Ipsos in Scotland
@ipsosinscotland.bsky.social
Social researchers with a passion for understanding the world. Part of the @ipsosgroup.bsky.social based in Scotland.
Our work on 'Understanding survey nonresponse' for @scottishgov.bsky.social is published today! See below for link and very brief summary.
Delighted to see our @ipsosinscotland.bsky.social work on survey nonresponse for @scottishgov.bsky.social published today. It explores what underpins challenges persauding people to take part in gov surveys, and suggests practical behavioural solutions (1/3) bit.ly/4oW1F8w
Understanding Survey Nonresponse Behaviours: Evidence and Practical Solutions
This report summarises key findings from research to extend understanding of the challenges posed by nonresponse and nonresponse bias in the Scottish Government's general population surveys, and ident...
bit.ly
November 11, 2025 at 11:51 AM
Our work on 'Understanding survey nonresponse' for @scottishgov.bsky.social is published today! See below for link and very brief summary.
Reposted by Ipsos in Scotland
To celebrate Ipsos in Scotland turning 30, we asked the Scottish public to cast their minds back…
🏆 Nicola Sturgeon tops the list as Scotland’s best politician of the past 30 years — chosen by 1 in 5 Scots.
🥈Sturgeon is followed by Brown, Salmond and Dewar – all on 8%.
🏆 Nicola Sturgeon tops the list as Scotland’s best politician of the past 30 years — chosen by 1 in 5 Scots.
🥈Sturgeon is followed by Brown, Salmond and Dewar – all on 8%.
October 30, 2025 at 9:58 AM
To celebrate Ipsos in Scotland turning 30, we asked the Scottish public to cast their minds back…
🏆 Nicola Sturgeon tops the list as Scotland’s best politician of the past 30 years — chosen by 1 in 5 Scots.
🥈Sturgeon is followed by Brown, Salmond and Dewar – all on 8%.
🏆 Nicola Sturgeon tops the list as Scotland’s best politician of the past 30 years — chosen by 1 in 5 Scots.
🥈Sturgeon is followed by Brown, Salmond and Dewar – all on 8%.
Ipsos recently worked with Research Data Scotland to explore public opinions on data access for research.
The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions.
Key findings 👇
The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions.
Key findings 👇
October 3, 2025 at 4:33 PM
Ipsos recently worked with Research Data Scotland to explore public opinions on data access for research.
The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions.
Key findings 👇
The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions.
Key findings 👇
We're pleased to share that the first stage of the Scottish Rural Communities Policy Review has been published.
Follow the link to see the theory of change diagrams, which show how current funding and support is expected to empower rural communities 🏡 shorturl.at/seHpl
Follow the link to see the theory of change diagrams, which show how current funding and support is expected to empower rural communities 🏡 shorturl.at/seHpl
Scottish Rural Communities Policy Review: stage 1 - theories of change
Stage 1 of the Scottish Rural Communities Policy Review. It sets out four interim theory of change models and an overarching theory of change for the initiatives under review. These models will act as...
shorturl.at
July 3, 2025 at 9:45 AM
We're pleased to share that the first stage of the Scottish Rural Communities Policy Review has been published.
Follow the link to see the theory of change diagrams, which show how current funding and support is expected to empower rural communities 🏡 shorturl.at/seHpl
Follow the link to see the theory of change diagrams, which show how current funding and support is expected to empower rural communities 🏡 shorturl.at/seHpl
Reposted by Ipsos in Scotland
NEW Scottish Political Monitor from @ipsosinscotland.bsky.social & STV News
SNP lead on General Election voting intention on 31%, followed by Labour on 22% (-13 points since the 2024 General Election). Reform take 3rd place on 16%, ahead of the Conservatives on 10%.
SNP lead on General Election voting intention on 31%, followed by Labour on 22% (-13 points since the 2024 General Election). Reform take 3rd place on 16%, ahead of the Conservatives on 10%.
July 1, 2025 at 1:41 PM
NEW Scottish Political Monitor from @ipsosinscotland.bsky.social & STV News
SNP lead on General Election voting intention on 31%, followed by Labour on 22% (-13 points since the 2024 General Election). Reform take 3rd place on 16%, ahead of the Conservatives on 10%.
SNP lead on General Election voting intention on 31%, followed by Labour on 22% (-13 points since the 2024 General Election). Reform take 3rd place on 16%, ahead of the Conservatives on 10%.
NEW
@ipsosinscotland.bsky.social Scotland Scottish Political Monitor for STV news.🗳️
Poll conducted 12th – 18th June among 1,066 Scottish adults.
