Heleen Dekoninck
@heleendekoninck.bsky.social
PhD in Social Media Effects & Environmental Communication @MediaPsychologyLab | youth, social media & pro-environmental behavior
• Highly concerned users can have increased behavior intentions after one-time exposure to an environmental appeal.
January 28, 2025 at 10:56 AM
• Highly concerned users can have increased behavior intentions after one-time exposure to an environmental appeal.
• Influencers increase intentions via wishful identification and similarity—yet only among women with higher concern.
• Perceived attainability of environmental actors on social media drives pro-environmental outcomes among young people.
• Perceived attainability of environmental actors on social media drives pro-environmental outcomes among young people.
January 28, 2025 at 10:55 AM
• Influencers increase intentions via wishful identification and similarity—yet only among women with higher concern.
• Perceived attainability of environmental actors on social media drives pro-environmental outcomes among young people.
• Perceived attainability of environmental actors on social media drives pro-environmental outcomes among young people.
• Both influencers and organizations have the power to influence youth's environmental attitudes and behavior intentions.
• Organizations affect environmental outcomes among young people via trustworthiness.
• Organizations affect environmental outcomes among young people via trustworthiness.
January 28, 2025 at 10:55 AM
• Both influencers and organizations have the power to influence youth's environmental attitudes and behavior intentions.
• Organizations affect environmental outcomes among young people via trustworthiness.
• Organizations affect environmental outcomes among young people via trustworthiness.