Arnout Hellemans
@hellemans.me
Dutchie from Amsterdam, Technical SEO and analytics consultant from Amsterdam. #oystertime #swimselfie #mycurrentview. Online since 1992
Reposted by Arnout Hellemans
This response from the White House is somehow dumber than I could have ever expected.
I reached out to The White House and asked about its use of AI-generated Halo imagery. White House Deputy Press Secretary Kush Desai just responded to me, and it's insane.
I've removed the paywall. Please share and subscribe if you can.
www.patreon.com/posts/exclus...
I've removed the paywall. Please share and subscribe if you can.
www.patreon.com/posts/exclus...
[Exclusive] The White House Responds To Its Use of Halo Imagery: 'Yet Another War Ended Under President Trump's Watch' | Alyssa Mercante - Video Games, Internet Culture & More
Get more from Alyssa Mercante - Video Games, Internet Culture & More on Patreon
www.patreon.com
October 28, 2025 at 3:28 AM
This response from the White House is somehow dumber than I could have ever expected.
Reposted by Arnout Hellemans
Chrome now comes with the built-in AI model Gemini Nano 🧠.
⬇️ But when is the model downloaded?
🆕 How do updates work?
🗑️ Does the model ever get purged?
All these questions are covered in my new article "Understand built-in model management in Chrome"!
🔗 developer.chrome.com/docs/ai/unde...
⬇️ But when is the model downloaded?
🆕 How do updates work?
🗑️ Does the model ever get purged?
All these questions are covered in my new article "Understand built-in model management in Chrome"!
🔗 developer.chrome.com/docs/ai/unde...
developer.chrome.com
October 22, 2025 at 11:49 AM
Chrome now comes with the built-in AI model Gemini Nano 🧠.
⬇️ But when is the model downloaded?
🆕 How do updates work?
🗑️ Does the model ever get purged?
All these questions are covered in my new article "Understand built-in model management in Chrome"!
🔗 developer.chrome.com/docs/ai/unde...
⬇️ But when is the model downloaded?
🆕 How do updates work?
🗑️ Does the model ever get purged?
All these questions are covered in my new article "Understand built-in model management in Chrome"!
🔗 developer.chrome.com/docs/ai/unde...
Reposted by Arnout Hellemans
Clippy is back as an Easter egg in Copilot’s new Mico character. If you tap on Mico multiple times then Clippy appears
October 23, 2025 at 9:23 PM
Clippy is back as an Easter egg in Copilot’s new Mico character. If you tap on Mico multiple times then Clippy appears
Reposted by Arnout Hellemans
October 10, 2025 at 12:19 PM
Excellent article on ai adoption by Reza; www.searchenginejournal.com/what-openai-...
What OpenAI's Research Reveals About The Future Of AI Search
New OpenAI research shows AI search has become ChatGPT's primary use case, with mass adoption projected for mid-2026.
www.searchenginejournal.com
October 1, 2025 at 3:42 PM
Excellent article on ai adoption by Reza; www.searchenginejournal.com/what-openai-...
Reposted by Arnout Hellemans
@searchnstuff.co.uk Antalya Conference is just around the corner, and I’ll be there sharing how to track User Journey for SEO in GA4.
If you’ve been meaning to grab, this is your sign. Because I’ve got something for you 👉 35% off with code BSARICA35
searchnstuff.co.uk/conferences/...
If you’ve been meaning to grab, this is your sign. Because I’ve got something for you 👉 35% off with code BSARICA35
searchnstuff.co.uk/conferences/...
September 14, 2025 at 12:36 PM
@searchnstuff.co.uk Antalya Conference is just around the corner, and I’ll be there sharing how to track User Journey for SEO in GA4.
If you’ve been meaning to grab, this is your sign. Because I’ve got something for you 👉 35% off with code BSARICA35
searchnstuff.co.uk/conferences/...
If you’ve been meaning to grab, this is your sign. Because I’ve got something for you 👉 35% off with code BSARICA35
searchnstuff.co.uk/conferences/...
