Ipsos in the UK
@ipsosintheuk.bsky.social
Leader in market research in the UK, part of @ipsosgroup.bsky.social.
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
Onto the nice list - NHS Staff once again take the top spot!
Kate and Wills also feature, alongside finance whiz Martin Lewis, and the Lionesses.
Narrowly missing the top 5 – but still firmly on the Nice list - are David Beckham and Claudia Winkleman, both on 24%.
Kate and Wills also feature, alongside finance whiz Martin Lewis, and the Lionesses.
Narrowly missing the top 5 – but still firmly on the Nice list - are David Beckham and Claudia Winkleman, both on 24%.
December 18, 2025 at 11:06 AM
Onto the nice list - NHS Staff once again take the top spot!
Kate and Wills also feature, alongside finance whiz Martin Lewis, and the Lionesses.
Narrowly missing the top 5 – but still firmly on the Nice list - are David Beckham and Claudia Winkleman, both on 24%.
Kate and Wills also feature, alongside finance whiz Martin Lewis, and the Lionesses.
Narrowly missing the top 5 – but still firmly on the Nice list - are David Beckham and Claudia Winkleman, both on 24%.
The public have predicted Santa’s naughty list - and Donald Trump tops the charts for the second year running🎅🎁
But one thing has changed: the first woman makes the list, just behind the top five - Brits expect Rachel Reeves to feature in 6th place (37%).
But one thing has changed: the first woman makes the list, just behind the top five - Brits expect Rachel Reeves to feature in 6th place (37%).
December 18, 2025 at 11:06 AM
The public have predicted Santa’s naughty list - and Donald Trump tops the charts for the second year running🎅🎁
But one thing has changed: the first woman makes the list, just behind the top five - Brits expect Rachel Reeves to feature in 6th place (37%).
But one thing has changed: the first woman makes the list, just behind the top five - Brits expect Rachel Reeves to feature in 6th place (37%).
How was 2025 for you?
Our Global Predictions report is here! 🌍
It finds 42% of Brits say it was a bad year for them - and 76% believe it was a bad year for the whole country. Our Senior Director of Politics Gideon Skinner was on Times Radio to discuss whether 2026 is looking more optimistic 👇
Our Global Predictions report is here! 🌍
It finds 42% of Brits say it was a bad year for them - and 76% believe it was a bad year for the whole country. Our Senior Director of Politics Gideon Skinner was on Times Radio to discuss whether 2026 is looking more optimistic 👇
December 16, 2025 at 2:03 PM
How was 2025 for you?
Our Global Predictions report is here! 🌍
It finds 42% of Brits say it was a bad year for them - and 76% believe it was a bad year for the whole country. Our Senior Director of Politics Gideon Skinner was on Times Radio to discuss whether 2026 is looking more optimistic 👇
Our Global Predictions report is here! 🌍
It finds 42% of Brits say it was a bad year for them - and 76% believe it was a bad year for the whole country. Our Senior Director of Politics Gideon Skinner was on Times Radio to discuss whether 2026 is looking more optimistic 👇
December leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
December 14, 2025 at 3:57 PM
December leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
While polarising figures dominate media narratives, the data paints a more hopeful picture:
🌟 76% of men aged 16–24 say they have a positive male role model (compared with 33% of men aged 55–75)
Younger generations are redefining masculinity via support, openness, and examples they can look up to.
🌟 76% of men aged 16–24 say they have a positive male role model (compared with 33% of men aged 55–75)
Younger generations are redefining masculinity via support, openness, and examples they can look up to.
December 10, 2025 at 10:23 AM
While polarising figures dominate media narratives, the data paints a more hopeful picture:
🌟 76% of men aged 16–24 say they have a positive male role model (compared with 33% of men aged 55–75)
Younger generations are redefining masculinity via support, openness, and examples they can look up to.
🌟 76% of men aged 16–24 say they have a positive male role model (compared with 33% of men aged 55–75)
Younger generations are redefining masculinity via support, openness, and examples they can look up to.
Despite people being more connected than ever, young people are also feeling increasingly alone.
💭 75% of 16–34s say they have “many” friends
💭 Yet 1 in 3 (36%) feel lonely at least once a week - 1 in 10 (11%) feel lonely every day
💭 75% of 16–34s say they have “many” friends
💭 Yet 1 in 3 (36%) feel lonely at least once a week - 1 in 10 (11%) feel lonely every day
December 10, 2025 at 10:23 AM
Despite people being more connected than ever, young people are also feeling increasingly alone.
💭 75% of 16–34s say they have “many” friends
💭 Yet 1 in 3 (36%) feel lonely at least once a week - 1 in 10 (11%) feel lonely every day
💭 75% of 16–34s say they have “many” friends
💭 Yet 1 in 3 (36%) feel lonely at least once a week - 1 in 10 (11%) feel lonely every day
What does it mean to be a man today? The stereotypes are loud, but real masculinity is grounded in real people.
Our #ModernMasculinities research with @politicsJOE_UK shows just how fast perceptions are changing.
From dating to role models, here’s some of our findings so far…
Our #ModernMasculinities research with @politicsJOE_UK shows just how fast perceptions are changing.
From dating to role models, here’s some of our findings so far…
December 10, 2025 at 10:23 AM
What does it mean to be a man today? The stereotypes are loud, but real masculinity is grounded in real people.
Our #ModernMasculinities research with @politicsJOE_UK shows just how fast perceptions are changing.
From dating to role models, here’s some of our findings so far…
Our #ModernMasculinities research with @politicsJOE_UK shows just how fast perceptions are changing.
From dating to role models, here’s some of our findings so far…
Ben Zaranko joined us for our Autumn Budget Briefing last week, where he discussed the 4 things the IFS will be looking out for in Rachel Reeves' announcement tomorrow:
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
November 25, 2025 at 3:15 PM
Ben Zaranko joined us for our Autumn Budget Briefing last week, where he discussed the 4 things the IFS will be looking out for in Rachel Reeves' announcement tomorrow:
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
1️⃣Reform
2️⃣Credibility
3️⃣Wider economic impacts
4️⃣Policy volatility
Catch up on the webinar here: bit.ly/47YOyxY
November leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
November 20, 2025 at 12:02 PM
November leaderboard 📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.