Llibertat UK (Katrina)
@llibertatuk.bsky.social
UX/RAI strategy and delivery of end to end, user-centred digital services for the public, private and third sector globally. Led by former GOV.UK Head of Content Padma Gillen. Accessible by design. Start with user needs. Posts by Katrina (she/her)
Pinned
Want to be "AI-ready"?
Stop chasing the latest AI tools. Focus on core UX skills.
Companies are still run by humans.
You need to solve human problems.
Hone:
- identifying user needs
- developing usable insights
- strategic storytelling
- joined up integration of new tech with legacy systems
Stop chasing the latest AI tools. Focus on core UX skills.
Companies are still run by humans.
You need to solve human problems.
Hone:
- identifying user needs
- developing usable insights
- strategic storytelling
- joined up integration of new tech with legacy systems
Reposted by Llibertat UK (Katrina)
I'm glad our hooting and hollering is making a dent.
AI is a tool, not magic fairy dust. As such, we have to be real straightforward about what it can and can't do... And what it shouldn't do. We are the ones wielding it, and we are responsible for what happens next.
AI is a tool, not magic fairy dust. As such, we have to be real straightforward about what it can and can't do... And what it shouldn't do. We are the ones wielding it, and we are responsible for what happens next.
Calling all the PhDs I know to make monumental annoyances of themselves (and honestly, who better)
January 22, 2026 at 1:23 AM
I'm glad our hooting and hollering is making a dent.
AI is a tool, not magic fairy dust. As such, we have to be real straightforward about what it can and can't do... And what it shouldn't do. We are the ones wielding it, and we are responsible for what happens next.
AI is a tool, not magic fairy dust. As such, we have to be real straightforward about what it can and can't do... And what it shouldn't do. We are the ones wielding it, and we are responsible for what happens next.
Reposted by Llibertat UK (Katrina)
please use alt text when posting images! especially for things like this, everyone needs to have access to this information—whether they’re a screenreader user or in a place with bad internet that will load the alt text but not the images.
January 26, 2026 at 8:21 PM
please use alt text when posting images! especially for things like this, everyone needs to have access to this information—whether they’re a screenreader user or in a place with bad internet that will load the alt text but not the images.
Reposted by Llibertat UK (Katrina)
ok but hear me out, what if we have an actual rebel alliance of fully non-genAI organizations that care about people and user needs first
“In this case, the [rebel] alliance is a loose network of tech startups, developers and public interest technologists committed to making AI more open and trustworthy and to checking the power of industry heavyweights like OpenAI and Anthropic.”
Mozilla is building an AI ‘rebel alliance’ to take on industry heavweights OpenAI, Anthropic
Mozilla is looking to deploy its roughly $1.4 billion in reserves to support "mission driven" companies and nonprofits, and is particularly focused on AI.
www.cnbc.com
January 27, 2026 at 5:59 PM
ok but hear me out, what if we have an actual rebel alliance of fully non-genAI organizations that care about people and user needs first
Reposted by Llibertat UK (Katrina)
If nothing else* this announcement shows how rapidly events are overtaking policy these days.
*Oh mate
*Oh mate
Big AI day for ministers www.gov.uk/government/p... Expect big media splashes on this.
AI Skills for Life and Work: Summary report
One of 11 reports produced for the AI Skills for Life and Work R&D project. This gives a high level overview of the project findings as a whole.
www.gov.uk
January 28, 2026 at 9:17 AM
If nothing else* this announcement shows how rapidly events are overtaking policy these days.
*Oh mate
*Oh mate
AI's acceleration makes Responsible AI (protecting human safety and security) tricky.
Here's some ways content design can help:
- putting user needs first
- auditing and iterating AI outputs
- designing words, actions and visual cues so that users are in control and can even verify AI outputs
Here's some ways content design can help:
- putting user needs first
- auditing and iterating AI outputs
- designing words, actions and visual cues so that users are in control and can even verify AI outputs
January 27, 2026 at 10:28 PM
AI's acceleration makes Responsible AI (protecting human safety and security) tricky.
