Llibertat UK (Katrina)
@llibertatuk.bsky.social
We design experiences worldwide for humans, led by former GOV.UK Head of Content Padma Gillen. Data-driven UX thinking and doing. Understanding real problems to help people meet their practical and emotional needs. Posts by Katrina (she/her)
Pinned
3 things that help with 2 dreaded UX phrases: 'digital transformation' and 'stakeholder management'.
1. You'll never get everyone on board, you just need enough.
2. Get people involved, for example, mapping existing user journeys.
3. Ditch the lingo and talk about people and change.
1. You'll never get everyone on board, you just need enough.
2. Get people involved, for example, mapping existing user journeys.
3. Ditch the lingo and talk about people and change.
Reposted by Llibertat UK (Katrina)
To paraphrase: they know they shouldn’t have included AI answers at the top of search and that it is rapidly devaluing the whole brand, and that other AI tools are better at that job too, but they can’t just remove it because it would be an admission of failure?
www.bbc.co.uk/news/article...
www.bbc.co.uk/news/article...
Don't blindly trust what AI tells you, Google boss tells BBC
Sundar Pichai candidly acknowledged concerns about inaccurate answers generated by Google's models.
www.bbc.co.uk
November 18, 2025 at 8:11 AM
To paraphrase: they know they shouldn’t have included AI answers at the top of search and that it is rapidly devaluing the whole brand, and that other AI tools are better at that job too, but they can’t just remove it because it would be an admission of failure?
www.bbc.co.uk/news/article...
www.bbc.co.uk/news/article...
Reposted by Llibertat UK (Katrina)
Latest Plain English Club newsletter features:
– specialised language
– writing online content by @sheltercharity.bsky.social
– designing for people on the autism spectrum
– designing user-centred AI labels
Also, @cjforms.bsky.social on not using 'reading age' when talking about adults.
– specialised language
– writing online content by @sheltercharity.bsky.social
– designing for people on the autism spectrum
– designing user-centred AI labels
Also, @cjforms.bsky.social on not using 'reading age' when talking about adults.
Specialised language
Designing for people with autism, using specialised language, not 'owning' the words, and some AI label testing.
www.plainenglish.club
November 17, 2025 at 10:51 PM
Latest Plain English Club newsletter features:
– specialised language
– writing online content by @sheltercharity.bsky.social
– designing for people on the autism spectrum
– designing user-centred AI labels
Also, @cjforms.bsky.social on not using 'reading age' when talking about adults.
– specialised language
– writing online content by @sheltercharity.bsky.social
– designing for people on the autism spectrum
– designing user-centred AI labels
Also, @cjforms.bsky.social on not using 'reading age' when talking about adults.
Whether you call it ethical AI, responsible AI or human-centred AI, we need to develop AI that doesn't harm people. Designing AI that's safe and secure for humans means policy, legal, engineers and UX collaborating. Proofpoint and Cyera are two examples of companies doing this - do you know of more?
November 18, 2025 at 12:04 PM
Whether you call it ethical AI, responsible AI or human-centred AI, we need to develop AI that doesn't harm people. Designing AI that's safe and secure for humans means policy, legal, engineers and UX collaborating. Proofpoint and Cyera are two examples of companies doing this - do you know of more?
Reposted by Llibertat UK (Katrina)
Enjoyed this long-read post from Christine Browne
“What can be measured and calculated becomes all that matters. The most valuable things—trust, judgment, understanding what someone needs when they don’t know themselves—are the things that resist quantification.”
open.substack.com/pub/christin...
“What can be measured and calculated becomes all that matters. The most valuable things—trust, judgment, understanding what someone needs when they don’t know themselves—are the things that resist quantification.”
open.substack.com/pub/christin...
The Electronic Brain Will See You Now:
What Desk Set Taught Me About AI
open.substack.com
November 18, 2025 at 11:25 AM
Enjoyed this long-read post from Christine Browne
“What can be measured and calculated becomes all that matters. The most valuable things—trust, judgment, understanding what someone needs when they don’t know themselves—are the things that resist quantification.”
open.substack.com/pub/christin...
