Ipsos in the UK
@ipsosintheuk.bsky.social
Leader in market research in the UK, part of @ipsosgroup.bsky.social.
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
Pinned
NEW headline voting intention from Ipsos
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
Reposted by Ipsos in the UK
Which party has the best policies on asylum and immigration? A tie between Reform UK and none/don't know. Only 7% think Labour, behind the Greens' 10% and just above the Conservatives' 5%. From our latest @ipsosintheuk.bsky.social Political Monitor.
November 17, 2025 at 11:55 AM
Which party has the best policies on asylum and immigration? A tie between Reform UK and none/don't know. Only 7% think Labour, behind the Greens' 10% and just above the Conservatives' 5%. From our latest @ipsosintheuk.bsky.social Political Monitor.
Don't forget to register for tomorrow's webinar 🚨 Trinh Tu, Gideon Skinner, Ben Zaranko and @lucyidunn.bsky.social will be discussing the upcoming Autumn Budget.
Register here👉 bit.ly/49zQzBN
Register here👉 bit.ly/49zQzBN
November 17, 2025 at 11:19 AM
Don't forget to register for tomorrow's webinar 🚨 Trinh Tu, Gideon Skinner, Ben Zaranko and @lucyidunn.bsky.social will be discussing the upcoming Autumn Budget.
Register here👉 bit.ly/49zQzBN
Register here👉 bit.ly/49zQzBN
We asked the public which political party has the best policies on a range of issues🧵
November 17, 2025 at 8:59 AM
We asked the public which political party has the best policies on a range of issues🧵
NEW from Ipsos
Satisfaction with the PM remains unchanged since September, continuing to be the worst ever recorded by Ipsos for a Prime Minister, going back to 1977…
Satisfaction with the PM remains unchanged since September, continuing to be the worst ever recorded by Ipsos for a Prime Minister, going back to 1977…
November 16, 2025 at 11:41 AM
NEW from Ipsos
Satisfaction with the PM remains unchanged since September, continuing to be the worst ever recorded by Ipsos for a Prime Minister, going back to 1977…
Satisfaction with the PM remains unchanged since September, continuing to be the worst ever recorded by Ipsos for a Prime Minister, going back to 1977…
NEW headline voting intention from Ipsos
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
November 16, 2025 at 10:27 AM
NEW headline voting intention from Ipsos
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
📊Highest vote share Ipsos has ever recorded for the Green Party
📊Labour drop to 18%, equal to their prev. lowest vote share recorded by Ipsos (in May 09)
📊Reform UK drop 1 pt since Sept, but Labour’s 4 point slide means Reform’s lead has extended to +15
Was life better 50 years ago?
The latest Ipsos global report finds Britain is one of the most nostalgic nations across 30 countries.
🌍 52% of Brits would prefer to be born in 1975, compared to 44% of people globally.
The latest Ipsos global report finds Britain is one of the most nostalgic nations across 30 countries.
🌍 52% of Brits would prefer to be born in 1975, compared to 44% of people globally.
November 14, 2025 at 10:48 AM
Was life better 50 years ago?
The latest Ipsos global report finds Britain is one of the most nostalgic nations across 30 countries.
🌍 52% of Brits would prefer to be born in 1975, compared to 44% of people globally.
The latest Ipsos global report finds Britain is one of the most nostalgic nations across 30 countries.
🌍 52% of Brits would prefer to be born in 1975, compared to 44% of people globally.
Our latest Ipsos global research finds nostalgia is winning out in Britain...
🎂 52% of Brits say they’d rather have been born in 1975
🙂 63% believe people were happier back then
🚸 60% think Britain was safer 50 years ago
Read more in The @telegraphnews.bsky.social 👉 bit.ly/49M45Cs
🎂 52% of Brits say they’d rather have been born in 1975
🙂 63% believe people were happier back then
🚸 60% think Britain was safer 50 years ago
Read more in The @telegraphnews.bsky.social 👉 bit.ly/49M45Cs
November 13, 2025 at 11:25 AM
Our latest Ipsos global research finds nostalgia is winning out in Britain...
🎂 52% of Brits say they’d rather have been born in 1975
🙂 63% believe people were happier back then
🚸 60% think Britain was safer 50 years ago
Read more in The @telegraphnews.bsky.social 👉 bit.ly/49M45Cs
🎂 52% of Brits say they’d rather have been born in 1975
🙂 63% believe people were happier back then
🚸 60% think Britain was safer 50 years ago
Read more in The @telegraphnews.bsky.social 👉 bit.ly/49M45Cs
@lucyidunn.bsky.social will join Trinh Tu, Gideon Skinner and Ben Zaranko for our Autumn Budget Briefing webinar. The panel will discuss the potential societal, economic, and political implications of the Chancellor’s upcoming announcement.
