Ipsos in the UK
@ipsosintheuk.bsky.social
Leader in market research in the UK, part of @ipsosgroup.bsky.social.
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
Onto the nice list - NHS Staff once again take the top spot!
Kate and Wills also feature, alongside finance whiz Martin Lewis, and the Lionesses.
Narrowly missing the top 5 – but still firmly on the Nice list - are David Beckham and Claudia Winkleman, both on 24%.
Kate and Wills also feature, alongside finance whiz Martin Lewis, and the Lionesses.
Narrowly missing the top 5 – but still firmly on the Nice list - are David Beckham and Claudia Winkleman, both on 24%.
December 18, 2025 at 11:06 AM
Onto the nice list - NHS Staff once again take the top spot!
Kate and Wills also feature, alongside finance whiz Martin Lewis, and the Lionesses.
Narrowly missing the top 5 – but still firmly on the Nice list - are David Beckham and Claudia Winkleman, both on 24%.
Kate and Wills also feature, alongside finance whiz Martin Lewis, and the Lionesses.
Narrowly missing the top 5 – but still firmly on the Nice list - are David Beckham and Claudia Winkleman, both on 24%.
The public have predicted Santa’s naughty list - and Donald Trump tops the charts for the second year running🎅🎁
But one thing has changed: the first woman makes the list, just behind the top five - Brits expect Rachel Reeves to feature in 6th place (37%).
But one thing has changed: the first woman makes the list, just behind the top five - Brits expect Rachel Reeves to feature in 6th place (37%).
December 18, 2025 at 11:06 AM
The public have predicted Santa’s naughty list - and Donald Trump tops the charts for the second year running🎅🎁
But one thing has changed: the first woman makes the list, just behind the top five - Brits expect Rachel Reeves to feature in 6th place (37%).
But one thing has changed: the first woman makes the list, just behind the top five - Brits expect Rachel Reeves to feature in 6th place (37%).
It’s tiiiiime! To hit play on your favourite (and least favourite) Christmas songs🎄🎵
December 17, 2025 at 10:05 AM
It’s tiiiiime! To hit play on your favourite (and least favourite) Christmas songs🎄🎵
How was 2025 for you?
Our Global Predictions report is here! 🌍
It finds 42% of Brits say it was a bad year for them - and 76% believe it was a bad year for the whole country. Our Senior Director of Politics Gideon Skinner was on Times Radio to discuss whether 2026 is looking more optimistic 👇
Our Global Predictions report is here! 🌍
It finds 42% of Brits say it was a bad year for them - and 76% believe it was a bad year for the whole country. Our Senior Director of Politics Gideon Skinner was on Times Radio to discuss whether 2026 is looking more optimistic 👇
December 16, 2025 at 2:03 PM
How was 2025 for you?
Our Global Predictions report is here! 🌍
It finds 42% of Brits say it was a bad year for them - and 76% believe it was a bad year for the whole country. Our Senior Director of Politics Gideon Skinner was on Times Radio to discuss whether 2026 is looking more optimistic 👇
Our Global Predictions report is here! 🌍
It finds 42% of Brits say it was a bad year for them - and 76% believe it was a bad year for the whole country. Our Senior Director of Politics Gideon Skinner was on Times Radio to discuss whether 2026 is looking more optimistic 👇
71% of people say the country is heading in the wrong direction – Ipsos’ highest % ever recorded. This is up from 69% last month.
Only 12% think the country is heading in the right direction, giving a net score of -59.
Only 12% think the country is heading in the right direction, giving a net score of -59.
December 16, 2025 at 9:11 AM
71% of people say the country is heading in the wrong direction – Ipsos’ highest % ever recorded. This is up from 69% last month.
Only 12% think the country is heading in the right direction, giving a net score of -59.
Only 12% think the country is heading in the right direction, giving a net score of -59.
Corbyn & Sultana’s new left wing party, newly called ‘Your party’ receives the lowest favourability rating (11% favourable).
The Green’s narrowly miss the top spot (27% favourable) beaten by Reform UK (29%). But the Green’s have the highest net favourability score (-10), followed by Lib Dems (-12)
The Green’s narrowly miss the top spot (27% favourable) beaten by Reform UK (29%). But the Green’s have the highest net favourability score (-10), followed by Lib Dems (-12)
December 16, 2025 at 9:11 AM
Corbyn & Sultana’s new left wing party, newly called ‘Your party’ receives the lowest favourability rating (11% favourable).