“What can be measured and calculated becomes all that matters. The most valuable things—trust, judgment, understanding what someone needs when they don’t know themselves—are the things that resist quantification.”
open.substack.com/pub/christin...
Reposted by Llibertat UK (Katrina)
Data is the foundation of AI. Poor quality data drives up costs and can lead to hidden problems for AI, while biased data negatively affects the performance of AI models. In our research, we seek to define AI readiness and its underlying principles. Read more.
A framework for AI-ready data
Define AI readiness and its underlying principles through our new research.
buff.ly
November 12, 2025 at 11:47 AM
Data is the foundation of AI. Poor quality data drives up costs and can lead to hidden problems for AI, while biased data negatively affects the performance of AI models. In our research, we seek to define AI readiness and its underlying principles. Read more.
Reposted by Llibertat UK (Katrina)
"We're sorry" is an abusive form of email marketing. It's an abuse of the relationship between customer and seller.
If I see "we're sorry" in an email subject, my expectation is the seller has made a mistake that might require my attention. That breach of trust is an instant unsubscribe.
If I see "we're sorry" in an email subject, my expectation is the seller has made a mistake that might require my attention. That breach of trust is an instant unsubscribe.
I see that it’s a resounding “no” from marketing copywriters across the land.
November 17, 2025 at 1:26 PM
"We're sorry" is an abusive form of email marketing. It's an abuse of the relationship between customer and seller.
If I see "we're sorry" in an email subject, my expectation is the seller has made a mistake that might require my attention. That breach of trust is an instant unsubscribe.
If I see "we're sorry" in an email subject, my expectation is the seller has made a mistake that might require my attention. That breach of trust is an instant unsubscribe.
Reposted by Llibertat UK (Katrina)
Accessibility isn’t about just slapping some JavaScript on it for a fix. That seems to be the go-to for some developers. Always start first with native HTML. #a11y
November 17, 2025 at 2:44 PM
Accessibility isn’t about just slapping some JavaScript on it for a fix. That seems to be the go-to for some developers. Always start first with native HTML. #a11y
Stop trying to make your content compete with rapidly-changing technology. Start with content strategy. Work out your goals, identify objectives, define the outcomes you need and you'll make the most, not just of technology, but human skills, even in the AI era. www.llibertat.co.uk/blog/make-yo...
Make your content team contented through content strategy
An effective content strategy can help with your content team morale. Learn how to establish clear objectives, define roles and get everyone collaborating.
www.llibertat.co.uk
November 17, 2025 at 4:35 PM
Stop trying to make your content compete with rapidly-changing technology. Start with content strategy. Work out your goals, identify objectives, define the outcomes you need and you'll make the most, not just of technology, but human skills, even in the AI era. www.llibertat.co.uk/blog/make-yo...
Reposted by Llibertat UK (Katrina)
Reposted by Llibertat UK (Katrina)
Come for the sheep, stay for the alt text
THREAD. A collection of photographs of excellent sheep I have met on walks.
You will find the captions to each photo in the alt text.
You will find the captions to each photo in the alt text.
November 14, 2025 at 12:28 PM
Come for the sheep, stay for the alt text
Why are roadmaps better than plans when you doing any digital project?
1. Plans are rigid - details belaboured, signed off and sealed. Roadmaps are flexible - you can still set a destination and milestones, but how you get there can adapt based on learning from research and data. That reduces risk.
1. Plans are rigid - details belaboured, signed off and sealed. Roadmaps are flexible - you can still set a destination and milestones, but how you get there can adapt based on learning from research and data. That reduces risk.
November 14, 2025 at 2:19 PM
Why are roadmaps better than plans when you doing any digital project?
1. Plans are rigid - details belaboured, signed off and sealed. Roadmaps are flexible - you can still set a destination and milestones, but how you get there can adapt based on learning from research and data. That reduces risk.
1. Plans are rigid - details belaboured, signed off and sealed. Roadmaps are flexible - you can still set a destination and milestones, but how you get there can adapt based on learning from research and data. That reduces risk.