Here's some ways content design can help:
- putting user needs first
- auditing and iterating AI outputs
- designing words, actions and visual cues so that users are in control and can even verify AI outputs
Here's some ways content design can help:
- putting user needs first
- auditing and iterating AI outputs
- designing words, actions and visual cues so that users are in control and can even verify AI outputs
Want to be "AI-ready"?
Stop chasing the latest AI tools. Focus on core UX skills.
Companies are still run by humans.
You need to solve human problems.
Hone:
- identifying user needs
- developing usable insights
- strategic storytelling
- joined up integration of new tech with legacy systems
Stop chasing the latest AI tools. Focus on core UX skills.
Companies are still run by humans.
You need to solve human problems.
Hone:
- identifying user needs
- developing usable insights
- strategic storytelling
- joined up integration of new tech with legacy systems
January 21, 2026 at 3:56 PM
Want to be "AI-ready"?
Stop chasing the latest AI tools. Focus on core UX skills.
Companies are still run by humans.
You need to solve human problems.
Hone:
- identifying user needs
- developing usable insights
- strategic storytelling
- joined up integration of new tech with legacy systems
Stop chasing the latest AI tools. Focus on core UX skills.
Companies are still run by humans.
You need to solve human problems.
Hone:
- identifying user needs
- developing usable insights
- strategic storytelling
- joined up integration of new tech with legacy systems
Reposted by Llibertat UK (Katrina)
Can Generative AI improve public services? Discover the answer at our FREE webinar where our panel of experts will discuss the implications of using AI in the public sector. With @emercoleman.bsky.social @richardpope.org @elenasimperl.bsky.social & Andy Dudfield from Full Fact. buff.ly/XtumBxC
January 19, 2026 at 9:00 AM
Can Generative AI improve public services? Discover the answer at our FREE webinar where our panel of experts will discuss the implications of using AI in the public sector. With @emercoleman.bsky.social @richardpope.org @elenasimperl.bsky.social & Andy Dudfield from Full Fact. buff.ly/XtumBxC
Reposted by Llibertat UK (Katrina)
👀 Our AI survey results so far show that respondents are feeling slightly less positive about the increased use of AI in their daily professional lives, compared to last year.
Do you agree or disagree? Please take ten minutes to share your opinions & needs via our anonymous survey 👉 buff.ly/fsvJaZr
Do you agree or disagree? Please take ten minutes to share your opinions & needs via our anonymous survey 👉 buff.ly/fsvJaZr
January 19, 2026 at 10:11 AM
👀 Our AI survey results so far show that respondents are feeling slightly less positive about the increased use of AI in their daily professional lives, compared to last year.
Do you agree or disagree? Please take ten minutes to share your opinions & needs via our anonymous survey 👉 buff.ly/fsvJaZr
Do you agree or disagree? Please take ten minutes to share your opinions & needs via our anonymous survey 👉 buff.ly/fsvJaZr
Reposted by Llibertat UK (Katrina)
I've revived an old conference talk from 2023 which started life as a very short blog post. It's about how overwhelming it can be to work in content - and why doing less might actually be the answer. lapope.com/2026/01/16/o...
Overcoming the ‘everything everywhere all at once’ of content
Content people don't have to fix everything, everywhere, all at once. Really.
lapope.com
January 19, 2026 at 10:29 AM
I've revived an old conference talk from 2023 which started life as a very short blog post. It's about how overwhelming it can be to work in content - and why doing less might actually be the answer. lapope.com/2026/01/16/o...
Good content online has a purpose.
Good content answers people's questions - quickly and easily.
What questions does your content answer?
If you don't know, users (including AI) won't either.
Make every piece of content work for everyone.
Discover what people are asking, and meet those needs.
Good content answers people's questions - quickly and easily.
What questions does your content answer?
If you don't know, users (including AI) won't either.
Make every piece of content work for everyone.
Discover what people are asking, and meet those needs.
January 19, 2026 at 11:18 AM
Good content online has a purpose.
Good content answers people's questions - quickly and easily.
