Jake Embrey
@jakeembrey.bsky.social
Postdoc at Chicago Booth.
Researching cognitive costs and cognitive effort aversion.
www.jakeembrey.com
Researching cognitive costs and cognitive effort aversion.
www.jakeembrey.com
Reposted by Jake Embrey
fair play.
Foreign Ministers of Denmark and Greenland after their meeting with US Vice President and Secretary of State.
January 15, 2026 at 10:48 AM
fair play.
Reposted by Jake Embrey
The reason business school professors are paid triple their peers is that they use "ex ante" instead of "a priori".
January 5, 2026 at 5:18 PM
The reason business school professors are paid triple their peers is that they use "ex ante" instead of "a priori".
Reposted by Jake Embrey
amazing how the entire machine can pivot within 24 hours. no need to slowly upsell the argument; just issue new marching orders
January 5, 2026 at 6:50 AM
amazing how the entire machine can pivot within 24 hours. no need to slowly upsell the argument; just issue new marching orders
Reposted by Jake Embrey
In other news I think a lot of smaller countries could cheaply replace the US branch of their military intelligence agency with one guy hitting refresh on any relevant Polymarket contracts
January 4, 2026 at 1:44 AM
In other news I think a lot of smaller countries could cheaply replace the US branch of their military intelligence agency with one guy hitting refresh on any relevant Polymarket contracts
Strolled upon a gold mine this morning @theonion.com
December 23, 2025 at 5:03 PM
Strolled upon a gold mine this morning @theonion.com
Reposted by Jake Embrey
“A person might go, ‘This is too burdensome for me. I’m going to stop making this decision altogether.’”
www.chicagobooth.edu/review/six-w... #econsky
www.chicagobooth.edu/review/six-w... #econsky
Six Ways a Tough Choice Can Tax Your Mind
Researchers across disciplines have pieced together a timeline of cognitive costs.
www.chicagobooth.edu
December 18, 2025 at 6:05 PM
“A person might go, ‘This is too burdensome for me. I’m going to stop making this decision altogether.’”
www.chicagobooth.edu/review/six-w... #econsky
www.chicagobooth.edu/review/six-w... #econsky
I sort of liked the article... I agree that it is poor judgement on Chomsky's part (probably indefensibly so), but I enjoyed this article at the very least as antidote to the full blown histrionics I've seen on Bluesky in the past week.
December 17, 2025 at 12:21 AM
I sort of liked the article... I agree that it is poor judgement on Chomsky's part (probably indefensibly so), but I enjoyed this article at the very least as antidote to the full blown histrionics I've seen on Bluesky in the past week.
I wonder what proportion of histrionic commenters read the article.
December 16, 2025 at 5:02 PM
I wonder what proportion of histrionic commenters read the article.
Reposted by Jake Embrey
Incredible piece on Oliver Sacks. If you were ever awed at his supposedly true stories (I remember being stunned by the account of the autistic twins who rattled off large prime numbers), read this. He told wonderful stories, but they were in large part fiction.
www.newyorker.com/magazine/202...
www.newyorker.com/magazine/202...
Oliver Sacks Put Himself Into His Case Studies. What Was the Cost?
The scientist was famous for linking healing with storytelling. Sometimes that meant reshaping patients’ reality.
www.newyorker.com
December 12, 2025 at 10:33 PM
Incredible piece on Oliver Sacks. If you were ever awed at his supposedly true stories (I remember being stunned by the account of the autistic twins who rattled off large prime numbers), read this. He told wonderful stories, but they were in large part fiction.
www.newyorker.com/magazine/202...
www.newyorker.com/magazine/202...
Potts Point is the Australian zenith of high density housing and Zetland is the nadir.
December 10, 2025 at 11:55 PM
Potts Point is the Australian zenith of high density housing and Zetland is the nadir.
Reposted by Jake Embrey
Sydney must become beach tokyo. inshallah we make it
'[Greenland], a prominent Green, and a strident opponent of high-density housing. “At some stage, if not already, we’re going to have to say we’re more or less full,” he says of Sydney's Inner West'
Then go join One Nation with that rhetoric.
archive.md/2025.12.10-1...
Then go join One Nation with that rhetoric.
archive.md/2025.12.10-1...
archive.md
December 10, 2025 at 9:11 PM
Sydney must become beach tokyo. inshallah we make it
Is insufferable prose a feature on substack? Truly some of the most inane, self-absorbed sentences ever produced been published on that site.
December 9, 2025 at 3:48 PM
Is insufferable prose a feature on substack? Truly some of the most inane, self-absorbed sentences ever produced been published on that site.
Note to self: don't run an effort aversion study on a Sunday morning as 3/4 of the sample seek the harder task and have astronomically high 'need for cognition' scores.
