Darian Harff
darianharff.bsky.social
Darian Harff
@darianharff.bsky.social
Postdoc @univie.ac.at. PhD at KU Leuven. Research in the area of media psychology and political communication.
Reposted by Darian Harff
Gestern im vollen Audimax 🎓 Desiree Schmuck diskutierte mit @arminwolf.at, @klenkflorian.bsky.social und @brodnig.bsky.social über aktuelle Entwicklungen im Journalismus 🗞️ Viele Fragen, viel Interesse und richtig gute Einblicke für die Studierenden! Vielen Dank und bis nächstes Jahr! 🙌
November 19, 2025 at 3:12 PM
Reposted by Darian Harff
Im Shanghai Global Ranking of Academic Subjects ist @univie.ac.at in Kommunikationswissenschaft heuer auf Platz 2 aufgestiegen. Weiterhin das bestplatzierte Institut unserer Universität. Ein starkes Zeichen, dank aller engagierten Kolleg:innen, Projektmitarbeiter:innen & Studierenden. 🤝
November 19, 2025 at 3:25 PM
Reposted by Darian Harff
Neue FWF-Studie (vorgestellt im Sept.) zu Postdocs bestätigt, was wir seit Jahren sagen:

- 82 % finden die Karriereperspektiven zu unsicher,
- 91 % fordern mehr unbefristete Stellen unterhalb der Professur.

Das Problem ist bekannt – wann wird es endlich gelöst? 🤷‍♀️

#IchBinHanna @nuwiss.bsky.social
October 31, 2025 at 11:00 AM
Reposted by Darian Harff
We're hiring! @univie.ac.at is seeking a TT Assistant Professor in the Psychology of Digitalization. If your work is about automation, AI, or immersive technology (e.g., VR) in the context of work and organizations (broadly defined), we’d love to hear from you. 👇
October 29, 2025 at 6:24 PM
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I will not back down.

Trump is now calling for the arrest of elected representatives checking his power.

What else is left on the path to full-blown authoritarianism?
October 8, 2025 at 1:44 PM
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New publication out in #IJPP! 📑
We study how audience expectations of journalism 📰 shifted during COVID-19 in Austria 🇦🇹 – showing both short-term rally effects & longer-term recalibration 🔄.
Led by @clmron.bsky.social & @danielwiesner.bsky.social , w/ @andreasriedl.bsky.social & me. 1/n
October 6, 2025 at 8:36 AM
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Die neue TikTok-Betreiberfirma in den USA wird von den Trump Bros Ellison und Andreessen kontrolliert werden & das Weiße Haus soll sogar einen Vertreter im Vorstand bekommen. Demokratiepolitisch verheerend. Bemerkenswerte Analyse von @saschalobo.bsky.social www.spiegel.de/netzwelt/net...
September 25, 2025 at 2:26 PM
📊 New publication! In this single-author piece, I present insights into political content from social media influencers (SMIs) on YouTube in Germany. In the article, I examine to what extent SMIs construct an opinion leader role in their communication. doi.org/10.1080/1520...
Intimate and Opinion-Oriented Communication? Examining Social Media Influencers’ Opinion Leader Potential Through Their Political Content
Social media influencers (SMIs), described as popular social media users, have repeatedly posted about political topics on their channels. Extant work has described these SMIs as (parasocial) opini...
doi.org
September 16, 2025 at 3:13 PM
Reposted by Darian Harff
Intimate and Opinion-Oriented Communication? Examining Social Media Influencers’ Opinion Leader Potential Through Their Political Content by @darianharff.bsky.social
doi.org/10.1080/1520...
Intimate and Opinion-Oriented Communication? Examining Social Media Influencers’ Opinion Leader Potential Through Their Political Content
Social media influencers (SMIs), described as popular social media users, have repeatedly posted about political topics on their channels. Extant work has described these SMIs as (parasocial) opini...
doi.org
September 16, 2025 at 2:04 PM
Reposted by Darian Harff
📢 Happy to see this #OpenAccess paper out in #Journalism!
"From disruptive protests to disrupted news frames: Comparing German news on climate protests"
with @mikefarjam.bsky.social, Helena Rauxloh & Michael Brüggemann
September 9, 2025 at 10:10 AM
Reposted by Darian Harff
NEW PAPER!!

We study how the "AI slop" era could actually boost demand for credible news.

