Eduard Blacquière
@edwords.bsky.social
Freelance SEO-specialist (Edwords Consultancy). Co-founder Friends of Search conference. Building SEO Pro Academy.
A lot of people have been asking for this and now it's here: annotations in Google Search Console developers.google.com/search/blog/...
Adding context to your Search Console data with custom annotations | Google Search Central Blog | Google for Developers
developers.google.com
November 17, 2025 at 2:41 PM
A lot of people have been asking for this and now it's here: annotations in Google Search Console developers.google.com/search/blog/...
AI search strategy session
October 28, 2025 at 9:58 AM
AI search strategy session
Aurora borealis ✨
October 18, 2025 at 8:16 PM
Aurora borealis ✨
Google rolls out AI-mode in Europe now #braceforimpact blog.google/products/sea...
AI Mode is now available in more languages and locations around the world.
Starting today, we’re bringing AI Mode in Google Search to more people around the world, launching in more than 35 new languages and over 40 new countries and territorie…
blog.google
October 8, 2025 at 6:30 AM
Google rolls out AI-mode in Europe now #braceforimpact blog.google/products/sea...
🎬 Take 12… en actie!
We doen de laatste opnames en video edits voor de lancering van SEO Pro Academy op woensdag 1 oktober: de eerste online basislessen en masterclasses gaan dan live 🚀
En dat is pas het begin.
Stay tuned: www.seopro.academy
We doen de laatste opnames en video edits voor de lancering van SEO Pro Academy op woensdag 1 oktober: de eerste online basislessen en masterclasses gaan dan live 🚀
En dat is pas het begin.
Stay tuned: www.seopro.academy
September 25, 2025 at 7:44 AM
🎬 Take 12… en actie!
We doen de laatste opnames en video edits voor de lancering van SEO Pro Academy op woensdag 1 oktober: de eerste online basislessen en masterclasses gaan dan live 🚀
En dat is pas het begin.
Stay tuned: www.seopro.academy
We doen de laatste opnames en video edits voor de lancering van SEO Pro Academy op woensdag 1 oktober: de eerste online basislessen en masterclasses gaan dan live 🚀
En dat is pas het begin.
Stay tuned: www.seopro.academy
Example impact of Google's num=100 change (Ahrefs) #dontpanic
September 20, 2025 at 7:09 AM
Example impact of Google's num=100 change (Ahrefs) #dontpanic
Google To Make AI Mode Default Search Soon www.seroundtable.com/google-ai-mo...
Google To Make AI Mode Default Search Soon
Logan Kilpatrick, lead product manager for Google DeepMind, Gemini, and all AI products at Google, said Google AI Mode will be the default for Google Search "soon." He said this after Google made…
www.seroundtable.com
September 7, 2025 at 4:56 PM
Google To Make AI Mode Default Search Soon www.seroundtable.com/google-ai-mo...
Ditcherville by Jonathan Stark
Ditcherville: Why shouldn’t we replace you with AI?
jonathanstark.com
July 22, 2025 at 8:42 AM
Still seeing the big avg. position drop in GSC accounts (when filtering for a country)
July 15, 2025 at 7:49 AM
Still seeing the big avg. position drop in GSC accounts (when filtering for a country)
Maybe against my better judgment, but this AI Overview gives me a little more hope for a healthier ecosystem: AIO not on the 1st position + with links incorporated in the answer.
June 10, 2025 at 6:12 AM
Maybe against my better judgment, but this AI Overview gives me a little more hope for a healthier ecosystem: AIO not on the 1st position + with links incorporated in the answer.
If your website ranks # 1 in Google’s traditional results (blue links), you have a 25% chance of being used as a source in AI Overviews.
SEO still matters for AI Search engines
SEO still matters for AI Search engines
SEO still matters for AI Search engines - ZipTie
You’ve probably seen countless posts declaring “SEO is dead” thanks to AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Instead of joining the doom-and-gloom chorus, I decided…
ziptie.dev
June 2, 2025 at 6:06 AM
If your website ranks # 1 in Google’s traditional results (blue links), you have a 25% chance of being used as a source in AI Overviews.
SEO still matters for AI Search engines
SEO still matters for AI Search engines
That didn't take long after the announcement last night to see ads appear in AI Overviews.
Via @brodieclark.bsky.social
www.linkedin.com/posts/brodie...
Via @brodieclark.bsky.social
www.linkedin.com/posts/brodie...
Heads-up: I'm now seeing ads appearing in AI overviews for the first time… | Brodie Clark | 12 comments
Heads-up: I'm now seeing ads appearing in AI overviews for the first time ever. This was announced yesterday at Google Marketing Live 2025.
You'll now start to see Search and Shopping ads em...
www.linkedin.com
May 22, 2025 at 1:16 PM
That didn't take long after the announcement last night to see ads appear in AI Overviews.
Via @brodieclark.bsky.social
www.linkedin.com/posts/brodie...
Via @brodieclark.bsky.social
www.linkedin.com/posts/brodie...
Google AI Overviews are now rolled out globally blog.google/products/sea...
AI Overviews are now available in over 200 countries and territories, and more than 40 languages.
Today at I/O, we announced that AI Overviews in Google Search are launching in new countries and languages, bringing the helpfulness of AI to more people around the worl…
blog.google
May 20, 2025 at 8:32 PM
Google AI Overviews are now rolled out globally blog.google/products/sea...
After 190 days since last crawl Google forgets your page => Indexing status changes to URL is Unknown
indexinginsight.substack.com/p/new-study-...
indexinginsight.substack.com/p/new-study-...
