Heather Muse
@heathermuse.bsky.social
A knitter and cat mom with a sneaker problem. Audience and strategy roles Reviewed/USAToday, Fortune, Dataminr, Long Lead.
Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
Pinned
Heather Muse
@heathermuse.bsky.social
· Sep 18
If you’re rich and not a coward, this is what you’d refer to as a “market opportunity” to dominate a media ecosystem that’s about to be covered in grotesque government slop. To be a pop of color in a sea of beige will be easier than ever. People will flock to it. You gotta be a little brave, though.
Need someone to build audience, product, or editorial strategies for indie outlets? I’m available.
I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.
With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.
With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
Reposted by Heather Muse
I'm never gonna use an AI generator to make my own TV shows. I want my shows made the old fashioned way - crews of tired, stressed people fueled by passion and caffeine sweating details no one will notice while forging deep personal connections with one another that will last a lifetime or not.
November 14, 2025 at 2:21 PM
I'm never gonna use an AI generator to make my own TV shows. I want my shows made the old fashioned way - crews of tired, stressed people fueled by passion and caffeine sweating details no one will notice while forging deep personal connections with one another that will last a lifetime or not.
Perfect day to remind everyone that Neils Diamond and Young are both connected to the Monkees.
The birthday boy plays on this gorgeous track from the Head soundtrack.
The birthday boy plays on this gorgeous track from the Head soundtrack.
The Monkees - As We Go Along
YouTube video by Marcus Fraser
youtu.be
November 12, 2025 at 4:34 PM
Perfect day to remind everyone that Neils Diamond and Young are both connected to the Monkees.
The birthday boy plays on this gorgeous track from the Head soundtrack.
The birthday boy plays on this gorgeous track from the Head soundtrack.
Reposted by Heather Muse
Who did it better @nydailynews.com or @nytimes.com ?
NYT editors are entrusted by their readers to prioritize what’s important.
Their editorial decisions such as layout of the #FrontPage contribute to public memory.
Democracywashing the multifaceted coup attempt and subversion of 2020 election👇
NYT editors are entrusted by their readers to prioritize what’s important.
Their editorial decisions such as layout of the #FrontPage contribute to public memory.
Democracywashing the multifaceted coup attempt and subversion of 2020 election👇
November 11, 2025 at 4:55 PM
Who did it better @nydailynews.com or @nytimes.com ?
NYT editors are entrusted by their readers to prioritize what’s important.
Their editorial decisions such as layout of the #FrontPage contribute to public memory.
Democracywashing the multifaceted coup attempt and subversion of 2020 election👇
NYT editors are entrusted by their readers to prioritize what’s important.
Their editorial decisions such as layout of the #FrontPage contribute to public memory.
Democracywashing the multifaceted coup attempt and subversion of 2020 election👇
Reposted by Heather Muse
You know who's the real winner in all of this?
Medical tourism.
Medical tourism.
November 11, 2025 at 2:15 AM
You know who's the real winner in all of this?
Medical tourism.
Medical tourism.
A panel on “journalism”
![• The NYT announced the lineup for the Andrew Ross Sorkin-anchored
DealBook summit, which included one curious name: Erika Kirk. [NYT]
• A panel on journalism hosted by Michael Barbaro will include: Charlamagne Tha God, Jon Favreau, Amna Nawaz, David Remnick, Stephanie Ruhle, Andrew Schulz, and Ben Shapiro.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:cvhu7p2bziajywpce7yrlevy/bafkreicn7lw6rvcuzeggxpnhbut62ogrvpbikaomwvfq2qsel3sx777uoq@jpeg)
November 11, 2025 at 2:54 AM
A panel on “journalism”
Reposted by Heather Muse
a lot of the problem with the Nates and Matts is that they didn't go to grad school. I don't think going ensures you aren't a blowhard knowitall, but it does make you understand that people have been working on shit for a long time and you can't just brush up in 3 hours because you are a special boy
As someone who spent ten years in grad school (and did defend + graduate) I’m always so weirded out by people who think being smart about one thing makes them smart about everything when what being highly educated did to me was saddle me with the crushing certainty that I’m not smart about anything
the pandemic really fucked him up. he had no expertise in public health, but felt like being a quant guy should make him an expert by default, and people not agreeing with him on that point just sent him into a bizarre radicalizing ego spiral.