Join us on the 18 November 👉https://bit.ly/49zQzBN
Join us on the 18 November 👉https://bit.ly/49zQzBN
November 12, 2025 at 9:04 AM
@lucyidunn.bsky.social will join Trinh Tu, Gideon Skinner and Ben Zaranko for our Autumn Budget Briefing webinar. The panel will discuss the potential societal, economic, and political implications of the Chancellor’s upcoming announcement.
Join us on the 18 November 👉https://bit.ly/49zQzBN
Join us on the 18 November 👉https://bit.ly/49zQzBN
Reposted by Ipsos in the UK
"@bobbyduffy.bsky.social director of the Policy Institute at KCL, said the study showed a 'frightening increase' in the sense of 'national division' and decline in the UK"
The Times on our latest culture wars study with @ipsosintheuk.bsky.social
The Times on our latest culture wars study with @ipsosintheuk.bsky.social
Britons becoming increasingly divided over ‘culture wars’
Survey finds that young people are also losing a sense of pride in the UK and that a majority of people believe life was better in the past
www.thetimes.com
November 10, 2025 at 1:49 PM
"@bobbyduffy.bsky.social director of the Policy Institute at KCL, said the study showed a 'frightening increase' in the sense of 'national division' and decline in the UK"
The Times on our latest culture wars study with @ipsosintheuk.bsky.social
The Times on our latest culture wars study with @ipsosintheuk.bsky.social
Our latest polling for @thetimes.com finds the decline of the local high street is now the second biggest local concern for Britons:
🔹79% worry about the decline of the local high street
🔹84% are concerned about high prices
🔹87% say crime is a big problem nationally
Read more 👇 bit.ly/4oCRIgE
🔹79% worry about the decline of the local high street
🔹84% are concerned about high prices
🔹87% say crime is a big problem nationally
Read more 👇 bit.ly/4oCRIgE
Why the next election will be fought on our corrupted high streets
Nigel Farage has spent years channelling anger about the rise of vape shops and barbers that suck the life out of town centres. Can his rivals catch up?
bit.ly
November 10, 2025 at 4:04 PM
Our latest polling for @thetimes.com finds the decline of the local high street is now the second biggest local concern for Britons:
🔹79% worry about the decline of the local high street
🔹84% are concerned about high prices
🔹87% say crime is a big problem nationally
Read more 👇 bit.ly/4oCRIgE
🔹79% worry about the decline of the local high street
🔹84% are concerned about high prices
🔹87% say crime is a big problem nationally
Read more 👇 bit.ly/4oCRIgE
Widespread support for King Charles III’s decision to remove Andrew’s official titles – nine in ten say it was definitely or probably the right decision.
November 7, 2025 at 1:09 PM
Widespread support for King Charles III’s decision to remove Andrew’s official titles – nine in ten say it was definitely or probably the right decision.
Reposted by Ipsos in the UK
Five years since the NHS committed to becoming net zero and ahead of #COP30, findings from our latest polling with @ipsosintheuk.bsky.social explore how public perceptions about the ambition of NHS net zero have changed and reasons for support or opposition.
Read more ⬇️
https://bit.ly/4qC5Gke
Read more ⬇️
https://bit.ly/4qC5Gke
November 7, 2025 at 8:20 AM
Five years since the NHS committed to becoming net zero and ahead of #COP30, findings from our latest polling with @ipsosintheuk.bsky.social explore how public perceptions about the ambition of NHS net zero have changed and reasons for support or opposition.