May 14, 2025 at 9:54 AM
After 190 days since last crawl Google forgets your page => Indexing status changes to URL is Unknown
indexinginsight.substack.com/p/new-study-...
indexinginsight.substack.com/p/new-study-...
Deze ene, simpele zin van Google zegt alles over waarom Helpful Content, E-E-A-T, etc. cruciaal zijn in al je SEO werkzaamheden:
"That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe."
blog.google/products/sea...
"That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe."
blog.google/products/sea...
Read our new report on how we use AI to fight scams on Search.
Today we published a new report called “Fighting Scams on Search.”We’re constantly investing in our spam-fighting technology, including systems to prevent online scams f…
blog.google
May 10, 2025 at 1:49 PM
Deze ene, simpele zin van Google zegt alles over waarom Helpful Content, E-E-A-T, etc. cruciaal zijn in al je SEO werkzaamheden:
"That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe."
blog.google/products/sea...
"That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe."
blog.google/products/sea...
This one simple sentence from Google says everything about why Helpful Content, E-E-A-T, etc. are critical in your SEO efforts:
"That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe."
blog.google/products/sea...
"That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe."
blog.google/products/sea...
Read our new report on how we use AI to fight scams on Search.
Today we published a new report called “Fighting Scams on Search.”We’re constantly investing in our spam-fighting technology, including systems to prevent online scams f…
blog.google
May 10, 2025 at 1:47 PM
This one simple sentence from Google says everything about why Helpful Content, E-E-A-T, etc. are critical in your SEO efforts:
"That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe."
blog.google/products/sea...
"That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe."
blog.google/products/sea...
No surprises here: when AI Overviews are shown, the number 1 web search result receives -34.5% less clicks (compared to no AI Overview on the SERP)
ahrefs.com/blog/ai-over...
ahrefs.com/blog/ai-over...
April 24, 2025 at 1:32 PM
No surprises here: when AI Overviews are shown, the number 1 web search result receives -34.5% less clicks (compared to no AI Overview on the SERP)
ahrefs.com/blog/ai-over...
ahrefs.com/blog/ai-over...
To my understanding, this is how LLMs work. Confronted with something outside of their training data (eg. nonsense phrases), the systems try to find a pattern and generate a plausible explanation.
This clearly shows LLMs don't have common sense.
www-dailydot-com.cdn.ampproject.org/c/s/www.dail...
This clearly shows LLMs don't have common sense.
www-dailydot-com.cdn.ampproject.org/c/s/www.dail...
'Banana slurp' and 'cyclops vibing': We fed Google Search's AI nonsense phrases and it pretended to know them
Get on this cyclops vibing.
www-dailydot-com.cdn.ampproject.org
April 23, 2025 at 6:33 AM
To my understanding, this is how LLMs work. Confronted with something outside of their training data (eg. nonsense phrases), the systems try to find a pattern and generate a plausible explanation.
This clearly shows LLMs don't have common sense.
www-dailydot-com.cdn.ampproject.org/c/s/www.dail...
This clearly shows LLMs don't have common sense.
www-dailydot-com.cdn.ampproject.org/c/s/www.dail...
Love these quotes:
"Deindexing Isn’t a Bug. It’s a Signal."
“Topical authority isn't just a buzzword. It's a boundary.”
livebreatheseo.substack.com/p/geeksforge...
"Deindexing Isn’t a Bug. It’s a Signal."
“Topical authority isn't just a buzzword. It's a boundary.”
livebreatheseo.substack.com/p/geeksforge...
GeeksforGeeks Got Deindexed: A Warning Shot Heard Across the SEO World
Deindexing Isn’t a Bug. It’s a Signal.
livebreatheseo.substack.com
April 17, 2025 at 9:56 AM
Love these quotes:
"Deindexing Isn’t a Bug. It’s a Signal."
“Topical authority isn't just a buzzword. It's a boundary.”
livebreatheseo.substack.com/p/geeksforge...
"Deindexing Isn’t a Bug. It’s a Signal."
“Topical authority isn't just a buzzword. It's a boundary.”
livebreatheseo.substack.com/p/geeksforge...
Love these kind of studies and insights 👌🏻
There seems to be a 130-Day Rule with Google crawling and indexing: if a page is not crawled in the last 130 days, chances are high it will be removed from the index.
Makes sense to me.
There seems to be a 130-Day Rule with Google crawling and indexing: if a page is not crawled in the last 130 days, chances are high it will be removed from the index.
Makes sense to me.
Google and the 130-Day Rule : Indexation strategy for already indexed pages
Google’s ranking algorithm relies on a set of intrinsic values manually defined by its engineers. In other words, these are fixed parameters that do not change dynamically and apply as absolute…
alekseo.com
April 17, 2025 at 6:02 AM
Love these kind of studies and insights 👌🏻
There seems to be a 130-Day Rule with Google crawling and indexing: if a page is not crawled in the last 130 days, chances are high it will be removed from the index.
Makes sense to me.
There seems to be a 130-Day Rule with Google crawling and indexing: if a page is not crawled in the last 130 days, chances are high it will be removed from the index.
Makes sense to me.
Question: do @ahrefs.bsky.social or @semrushofficial.bsky.social already track AI Overviews in Germany? Reports/SERPs I checked show no AIOs but not sure if that might be true due to a slow rollout?
April 16, 2025 at 2:46 PM
Question: do @ahrefs.bsky.social or @semrushofficial.bsky.social already track AI Overviews in Germany? Reports/SERPs I checked show no AIOs but not sure if that might be true due to a slow rollout?