What questions does your content answer?
If you don't know, users (including AI) won't either.
Make every piece of content work for everyone.
Discover what people are asking, and meet those needs.
Good content answers people's questions - quickly and easily.
What questions does your content answer?
If you don't know, users (including AI) won't either.
Make every piece of content work for everyone.
Discover what people are asking, and meet those needs.
UX is about people: “You need to engage with the decision makers using language that makes sense to them, while fundamentally shifting the direction of travel ... You’ll need hard evidence that the current approach isn’t working before they’ll see there’s a problem.”
Padma Gillen, CEO of Llibertat.
Padma Gillen, CEO of Llibertat.
January 15, 2026 at 2:19 PM
UX is about people: “You need to engage with the decision makers using language that makes sense to them, while fundamentally shifting the direction of travel ... You’ll need hard evidence that the current approach isn’t working before they’ll see there’s a problem.”
Padma Gillen, CEO of Llibertat.
Padma Gillen, CEO of Llibertat.
Reposted by Llibertat UK (Katrina)
I have a stack of things to add to Plain English Club Bookmarks. I also need to send a first newsletter of 2026. And turn the whole thing into a blog. I still think Bookmarks is a really brill resource. www.plainenglish.club/bookmarks/
Plain English Bookmarks: free clear language resources
A growing directory of 220+ articles, tools, talks and resources to help you write and design clear, accessible content.
www.plainenglish.club
January 13, 2026 at 9:18 PM
I have a stack of things to add to Plain English Club Bookmarks. I also need to send a first newsletter of 2026. And turn the whole thing into a blog. I still think Bookmarks is a really brill resource. www.plainenglish.club/bookmarks/
Absolutely brilliant blogpost by Ema Thornhill - reposting to spread awareness!
Ace stuff from Ema Thornhill at Scope, neither of which I can find on Bluesky.
"Sometimes the research sessions we do look nothing like the research sessions we planned. But that is OK because it means the participant took part in a way that was accessible, inclusive and comfortable for them."
"Sometimes the research sessions we do look nothing like the research sessions we planned. But that is OK because it means the participant took part in a way that was accessible, inclusive and comfortable for them."
Recommendations for user research with disabled people and their families
As a user researcher at a disability charity, people sometimes ask how we make research sessions accessible for disabled people. Or if…
medium.com
January 14, 2026 at 8:01 PM
Absolutely brilliant blogpost by Ema Thornhill - reposting to spread awareness!
What can businesses do to win in AI economy?
It's not about the latest tools.
You need to build digital trust.
Success stalls when people can't trust how you use data and AI.
Start with security, governance and transparency.
Set guardrails. Define who does what and why. Start with human needs.
It's not about the latest tools.
You need to build digital trust.
Success stalls when people can't trust how you use data and AI.
Start with security, governance and transparency.
Set guardrails. Define who does what and why. Start with human needs.
January 14, 2026 at 6:07 PM
What can businesses do to win in AI economy?
It's not about the latest tools.
You need to build digital trust.
Success stalls when people can't trust how you use data and AI.
Start with security, governance and transparency.
Set guardrails. Define who does what and why. Start with human needs.
It's not about the latest tools.
You need to build digital trust.
Success stalls when people can't trust how you use data and AI.
Start with security, governance and transparency.
Set guardrails. Define who does what and why. Start with human needs.
Reposted by Llibertat UK (Katrina)
In my talks, I’ve been saying for a while now that as AI continues to dominate “innovation”, accessibility is going to pay the price!
In this awesome article by Tracy Stine, you can see first-hand how many people are affected!
vocal.media/01/the-acces...
#accessibility #ai #a11y
In this awesome article by Tracy Stine, you can see first-hand how many people are affected!
vocal.media/01/the-acces...
#accessibility #ai #a11y
The Accessibility Crisis of 2026: What No One Wants to Admit
Innovation is speeding up, but disabled people are the ones paying the price.
vocal.media
January 8, 2026 at 7:45 AM
In my talks, I’ve been saying for a while now that as AI continues to dominate “innovation”, accessibility is going to pay the price!