The Green’s narrowly miss the top spot (27% favourable) beaten by Reform UK (29%). But the Green’s have the highest net favourability score (-10), followed by Lib Dems (-12)
The Green’s narrowly miss the top spot (27% favourable) beaten by Reform UK (29%). But the Green’s have the highest net favourability score (-10), followed by Lib Dems (-12)
Another record-breaking month for Reeves…
61% are now unfavourable towards Rachel Reeves, up from 59% last month.
13% are favourable, which remains unchanged.
61% are now unfavourable towards Rachel Reeves, up from 59% last month.
13% are favourable, which remains unchanged.
December 16, 2025 at 9:11 AM
Another record-breaking month for Reeves…
61% are now unfavourable towards Rachel Reeves, up from 59% last month.
13% are favourable, which remains unchanged.
61% are now unfavourable towards Rachel Reeves, up from 59% last month.
13% are favourable, which remains unchanged.
December leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
December 14, 2025 at 3:57 PM
December leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
The usual suspects still claim the top spots.
Nurses are the most trusted profession for another year. They’re joined by engineers, doctors, teachers, professors and scientists 🧑⚕️
Nurses are the most trusted profession for another year. They’re joined by engineers, doctors, teachers, professors and scientists 🧑⚕️
December 11, 2025 at 10:35 AM
The usual suspects still claim the top spots.
Nurses are the most trusted profession for another year. They’re joined by engineers, doctors, teachers, professors and scientists 🧑⚕️
Nurses are the most trusted profession for another year. They’re joined by engineers, doctors, teachers, professors and scientists 🧑⚕️
But, politicians aren’t in the clear.
They may have been bumped from the bottom, butstill received their joint-lowest score since 1983. Only 9% trust them to tell the truth, matching their 2023 score📉
They may have been bumped from the bottom, butstill received their joint-lowest score since 1983. Only 9% trust them to tell the truth, matching their 2023 score📉
December 11, 2025 at 10:35 AM
But, politicians aren’t in the clear.
They may have been bumped from the bottom, butstill received their joint-lowest score since 1983. Only 9% trust them to tell the truth, matching their 2023 score📉
They may have been bumped from the bottom, butstill received their joint-lowest score since 1983. Only 9% trust them to tell the truth, matching their 2023 score📉
Which profession has the lowest recorded trust since our records began in 1983? Hint: It's NOT politicians…
…it’s social media influencers! A whopping 87% say they don’t trust social media influencers to tell the truth🤳
…it’s social media influencers! A whopping 87% say they don’t trust social media influencers to tell the truth🤳
December 11, 2025 at 10:35 AM
Which profession has the lowest recorded trust since our records began in 1983? Hint: It's NOT politicians…
…it’s social media influencers! A whopping 87% say they don’t trust social media influencers to tell the truth🤳
…it’s social media influencers! A whopping 87% say they don’t trust social media influencers to tell the truth🤳
NEW Holyrood voting intention
📊SNP lead with 35% of the constituency vote share
📊Reform UK’s vote share has risen to 18%, up 4 points since June
📊Scottish Labour’s share has fallen to 16%, down 7 points since June
For more Scotland polls, make sure you’re following @ipsosinscotland.bsky.social
📊SNP lead with 35% of the constituency vote share
📊Reform UK’s vote share has risen to 18%, up 4 points since June
📊Scottish Labour’s share has fallen to 16%, down 7 points since June
For more Scotland polls, make sure you’re following @ipsosinscotland.bsky.social
December 10, 2025 at 3:01 PM
NEW Holyrood voting intention
📊SNP lead with 35% of the constituency vote share
📊Reform UK’s vote share has risen to 18%, up 4 points since June
📊Scottish Labour’s share has fallen to 16%, down 7 points since June
For more Scotland polls, make sure you’re following @ipsosinscotland.bsky.social
📊SNP lead with 35% of the constituency vote share
📊Reform UK’s vote share has risen to 18%, up 4 points since June
📊Scottish Labour’s share has fallen to 16%, down 7 points since June
For more Scotland polls, make sure you’re following @ipsosinscotland.bsky.social
While polarising figures dominate media narratives, the data paints a more hopeful picture:
🌟 76% of men aged 16–24 say they have a positive male role model (compared with 33% of men aged 55–75)
Younger generations are redefining masculinity via support, openness, and examples they can look up to.
