Rachel Ormston
@rachelormston.bsky.social
Social researcher, interested in people, politics, and nerdy methods stuff. Works at Ipsos but views own etc.
Delighted to see our @ipsosinscotland.bsky.social work on survey nonresponse for @scottishgov.bsky.social published today. It explores what underpins challenges persauding people to take part in gov surveys, and suggests practical behavioural solutions (1/3) bit.ly/4oW1F8w
Understanding Survey Nonresponse Behaviours: Evidence and Practical Solutions
This report summarises key findings from research to extend understanding of the challenges posed by nonresponse and nonresponse bias in the Scottish Government's general population surveys, and ident...
bit.ly
November 11, 2025 at 11:49 AM
Delighted to see our @ipsosinscotland.bsky.social work on survey nonresponse for @scottishgov.bsky.social published today. It explores what underpins challenges persauding people to take part in gov surveys, and suggests practical behavioural solutions (1/3) bit.ly/4oW1F8w
Had a great time yesterday at our 30th anniversary party. But I can’t say I agreed with the public on top Scottish actor of last three decades! Follow @ipsosinscotland.bsky.social for this and other anniversary poll findings.
🎬David Tennant takes the spotlight as Scotland’s best screen actor of the last 30 years.
Close behind are Sean Connery and Ewan McGregor.
Close behind are Sean Connery and Ewan McGregor.
October 31, 2025 at 4:07 PM
Had a great time yesterday at our 30th anniversary party. But I can’t say I agreed with the public on top Scottish actor of last three decades! Follow @ipsosinscotland.bsky.social for this and other anniversary poll findings.
Having a lovely time at our @ipsosinscotland.bsky.social 30th anniversary party. Emily Gray opening proceedings with reflections on 30 years of research and where the next 30 years might bring.
October 30, 2025 at 6:29 PM
Having a lovely time at our @ipsosinscotland.bsky.social 30th anniversary party. Emily Gray opening proceedings with reflections on 30 years of research and where the next 30 years might bring.
Fabulous day at Glenude in the Scottish Borders today with @greenteamedin.bsky.social celebrating 30 years fantastic work connecting young people with nature and each other by planting trees (216 of them) and eating cake! Here’s to the next 30 years.
October 5, 2025 at 5:03 PM
Fabulous day at Glenude in the Scottish Borders today with @greenteamedin.bsky.social celebrating 30 years fantastic work connecting young people with nature and each other by planting trees (216 of them) and eating cake! Here’s to the next 30 years.
Reposted by Rachel Ormston
Ipsos recently worked with Research Data Scotland to explore public opinions on data access for research.
The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions.
Key findings 👇
The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions.
Key findings 👇
October 3, 2025 at 4:33 PM
Ipsos recently worked with Research Data Scotland to explore public opinions on data access for research.
The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions.
Key findings 👇
The new report brings together findings from deliberative workshops where members of the public had the chance to learn, discuss & reach conclusions.
Key findings 👇
It was a privilege and a pleasure to attend this last night. What a fantastic organisation! Really inspiring, especially hearing from the youth panel what green team has meant to them. Here’s to the next 30 years!
There's SO much to celebrate as The Green Team turns 30! 🙂 Tonight, we've been invited to the City Chambers to celebrate our 30 year partnership with The City of Edinburgh Council
October 3, 2025 at 7:57 PM
It was a privilege and a pleasure to attend this last night. What a fantastic organisation! Really inspiring, especially hearing from the youth panel what green team has meant to them. Here’s to the next 30 years!
Final outputs from our @ipsosinscotland.bsky.social evaluation of the child poverty pathfinders in Dundee & Glasgow, for @scottishgov.bsky.social, published today! Two learning papers - on evaluating complex and evolving programmes, and delivering place-based interventions and system change.