Reposted by Arnout Hellemans
The only constant in SEO is change.
a cartoon minion wearing a crown and a king 's robe is speaking into a microphone
Alt: a cartoon minion wearing a crown and a king 's robe is speaking into a microphone
media.tenor.com
September 26, 2025 at 8:47 AM
The only constant in SEO is change.
Amen
For some reason when people say 'potential audience' or 'ideal customer' I'm fine, but as soon as they say 'persona' I think they are being too cowardly to admit they enjoy astrology.
1. I am being unfair.
but also
2. I have never seen personas applied in a way that didn't leave me more confused.
1. I am being unfair.
but also
2. I have never seen personas applied in a way that didn't leave me more confused.
September 23, 2025 at 10:09 AM
Amen
😂
Underline your links, folks.
Also please don't underline things that are not links. This one makes me very annoyed every time.
August 21, 2025 at 3:02 PM
😂
Reposted by Arnout Hellemans
It's so fun to join Jo and Mike to talk through SEO questions and have some fun. Do join tomorrow at 9:30 am BST (2 pm IST for me).
The best part? It is absolutely free to join. Looking forward to tomorrow ❤️✨
The best part? It is absolutely free to join. Looking forward to tomorrow ❤️✨
TOMORROW LIVE! We’ve got ⭐️ Ramon Eijkemans (@eikhart.com) and ⭐️ Preeti Gupta (@ilovechoclates.bsky.social) for SEO Office Hours, alongside Jo Juliana Turnbull and Michael Chidzey, this Friday at 9:30 am (BST). To join live, head over to our website. Everyone’s welcome ❤️
August 21, 2025 at 11:51 AM
It's so fun to join Jo and Mike to talk through SEO questions and have some fun. Do join tomorrow at 9:30 am BST (2 pm IST for me).
The best part? It is absolutely free to join. Looking forward to tomorrow ❤️✨
The best part? It is absolutely free to join. Looking forward to tomorrow ❤️✨
Reposted by Arnout Hellemans
👀 Perplexity’s 59 Ranking Patterns and Secret Browser Architecture Revealed by Metehan Yesilyurt 👏
Including Factors like New Post Performance, Topic Classification, Time Decay, Semantic Relevance, User Engagement, and more.
Check it out: metehan.ai/blog/perplex...
Including Factors like New Post Performance, Topic Classification, Time Decay, Semantic Relevance, User Engagement, and more.
Check it out: metehan.ai/blog/perplex...
August 5, 2025 at 6:35 PM
👀 Perplexity’s 59 Ranking Patterns and Secret Browser Architecture Revealed by Metehan Yesilyurt 👏
Including Factors like New Post Performance, Topic Classification, Time Decay, Semantic Relevance, User Engagement, and more.
Check it out: metehan.ai/blog/perplex...
Including Factors like New Post Performance, Topic Classification, Time Decay, Semantic Relevance, User Engagement, and more.
Check it out: metehan.ai/blog/perplex...
Brave browser acting more like a privacy guardian.
search.app/58FjF
search.app/58FjF
Brave blocks Windows Recall from screenshotting your browsing activity
Brave Software says its privacy-focused browser will block Microsoft's Windows Recall from capturing screenshots of Brave windows by default to protect users' privacy.
search.app
July 24, 2025 at 9:52 AM
Brave browser acting more like a privacy guardian.
search.app/58FjF
search.app/58FjF
Reposted by Arnout Hellemans
Query fan-out is useful — but it’s not your GenAI SEO magic bullet. This guide breaks down what fan-out does, what it can’t do, and the testing, chunking, and trust work you still need. Map smarter: duaneforresterdecodes.substack.com/p/beyond-fan...
Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out is a smart start — but real AI visibility demands testing, indexing, and authority work too.
duaneforresterdecodes.substack.com
July 9, 2025 at 7:30 PM
Query fan-out is useful — but it’s not your GenAI SEO magic bullet. This guide breaks down what fan-out does, what it can’t do, and the testing, chunking, and trust work you still need. Map smarter: duaneforresterdecodes.substack.com/p/beyond-fan...
