goes’
How Nintendo’s trust in “Miyamoto magic” changed video games forever.
www.vulture.com
February 10, 2026 at 11:51 PM
Reposted by Keza MacDonald
lewisgordon.bsky.social
I'm hosting this event in Glasgow! Introducing the inimitable Keza and asking questions that should shed a little light on her deep dive into the history of Nintendo. Follow the link below for tickets.
February 10, 2026 at 2:01 PM
mackeza.bsky.social
Last call to join me at Waterstones in Glasgow on Thursday for the launch of Super Nintendo! London is also sold out but there are tickets available for Edinburgh, Brighton, St Andrews and Manchester

linktr.ee/super_nintendo
Super Nintendo | Linktree
By Keza MacDonald 👾 Loading February 2026
linktr.ee
February 10, 2026 at 1:21 PM
Reposted by Keza MacDonald
andrewrweb.bsky.social
ive really enjoyed @mackeza.bsky.social's new book super nintendo, and this anecdote about the origins of animal crossing is a great example of what makes it so good www.theverge.com/entertainmen...
Animal Crossing started life as a dungeon crawler
A big shift.
www.theverge.com
February 9, 2026 at 1:51 PM
mackeza.bsky.social
Huge day for the girls gays and theys
Lady Gaga and her favourite Pokémon Jigglypuff sing a duet
February 9, 2026 at 1:08 PM
mackeza.bsky.social
Ironic, as this was the magazine that referred to Pokémon as a "pestilential Ponzi scheme" in 1999, characterising its creator Satoshi Tajiri as a literal monster "His eyes are bloodshot; dark circles ripple beneath them... His monsters are a child's predelictions." He never gave another interview.
February 9, 2026 at 12:28 PM
mackeza.bsky.social
I had a hugely enjoyable time talking about games and the philosophy of play on the radio this morning. @naomialderman.bsky.social was the perfect host for it www.bbc.co.uk/programmes/m...
BBC Radio 4 - Start the Week, Fun and games
Naomi Alderman with C Thi Nguyen, Keza MacDonald and Stephen Bush.
www.bbc.co.uk
February 9, 2026 at 12:20 PM
Reposted by Keza MacDonald
broadwaybabyto.bsky.social
Former Washington Post journalists have launched a GoFundMe to help repatriate fired staff members who are effectively stranded in foreign countries.

One of the richest men in the world fired them from the paper and didn’t even pay to ensure they got home.

Abolish the billionaire class:
Donate to Support for Washington Post international employees, organized by Michelle Lee
Among the hundreds of journalists laid off by The Washington Post on … Michelle Lee needs your support for Support for Washington Post international employees
www.gofundme.com
February 8, 2026 at 4:37 AM
mackeza.bsky.social
I imagine that generations of Ubisoft developers are gesticulating in an extremely French way at this moment
February 8, 2026 at 11:51 AM
Reposted by Keza MacDonald
lackingceremony.bsky.social
Democratizing the arts looks like universal income, low-barrier grants for both emerging and working artists, well-funded municipal arts & recreation programs, vibrant third spaces, and a well-funded public school system with progressive curriculum.

Not a free pass for corporate-owned slop engines.
scumbelievable.bsky.social Gretchen Felker-Martin 🍉 @scumbelievable.bsky.social · 9d
Every instance of "AI democratizes the arts, you're classist and ableist and a gatekeeper for trying to stop it" is a slap in the face to the literally centuries of poor, disabled people making art on the margins and a crass lie in service of a machine that strips down and regurgitates dreams
February 7, 2026 at 12:58 AM
Reposted by Keza MacDonald
papapishu.bsky.social
Embarrassing to see adults talk to robots in a public forum. That'd be like if your friend asked a mailbox for directions once. You'd roast him for decades for that shit. Every time the concept of navigating space came up you'd hit him with "Why don't you ask the mailbox?"
February 7, 2026 at 6:58 AM
mackeza.bsky.social
I was on the New York Times Book Review podcast this week ✌️

(yes they're working me very hard on publicity)

open.spotify.com/episode/6xQL...
How Nintendo Became the World's Most Fun Video Game Company
open.spotify.com
February 7, 2026 at 9:40 AM