Key findings below, with full write-up here: www.ipsos.com/en-uk/snp-ou...
@ipsosinscotland.bsky.social Scotland Scottish Political Monitor for STV news.🗳️
Poll conducted 12th – 18th June among 1,066 Scottish adults.
Key findings below, with full write-up here: www.ipsos.com/en-uk/snp-ou...
SNP out in front in Scotland as Starmer’s satisfaction ratings fall
New Ipsos polling for STV News shows the SNP on a 31% share of General Election voting intention, nine points ahead of the Labour Party.
www.ipsos.com
July 1, 2025 at 1:01 PM
NEW
@ipsosinscotland.bsky.social Scotland Scottish Political Monitor for STV news.🗳️
Poll conducted 12th – 18th June among 1,066 Scottish adults.
Key findings below, with full write-up here: www.ipsos.com/en-uk/snp-ou...
@ipsosinscotland.bsky.social Scotland Scottish Political Monitor for STV news.🗳️
Poll conducted 12th – 18th June among 1,066 Scottish adults.
Key findings below, with full write-up here: www.ipsos.com/en-uk/snp-ou...
1/9 Our recent evaluation of the Scottish Government’s Child Poverty Pathfinder projects has been published. This report shares valuable insight into person-centred approaches to mitigating child poverty – read on for some key take aways #ChildPoverty #Scotland #Evaluation
June 25, 2025 at 1:29 PM
1/9 Our recent evaluation of the Scottish Government’s Child Poverty Pathfinder projects has been published. This report shares valuable insight into person-centred approaches to mitigating child poverty – read on for some key take aways #ChildPoverty #Scotland #Evaluation
Listen below to hear Ipsos Scotland Managing Director Emily Gray on BBC Radio Scotland, sharing her take on what's next for Reform UK following last week's by-election. #scottishpolitics
June 9, 2025 at 2:39 PM
Listen below to hear Ipsos Scotland Managing Director Emily Gray on BBC Radio Scotland, sharing her take on what's next for Reform UK following last week's by-election. #scottishpolitics
Our Scotland Managing Director Emily Gray spoke with BBC Radio Scotland about where Scotland's parties stand in the latest polling and what matters to voters (spoiler: health, economy, public services - while independence is lower down the public's agenda, for now at least...) #scottishpolitics
May 13, 2025 at 10:51 AM
Our Scotland Managing Director Emily Gray spoke with BBC Radio Scotland about where Scotland's parties stand in the latest polling and what matters to voters (spoiler: health, economy, public services - while independence is lower down the public's agenda, for now at least...) #scottishpolitics
New report on our @ipsosinscotland.bsky.social climate survey for @scottishgov.bsky.social released on #Earthday2025 yesterday. Explores Scots' climate attitudes, understandings and behaviours, providing important evidence for implementing & monitoring net zero policies bit.ly/4jtcQDG
Scottish Climate Survey: main findings
Main findings from Scottish Climate Survey.
bit.ly
April 23, 2025 at 10:11 AM
New report on our @ipsosinscotland.bsky.social climate survey for @scottishgov.bsky.social released on #Earthday2025 yesterday. Explores Scots' climate attitudes, understandings and behaviours, providing important evidence for implementing & monitoring net zero policies bit.ly/4jtcQDG
Our NEW #UnderstandingSociety article on Scotland, devolution and public services is out 👉 bit.ly/4kZRr63
Take a look at this thread for the key takeaways:
Take a look at this thread for the key takeaways:
March 31, 2025 at 11:07 AM
Our NEW #UnderstandingSociety article on Scotland, devolution and public services is out 👉 bit.ly/4kZRr63
Take a look at this thread for the key takeaways:
Take a look at this thread for the key takeaways:
How to engage the public on climate change? 🌎Pleased to share our research with CAST for
@climatexchange.bsky.social reviewing effective public engagement on #netzero. Findings will help inform future approaches to engagement by @scottishgov.bsky.social Read more: tinyurl.com/ycym554t
@climatexchange.bsky.social reviewing effective public engagement on #netzero. Findings will help inform future approaches to engagement by @scottishgov.bsky.social Read more: tinyurl.com/ycym554t
tinyurl.com
March 24, 2025 at 5:11 PM
How to engage the public on climate change? 🌎Pleased to share our research with CAST for
@climatexchange.bsky.social reviewing effective public engagement on #netzero. Findings will help inform future approaches to engagement by @scottishgov.bsky.social Read more: tinyurl.com/ycym554t
@climatexchange.bsky.social reviewing effective public engagement on #netzero. Findings will help inform future approaches to engagement by @scottishgov.bsky.social Read more: tinyurl.com/ycym554t
Just out! Our research for the Carnegie Trust for the Universities of Scotland finds that almost half of Scottish adults (48%) would support the idea of charging university tuition fees based on ability to pay, with funding focused on those who need it the most: www.ipsos.com/en-uk/nearly...
