Ipsos in Scotland
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ipsosinscotland.bsky.social
Ipsos in Scotland
@ipsosinscotland.bsky.social
Social researchers with a passion for understanding the world. Part of the @ipsosgroup.bsky.social based in Scotland.

The Scottish public remain divided on the constitutional question.

Among those likely to vote either Yes or No in an immediate referendum, 52% say they would vote Yes and 48% No.

Among all likely to vote, 10% remain undecided.
July 1, 2025 at 1:01 PM
The Scottish public remain divided on the constitutional question.

Among those likely to vote either Yes or No in an immediate referendum, 52% say they would vote Yes and 48% No.

Among all likely to vote, 10% remain undecided.
July 1, 2025 at 1:01 PM
Only half (49%) of those who supported Labour at the 2024 General Election say that they would vote Labour again if an election were held tomorrow.

17% of 2024 Labour voters now say that they would now vote for Reform UK, and 9% would vote SNP.
July 1, 2025 at 1:01 PM
The SNP are also ahead on Holyrood constituency voting intention, with 34% vote share. 11 percentage points ahead of Scottish Labour (23%).

Reform UK in third place (14%), ahead of the Scottish Conservatives (10%).

Scottish Greens and Scottish Liberal Democrats on 9% each.
July 1, 2025 at 1:01 PM
Our polling shows SNP on 31% share of General Election voting intention, 9 points ahead of the Labour Party (22%).

Reform UK on 16%, 9 points higher than their 7% share in the General Election last year.

Conservatives fall to fourth place in Scotland, on 10%.
July 1, 2025 at 1:01 PM
7/9 There are early signs of progress toward system change in Glasgow, though this was expected to take a long time. However, there was a strong support among professionals in Glasgow for their approach – particularly having a dedicated team to drive this forward.
June 25, 2025 at 1:29 PM
5/9 In Dundee, this was facilitated by targeted outreach (using Council Tax Reduction data), skilled & approachable key workers & local, in-person support. However, barriers included concerns around engagement impacting on benefits, busy drop-ins, and key worker capacity.
June 25, 2025 at 1:29 PM
4/9 Overall, there is positive qualitative evidence from families & professionals that the support offered through the pathfinders has been meaningfully different. It has helped families address immediate crises and supported them to start tackling longer-term/underlying issues.
June 25, 2025 at 1:29 PM
1/9 Our recent evaluation of the Scottish Government’s Child Poverty Pathfinder projects has been published. This report shares valuable insight into person-centred approaches to mitigating child poverty – read on for some key take aways #ChildPoverty #Scotland #Evaluation
June 25, 2025 at 1:29 PM
Listen below to hear Ipsos Scotland Managing Director Emily Gray on BBC Radio Scotland, sharing her take on what's next for Reform UK following last week's by-election. #scottishpolitics
June 9, 2025 at 2:39 PM
Our Scotland Managing Director Emily Gray spoke with BBC Radio Scotland about where Scotland's parties stand in the latest polling and what matters to voters (spoiler: health, economy, public services - while independence is lower down the public's agenda, for now at least...) #scottishpolitics
May 13, 2025 at 10:51 AM
Fall in favourability for both SNP and Scottish Labour since late 2022:
⚫️ Both parties have recorded a negative 'Net' favourability rating since March 2023
🟡SNP ‘Net’ favourability: Oct 22 = +1; Feb 25 = -12
🔴Scottish Labour ‘Net' favourability: Oct 22 = +2; Feb 25 = -20
March 5, 2025 at 1:09 PM
NEW @ipsosinscotland.bsky.social Scotland Political Pulse:
🔴 Scottish Labour ‘Net’ favourability -20, a -3.5 swing since Sept 24.
🟡SNP ‘Net’ favourability unchanged since Sept 24 ('Net' = -12)
🔵Reform UK are viewed less unfavourably than the Scottish Conservatives ('Net' = -38 vs. 'Net' = -42)
March 5, 2025 at 1:09 PM
The Scottish public hold more negative views of Trump than the British public overall do - by 14 percentage points:

@ipsosinscotland.bsky.social poll 21-26 Feb
@ipsosintheuk.bsky.social poll 7-11 Feb
March 4, 2025 at 11:06 AM
Young people in Scotland are more favourable towards Trump than older people are:

Among those aged 16-34, 27% view Trump favourably (56% unfavourably); among those aged 55+, just 11% have a favourable opinion of him (81% unfavourable).
March 4, 2025 at 11:04 AM
NEW from @ipsosinscotland.bsky.social: 7 in 10 Scots hold unfavourable opinion of Donald Trump and Elon Musk. t.co/zJADcRTfTQ
March 4, 2025 at 10:28 AM
In line with the rest of GB, top concerns for Scots last year were the economy & the NHS. However, significantly fewer Scots saw immigration as an important issue than GB as a whole (23% vs 29%), and they were a little more likely to mention poverty/inequality (17% vs 13% in GB).
January 30, 2025 at 3:23 PM