November 10, 2025 at 7:07 PM
a lot of the problem with the Nates and Matts is that they didn't go to grad school. I don't think going ensures you aren't a blowhard knowitall, but it does make you understand that people have been working on shit for a long time and you can't just brush up in 3 hours because you are a special boy
It is not even noon on Monday, and I just want this week to be over.
Today is a major sewing day.
Today is a major sewing day.
November 10, 2025 at 4:58 PM
It is not even noon on Monday, and I just want this week to be over.
Today is a major sewing day.
Today is a major sewing day.
Reposted by Heather Muse
The Louvre heist is the uplifting story of 2025, a joyous gift that just keeps on giving
Loving today's news that the mysterious "fedora man" outside the Louvre heist was actually a 15-year-old museum visitor who dresses like a 1940s French detective all the time, just because. apnews.com/article/louv...
Fedora man unmasked: Meet the teen behind the Louvre mystery photo
Fifteen-year-old Pedro Elias Garzon Delvaux has become an internet sensation after an Associated Press photo captured him outside the Louvre on the day of a crown jewels heist.
apnews.com
November 9, 2025 at 3:15 PM
The Louvre heist is the uplifting story of 2025, a joyous gift that just keeps on giving
As if Gen Xers needed any more trauma from watching this event unfold live while in school.
Again, the book CHALLENGER is an exquisitely infuriating read (complimentary) that allows you to draw many a comparison of the negligence throughout the Space Shuttle program to our current circumstances.
Again, the book CHALLENGER is an exquisitely infuriating read (complimentary) that allows you to draw many a comparison of the negligence throughout the Space Shuttle program to our current circumstances.
November 8, 2025 at 4:23 PM
As if Gen Xers needed any more trauma from watching this event unfold live while in school.
Again, the book CHALLENGER is an exquisitely infuriating read (complimentary) that allows you to draw many a comparison of the negligence throughout the Space Shuttle program to our current circumstances.
Again, the book CHALLENGER is an exquisitely infuriating read (complimentary) that allows you to draw many a comparison of the negligence throughout the Space Shuttle program to our current circumstances.
Reposted by Heather Muse
we letting the demoulas talk tonight
November 8, 2025 at 12:28 AM
we letting the demoulas talk tonight
Reposted by Heather Muse
You get David Ortiz’s Marathon Bombing rallying cry out of your mouth, pal.
Lawyers play a video that was played for Bovino. In it, he tells agents "everybody fucking gets it if they touch you."
"This is OUR fucking city," Bovino tells them.
"This is OUR fucking city," Bovino tells them.
November 5, 2025 at 8:22 PM
You get David Ortiz’s Marathon Bombing rallying cry out of your mouth, pal.
Philadelphia Museum of Art: “We’re changing our name to Philadelphia Art Museum!”
New York Red Bulls: “Hold my beer…”
www.instagram.com/reel/DQrqwLd...
New York Red Bulls: “Hold my beer…”
www.instagram.com/reel/DQrqwLd...
November 5, 2025 at 5:11 PM
Philadelphia Museum of Art: “We’re changing our name to Philadelphia Art Museum!”
New York Red Bulls: “Hold my beer…”
www.instagram.com/reel/DQrqwLd...
New York Red Bulls: “Hold my beer…”
www.instagram.com/reel/DQrqwLd...
Reposted by Heather Muse
Young people in NYC absolutely showed out and there should be 1000 articles and profiles about this. Because we have had to put up with 1000 MAGA diner stories for years now.
November 5, 2025 at 2:50 AM
Young people in NYC absolutely showed out and there should be 1000 articles and profiles about this. Because we have had to put up with 1000 MAGA diner stories for years now.