In this awesome article by Tracy Stine, you can see first-hand how many people are affected!
vocal.media/01/the-acces...
#accessibility #ai #a11y
In this awesome article by Tracy Stine, you can see first-hand how many people are affected!
vocal.media/01/the-acces...
#accessibility #ai #a11y
When digital products don't work, it's not UX, project management or design principles that fix things - it's people.
Start with getting the people involved in the product understanding who does what, when and why so they can collaborate to fix problems.
Start with user needs-based governance.
Start with getting the people involved in the product understanding who does what, when and why so they can collaborate to fix problems.
Start with user needs-based governance.
January 8, 2026 at 9:05 AM
When digital products don't work, it's not UX, project management or design principles that fix things - it's people.
Start with getting the people involved in the product understanding who does what, when and why so they can collaborate to fix problems.
Start with user needs-based governance.
Start with getting the people involved in the product understanding who does what, when and why so they can collaborate to fix problems.
Start with user needs-based governance.
Reposted by Llibertat UK (Katrina)
OpenAI “makes sure to mention in the blog post that ChatGPT Health is ‘not intended for diagnosis or treatment,’ but it can’t fully control how people end up using AI when they leave the chat.”
OpenAI launches ChatGPT Health, encouraging users to connect their medical records
But it’s “not intended for diagnosis or treatment.”
www.theverge.com
January 7, 2026 at 7:51 PM
OpenAI “makes sure to mention in the blog post that ChatGPT Health is ‘not intended for diagnosis or treatment,’ but it can’t fully control how people end up using AI when they leave the chat.”
Small changes can flip online experiences rightside up when UX is fuelled by understanding what humans need.
For example, micro-interactions can build user confidence by meeting emotional needs for clarity. Pressed buttons look pressed, checklists show progress, hover and tap acts consistently.
For example, micro-interactions can build user confidence by meeting emotional needs for clarity. Pressed buttons look pressed, checklists show progress, hover and tap acts consistently.
January 6, 2026 at 5:13 PM
Small changes can flip online experiences rightside up when UX is fuelled by understanding what humans need.
For example, micro-interactions can build user confidence by meeting emotional needs for clarity. Pressed buttons look pressed, checklists show progress, hover and tap acts consistently.
For example, micro-interactions can build user confidence by meeting emotional needs for clarity. Pressed buttons look pressed, checklists show progress, hover and tap acts consistently.
Reposted by Llibertat UK (Katrina)
How do we bridge the gap between AI innovation and citizen trust? Find out at our FREE webinar where we discuss practical strategies for trustworthy AI in government services. With @emercoleman.bsky.social @richardpope.org @elenasimperl.bsky.social & Andy Dudfield from Full Fact buff.ly/ciFXp7r
January 6, 2026 at 10:19 AM
How do we bridge the gap between AI innovation and citizen trust? Find out at our FREE webinar where we discuss practical strategies for trustworthy AI in government services. With @emercoleman.bsky.social @richardpope.org @elenasimperl.bsky.social & Andy Dudfield from Full Fact buff.ly/ciFXp7r
Reposted by Llibertat UK (Katrina)
Google doesn’t rank pages.
It ranks experiences.
Slow load times, poor mobile UX, confusing layouts —
they all hurt SEO indirectly.
Great UX isn’t just nice.
It’s a ranking factor in disguise 📱⚡
#UX #Design #Startups #BuildInPublic #IndieDev #ProductHunt #Saas
It ranks experiences.
Slow load times, poor mobile UX, confusing layouts —
they all hurt SEO indirectly.
Great UX isn’t just nice.
It’s a ranking factor in disguise 📱⚡
#UX #Design #Startups #BuildInPublic #IndieDev #ProductHunt #Saas
January 3, 2026 at 10:29 PM
Google doesn’t rank pages.
It ranks experiences.
Slow load times, poor mobile UX, confusing layouts —
they all hurt SEO indirectly.
Great UX isn’t just nice.
