Amy Hupe
@amyhupe.bsky.social
She/her
Design systems and content design consultant. Reckless shitposter.
amyhupe.co.uk
wearefrankly.co
#DesignSystems #ContentDesign #WriteTheDocs
Design systems and content design consultant. Reckless shitposter.
amyhupe.co.uk
wearefrankly.co
#DesignSystems #ContentDesign #WriteTheDocs
AI itself isn’t the problem.
The problem is the stuffing of AI into every facet of our lives, the indiscriminate wielding of it against messy human problems, the band-aiding over inherent and sometimes unsolvable complexity - and all of this with a distinct lack of interrogation into consequences.
The problem is the stuffing of AI into every facet of our lives, the indiscriminate wielding of it against messy human problems, the band-aiding over inherent and sometimes unsolvable complexity - and all of this with a distinct lack of interrogation into consequences.
November 14, 2025 at 5:39 PM
AI itself isn’t the problem.
The problem is the stuffing of AI into every facet of our lives, the indiscriminate wielding of it against messy human problems, the band-aiding over inherent and sometimes unsolvable complexity - and all of this with a distinct lack of interrogation into consequences.
The problem is the stuffing of AI into every facet of our lives, the indiscriminate wielding of it against messy human problems, the band-aiding over inherent and sometimes unsolvable complexity - and all of this with a distinct lack of interrogation into consequences.
“Tension is just what occurs in the space between opposing forces.
Tension can create balance, or it can create stuckness. It can cultivate creativity and innovation, or it can lead us into dead ends. It can energise and invigorate, or it can cause exhaustion.”
amyhupe.co.uk/articles/ten...
Tension can create balance, or it can create stuckness. It can cultivate creativity and innovation, or it can lead us into dead ends. It can energise and invigorate, or it can cause exhaustion.”
amyhupe.co.uk/articles/ten...
Tension: Reflections from Leading Design conference 2022
Some notes on creating positive tension, and my reflections from Leading Design Conference 2022
amyhupe.co.uk
November 14, 2025 at 5:13 PM
“Tension is just what occurs in the space between opposing forces.
Tension can create balance, or it can create stuckness. It can cultivate creativity and innovation, or it can lead us into dead ends. It can energise and invigorate, or it can cause exhaustion.”
amyhupe.co.uk/articles/ten...
Tension can create balance, or it can create stuckness. It can cultivate creativity and innovation, or it can lead us into dead ends. It can energise and invigorate, or it can cause exhaustion.”
amyhupe.co.uk/articles/ten...
Sorry can we stop with this?
November 11, 2025 at 6:34 PM
Sorry can we stop with this?
Do I know anyone who’s looking to hire a policy researcher / research manager? A friend of mine is looking - she’s super smart, she’s worked on some significant projects for the British Red Cross, Ada Lovelace and Which?. Open to perm and contract roles. Please share for reach ☺️
November 9, 2025 at 11:42 AM
Do I know anyone who’s looking to hire a policy researcher / research manager? A friend of mine is looking - she’s super smart, she’s worked on some significant projects for the British Red Cross, Ada Lovelace and Which?. Open to perm and contract roles. Please share for reach ☺️
Reposted by Amy Hupe
“You deserve to take care of yourself _before_ it is an emergency” — Oof, that hits me really hard.
To round off series 2 I have got the MOTHER of all guests for you: Speaker, coach, author of Technically Wrong and Design for real life, Sara Wachter-Boettcher.
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
Design Systems and burnout with Sara Wachter-Boettcher
Podcast Episode · Systems of Harm · 06/11/2025 · 53m
apple.co
November 8, 2025 at 11:21 PM
“You deserve to take care of yourself _before_ it is an emergency” — Oof, that hits me really hard.