Reposted by Arnout Hellemans
🚨 Ecommerce sites: I've found that Shopify is listed along with Bing as a ChatGPT third-party search provider! OpenAI added Shopify along with Bing as a third-party search provider in their ChatGPT Search documentation on May 15, 2025;
...
...
July 9, 2025 at 9:52 PM
🚨 Ecommerce sites: I've found that Shopify is listed along with Bing as a ChatGPT third-party search provider! OpenAI added Shopify along with Bing as a third-party search provider in their ChatGPT Search documentation on May 15, 2025;
...
...
Reposted by Arnout Hellemans
1/2 Embeddings are cool & useful, they are. I use them because of it.
But it’s not about them. It’s about human behavior that it tries to influence. That is and remains the end goal.
As an SEO, I’d say you better spend your time with things like consumer psychology, audience research, ux/cro, etc.
But it’s not about them. It’s about human behavior that it tries to influence. That is and remains the end goal.
As an SEO, I’d say you better spend your time with things like consumer psychology, audience research, ux/cro, etc.
June 28, 2025 at 8:08 AM
1/2 Embeddings are cool & useful, they are. I use them because of it.
But it’s not about them. It’s about human behavior that it tries to influence. That is and remains the end goal.
As an SEO, I’d say you better spend your time with things like consumer psychology, audience research, ux/cro, etc.
But it’s not about them. It’s about human behavior that it tries to influence. That is and remains the end goal.
As an SEO, I’d say you better spend your time with things like consumer psychology, audience research, ux/cro, etc.
Reposted by Arnout Hellemans
2/2 h/t to folks like dorron shapow (is he on bluesky?), @jlwchambers.bsky.social @hellemans.me renee bigelow (same q) who i talk with about this every tuesday on bstime.
We love to use embeddings and talk a lot about llms but keep our eyes on the prize
We love to use embeddings and talk a lot about llms but keep our eyes on the prize
June 28, 2025 at 8:11 AM
2/2 h/t to folks like dorron shapow (is he on bluesky?), @jlwchambers.bsky.social @hellemans.me renee bigelow (same q) who i talk with about this every tuesday on bstime.
We love to use embeddings and talk a lot about llms but keep our eyes on the prize
We love to use embeddings and talk a lot about llms but keep our eyes on the prize
Reposted by Arnout Hellemans
3/2 addendum ;) i forgot to name others, sorry! But it wasn’t about namedropping, but about a call to join us in a friendly, open, clubhouse chat on tuesday evening 20:00 CET/ 19:09 BSTime hosted by the great @jlwchambers.bsky.social @robina.bsky.social and @hellemans.me
June 28, 2025 at 8:15 AM
3/2 addendum ;) i forgot to name others, sorry! But it wasn’t about namedropping, but about a call to join us in a friendly, open, clubhouse chat on tuesday evening 20:00 CET/ 19:09 BSTime hosted by the great @jlwchambers.bsky.social @robina.bsky.social and @hellemans.me
Reposted by Arnout Hellemans
Assuming we ignore the quarter of a billion children growing up in extreme poverty?
June 22, 2025 at 6:42 PM
Assuming we ignore the quarter of a billion children growing up in extreme poverty?
Reposted by Arnout Hellemans
Yes! YES!! This is so STUPID!!!!
OpenAI has removed all references to acquiring Jony Ive’s company IO from its site because they’ve been sued by a IYO, a Google X spinout that is building an AI powered wearable device.
The company claims it shared confidential product details with Ive & Altman who are now violating its trademarks
The company claims it shared confidential product details with Ive & Altman who are now violating its trademarks
Jony Ive Deal Removed from OpenAI Site Over Trademark Suit
Marketing materials and video related to a blockbuster partnership between former Apple Inc. designer Jony Ive and OpenAI Inc. were removed from the web due to a trademark dispute.
www.bloomberg.com
June 23, 2025 at 1:20 AM
Yes! YES!! This is so STUPID!!!!
Reposted by Arnout Hellemans
Thanks to WTSPartner, @alsoasked.com, you can now monitor how often you are cited in AIOs within PAAs!