Reposted by Llibertat UK (Katrina)
A reminder for World Usability Day: If it's not accessible, it's not usable. We know this, yet still ignore it in practice.
My Problem with Accessibility in UX: open.substack.com/pub/a11ynews...
#WUD2025 #NoA11yNoUX #A11yNews
My Problem with Accessibility in UX: open.substack.com/pub/a11ynews...
#WUD2025 #NoA11yNoUX #A11yNews
My Problem with Accessibility in UX
A reminder for World Usability Day: If it's not accessible, it's not usable. We know this, yet still ignore it in practice.
open.substack.com
November 13, 2025 at 9:46 AM
A reminder for World Usability Day: If it's not accessible, it's not usable. We know this, yet still ignore it in practice.
My Problem with Accessibility in UX: open.substack.com/pub/a11ynews...
#WUD2025 #NoA11yNoUX #A11yNews
My Problem with Accessibility in UX: open.substack.com/pub/a11ynews...
#WUD2025 #NoA11yNoUX #A11yNews
Reposted by Llibertat UK (Katrina)
Asking for people to help care needs respect for what they already bear. Ask about past as well as futures in the present.
November 13, 2025 at 11:02 AM
Asking for people to help care needs respect for what they already bear. Ask about past as well as futures in the present.
Reposted by Llibertat UK (Katrina)
I've shared an updated version of my Agentic AI and Security article on @martinfowler.com's website:
martinfowler.com/articles/age...
(This is based on all the great research being done by others especially @simonwillison.net - my aim is to provide an accessible overview for others)
martinfowler.com/articles/age...
(This is based on all the great research being done by others especially @simonwillison.net - my aim is to provide an accessible overview for others)
October 28, 2025 at 12:54 PM
I've shared an updated version of my Agentic AI and Security article on @martinfowler.com's website:
martinfowler.com/articles/age...
(This is based on all the great research being done by others especially @simonwillison.net - my aim is to provide an accessible overview for others)
martinfowler.com/articles/age...
(This is based on all the great research being done by others especially @simonwillison.net - my aim is to provide an accessible overview for others)
User experience design doesn't centre around tools, frameworks or even systems in the age of agentic AI. It's about listening, communicating, articulating and designing organic, authentic interactions. That's why words and language are the top skills you need right now.
November 11, 2025 at 6:38 PM
User experience design doesn't centre around tools, frameworks or even systems in the age of agentic AI. It's about listening, communicating, articulating and designing organic, authentic interactions. That's why words and language are the top skills you need right now.
Reposted by Llibertat UK (Katrina)
You don't know me, but you know you're stressed. The stress is coming from fast paced info changes.
I go up learning curves, usually for processes/IA that have become chaos walking. Overwhelm is part of learning. Listen to your body/mind.
Slow down. It's part of how we form understanding.
I go up learning curves, usually for processes/IA that have become chaos walking. Overwhelm is part of learning. Listen to your body/mind.
Slow down. It's part of how we form understanding.
Slow down
Seriously. If you want to understand: slow down.
The ubiquitous standards of business has us all focused on efficiency and speed. There are very few corners of life where we aren't racing to the end,...
www.smudgingthebinary.com
November 11, 2025 at 11:12 AM
You don't know me, but you know you're stressed. The stress is coming from fast paced info changes.
I go up learning curves, usually for processes/IA that have become chaos walking. Overwhelm is part of learning. Listen to your body/mind.
Slow down. It's part of how we form understanding.
I go up learning curves, usually for processes/IA that have become chaos walking. Overwhelm is part of learning. Listen to your body/mind.
Slow down. It's part of how we form understanding.
Reposted by Llibertat UK (Katrina)
It’s difficult to underestimate the extra burden that this is placing on our public libraries. For example, on a daily basis library workers are now filling the in-person/human service gap that billion euro banking institutions have abdicated from to maximise their profit margins.
"Essential services are now digital by default, leaving many older people feeling locked out of their own lives."