Reposted by Amy Hupe
I’m really looking forward to a chance to listen to this episode. “Design for real life” is a favourite book - I’ve bought dozens to give away, and now I don’t have to because Eric Meyer and Sara Wachter-Boettcher made it free to read:
abookdeparts-dfrl.netlify.app
abookdeparts-dfrl.netlify.app
Design for Real Life
abookdeparts-dfrl.netlify.app
November 7, 2025 at 8:41 AM
I’m really looking forward to a chance to listen to this episode. “Design for real life” is a favourite book - I’ve bought dozens to give away, and now I don’t have to because Eric Meyer and Sara Wachter-Boettcher made it free to read:
abookdeparts-dfrl.netlify.app
abookdeparts-dfrl.netlify.app
To round off series 2 I have got the MOTHER of all guests for you: Speaker, coach, author of Technically Wrong and Design for real life, Sara Wachter-Boettcher.
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
Design Systems and burnout with Sara Wachter-Boettcher
Podcast Episode · Systems of Harm · 06/11/2025 · 53m
apple.co
November 7, 2025 at 6:55 AM
To round off series 2 I have got the MOTHER of all guests for you: Speaker, coach, author of Technically Wrong and Design for real life, Sara Wachter-Boettcher.
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
In this episode, Sara and I talk a lot about burnout…
Apple: apple.co/47rrJTk
RSS: bit.ly/43gtLkB
Reposted by Amy Hupe
ADHD and design systems? My interests! 🤩
AS IF I snuck this episode of Systems of Harm out yesterday without posting about it - but 90% of the design systems community was at Converge.
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
Design systems and ADHD with Brad Frost
Podcast Episode · Systems of Harm · 30/10/2025 · 1h
apple.co
November 2, 2025 at 8:05 PM
ADHD and design systems? My interests! 🤩
Reposted by Amy Hupe
Such a thoughtful and informative conversation on #design, #designSystems and #ADHD, #OCD and #burnout in the latest episode of @amyhupe.bsky.social’s outstanding ‘Systems of Harm’ podcast — in conversation with @bradfrost.com.
Design systems and ADHD with Brad Frost
Podcast Episode · Systems of Harm · 30/10/2025 · 1h
podcasts.apple.com
October 31, 2025 at 10:30 PM
Such a thoughtful and informative conversation on #design, #designSystems and #ADHD, #OCD and #burnout in the latest episode of @amyhupe.bsky.social’s outstanding ‘Systems of Harm’ podcast — in conversation with @bradfrost.com.
AS IF I snuck this episode of Systems of Harm out yesterday without posting about it - but 90% of the design systems community was at Converge.
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
Design systems and ADHD with Brad Frost
Podcast Episode · Systems of Harm · 30/10/2025 · 1h
apple.co
October 31, 2025 at 9:35 AM
AS IF I snuck this episode of Systems of Harm out yesterday without posting about it - but 90% of the design systems community was at Converge.
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
This week’s guest is none other than @bradfrost.com (‼️) talking about design systems and ADHD.
Apple: apple.co/4qQfR50
RSS: bit.ly/43gtLkB
Excited to say I’m starting a new role today with GDS. Strange and wonderful to be back. Not sure what I’m free to share about the work just yet so hopefully more on that later. But if you’re still kicking around in Gov, please come say hi 👋
October 27, 2025 at 10:14 AM
Excited to say I’m starting a new role today with GDS. Strange and wonderful to be back. Not sure what I’m free to share about the work just yet so hopefully more on that later. But if you’re still kicking around in Gov, please come say hi 👋
Reposted by Amy Hupe
Two of the best people being vulnerable and talking about human things? Yes please.
Also, they fix every single thing that’s wrong with design.
Also, they fix every single thing that’s wrong with design.
Another new #SystemsOfHarm Episode just dropped and this week’s very special guest is… 🥁… ME!
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
Design systems and big life events with Amy Hupe (featuring special guest host Luke Murphy)
Podcast Episode · Systems of Harm · 22/10/2025 · 58m
apple.co
October 23, 2025 at 11:45 AM
Two of the best people being vulnerable and talking about human things? Yes please.