Evaluating evolving and complex programmes: learning and reflections from the child poverty pathfinders' evaluation
This paper presents learning from the evaluation of the child poverty pathfinders in Dundee and Glasgow about evaluating evolving and complex programmes. It is intended to support policy makers, progr...
www.gov.scot
September 24, 2025 at 2:32 PM
Final outputs from our @ipsosinscotland.bsky.social evaluation of the child poverty pathfinders in Dundee & Glasgow, for @scottishgov.bsky.social, published today! Two learning papers - on evaluating complex and evolving programmes, and delivering place-based interventions and system change.
It was a privilege (and a challenge) to lead this evaluation of the Scottish Government's Child Poverty pathfinders. The report includes many reflections on both their potential and the challenges of delivering ambitious change for families in poverty. Key findings 🧵 below bit.ly/40jgtEo
June 25, 2025 at 1:46 PM
It was a privilege (and a challenge) to lead this evaluation of the Scottish Government's Child Poverty pathfinders. The report includes many reflections on both their potential and the challenges of delivering ambitious change for families in poverty. Key findings 🧵 below bit.ly/40jgtEo
Reposted by Rachel Ormston
1/9 Our recent evaluation of the Scottish Government’s Child Poverty Pathfinder projects has been published. This report shares valuable insight into person-centred approaches to mitigating child poverty – read on for some key take aways #ChildPoverty #Scotland #Evaluation
June 25, 2025 at 1:29 PM
1/9 Our recent evaluation of the Scottish Government’s Child Poverty Pathfinder projects has been published. This report shares valuable insight into person-centred approaches to mitigating child poverty – read on for some key take aways #ChildPoverty #Scotland #Evaluation
After attending launch of @greenteamedin.bsky.social strategy yesterday, I was struck by finding in our @ipsosinscotland.bsky.social climate survey, out yesterday, that young people were more likely to say they felt ‘powerless’, ‘angry’, ‘afraid’, 'guilty' or 'indifferent' about climate change (1/2)
Scottish Climate Survey: main findings
Main findings from Scottish Climate Survey.
www.gov.scot
April 23, 2025 at 12:38 PM
After attending launch of @greenteamedin.bsky.social strategy yesterday, I was struck by finding in our @ipsosinscotland.bsky.social climate survey, out yesterday, that young people were more likely to say they felt ‘powerless’, ‘angry’, ‘afraid’, 'guilty' or 'indifferent' about climate change (1/2)
Reposted by Rachel Ormston
New report on our @ipsosinscotland.bsky.social climate survey for @scottishgov.bsky.social released on #Earthday2025 yesterday. Explores Scots' climate attitudes, understandings and behaviours, providing important evidence for implementing & monitoring net zero policies bit.ly/4jtcQDG
Scottish Climate Survey: main findings
Main findings from Scottish Climate Survey.
bit.ly
April 23, 2025 at 10:11 AM
New report on our @ipsosinscotland.bsky.social climate survey for @scottishgov.bsky.social released on #Earthday2025 yesterday. Explores Scots' climate attitudes, understandings and behaviours, providing important evidence for implementing & monitoring net zero policies bit.ly/4jtcQDG
Soaking up the last of the day's spring sunshine on the way back from an excellent evening hearing @greenteamedin.bsky.social 's youth panel and staff launch their new strategy for connecting young people with nature and each other.
April 22, 2025 at 7:24 PM
Soaking up the last of the day's spring sunshine on the way back from an excellent evening hearing @greenteamedin.bsky.social 's youth panel and staff launch their new strategy for connecting young people with nature and each other.
New @ipsosintheuk.bsky.social polling on attitudes to promoting DEI in UK workplaces. Key takeaway for me is that when you ask about individual DEI initiatives, more support than oppose, but asking about 'DEI' in general gets a more divided response.
36% of Britons believe initiatives to promote DEI in workplaces in the UK have gone to far. 19% say they haven't gone far enough and 31% say they are about right.
There is a clear gender divide. Men are much more likely than women to say these initatives have gone 'too far'.