Was just about to skeet that NY1 hadn’t called it yet, and then…
Good things can happen.
Good things can happen.
November 5, 2025 at 2:38 AM
Was just about to skeet that NY1 hadn’t called it yet, and then…
Good things can happen.
Good things can happen.
Throat coat tea is dinner, right?
November 4, 2025 at 11:50 PM
Throat coat tea is dinner, right?
Reposted by Heather Muse
Did not expect one of the best paragraphs I’d read about baseball would come from an Irish newspaper
www.irishexaminer.com/sport-column...
www.irishexaminer.com/sport-column...
November 2, 2025 at 2:22 PM
Did not expect one of the best paragraphs I’d read about baseball would come from an Irish newspaper
www.irishexaminer.com/sport-column...
www.irishexaminer.com/sport-column...
Reposted by Heather Muse
As journalists, we all face criticism (some fair and some unfair) and a certain level of vitriol. When one reader went too far, though, @phillyvictor.bsky.social decided to do something about it.
How a Philly Mag Journalist Sued an Angry Facebook Commenter – and Won
Allow me, the journalist, to explain.
www.phillymag.com
October 30, 2025 at 5:12 PM
As journalists, we all face criticism (some fair and some unfair) and a certain level of vitriol. When one reader went too far, though, @phillyvictor.bsky.social decided to do something about it.
Reposted by Heather Muse
My hot sports take is if you think John Smoltz is bad, you're too young to remember Tim McCarver
October 30, 2025 at 2:10 AM
My hot sports take is if you think John Smoltz is bad, you're too young to remember Tim McCarver
I have become a person who makes pillows in her spare time. Interior design is my passion.
October 29, 2025 at 8:20 PM
I have become a person who makes pillows in her spare time. Interior design is my passion.
Reposted by Heather Muse
Live your life so that your parent never has to give a quote to the Boston Globe calling you "high-ranking dumb" to _exonerate_ you.
“I can guarantee that he’s not part of the Sinaloa Cartel,” Scott Alati said of his son, Tyler ... “He isn’t a high-ranking member of anything. He’s high-ranking dumb.”
www.bostonglobe.com/2025/10/29/m...
www.bostonglobe.com/2025/10/29/m...
The DEA said it arrested 171 ‘high ranking’ Sinaloa Cartel members. A Spotlight investigation found that’s not true. - The Boston Globe
A Globe investigation found that the federal agency misrepresented the stature of its targets, claiming cartel ties at a time when the Trump administration is taking lethal military action against suc...
www.bostonglobe.com
October 29, 2025 at 3:30 PM
Live your life so that your parent never has to give a quote to the Boston Globe calling you "high-ranking dumb" to _exonerate_ you.
“When he eats peanuts, he suddenly starts talking passionately about furniture and interior design.”
Don’t we all, Kaneta-nyan? Don’t we all.
Don’t we all, Kaneta-nyan? Don’t we all.
Kaneta-nyan, a laid-back cat, is the “Chief Relaxation Officer” of Kanetaya Furniture Store in Chiba City. As a professional in relaxation, he proposes a relaxed and comfortable lifestyle. When he eats peanuts, he suddenly starts talking passionately about furniture and interior design.
October 29, 2025 at 3:23 PM
“When he eats peanuts, he suddenly starts talking passionately about furniture and interior design.”
Don’t we all, Kaneta-nyan? Don’t we all.
Don’t we all, Kaneta-nyan? Don’t we all.
Reposted by Heather Muse
Don’t talk to me until I’ve had my frozen dinners based on a Kevin Costner television show
October 29, 2025 at 2:52 PM
Don’t talk to me until I’ve had my frozen dinners based on a Kevin Costner television show
Reposted by Heather Muse
How did the internet get a hold of this picture of @heathermuse.bsky.social and me
October 28, 2025 at 10:36 PM
How did the internet get a hold of this picture of @heathermuse.bsky.social and me