Heleen Dekoninck
@heleendekoninck.bsky.social
PhD in Social Media Effects & Environmental Communication @MediaPsychologyLab | youth, social media & pro-environmental behavior
Pub alert ⚠️ It’s not just about 𝘸𝘢𝘯𝘵𝘪𝘯𝘨 to be like them—it’s about 𝘣𝘦𝘭𝘪𝘦𝘷𝘪𝘯𝘨 𝘺𝘰𝘶 𝘤𝘢𝘯. Our new PoMRA scale measures perceptions of media role models’ attainability. We found that influencers seem more within reach than celebrities, underscoring why attainability matters in media effects studies✨
2️⃣ In the concept paper, we argue that closeness to opinion followers in status can make opinion leaders seem *attainable*. In the second pub @jmcquarterly.bsky.social, we (w/ @heleendekoninck.bsky.social and @desireeschmuck.bsky.social) present a measure for attainability: doi.org/10.1177/1077...
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doi.org
May 8, 2025 at 10:05 AM
Pub alert ⚠️ It’s not just about 𝘸𝘢𝘯𝘵𝘪𝘯𝘨 to be like them—it’s about 𝘣𝘦𝘭𝘪𝘦𝘷𝘪𝘯𝘨 𝘺𝘰𝘶 𝘤𝘢𝘯. Our new PoMRA scale measures perceptions of media role models’ attainability. We found that influencers seem more within reach than celebrities, underscoring why attainability matters in media effects studies✨
🚀 Exciting news! Our study on greenfluencers inspiring sustainable living has been featured in Mediapunt Vlaanderen’s Media.Monitor! 📱🌱
Proud to see our findings shared with a broader audience. Want to know more? Find the details here 🔗
@desireeschmuck.bsky.social
@vmci-univie.bsky.social
Proud to see our findings shared with a broader audience. Want to know more? Find the details here 🔗
@desireeschmuck.bsky.social
@vmci-univie.bsky.social
Milieu-influencer insipireren om duurzamer te leven
www.mediapuntvlaanderen.be
March 10, 2025 at 1:47 PM
🚀 Exciting news! Our study on greenfluencers inspiring sustainable living has been featured in Mediapunt Vlaanderen’s Media.Monitor! 📱🌱
Proud to see our findings shared with a broader audience. Want to know more? Find the details here 🔗
@desireeschmuck.bsky.social
@vmci-univie.bsky.social
Proud to see our findings shared with a broader audience. Want to know more? Find the details here 🔗
@desireeschmuck.bsky.social
@vmci-univie.bsky.social
Are influencers truly unique #ecowarriors or just old wine in new bottles? 🫗
Our new study pits influencers 🤳🏽 against organizations 🏢 to uncover who inspires youth’s pro-environmental outcomes more effectively via social media
🧵 of the findings in the comments
@desireeschmuck.bsky.social
Our new study pits influencers 🤳🏽 against organizations 🏢 to uncover who inspires youth’s pro-environmental outcomes more effectively via social media
🧵 of the findings in the comments
@desireeschmuck.bsky.social
Battle of the E-cowarriors: Differential effects of environmental appeals by influencers and organizations on youth's pro-environmental attitudes and behavior intentions
Environmental social media influencers (SMIs)—or ‘greenfluencers’—nowadays receive considerable scholarly and public attention. Yet, SMIs' persuasive …
www.sciencedirect.com
January 28, 2025 at 10:54 AM
Are influencers truly unique #ecowarriors or just old wine in new bottles? 🫗
Our new study pits influencers 🤳🏽 against organizations 🏢 to uncover who inspires youth’s pro-environmental outcomes more effectively via social media
🧵 of the findings in the comments
@desireeschmuck.bsky.social
Our new study pits influencers 🤳🏽 against organizations 🏢 to uncover who inspires youth’s pro-environmental outcomes more effectively via social media
🧵 of the findings in the comments
@desireeschmuck.bsky.social