Also, they fix every single thing that’s wrong with design.
Also, they fix every single thing that’s wrong with design.
Reposted by Amy Hupe
"How can a design system be harmful to gender?" I was thinking. What an interesting episode with some great takeaways.
Happy #SystemsOfHarm podcast day to all who celebrate 🥳
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
October 23, 2025 at 9:04 AM
"How can a design system be harmful to gender?" I was thinking. What an interesting episode with some great takeaways.
Another new #SystemsOfHarm Episode just dropped and this week’s very special guest is… 🥁… ME!
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
Design systems and big life events with Amy Hupe (featuring special guest host Luke Murphy)
Podcast Episode · Systems of Harm · 22/10/2025 · 58m
apple.co
October 23, 2025 at 7:06 AM
Another new #SystemsOfHarm Episode just dropped and this week’s very special guest is… 🥁… ME!
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
In a self-indulgent twist, I recruited the lovely @lurkmoophy.bsky.social to play host this week and we talk about design systems and big life events.
Apple: apple.co/4nlt2rI
RSS: bit.ly/43gtLkB
Reposted by Amy Hupe
The latest Systems of Harm episode was a goldmine of insightful discussion on quality, inclusion, and politics in design systems.
Hearing @loudowne.bsky.social talking about “idealistic pragmatism”—a term I’ve used for a few years to describe my approach to systems work—put a smile on my face.
Hearing @loudowne.bsky.social talking about “idealistic pragmatism”—a term I’ve used for a few years to describe my approach to systems work—put a smile on my face.
October 21, 2025 at 8:06 AM
The latest Systems of Harm episode was a goldmine of insightful discussion on quality, inclusion, and politics in design systems.
Hearing @loudowne.bsky.social talking about “idealistic pragmatism”—a term I’ve used for a few years to describe my approach to systems work—put a smile on my face.
Hearing @loudowne.bsky.social talking about “idealistic pragmatism”—a term I’ve used for a few years to describe my approach to systems work—put a smile on my face.
A brand new episode of Systems of Harm is coming out this Thursday, and it’s a VERY special guest 👀
Get your guesses in now…
Get your guesses in now…
October 20, 2025 at 8:38 PM
A brand new episode of Systems of Harm is coming out this Thursday, and it’s a VERY special guest 👀
Get your guesses in now…
Get your guesses in now…
Reposted by Amy Hupe
Worth a weekend listen!
🎧
🎧
Happy #SystemsOfHarm podcast day to all who celebrate 🥳
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
October 17, 2025 at 8:55 PM
Worth a weekend listen!
🎧
🎧
Reposted by Amy Hupe
Trans rights are human rights. Amy’s podcast continues to be the best design systems podcast about humans.
Bluesky’s limited character count + my Covid brain resulted in this being quite a lacklustre bit of promo. But IMHO this is one the most important episodes of this series.
The rights and safety of trans people are being politicised, threatened and eroded right now and we have a duty to fight that
The rights and safety of trans people are being politicised, threatened and eroded right now and we have a duty to fight that
Happy #SystemsOfHarm podcast day to all who celebrate 🥳
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
October 16, 2025 at 1:01 PM
Trans rights are human rights. Amy’s podcast continues to be the best design systems podcast about humans.
Bluesky’s limited character count + my Covid brain resulted in this being quite a lacklustre bit of promo. But IMHO this is one the most important episodes of this series.
The rights and safety of trans people are being politicised, threatened and eroded right now and we have a duty to fight that
The rights and safety of trans people are being politicised, threatened and eroded right now and we have a duty to fight that
Happy #SystemsOfHarm podcast day to all who celebrate 🥳
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
October 16, 2025 at 12:57 PM
Bluesky’s limited character count + my Covid brain resulted in this being quite a lacklustre bit of promo. But IMHO this is one the most important episodes of this series.