Read more ⬇️
https://bit.ly/4qC5Gke
Read more ⬇️
https://bit.ly/4qC5Gke
Reposted by Ipsos in the UK
NEW: Perceptions of division in the UK have reached their highest point since trends began in 2020, while the share who believe the nation is divided by "culture wars" specifically has risen from 46% to 67% today
Our study with @ipsosintheuk.bsky.social reveals growing culture war tensions 🧵 ⬇️
Our study with @ipsosintheuk.bsky.social reveals growing culture war tensions 🧵 ⬇️
November 7, 2025 at 8:51 AM
NEW: Perceptions of division in the UK have reached their highest point since trends began in 2020, while the share who believe the nation is divided by "culture wars" specifically has risen from 46% to 67% today
Our study with @ipsosintheuk.bsky.social reveals growing culture war tensions 🧵 ⬇️
Our study with @ipsosintheuk.bsky.social reveals growing culture war tensions 🧵 ⬇️
Reposted by Ipsos in the UK
Read the full findings, which come from a 4k sample via the @ipsosintheuk.bsky.social KnowledgePanel using random probability sampling – the most rigorous survey method available – which involves providing offline households with tablets and internet access to ensure representivity ⬇️
UK's sense of division reaches new high as culture war tensions grow, study finds | King's College London
Growing numbers say the nation feels divided and they would like the country to return to how it used to be
www.kcl.ac.uk
November 7, 2025 at 8:51 AM
Read the full findings, which come from a 4k sample via the @ipsosintheuk.bsky.social KnowledgePanel using random probability sampling – the most rigorous survey method available – which involves providing offline households with tablets and internet access to ensure representivity ⬇️
When asked which role fans would choose to play on #CelebrityTraitors:
😇 58% say Faithful
😈 33% say Traitor
Among everyone surveyed, more would still choose to stay Faithful (36%) than betray (22%).
Read more 👉 bit.ly/3XiRNtG
😇 58% say Faithful
😈 33% say Traitor
Among everyone surveyed, more would still choose to stay Faithful (36%) than betray (22%).
Read more 👉 bit.ly/3XiRNtG
November 7, 2025 at 8:25 AM
When asked which role fans would choose to play on #CelebrityTraitors:
😇 58% say Faithful
😈 33% say Traitor
Among everyone surveyed, more would still choose to stay Faithful (36%) than betray (22%).
Read more 👉 bit.ly/3XiRNtG
😇 58% say Faithful
😈 33% say Traitor
Among everyone surveyed, more would still choose to stay Faithful (36%) than betray (22%).
Read more 👉 bit.ly/3XiRNtG
Who’s your pick to win Celebrity Traitors ahead of tonight's finale? 👀
🏆 Joe Marler is tipped for victory by 43% of those following the show, ahead of Alan Carr (35%) and Nick Mohammed (32%).
🏆 Joe Marler is tipped for victory by 43% of those following the show, ahead of Alan Carr (35%) and Nick Mohammed (32%).
November 6, 2025 at 8:46 AM
Who’s your pick to win Celebrity Traitors ahead of tonight's finale? 👀
🏆 Joe Marler is tipped for victory by 43% of those following the show, ahead of Alan Carr (35%) and Nick Mohammed (32%).
🏆 Joe Marler is tipped for victory by 43% of those following the show, ahead of Alan Carr (35%) and Nick Mohammed (32%).
Reposted by Ipsos in the UK
👏 @ipsosintheuk.bsky.social announced as headline sponsor—UK Evaluation Society 2026 Conference >> evaluation.org.uk/ipsos-announ...
#EvaluationExcellence #UKEval26 #EvaluationToAction
#EvaluationExcellence #UKEval26 #EvaluationToAction
November 4, 2025 at 11:16 AM
👏 @ipsosintheuk.bsky.social announced as headline sponsor—UK Evaluation Society 2026 Conference >> evaluation.org.uk/ipsos-announ...
#EvaluationExcellence #UKEval26 #EvaluationToAction
#EvaluationExcellence #UKEval26 #EvaluationToAction
Trick or treat! Who’s sending a chill down Britain’s spine this Halloween? 🎃
Nigel Farage tops the fear list - 40% of Britons say he’s the scariest politician, with Keir Starmer close behind at 29%. 😱
Nigel Farage tops the fear list - 40% of Britons say he’s the scariest politician, with Keir Starmer close behind at 29%. 😱
October 31, 2025 at 4:17 PM
Trick or treat! Who’s sending a chill down Britain’s spine this Halloween? 🎃
Nigel Farage tops the fear list - 40% of Britons say he’s the scariest politician, with Keir Starmer close behind at 29%. 😱
Nigel Farage tops the fear list - 40% of Britons say he’s the scariest politician, with Keir Starmer close behind at 29%. 😱
Reposted by Ipsos in the UK
I had enormous fun writing this piece over the half term break for @thetimes.com Why humour is the superpower of politics. Featuring polling from @focaldata.bsky.social and @ipsosintheuk.bsky.social
Why we should pay more attention to political humour @jameskanag.bsky.social
www.thetimes.com/article/8bf3...
www.thetimes.com/article/8bf3...