https://www.ipsos.com/en-uk/nearly-half-scots-open-change-university-tuition-fees-policy”
March 24, 2025 at 12:26 PM
Just out! Our research for the Carnegie Trust for the Universities of Scotland finds that almost half of Scottish adults (48%) would support the idea of charging university tuition fees based on ability to pay, with funding focused on those who need it the most: www.ipsos.com/en-uk/nearly...
Can Reform UK capitalise on its current support in the polls and convert public dissatisfaction into votes at the ballot box next May? – Read Emily Gray's article in The Herald today👉
www.heraldscotland.com/politics/vie...
www.heraldscotland.com/politics/vie...
Tories and Labour should be concerned about Reform UK in Scotland
Polling evidence indicates that there is now little in it between Reform UK and the Conservatives as to which party takes third place behind the SNP…
www.heraldscotland.com
March 11, 2025 at 2:10 PM
Can Reform UK capitalise on its current support in the polls and convert public dissatisfaction into votes at the ballot box next May? – Read Emily Gray's article in The Herald today👉
www.heraldscotland.com/politics/vie...
www.heraldscotland.com/politics/vie...
🆕report from our survey of rural Scottish businesses for
Highlands and Islands Enterprise and South of Scotland Enterprise.
Businesses were surveyed in Nov/Dec 2024, including 1,013 businesses across the Highlands and Islands and 601 across the South of Scotland.
Read on for 3 key findings👇
1/5
Highlands and Islands Enterprise and South of Scotland Enterprise.
Businesses were surveyed in Nov/Dec 2024, including 1,013 businesses across the Highlands and Islands and 601 across the South of Scotland.
Read on for 3 key findings👇
1/5
March 6, 2025 at 3:01 PM
🆕report from our survey of rural Scottish businesses for
Highlands and Islands Enterprise and South of Scotland Enterprise.
Businesses were surveyed in Nov/Dec 2024, including 1,013 businesses across the Highlands and Islands and 601 across the South of Scotland.
Read on for 3 key findings👇
1/5
Highlands and Islands Enterprise and South of Scotland Enterprise.
Businesses were surveyed in Nov/Dec 2024, including 1,013 businesses across the Highlands and Islands and 601 across the South of Scotland.
Read on for 3 key findings👇
1/5
NEW @ipsosinscotland.bsky.social Scotland Political Pulse:
🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24.
🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12)
🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)
🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24.
🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12)
🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)
March 5, 2025 at 1:09 PM
NEW @ipsosinscotland.bsky.social Scotland Political Pulse:
🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24.
🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12)
🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)
🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24.
🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12)
🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)
NEW from @ipsosinscotland.bsky.social: 7 in 10 Scots hold unfavourable opinion of Donald Trump and Elon Musk. t.co/zJADcRTfTQ
March 4, 2025 at 10:28 AM
NEW from @ipsosinscotland.bsky.social: 7 in 10 Scots hold unfavourable opinion of Donald Trump and Elon Musk. t.co/zJADcRTfTQ
How aligning with public priorities on jobs, wages, & public services could be key for politicians wanting to win back trust on the economy – read Ipsos Scotland's MD Emily Gray in the Herald 👉 shorturl.at/JbRgc
#trust #politics #economy #UK #Scotland
#trust #politics #economy #UK #Scotland
Yes, it's the economy, stupid: but how do politicians convince voters?
When it comes to their priorities for growing the economy, politicians’ and the public’s views diverge
shorturl.at
February 6, 2025 at 10:52 AM
In line with the rest of GB, top concerns for Scots last year were the economy & the NHS. However, significantly fewer Scots saw immigration as an important issue than GB as a whole (23% vs 29%), and they were a little more likely to mention poverty/inequality (17% vs 13% in GB).
January 30, 2025 at 3:23 PM
In line with the rest of GB, top concerns for Scots last year were the economy & the NHS. However, significantly fewer Scots saw immigration as an important issue than GB as a whole (23% vs 29%), and they were a little more likely to mention poverty/inequality (17% vs 13% in GB).