Liz Foote
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footesea.bsky.social
Liz Foote
@footesea.bsky.social
I work in environmental social marketing (NOT social media!) and am a mix of behavioral scientist & conservation practitioner. Based at Social Marketing @ Griffith University in Brisbane QLD, after working in marine conservation in Hawaii over 20 yrs.
Pinned
I transferred my tweets to Bluesky mainly to preserve this thread on Eunice Foote I’d started in 2018. I think some made it through but it got fragmented. 😐 I’ll make an attempt to find them all and post them below 🤷

#EuniceFoote
I'm posting this thread to share what I've come across thus far in the quest to find an image of Eunice Foote, prompted by @KHayhoe's request during a keynote for @AAAS #AAASmtg earlier this year. #EuniceFoote 1/
Themes of “eco grief, “climate anxiety” & “compassion fatigue” etc came up again and again at #ICCB2025. But always coupled with the need for hope, optimism, and ACTION. That’s the only viable path forward. Stoked to see this initiative brewing up in the Bay Area, will be supporting from Brisbane!🤙🍻
Doom is loud. But despair doesn’t protect oceans. Action does. That’s why we built Ocean Hoptimism: a movement grounded in story, grit, and the radical belief that hope isn’t fluff, it’s fuel. Here’s our case for hope with teeth. #OceanHoptimism #HopeToAction #OceanOptimism
June 22, 2025 at 7:51 AM
Reposted by Liz Foote
All of this!

Thank you, Amy Van Nice, thank you for speaking truth out loud but also providing hope! #ICCB2025
June 18, 2025 at 11:02 PM
There’s a bunch of ways to connect with the SCB Conservation Marketing @scbconsmark.bsky.social working group, and today at #ICCB2025 we announced the first consmark conference since 2021 will be held online during the first week of December 2025! Stay tuned for more!
June 19, 2025 at 6:17 AM
“Maybe she saw a cool bird”

- legit reason at #ICCB2025 for a mate who’s missing from a meetup 🤷🪶
June 18, 2025 at 10:42 PM
Legend! 🏆 @meg-shaw.bsky.social not only used memes in her #ICCB2025 talk but showed us the research supporting their effectiveness! Humour and beautifully-designed slides FTW!
June 18, 2025 at 6:00 AM
#ICCB2025 @meg-shaw.bsky.social: Avoid using photos of ourselves interacting with (especially touching) wildlife b/c it makes others want to do it too & think wildlife would make a good pet & also that the species is less under threat. Plus 41% don’t read IG captions (ie researchers “explaining”)
June 18, 2025 at 5:50 AM
#ICCB2025 “Please let other people know this group exists!” - current Participatory & Citizen Science working group prez John Cigliano

There’s an open call for nominations for board members. A top priority is to document conservation impact from successful projects.
June 17, 2025 at 3:18 AM
Stoked to see so many #ICCB2025 delegates posting here! 🤙 Appreciate the opportunity to present in the Participatory & Citizen Science session on behalf of my team; I shared some takeaways on volunteer engagement & retention within a koala citizen science context. And some memes.
June 17, 2025 at 1:57 AM
Reposted by Liz Foote
A plenary of huge encouragement to get the #ICCB2025 conference started from Queensland Chief Scientist & QUT Professor Kerrie Wilson.

#conservationscience 🌏
June 15, 2025 at 8:07 AM
Reposted by Liz Foote
Some people hear “optimism” and think:
Unserious.
Unrealistic.
Out of touch.
Let’s bust that myth. Optimism isn’t denial. It’s strategy.
Here’s why we believe in hope with teeth. 🧵
#OceanHoptimism #HopeToAction #NotDelusionalJustDetermined
June 7, 2025 at 4:06 PM
Reposted by Liz Foote
🧵 Why does some content go viral?

A dance.
A jingle.
A sea shanty.
“Baby Shark” has 14 billion views.

What if we used that same energy, not for a cartoon shark, but for real people keeping oceans alive?