As more of our lives move online by default, digital ageism has quietly become one of the last unchallenged prejudices, writes Fiona Daly.
jrnl.ie/6864189
As more of our lives move online by default, digital ageism has quietly become one of the last unchallenged prejudices, writes Fiona Daly.
jrnl.ie/6864189
Opinion: We’ve grown far too comfortable excluding older people from the digital world
As more of our lives move online by default, digital ageism has quietly become one of the last unchallenged prejudices, writes Fiona Daly.
jrnl.ie
November 11, 2025 at 8:40 AM
It’s difficult to underestimate the extra burden that this is placing on our public libraries. For example, on a daily basis library workers are now filling the in-person/human service gap that billion euro banking institutions have abdicated from to maximise their profit margins.
Too many organisations are using AI as though it's just the latest way to push out mass advertising.
That's not how online behaviour works. And it's not what people need.
Focus on:
- publishing less, not more
- curating content
- authenticity, humanity and security
- putting humans first
That's not how online behaviour works. And it's not what people need.
Focus on:
- publishing less, not more
- curating content
- authenticity, humanity and security
- putting humans first
November 5, 2025 at 2:58 PM
Too many organisations are using AI as though it's just the latest way to push out mass advertising.
That's not how online behaviour works. And it's not what people need.
Focus on:
- publishing less, not more
- curating content
- authenticity, humanity and security
- putting humans first
That's not how online behaviour works. And it's not what people need.
Focus on:
- publishing less, not more
- curating content
- authenticity, humanity and security
- putting humans first
Reposted by Llibertat UK (Katrina)
The wet fart noise you hear is the AI bubble deflating. CEOs are pivoting from "AI will make us more productive, somehow" to "culture will make us more productive, somehow"
The bottleneck has ALWAYS been bad strategy at the top. But instead, Amazon is trying to solve it by hollowing out the middle.
The bottleneck has ALWAYS been bad strategy at the top. But instead, Amazon is trying to solve it by hollowing out the middle.
Amazon's layoffs are driven by something even stupider than AI
Andy Jassy wants you to think that velocity can make up for lack of strategy. But "build, measure, learn" only works if you're willing to learn.
productpicnic.beehiiv.com
November 2, 2025 at 6:51 PM
The wet fart noise you hear is the AI bubble deflating. CEOs are pivoting from "AI will make us more productive, somehow" to "culture will make us more productive, somehow"
The bottleneck has ALWAYS been bad strategy at the top. But instead, Amazon is trying to solve it by hollowing out the middle.
The bottleneck has ALWAYS been bad strategy at the top. But instead, Amazon is trying to solve it by hollowing out the middle.
Reposted by Llibertat UK (Katrina)
A brilliant analysis of how the tech (and, at this point, policy) world’s mythmaking around AGI—which nobody can even define—functions like a conspiracy theory on multiple levels. www.technologyreview.com/2025/10/30/1...
How AGI became the most consequential conspiracy theory of our time
The idea that machines will be as smart as—or smarter than—humans has hijacked an entire industry. But look closely and you’ll see it’s a myth that persists for many of the same reasons conspiracies d...
www.technologyreview.com
November 2, 2025 at 5:54 PM
A brilliant analysis of how the tech (and, at this point, policy) world’s mythmaking around AGI—which nobody can even define—functions like a conspiracy theory on multiple levels. www.technologyreview.com/2025/10/30/1...
AI browsers are shifting mental models for search from "where do I go?" to "what do I want?".
So does that mean UX might be building AI features backwards?
How might user-centred and ethical design help meet human needs (safely) in the intent-driven search era?
uxdesign.cc/what-perplex...
So does that mean UX might be building AI features backwards?
How might user-centred and ethical design help meet human needs (safely) in the intent-driven search era?
uxdesign.cc/what-perplex...
What Perplexity’s AI browser reveals about UX’s future
I stopped typing URLs after 3 days.
uxdesign.cc
November 3, 2025 at 9:06 AM
AI browsers are shifting mental models for search from "where do I go?" to "what do I want?".