We’ve underestimated the power of humour in political revolutions
If Keir Starmer could make us laugh like Donald Trump or Nigel Farage, he’d be doing far better in the opinion polls
www.thetimes.com
October 30, 2025 at 7:24 AM
I had enormous fun writing this piece over the half term break for @thetimes.com Why humour is the superpower of politics. Featuring polling from @focaldata.bsky.social and @ipsosintheuk.bsky.social
To celebrate Ipsos in Scotland turning 30, we asked the Scottish public to cast their minds back…
🏆 Nicola Sturgeon tops the list as Scotland’s best politician of the past 30 years — chosen by 1 in 5 Scots.
🥈Sturgeon is followed by Brown, Salmond and Dewar – all on 8%.
🏆 Nicola Sturgeon tops the list as Scotland’s best politician of the past 30 years — chosen by 1 in 5 Scots.
🥈Sturgeon is followed by Brown, Salmond and Dewar – all on 8%.
October 30, 2025 at 9:58 AM
To celebrate Ipsos in Scotland turning 30, we asked the Scottish public to cast their minds back…
🏆 Nicola Sturgeon tops the list as Scotland’s best politician of the past 30 years — chosen by 1 in 5 Scots.
🥈Sturgeon is followed by Brown, Salmond and Dewar – all on 8%.
🏆 Nicola Sturgeon tops the list as Scotland’s best politician of the past 30 years — chosen by 1 in 5 Scots.
🥈Sturgeon is followed by Brown, Salmond and Dewar – all on 8%.
Nigel Farage leads Keir Starmer for the first time in terms of who the public think would make a better Prime Minister.
However, a similar proportion say either ‘no difference/neither’ (29%).
However, a similar proportion say either ‘no difference/neither’ (29%).
October 29, 2025 at 8:34 AM
Nigel Farage leads Keir Starmer for the first time in terms of who the public think would make a better Prime Minister.
However, a similar proportion say either ‘no difference/neither’ (29%).
However, a similar proportion say either ‘no difference/neither’ (29%).
Our latest Issues Index finds immigration remains Britain’s biggest concern.
🔹 47% mention it as an important issue
🔹 27% see it as the single most important
🔹 Concern highest among Reform UK supporters (83%), over 55s (56%) and people in social grades C2DE (53%)
Read more👇 bit.ly/4oFHDPt
🔹 47% mention it as an important issue
🔹 27% see it as the single most important
🔹 Concern highest among Reform UK supporters (83%), over 55s (56%) and people in social grades C2DE (53%)
Read more👇 bit.ly/4oFHDPt
October 28, 2025 at 10:03 AM
Our latest Issues Index finds immigration remains Britain’s biggest concern.
🔹 47% mention it as an important issue
🔹 27% see it as the single most important
🔹 Concern highest among Reform UK supporters (83%), over 55s (56%) and people in social grades C2DE (53%)
Read more👇 bit.ly/4oFHDPt
🔹 47% mention it as an important issue
🔹 27% see it as the single most important
🔹 Concern highest among Reform UK supporters (83%), over 55s (56%) and people in social grades C2DE (53%)
Read more👇 bit.ly/4oFHDPt
Reposted by Ipsos in the UK
Polling from @ipsosintheuk.bsky.social shows how progress on NHS could be pivotal in shaping future political fortunes. Kate Duxbury and @pstilwell.bsky.social set out core concerns among voters, drawing on polling and themes we heard at our party conference panel events⬇️
https://bit.ly/47qtpfz
https://bit.ly/47qtpfz
October 16, 2025 at 4:30 PM
Polling from @ipsosintheuk.bsky.social shows how progress on NHS could be pivotal in shaping future political fortunes. Kate Duxbury and @pstilwell.bsky.social set out core concerns among voters, drawing on polling and themes we heard at our party conference panel events⬇️
https://bit.ly/47qtpfz
https://bit.ly/47qtpfz
Reposted by Ipsos in the UK
Coverage by @politicshome.bsky.social of our recent polling with @ipsosintheuk.bsky.social showing how important progress on the NHS is to the UK public and how it could be pivotal in shaping future political fortunes ⬇️
The NHS Is Now 'Wide Open' As An Issue As Narrows Labour's Lead
Public trust in Labour as being the strongest party on the NHS is waning, with Reform UK only three percentage points behind, according to research...
bit.ly
October 22, 2025 at 3:30 PM
Coverage by @politicshome.bsky.social of our recent polling with @ipsosintheuk.bsky.social showing how important progress on the NHS is to the UK public and how it could be pivotal in shaping future political fortunes ⬇️
82% of Britons feel unfavourable towards Prince Andrew - up from 68% last weekend before the recent news broke.
October 23, 2025 at 8:05 AM
82% of Britons feel unfavourable towards Prince Andrew - up from 68% last weekend before the recent news broke.