It’s a ranking factor in disguise 📱⚡
#UX #Design #Startups #BuildInPublic #IndieDev #ProductHunt #Saas
It ranks experiences.
Slow load times, poor mobile UX, confusing layouts —
they all hurt SEO indirectly.
Great UX isn’t just nice.
It’s a ranking factor in disguise 📱⚡
#UX #Design #Startups #BuildInPublic #IndieDev #ProductHunt #Saas
Reposted by Llibertat UK (Katrina)
Managed to pop out a last Plain English Club newsletter before Christmas. Contains all sorts of goodies for content designers and other clear language enthusiasts.
www.plainenglish.club/inevitable-a...
www.plainenglish.club/inevitable-a...
Inevitable acronyms
A guide to Figma, how to name services, accessible visual content, and the effect of AI on accessible communications.
www.plainenglish.club
December 21, 2025 at 2:09 PM
Managed to pop out a last Plain English Club newsletter before Christmas. Contains all sorts of goodies for content designers and other clear language enthusiasts.
www.plainenglish.club/inevitable-a...
www.plainenglish.club/inevitable-a...
Reposted by Llibertat UK (Katrina)
I am resharing this amazing effort by CoorDown, "NO DECISION WITHOUT US"
From everyday personal choices to being involved in writing laws and policies, people with disabilities demand a seat at the table where the decisions are made.
#WeAreBillionStrong #AXSChat #NoDecisionWithoutUs
From everyday personal choices to being involved in writing laws and policies, people with disabilities demand a seat at the table where the decisions are made.
#WeAreBillionStrong #AXSChat #NoDecisionWithoutUs
December 22, 2025 at 8:51 AM
I am resharing this amazing effort by CoorDown, "NO DECISION WITHOUT US"
From everyday personal choices to being involved in writing laws and policies, people with disabilities demand a seat at the table where the decisions are made.
#WeAreBillionStrong #AXSChat #NoDecisionWithoutUs
From everyday personal choices to being involved in writing laws and policies, people with disabilities demand a seat at the table where the decisions are made.
#WeAreBillionStrong #AXSChat #NoDecisionWithoutUs
Measuring the success of any website improvements isn't about vague KPIs - it's about data providing proof of changes that made a real difference.
Try:
* session duration + landing pages + onward page paths
* engagement time + scroll depth on page
* digital take up, drop-out and completion rates
Try:
* session duration + landing pages + onward page paths
* engagement time + scroll depth on page
* digital take up, drop-out and completion rates
December 22, 2025 at 1:09 PM
Measuring the success of any website improvements isn't about vague KPIs - it's about data providing proof of changes that made a real difference.
Try:
* session duration + landing pages + onward page paths
* engagement time + scroll depth on page
* digital take up, drop-out and completion rates
Try:
* session duration + landing pages + onward page paths
* engagement time + scroll depth on page
* digital take up, drop-out and completion rates
Reposted by Llibertat UK (Katrina)
Mapping the content ecosystem around the NHS Wales App, and other adventures.
medium.com/@niacampbell...
medium.com/@niacampbell...
Sunday 14 December 2025 | weeknotes
Scrappy notes after a long third week at Digital Health and Care Wales and a sociable weekend.
medium.com
December 15, 2025 at 8:33 AM
Mapping the content ecosystem around the NHS Wales App, and other adventures.
medium.com/@niacampbell...
medium.com/@niacampbell...
Technology, including AI, might do amazing things, but it can't decide what matters. You need to start with humans designing for humans if you want to:
- solve the right problems
- support teams
- improve real lives
UX that works uses digital strategies based on human insights and governance.
- solve the right problems
- support teams
- improve real lives
UX that works uses digital strategies based on human insights and governance.
December 15, 2025 at 12:39 PM
Technology, including AI, might do amazing things, but it can't decide what matters. You need to start with humans designing for humans if you want to:
- solve the right problems
- support teams
- improve real lives
UX that works uses digital strategies based on human insights and governance.
- solve the right problems
- support teams
- improve real lives
UX that works uses digital strategies based on human insights and governance.