In an experiment with thousands of Süddeutsche Zeitung readers, we found that AI misinformation made people *trust news less*, but *read it more*. 🧵
August 11, 2025 at 11:44 AM
Reposted by Darian Harff
Excited to share our latest preregistered study with Christoph Klimmt and @lauravandenbosch.bsky.social about the role of adolescents’ favorite music artists for the internalization of a performance-oriented self-concept! 🎶 doi.org/10.1080/1520... 1/
The Internalization of a Performance-Oriented Self-Concept Among Adolescents Through Their Favorite Music Artists
Music is a highly popular yet understudied element of adolescents’ media and cultural consumption that functions as an influential agent of socialization. Past work has shown the presence of perfor...
doi.org
July 28, 2025 at 8:34 AM
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Top social issues advertisers across various EU countries in the last 90 days - lots and lots of fundraising advertising, particularly for aid to Gaza. From October, Meta stops this.
July 25, 2025 at 5:09 PM
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Also Mia is on the job market and you should hire her, she’s an amazing scholar!
That was fun!! Such a cool panel on politics and pop culture. Thanks to everyone who attended and to the other presenters for sharing their awesome projects. And, thanks Dan for letting me be the one to share this super fun and interesting paper
Starting in a few minutes, @miacarbone.bsky.social will be presenting our paper on how partisanship is associated with different music preferences and content! #ICA25
June 16, 2025 at 1:33 AM
Reposted by Darian Harff
New in Social Media + Society:
How do (non-)disruptive #climate #protests shape social media debates?
We analyzed ~5M Twitter/X posts on #FFF & #LetzteGeneration: Disruptive protests generate more engagement—but also more polarization, driven by right-wing/conservative users: doi.org/10.1177/2056...
May 20, 2025 at 3:04 PM
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Read all about how media enable social comparison with “attainable” role models here: journals.sagepub.com/doi/full/10..... This study was authored by Darian Harff, Heleen Dekoninck, and Desiree Schmuck. @ipk-univie.bsky.social
Idols Within Reach: Measuring Perceptions of Media Role Models’ Attainability - Darian Harff, Heleen Dekoninck, Desiree Schmuck, 2025
Media do not only enable social comparison with perfect idols but also with role models who seem “attainable” and thus within reach for youth, which can invoke ...
journals.sagepub.com
May 26, 2025 at 6:25 AM
Reposted by Darian Harff
🥳 New publication on the links between social media use and perfectionism in adolescence, as part of Prof. @lauravandenbosch.bsky.social 's MIMIc project (www.projectmimic.eu/)
May 14, 2025 at 7:20 AM
Reposted by Darian Harff
The Media Psychology Lab has been awarded the Society Award 2025 by KU Leuven’s Humanities and Social Sciences Group, recognizing our research’s societal impact and public relevance.
We are honored by this recognition and committed to continuing research that bridges media, well-being, and society!
May 13, 2025 at 1:11 PM
Reposted by Darian Harff
📢 New Publication 📢

@rinatmeerson.bsky.social, @kevinkoban.bsky.social, Jörg Matthes review bystander research on content moderation, highlighting theoretical heterogeneity, a focus on cognitions, & lacking attention to content, moderation, context, & individual features.

👉 doi.org/10.1080/1369...
April 30, 2025 at 9:19 AM
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Pub alert ⚠️ It’s not just about 𝘸𝘢𝘯𝘵𝘪𝘯𝘨 to be like them—it’s about 𝘣𝘦𝘭𝘪𝘦𝘷𝘪𝘯𝘨 𝘺𝘰𝘶 𝘤𝘢𝘯. Our new PoMRA scale measures perceptions of media role models’ attainability. We found that influencers seem more within reach than celebrities, underscoring why attainability matters in media effects studies✨
2️⃣ In the concept paper, we argue that closeness to opinion followers in status can make opinion leaders seem *attainable*. In the second pub @jmcquarterly.bsky.social, we (w/ @heleendekoninck.bsky.social and @desireeschmuck.bsky.social) present a measure for attainability: doi.org/10.1177/1077...
Sage Journals: Discover world-class research
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doi.org
May 8, 2025 at 10:05 AM
2️⃣ In the concept paper, we argue that closeness to opinion followers in status can make opinion leaders seem *attainable*. In the second pub @jmcquarterly.bsky.social, we (w/ @heleendekoninck.bsky.social and @desireeschmuck.bsky.social) present a measure for attainability: doi.org/10.1177/1077...
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
doi.org
May 6, 2025 at 4:20 PM
📝📝 Excited to announce two new publications!
1️⃣ Together with Paula Stehr and
@desireeschmuck.bsky.social, I wrote a conceptual paper that has now been published in New Media & Society. This article is all about opinion leadership & social media influencers! Read it here: doi.org/10.1177/1461...
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
doi.org
May 6, 2025 at 4:17 PM
Reposted by Darian Harff
📚✨ Publication Friday!

We highlight the paper "Prevalence, Presentation, and Popularity of Political Topics in Social Media Influencers’ Content Across Two Countries" by @darianharff.bsky.social & @desireeschmuck.bsky.social , published in @polcommjournal.bsky.social 🗳️

doi.org/10.1080/1058...

🧵
Prevalence, Presentation, and Popularity of Political Topics in Social Media Influencers’ Content Across Two Countries
Social media influencers (SMIs) are not only important players in marketing but have also repeatedly posted about political issues on their channels. Yet, we lack insights into the prevalence of th...
doi.org
May 2, 2025 at 1:59 PM
Reposted by Darian Harff
Attending this amazing workshop on data donations by @valeriehase.bsky.social @frodewald.bsky.social 👩🏻‍💻
#COMPTEXT2025
April 24, 2025 at 9:21 AM
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New paper in JCMC📃📢 With @laraschreurs.bsky.social & @lauravandenbosch.bsky.social we explored reciprocal longitudinal links between adolescents' perceived digital well-being & self-esteem + the role of digital inequality & smartphone screen time doi.org/10.1093/jcmc...
@erc.europa.eu MIMIc project
April 11, 2025 at 6:52 PM