🌟 76% of men aged 16–24 say they have a positive male role model (compared with 33% of men aged 55–75)
Younger generations are redefining masculinity via support, openness, and examples they can look up to.
December 10, 2025 at 10:23 AM
While polarising figures dominate media narratives, the data paints a more hopeful picture:
🌟 76% of men aged 16–24 say they have a positive male role model (compared with 33% of men aged 55–75)
Younger generations are redefining masculinity via support, openness, and examples they can look up to.
🌟 76% of men aged 16–24 say they have a positive male role model (compared with 33% of men aged 55–75)
Younger generations are redefining masculinity via support, openness, and examples they can look up to.
Despite people being more connected than ever, young people are also feeling increasingly alone.
💭 75% of 16–34s say they have “many” friends
💭 Yet 1 in 3 (36%) feel lonely at least once a week - 1 in 10 (11%) feel lonely every day
💭 75% of 16–34s say they have “many” friends
💭 Yet 1 in 3 (36%) feel lonely at least once a week - 1 in 10 (11%) feel lonely every day
December 10, 2025 at 10:23 AM
Despite people being more connected than ever, young people are also feeling increasingly alone.
💭 75% of 16–34s say they have “many” friends
💭 Yet 1 in 3 (36%) feel lonely at least once a week - 1 in 10 (11%) feel lonely every day
💭 75% of 16–34s say they have “many” friends
💭 Yet 1 in 3 (36%) feel lonely at least once a week - 1 in 10 (11%) feel lonely every day
What does it mean to be a man today? The stereotypes are loud, but real masculinity is grounded in real people.
Our #ModernMasculinities research with @politicsJOE_UK shows just how fast perceptions are changing.
From dating to role models, here’s some of our findings so far…
Our #ModernMasculinities research with @politicsJOE_UK shows just how fast perceptions are changing.
From dating to role models, here’s some of our findings so far…
December 10, 2025 at 10:23 AM
What does it mean to be a man today? The stereotypes are loud, but real masculinity is grounded in real people.
Our #ModernMasculinities research with @politicsJOE_UK shows just how fast perceptions are changing.
From dating to role models, here’s some of our findings so far…
Our #ModernMasculinities research with @politicsJOE_UK shows just how fast perceptions are changing.
From dating to role models, here’s some of our findings so far…
We also asked how likely certain changes might be, if the policy was introduced.
⚫49% thought Labour’s policy would lead to a better quality of service for passengers and better value for taxpayers.
⚫36% thought it would lead to reduced ticket prices.
⚫49% thought Labour’s policy would lead to a better quality of service for passengers and better value for taxpayers.
⚫36% thought it would lead to reduced ticket prices.
December 9, 2025 at 11:04 AM
We also asked how likely certain changes might be, if the policy was introduced.
⚫49% thought Labour’s policy would lead to a better quality of service for passengers and better value for taxpayers.
⚫36% thought it would lead to reduced ticket prices.
⚫49% thought Labour’s policy would lead to a better quality of service for passengers and better value for taxpayers.
⚫36% thought it would lead to reduced ticket prices.
The govt’s nationalised railway service branding is unveiled today, but how popular was this policy with the public?
Prior to the GE2024, we asked the public if they supported or opposed the move to nationalisation…
Prior to the GE2024, we asked the public if they supported or opposed the move to nationalisation…
December 9, 2025 at 11:04 AM
The govt’s nationalised railway service branding is unveiled today, but how popular was this policy with the public?
Prior to the GE2024, we asked the public if they supported or opposed the move to nationalisation…
Prior to the GE2024, we asked the public if they supported or opposed the move to nationalisation…
Dogs are getting spoiled this Christmas! 🎁
Turns out most Brits are planning to pop a present under the tree for their furry friends…
🐶 48% of people are buying gifts for their pups.
😺 30% will be treating their cats.
