Writing on UX and product management to connect today's discourse with classic insights that the industry forgot.

The thing is, projects don't usually fail like that: I'd be hard-pressed to think of any projects where the strategic underpinnings of the project are sound, the supporting logistics and suchlike behind the company work as expected and the project simply fails because despite all this being in place, the software engineers assigned to the project just aren't good enough. What usually sinks projects are mistakes like a lack of clarity about what a project is actually meant to achieve for a business, a failure to properly understand requirements, under-resourcing or a failure to provide missing capabilities, poor management and organisation and a failure to update the strategy underpinning the project when conditions change. These are all strategy-level mistakes much more than they're tactical ones.

If someone had told me 12 months ago what was going to happen this past year, I wouldn’t have believed them. Skipping swiftly past all the political, economic and social turmoil, I come to th…

“AI ethics” is a field that barely existed before 2017. It’s become a Silicon Valley-led lobby to avoid legal restrictions of controversial technologies.