The rights and safety of trans people are being politicised, threatened and eroded right now and we have a duty to fight that
The rights and safety of trans people are being politicised, threatened and eroded right now and we have a duty to fight that
Happy #SystemsOfHarm podcast day to all who celebrate 🥳
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
October 16, 2025 at 12:40 PM
Happy #SystemsOfHarm podcast day to all who celebrate 🥳
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Today’s episode features author of best-selling Good Services, @loudowne.bsky.social
Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.
Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB
Got Covid. Spent an hour making dinner. Came over all faint. Felt too sick to eat it.
Bon appetite.
Bon appetite.
October 13, 2025 at 6:55 PM
Got Covid. Spent an hour making dinner. Came over all faint. Felt too sick to eat it.
Bon appetite.
Bon appetite.
I’m sorry but I will be moving to Switzerland.
October 11, 2025 at 5:36 PM
I’m sorry but I will be moving to Switzerland.
Reposted by Amy Hupe
How can design systems support accessibility? What role will AI play in shaping the future of inclusion?
Director @tink.uk, joins @amyhupe.bsky.social on her Systems of Harm Podcast to share insights on inclusive design and the future of technology.
Listen at: podcasts.apple.com/gb/podcast/d...
Director @tink.uk, joins @amyhupe.bsky.social on her Systems of Harm Podcast to share insights on inclusive design and the future of technology.
Listen at: podcasts.apple.com/gb/podcast/d...
Design systems and accessibility with Léonie Watson
Podcast Episode · Systems of Harm · 08/10/2025 · 52m
podcasts.apple.com
October 10, 2025 at 8:01 AM
How can design systems support accessibility? What role will AI play in shaping the future of inclusion?
Director @tink.uk, joins @amyhupe.bsky.social on her Systems of Harm Podcast to share insights on inclusive design and the future of technology.
Listen at: podcasts.apple.com/gb/podcast/d...
Director @tink.uk, joins @amyhupe.bsky.social on her Systems of Harm Podcast to share insights on inclusive design and the future of technology.
Listen at: podcasts.apple.com/gb/podcast/d...
Reposted by Amy Hupe
In today’s brand new episode of #SystemsOfHarm I chat to accessibility specialist @tink.uk about how design systems can help us create more accessible UX, how to advocate for our disabled product users, and whether AI will help or hinder us in the process
Apple: apple.co/4nAMX6K
RSS: bit.ly/43gtLkB
Apple: apple.co/4nAMX6K
RSS: bit.ly/43gtLkB
Design systems and accessibility with Léonie Watson
Podcast Episode · Systems of Harm · 08/10/2025 · 52m
apple.co
October 9, 2025 at 6:33 AM
In today’s brand new episode of #SystemsOfHarm I chat to accessibility specialist @tink.uk about how design systems can help us create more accessible UX, how to advocate for our disabled product users, and whether AI will help or hinder us in the process
Apple: apple.co/4nAMX6K
RSS: bit.ly/43gtLkB
Apple: apple.co/4nAMX6K
RSS: bit.ly/43gtLkB
Missing @webdevconf.com this year but here’s my excuse.
I’m so grateful to be able to travel. For years, anxiety and agoraphobia meant that I couldn’t. It never completely goes away but I’m so glad I have tools to manage it now so I don’t miss out on things like this.
I’m so grateful to be able to travel. For years, anxiety and agoraphobia meant that I couldn’t. It never completely goes away but I’m so glad I have tools to manage it now so I don’t miss out on things like this.
October 9, 2025 at 11:59 AM
Missing @webdevconf.com this year but here’s my excuse.
I’m so grateful to be able to travel. For years, anxiety and agoraphobia meant that I couldn’t. It never completely goes away but I’m so glad I have tools to manage it now so I don’t miss out on things like this.
I’m so grateful to be able to travel. For years, anxiety and agoraphobia meant that I couldn’t. It never completely goes away but I’m so glad I have tools to manage it now so I don’t miss out on things like this.