There is a clear gender divide. Men are much more likely than women to say these initatives have gone 'too far'.
April 16, 2025 at 8:24 AM
New @ipsosintheuk.bsky.social polling on attitudes to promoting DEI in UK workplaces. Key takeaway for me is that when you ask about individual DEI initiatives, more support than oppose, but asking about 'DEI' in general gets a more divided response.
Reposted by Rachel Ormston
Our NEW #UnderstandingSociety article on Scotland, devolution and public services is out 👉 bit.ly/4kZRr63
Take a look at this thread for the key takeaways:
Take a look at this thread for the key takeaways:
March 31, 2025 at 11:07 AM
Our NEW #UnderstandingSociety article on Scotland, devolution and public services is out 👉 bit.ly/4kZRr63
Take a look at this thread for the key takeaways:
Take a look at this thread for the key takeaways:
Reposted by Rachel Ormston
Just out! Our research for the Carnegie Trust for the Universities of Scotland finds that almost half of Scottish adults (48%) would support the idea of charging university tuition fees based on ability to pay, with funding focused on those who need it the most: www.ipsos.com/en-uk/nearly...
https://www.ipsos.com/en-uk/nearly-half-scots-open-change-university-tuition-fees-policy”
March 24, 2025 at 12:26 PM
Just out! Our research for the Carnegie Trust for the Universities of Scotland finds that almost half of Scottish adults (48%) would support the idea of charging university tuition fees based on ability to pay, with funding focused on those who need it the most: www.ipsos.com/en-uk/nearly...
Latest SRA Research Matters magazine is out today. Includes 'Trade offs and transitions: mixed mode surveys', in which I gamely attempt to summarise key messages from a 200 page report on moving modes, conducted by @ipsosintheuk.bsky.social for @scottishgov.bsky.social the-sra.org.uk/SRA/SRA/Publ...
Research Matters
the-sra.org.uk
March 17, 2025 at 1:50 PM
Latest SRA Research Matters magazine is out today. Includes 'Trade offs and transitions: mixed mode surveys', in which I gamely attempt to summarise key messages from a 200 page report on moving modes, conducted by @ipsosintheuk.bsky.social for @scottishgov.bsky.social the-sra.org.uk/SRA/SRA/Publ...
New article for @heraldscotland.bsky.social from @ipsosinscotland.bsky.social's Emily Gray, on rise of Reform in Scotland and what it means for other parties' prospects (esp Labour and Conservatives). www.heraldscotland.com/politics/vie...
Tories and Labour should be concerned about Reform UK in Scotland
Polling evidence indicates that there is now little in it between Reform UK and the Conservatives as to which party takes third place behind the SNP…
www.heraldscotland.com
March 11, 2025 at 1:35 PM
New article for @heraldscotland.bsky.social from @ipsosinscotland.bsky.social's Emily Gray, on rise of Reform in Scotland and what it means for other parties' prospects (esp Labour and Conservatives). www.heraldscotland.com/politics/vie...
Reposted by Rachel Ormston
Full findings here: t.co/mztPusvWbD
https://www.ipsos.com/en-uk/public-critical-scottish-governments-record-arent-convinced-labour-would-do-better-job
t.co
March 5, 2025 at 1:10 PM
Full findings here: t.co/mztPusvWbD
Reposted by Rachel Ormston
Fall in favourability for both SNP and Scottish Labour since late 2022:
⚫️ Both parties have recorded a negative 'Net' favourability rating since March 2023
🟡SNP ‘Net’ favourability: Oct 22 = +1; Feb 25 = -12
🔴Scottish Labour ‘Net' favourability: Oct 22 = +2; Feb 25 = -20
⚫️ Both parties have recorded a negative 'Net' favourability rating since March 2023
🟡SNP ‘Net’ favourability: Oct 22 = +1; Feb 25 = -12
🔴Scottish Labour ‘Net' favourability: Oct 22 = +2; Feb 25 = -20
March 5, 2025 at 1:09 PM
Fall in favourability for both SNP and Scottish Labour since late 2022:
⚫️ Both parties have recorded a negative 'Net' favourability rating since March 2023
🟡SNP ‘Net’ favourability: Oct 22 = +1; Feb 25 = -12
🔴Scottish Labour ‘Net' favourability: Oct 22 = +2; Feb 25 = -20
⚫️ Both parties have recorded a negative 'Net' favourability rating since March 2023
🟡SNP ‘Net’ favourability: Oct 22 = +1; Feb 25 = -12
🔴Scottish Labour ‘Net' favourability: Oct 22 = +2; Feb 25 = -20
Reposted by Rachel Ormston
NEW @ipsosinscotland.bsky.social Scotland Political Pulse:
🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24.
🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12)
🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)
🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24.
🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12)
🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)
March 5, 2025 at 1:09 PM
NEW @ipsosinscotland.bsky.social Scotland Political Pulse:
🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24.
🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12)
🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)
🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24.
🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12)
🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)
New @ipsosinscotland.bsky.social findings on Scots views on Trump and Musk. Scots' views on Trump are more negative than those of public across GB as a whole (and those were already pretty negative).
NEW from @ipsosinscotland.bsky.social: 7 in 10 Scots hold unfavourable opinion of Donald Trump and Elon Musk. t.co/zJADcRTfTQ
March 4, 2025 at 10:45 AM
New @ipsosinscotland.bsky.social findings on Scots views on Trump and Musk. Scots' views on Trump are more negative than those of public across GB as a whole (and those were already pretty negative).
Green team are a wonderful charity working to connect young people with nature and each other. If you are after a marcomms role in Edinburgh, or know someone who is, they're a great team to join.
We're recruiting! We're looking for that special someone to take our marketing and communications to the next level - 16 hours/week, Edinburgh-based. closing date for applications is 14th March. More info on our website: www.greenteam.org.uk/were-recruit... #youthwork #marketing #Edinburghjobs
February 25, 2025 at 9:12 PM
Green team are a wonderful charity working to connect young people with nature and each other. If you are after a marcomms role in Edinburgh, or know someone who is, they're a great team to join.
Reposted by Rachel Ormston
How aligning with public priorities on jobs, wages, & public services could be key for politicians wanting to win back trust on the economy – read Ipsos Scotland's MD Emily Gray in the Herald 👉 shorturl.at/JbRgc
#trust #politics #economy #UK #Scotland
#trust #politics #economy #UK #Scotland
Yes, it's the economy, stupid: but how do politicians convince voters?
When it comes to their priorities for growing the economy, politicians’ and the public’s views diverge
shorturl.at
February 6, 2025 at 10:52 AM
Reposted by Rachel Ormston
New from @ipsosintheuk.bsky.social: Which of these is most important to Britain?
Europe 47%
USA 21%
Commonwealth 15%
More www.ipsos.com/en-uk/nearly...
Europe 47%
USA 21%
Commonwealth 15%
More www.ipsos.com/en-uk/nearly...
February 4, 2025 at 6:06 PM
New from @ipsosintheuk.bsky.social: Which of these is most important to Britain?
Europe 47%
USA 21%
Commonwealth 15%
More www.ipsos.com/en-uk/nearly...
Europe 47%
USA 21%
Commonwealth 15%
More www.ipsos.com/en-uk/nearly...
Reposted by Rachel Ormston
In line with the rest of GB, top concerns for Scots last year were the economy & the NHS. However, significantly fewer Scots saw immigration as an important issue than GB as a whole (23% vs 29%), and they were a little more likely to mention poverty/inequality (17% vs 13% in GB).
January 30, 2025 at 3:23 PM
In line with the rest of GB, top concerns for Scots last year were the economy & the NHS. However, significantly fewer Scots saw immigration as an important issue than GB as a whole (23% vs 29%), and they were a little more likely to mention poverty/inequality (17% vs 13% in GB).