So does that mean UX might be building AI features backwards?
How might user-centred and ethical design help meet human needs (safely) in the intent-driven search era?
uxdesign.cc/what-perplex...
So does that mean UX might be building AI features backwards?
How might user-centred and ethical design help meet human needs (safely) in the intent-driven search era?
uxdesign.cc/what-perplex...
Reposted by Llibertat UK (Katrina)
We’ve published our WIP vision board.
It maps how we turn our vision into services that help people now by putting users, needs, and strategy onto a single page.
View it here: www.canva.com/design/DAG2g...
Does it resonate? Share your feedback here or on adhdpathfinding@googlegroups.com
It maps how we turn our vision into services that help people now by putting users, needs, and strategy onto a single page.
View it here: www.canva.com/design/DAG2g...
Does it resonate? Share your feedback here or on adhdpathfinding@googlegroups.com
October 28, 2025 at 10:14 AM
We’ve published our WIP vision board.
It maps how we turn our vision into services that help people now by putting users, needs, and strategy onto a single page.
View it here: www.canva.com/design/DAG2g...
Does it resonate? Share your feedback here or on adhdpathfinding@googlegroups.com
It maps how we turn our vision into services that help people now by putting users, needs, and strategy onto a single page.
View it here: www.canva.com/design/DAG2g...
Does it resonate? Share your feedback here or on adhdpathfinding@googlegroups.com
Reposted by Llibertat UK (Katrina)
Yes, I'm biased, but I've seen plenty of evidence that content designers are among the most successful folks in using AI. Why? We understand context. Here's a content design review to help you learn to use AI more successfully, like a content designer.
bendaviesromano.medium.com/stuck-with-t...
bendaviesromano.medium.com/stuck-with-t...
Stuck with terrible generated copy? You need to use AI like a content designer
No more robotic AI content. Learn to apply a content designer’s mindset to how you use AI for better text, even if you’re a PM or engineer.
bendaviesromano.medium.com
October 27, 2025 at 10:37 PM
Yes, I'm biased, but I've seen plenty of evidence that content designers are among the most successful folks in using AI. Why? We understand context. Here's a content design review to help you learn to use AI more successfully, like a content designer.
bendaviesromano.medium.com/stuck-with-t...
bendaviesromano.medium.com/stuck-with-t...
User research based on UX metrics informs prioritised improvements and measurable outcomes.
Mix action with perception metrics. How quickly can people do the thing? How easy or frustrating did it feel?
Be specific. Measuring quality? Quality of what?
Keep researching to iterate what you measure.
Mix action with perception metrics. How quickly can people do the thing? How easy or frustrating did it feel?
Be specific. Measuring quality? Quality of what?
Keep researching to iterate what you measure.
October 28, 2025 at 11:40 AM
User research based on UX metrics informs prioritised improvements and measurable outcomes.
Mix action with perception metrics. How quickly can people do the thing? How easy or frustrating did it feel?
Be specific. Measuring quality? Quality of what?
Keep researching to iterate what you measure.
Mix action with perception metrics. How quickly can people do the thing? How easy or frustrating did it feel?
Be specific. Measuring quality? Quality of what?
Keep researching to iterate what you measure.
Reposted by Llibertat UK (Katrina)
In huge positive news, the Australian government just ruled out handing the work of their country’s creatives to AI companies for free 🙌
They resisted the well-funded tech lobby & shut down proposals to upend copyright law.
Other governments should do the same!
www.theguardian.com/technology/2...
They resisted the well-funded tech lobby & shut down proposals to upend copyright law.
Other governments should do the same!
www.theguardian.com/technology/2...
October 27, 2025 at 6:35 AM
In huge positive news, the Australian government just ruled out handing the work of their country’s creatives to AI companies for free 🙌
They resisted the well-funded tech lobby & shut down proposals to upend copyright law.
Other governments should do the same!
www.theguardian.com/technology/2...
They resisted the well-funded tech lobby & shut down proposals to upend copyright law.
Other governments should do the same!
www.theguardian.com/technology/2...