Let’s unpack.
#OceanHoptimism #MakeCareViral
a baby shark is swimming in the ocean with a group of fish and says `` baby shark '' .
ALT: a baby shark is swimming in the ocean with a group of fish and says `` baby shark '' .
media.tenor.com
June 10, 2025 at 4:00 PM
Happy to see things have finally (for the most part) transitioned to #WorldOceanDay i.e. #DropTheS 🌏🏆
Had forgotten my tweets about that ported over here 👀
I made it a “tradition” to post something annoying every year complaining on one platform or other, going back > 10 years!😂🤷 World OCEAN Day FTW
My overdue annual griping about calling June 8th "World Oceans Day" – IT'S ONE OCEAN. #worldOCEANday #WorldOceansDay #OceanLiteracy #scicomm
June 9, 2025 at 3:10 AM
👋 Excited for #ICCB2025 next week, right here in Brisbane! Thinking now’s the time to finally start using this app, hoping to connect with the conservation social science community & especially the @scbconsmark.bsky.social crew - who will be there? Are there any consmark meetups planned?
The #ICCB2025 App is now available for download!
Search ‘ICCB 2025’ to download it.

The app is your essential guide to ICCB: explore the program, build your personal itinerary, connect with fellow delegates, engage in the social feed, receive important updates, and more!
June 7, 2025 at 5:52 AM
Reposted by Liz Foote
Social media can both help & harm wildlife. Misused images fuel illegal trade & false perceptions, but they can also drive change. Join us at @iccb2025.bsky.social to co-create guidelines for ethical imagery that supports conservation, not harm.

Register today: conbio.org/mini-sites/i...
May 23, 2025 at 12:17 AM
Reposted by Liz Foote
🌿 Join us and Rare at ICCB2025 - @society4conbio.bsky.social Pre-conference workshop -"Ethical Principles for Behaviour Change Interventions in Biodiversity Conservation".

📅 Sunday, June 15th (Half-day AM)

📍 Where: ICCB Brisbane - Australia

#ICCB2025 #Conservation
May 26, 2025 at 1:22 PM
Reposted by Liz Foote
Love the ocean? Love local craft beer? Ocean Hoptimism brings both together in the SF Bay Area! Drink up, dive in! Learn more and signup for event alerts here: www.oceanhoptimism.org/bayarea
Ocean Hoptimism
Uniting ocean enthusiasts over a pint! Ocean Hoptimism is a monthly gathering of ocean conservation, science, exploration, culture, recreation, policy, & beer enthusiasts in the San Francisco Bay Area...
www.oceanhoptimism.org
April 11, 2025 at 11:41 PM
I transferred my tweets to Bluesky mainly to preserve this thread on Eunice Foote I’d started in 2018. I think some made it through but it got fragmented. 😐 I’ll make an attempt to find them all and post them below 🤷

#EuniceFoote
I'm posting this thread to share what I've come across thus far in the quest to find an image of Eunice Foote, prompted by @KHayhoe's request during a keynote for @AAAS #AAASmtg earlier this year. #EuniceFoote 1/
February 9, 2025 at 10:12 PM
Just set up a BlueArk transfer from Twitter before nuking my account, mainly to preserve my Eunice Foote thread #EuniceFoote 🤷🤞
February 4, 2025 at 10:12 AM
👋 Hi new followers! It’s been quite the influx🤔…thanks for following me despite that👇being my sole post! 😂
Guess I’ll give this a go now that you’re all here! Appreciate the prod by @katharinehayhoe.com
a while back & @nedra.bsky.social adding me to the #socialmarketing list for starters 🤙
November 24, 2024 at 6:17 AM
Reposted by Liz Foote
Looking for my #SocialMarketing community!

Social marketing is a field that uses marketing, design and other approaches to create behavior change and social impact.

If you're working/teaching/researching/interested in this area, let's connect!

#MarketingSky
#BehSci
#BehSciSky
#PublicHealth
#npsky
I put together a starter pack of people I could find here who work in social marketing (not social media mktg).

If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.

#SocMar

go.bsky.app/KLa4jn5
November 18, 2024 at 3:55 PM
SIGH
February 9, 2024 at 12:57 PM
Stoked to see our paper amongst the top cited @ Journal of Social Marketing over the past year! Thanks everyone! 🤙 Says a lot for the discipline and its commitment to diversity and inclusiveness.

I’ll repost some threads by our team which include the links to download it. 🧵⬇️
February 4, 2025 at 1:43 PM
Always appreciate the “theory to practice” theme, and @TaylorWillmott @rundlesr & Jess Harris brought it to #ANZMAC2022! Wish I could have played “theory bingo” in person along with you guys!
February 4, 2025 at 1:43 PM
Great #ANZMAC2022 presentation, @YousefMurooj! Awesome to see #socmar applied to this issue!
February 4, 2025 at 1:43 PM