Turns out most Brits are planning to pop a present under the tree for their furry friends…
🐶 48% of people are buying gifts for their pups.
😺 30% will be treating their cats.
December 8, 2025 at 9:04 AM
Dogs are getting spoiled this Christmas! 🎁
Turns out most Brits are planning to pop a present under the tree for their furry friends…
🐶 48% of people are buying gifts for their pups.
😺 30% will be treating their cats.
Turns out most Brits are planning to pop a present under the tree for their furry friends…
🐶 48% of people are buying gifts for their pups.
😺 30% will be treating their cats.
How did Rachel Reeves’ Autumn Budget go down with the public? 🤔
👍 Most popular include freezing prescription charges in England, cutting household energy bills, and raising the minimum wage.
👎 Least popular include cash ISA reforms, changes to salary sacrifice, and keeping tax thresholds frozen.
👍 Most popular include freezing prescription charges in England, cutting household energy bills, and raising the minimum wage.
👎 Least popular include cash ISA reforms, changes to salary sacrifice, and keeping tax thresholds frozen.
November 28, 2025 at 1:25 PM
How did Rachel Reeves’ Autumn Budget go down with the public? 🤔
👍 Most popular include freezing prescription charges in England, cutting household energy bills, and raising the minimum wage.
👎 Least popular include cash ISA reforms, changes to salary sacrifice, and keeping tax thresholds frozen.
👍 Most popular include freezing prescription charges in England, cutting household energy bills, and raising the minimum wage.
👎 Least popular include cash ISA reforms, changes to salary sacrifice, and keeping tax thresholds frozen.
…55% of Brits think Rachel Reeves is doing a bad job as Chancellor.
This is her worst rating since taking up the role.
For all our Budget reaction data, click here 👉 bit.ly/487n89e
This is her worst rating since taking up the role.
For all our Budget reaction data, click here 👉 bit.ly/487n89e
November 28, 2025 at 12:15 PM
…55% of Brits think Rachel Reeves is doing a bad job as Chancellor.
This is her worst rating since taking up the role.
For all our Budget reaction data, click here 👉 bit.ly/487n89e
This is her worst rating since taking up the role.
For all our Budget reaction data, click here 👉 bit.ly/487n89e
…and 50% think the government is increasing taxes too much.
So it's unsurprising that...
So it's unsurprising that...
November 28, 2025 at 12:15 PM
…and 50% think the government is increasing taxes too much.
So it's unsurprising that...
So it's unsurprising that...
NEW from Ipsos: Public reactions to the Budget
Over half are concerned about Britain’s economy (56%) and their own financial circumstances (53%), following the Budget…
Over half are concerned about Britain’s economy (56%) and their own financial circumstances (53%), following the Budget…
November 28, 2025 at 12:15 PM
NEW from Ipsos: Public reactions to the Budget
Over half are concerned about Britain’s economy (56%) and their own financial circumstances (53%), following the Budget…
Over half are concerned about Britain’s economy (56%) and their own financial circumstances (53%), following the Budget…
Ben Zaranko joined us for our Autumn Budget Briefing last week, where he discussed the 4 things the IFS will be looking out for in Rachel Reeves' announcement tomorrow:
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
November 25, 2025 at 3:15 PM
Ben Zaranko joined us for our Autumn Budget Briefing last week, where he discussed the 4 things the IFS will be looking out for in Rachel Reeves' announcement tomorrow:
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
The Budget is nearly here… and 35% of the public think they would do a better job a than the Chancellor.
📈 That jumps to 40% of men, while only 29% of women feel the same.
📉 But, 32% of men also admit they’d do worse job - compared with 28% of women.
📈 That jumps to 40% of men, while only 29% of women feel the same.
📉 But, 32% of men also admit they’d do worse job - compared with 28% of women.
November 25, 2025 at 1:32 PM
The Budget is nearly here… and 35% of the public think they would do a better job a than the Chancellor.
📈 That jumps to 40% of men, while only 29% of women feel the same.
📉 But, 32% of men also admit they’d do worse job - compared with 28% of women.
📈 That jumps to 40% of men, while only 29% of women feel the same.
📉 But, 32% of men also admit they’d do worse job - compared with 28% of women.
November leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
November 20, 2025 at 12:02 PM
November leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.