Their updated CSV exports feature includes:
✔️ Binary 1/0 if an AIO is detected in the PAA
✔️ Full text of AIO
✔️ All cited AIO sources
✔️ Page titles of all cited sources
Live for Lite/Pro users!
Their updated CSV exports feature includes:
✔️ Binary 1/0 if an AIO is detected in the PAA
✔️ Full text of AIO
✔️ All cited AIO sources
✔️ Page titles of all cited sources
Live for Lite/Pro users!
June 23, 2025 at 9:01 AM
Thanks to WTSPartner, @alsoasked.com, you can now monitor how often you are cited in AIOs within PAAs!
Their updated CSV exports feature includes:
✔️ Binary 1/0 if an AIO is detected in the PAA
✔️ Full text of AIO
✔️ All cited AIO sources
✔️ Page titles of all cited sources
Live for Lite/Pro users!
Their updated CSV exports feature includes:
✔️ Binary 1/0 if an AIO is detected in the PAA
✔️ Full text of AIO
✔️ All cited AIO sources
✔️ Page titles of all cited sources
Live for Lite/Pro users!
Amen!!!
Anyone claiming they're experts in Google's AI search features is talking bollocks. We're all figuring this out as we go.
June 23, 2025 at 1:48 PM
Amen!!!
Reposted by Arnout Hellemans
Louder for the 'GEO' people in the back.
Anyone claiming they're experts in Google's AI search features is talking bollocks. We're all figuring this out as we go.
June 23, 2025 at 11:19 AM
Louder for the 'GEO' people in the back.
Reposted by Arnout Hellemans
Not surprised by this data at all, but perhaps some folks in the “SEO is dead, long live GEO” camp should read this.
Great work by Patrick, and also excited to be putting out some similar information in the near future 😉
Thanks to @glenngabe.bsky.social for flagging
ahrefs.com/blog/website...
Great work by Patrick, and also excited to be putting out some similar information in the near future 😉
Thanks to @glenngabe.bsky.social for flagging
ahrefs.com/blog/website...
Websites With More Organic Search Traffic Get Mentioned More in AI Search
What's the relationship between organic traffic and AI visibility? We analyzed 77M AI Overviews, 957k ChatGPT prompts, and 954k Perplexity prompts to find out.
ahrefs.com
June 23, 2025 at 1:06 PM
Not surprised by this data at all, but perhaps some folks in the “SEO is dead, long live GEO” camp should read this.
Great work by Patrick, and also excited to be putting out some similar information in the near future 😉
Thanks to @glenngabe.bsky.social for flagging
ahrefs.com/blog/website...
Great work by Patrick, and also excited to be putting out some similar information in the near future 😉
Thanks to @glenngabe.bsky.social for flagging
ahrefs.com/blog/website...
Reposted by Arnout Hellemans
Both appear to be true: (A) If you outsource homework to AI you learn less & (B) If you use a well-prompted AI tutor with instruction, you can learn more
Whenever there is a paper showing (A) the talk is about AI destroying our brain. When a (B) paper, it is all about how AI will kill school. Sigh.
Whenever there is a paper showing (A) the talk is about AI destroying our brain. When a (B) paper, it is all about how AI will kill school. Sigh.
June 20, 2025 at 2:05 AM
Both appear to be true: (A) If you outsource homework to AI you learn less & (B) If you use a well-prompted AI tutor with instruction, you can learn more
Whenever there is a paper showing (A) the talk is about AI destroying our brain. When a (B) paper, it is all about how AI will kill school. Sigh.
Whenever there is a paper showing (A) the talk is about AI destroying our brain. When a (B) paper, it is all about how AI will kill school. Sigh.
Reposted by Arnout Hellemans
🍿Ohh interesting!🍿 This might have ramifications for wider creative communities
Interesting lawsuit.... Disney Vs mid journey on copyright time.com/7293362/disn...
How the Disney-Midjourney Suit Could Reshape AI Copyright Law
Disney and Universal just sued Midjourney for scraping their IP—ushering in a major showdown over how AI is trained.
time.com
June 16, 2025 at 9:19 PM
🍿Ohh interesting!🍿 This might have ramifications for wider creative communities