December 8, 2025 at 4:17 PM
Note to self: don't run an effort aversion study on a Sunday morning as 3/4 of the sample seek the harder task and have astronomically high 'need for cognition' scores.
Nostalgia really is the root cause of populism in modern politics, isn't it?
December 4, 2025 at 5:28 PM
Nostalgia really is the root cause of populism in modern politics, isn't it?
When you say UK, what you really mean is the majority of the world. Not many countries other than the US use MMDDYY
December 3, 2025 at 8:27 PM
When you say UK, what you really mean is the majority of the world. Not many countries other than the US use MMDDYY
Reposted by Jake Embrey
Insanely stupid and short-sighted choice. I didn't even know they were still trying to run this racket. You put more universities in danger with this shit you idiots!
BREAKING: Northwestern University has agreed to pay the U.S. Treasury $75 million, over the course of three years as part of an agreement with the federal government to restore funding and end investigations into the university
Full statement from NU below:
Full statement from NU below:
November 29, 2025 at 2:48 AM
Insanely stupid and short-sighted choice. I didn't even know they were still trying to run this racket. You put more universities in danger with this shit you idiots!
Reposted by Jake Embrey
Thrilled that my poster on our new preprint won 2nd place at the Society for Judgment and Decision Making (@sjdm-tweets.bsky.social) conference!
Read the full paper here: osf.io/preprints/ps...
Read the full paper here: osf.io/preprints/ps...
November 26, 2025 at 3:00 AM
Thrilled that my poster on our new preprint won 2nd place at the Society for Judgment and Decision Making (@sjdm-tweets.bsky.social) conference!
Read the full paper here: osf.io/preprints/ps...
Read the full paper here: osf.io/preprints/ps...
Reposted by Jake Embrey
‘A long road ahead’: Family of Blue Line burn victim launches GoFundMe
‘A long road ahead’: Family of Blue Line burn victim launches GoFundMe
After an outpouring of support following her arson attack on a CTA Blue Line train, the family of Bethany MaGee has established a GoFundMe campaign to help offset costs as she continues her recover…
trib.al
November 26, 2025 at 2:36 AM
‘A long road ahead’: Family of Blue Line burn victim launches GoFundMe
Given Chomsky replied to every email, and spoke to anyone who might be able to further broadcast his views, I don't find it shocking (or indictable) that he had correspondence with someone who loved coveting public intellectuals.
November 19, 2025 at 5:14 PM
Given Chomsky replied to every email, and spoke to anyone who might be able to further broadcast his views, I don't find it shocking (or indictable) that he had correspondence with someone who loved coveting public intellectuals.
Reposted by Jake Embrey
New pontification piece with @awestbrook.bsky.social and Jean Daunizeau, just out in TICS:
Why is cognitive effort experienced as costly?
(or why does it hurt to think)
never written a review paper before in my life, that was a new and unusual experience
Why is cognitive effort experienced as costly?
(or why does it hurt to think)
never written a review paper before in my life, that was a new and unusual experience
Why is cognitive effort experienced as costly?
A widespread observation is that people avoid mentally effortful courses of action,
and much recent work examining cognitive effort has explained subjective effort evaluation
– and, consequently, pref...
www.cell.com
November 19, 2025 at 2:48 PM
New pontification piece with @awestbrook.bsky.social and Jean Daunizeau, just out in TICS:
Why is cognitive effort experienced as costly?
(or why does it hurt to think)
never written a review paper before in my life, that was a new and unusual experience
Why is cognitive effort experienced as costly?
(or why does it hurt to think)
never written a review paper before in my life, that was a new and unusual experience
Good enough reason for me to never open Matlab again
November 14, 2025 at 9:10 PM
Good enough reason for me to never open Matlab again
I’m still holding out hope that, one day, critics of Universal Grammar (and the minimalist program more broadly) actually bother to read the literature instead of blindly citing Everett ‘05 and moving on.
November 7, 2025 at 9:17 PM
I’m still holding out hope that, one day, critics of Universal Grammar (and the minimalist program more broadly) actually bother to read the literature instead of blindly citing Everett ‘05 and moving on.
I think this is a good list of 'theories'/results many social psych researches truly believed that are bogus. As for unconscious decision-making, plenty of people still believe that line of work—like the idea 'unconscious choices' are better than deliberative ones. Many still buy ego depletion too
November 7, 2025 at 6:14 PM
I think this is a good list of 'theories'/results many social psych researches truly believed that are bogus. As for unconscious decision-making, plenty of people still believe that line of work—like the idea 'unconscious choices' are better than deliberative ones. Many still buy ego depletion too