Ausiàs Acarín
@ausiasacarin.bsky.social
Project Director + SEO Persona | MarTech | Building visibility strategies @ Kukoa.
SEO teacher in ESEI Barcelona @ Digital Marketing Master programme
SEO teacher in ESEI Barcelona @ Digital Marketing Master programme
Reposted by Ausiàs Acarín
Today Kevin Indig releases data on how users interact with AIO and I spoke to him last week about this for a special edition of IMHO.
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
May 12, 2025 at 5:00 PM
Today Kevin Indig releases data on how users interact with AIO and I spoke to him last week about this for a special edition of IMHO.
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
Reposted by Ausiàs Acarín
Where are Organic Search Clicks Going in Top Product Verticals? 👀
I’m analyzing the evolution of top sites getting organic search clicks in the last year from the top 10K searches across 15 product verticals … here are a few clear trends, thanks to the 🔥 data from Similarweb:
…
I’m analyzing the evolution of top sites getting organic search clicks in the last year from the top 10K searches across 15 product verticals … here are a few clear trends, thanks to the 🔥 data from Similarweb:
…
April 9, 2025 at 4:40 AM
Where are Organic Search Clicks Going in Top Product Verticals? 👀
I’m analyzing the evolution of top sites getting organic search clicks in the last year from the top 10K searches across 15 product verticals … here are a few clear trends, thanks to the 🔥 data from Similarweb:
…
I’m analyzing the evolution of top sites getting organic search clicks in the last year from the top 10K searches across 15 product verticals … here are a few clear trends, thanks to the 🔥 data from Similarweb:
…
Looker Studio changes to builder mode 😂 #lookerstudio #data
April 2, 2025 at 6:57 AM
Looker Studio changes to builder mode 😂 #lookerstudio #data
Reposted by Ausiàs Acarín
🆕 GA4 - Anotaciones 🥳
Llegan las anotaciones a GA4.
Podremos elegir entre 6 colores para categorizarlas y se mostrarán en los informes siempre que coincidan con la fecha seleccionada.
Se podrán crear vía API. Puntazo 🍻
⚠️ El límite por propiedad 1000 anotaciones.
Llegan las anotaciones a GA4.
Podremos elegir entre 6 colores para categorizarlas y se mostrarán en los informes siempre que coincidan con la fecha seleccionada.
Se podrán crear vía API. Puntazo 🍻
⚠️ El límite por propiedad 1000 anotaciones.
March 19, 2025 at 9:52 PM
🆕 GA4 - Anotaciones 🥳
Llegan las anotaciones a GA4.
Podremos elegir entre 6 colores para categorizarlas y se mostrarán en los informes siempre que coincidan con la fecha seleccionada.
Se podrán crear vía API. Puntazo 🍻
⚠️ El límite por propiedad 1000 anotaciones.
Llegan las anotaciones a GA4.
Podremos elegir entre 6 colores para categorizarlas y se mostrarán en los informes siempre que coincidan con la fecha seleccionada.
Se podrán crear vía API. Puntazo 🍻
⚠️ El límite por propiedad 1000 anotaciones.
Reposted by Ausiàs Acarín
How to Find Internal Linking Opportunities Using Screaming Frog’s N-gram Analysis - gofishdigital.com/blog/n-gram-...
How to Find Internal Linking Opportunities Using Screaming Frog's N-gram Analysis
Utilizing Screaming Frog's powerful n-gram analysis can streamline your internal linking efforts for improved SEO.
gofishdigital.com
March 17, 2025 at 9:56 AM
How to Find Internal Linking Opportunities Using Screaming Frog’s N-gram Analysis - gofishdigital.com/blog/n-gram-...
Reposted by Ausiàs Acarín
⚠️ Google March 2025 Core Update has started rolling out. Good luck, everyone! 🫡
Google dashboard: status.search.google.com/incidents/zp...
Google dashboard: status.search.google.com/incidents/zp...
a woman wearing a red hat is holding a microphone and says " and may the odds be ever in your favor "
Alt: a woman wearing a red hat is holding a microphone and says " and may the odds be ever in your favor "
media.tenor.com
March 13, 2025 at 4:42 PM
⚠️ Google March 2025 Core Update has started rolling out. Good luck, everyone! 🫡
Google dashboard: status.search.google.com/incidents/zp...
Google dashboard: status.search.google.com/incidents/zp...
Reposted by Ausiàs Acarín
📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣
In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events.
The change isn't as dramatic as many feared.
www.simoahava.com/analytics/cl...
#measure
In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events.
The change isn't as dramatic as many feared.
www.simoahava.com/analytics/cl...
#measure
Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events
Google will update GTM containers on April 10 by automatically loading a Google Tag when an Ads or Floodlight event fires without a preceding Google Tag.
www.simoahava.com
March 12, 2025 at 7:43 AM
📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣
In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events.
The change isn't as dramatic as many feared.
www.simoahava.com/analytics/cl...
#measure
In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events.
The change isn't as dramatic as many feared.
www.simoahava.com/analytics/cl...
#measure
Reposted by Ausiàs Acarín
Little tip - You can compare crawls of staging to a live website by using 'URL Mapping' in crawl comparison.
Equivalent URLs are then compared against each other to identify changes and issues between the crawls.
(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)
Equivalent URLs are then compared against each other to identify changes and issues between the crawls.
(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)
March 12, 2025 at 1:52 PM
Little tip - You can compare crawls of staging to a live website by using 'URL Mapping' in crawl comparison.
Equivalent URLs are then compared against each other to identify changes and issues between the crawls.
(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)
Equivalent URLs are then compared against each other to identify changes and issues between the crawls.
(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)
Reposted by Ausiàs Acarín
New study shows AI search engines get it wrong, way too often, and even make up citations and links too often - this is a real problem - plus more www.seroundtable.com/ai-search-en...
#ai #search
#ai #search
March 11, 2025 at 11:41 AM
New study shows AI search engines get it wrong, way too often, and even make up citations and links too often - this is a real problem - plus more www.seroundtable.com/ai-search-en...
#ai #search
#ai #search
Reposted by Ausiàs Acarín
Third time I have encountered a site that caches requests to 404 pages, then on the next request to the same URL returns a 200 and serves the cached error page 😂
@sitebulb.com being cool and adding in a double-404-check thing to catch these!
@sitebulb.com being cool and adding in a double-404-check thing to catch these!
March 7, 2025 at 11:56 AM
Third time I have encountered a site that caches requests to 404 pages, then on the next request to the same URL returns a 200 and serves the cached error page 😂
@sitebulb.com being cool and adding in a double-404-check thing to catch these!
@sitebulb.com being cool and adding in a double-404-check thing to catch these!
Reposted by Ausiàs Acarín
Make Google Tag Manager 1st Party by auto-updating your container on your website
github.com/juliencoquet...
github.com/juliencoquet...
GitHub - juliencoquet/Google-Tag-Manager-1st-Party: An implementation of Google Tag Manager 1st Party
An implementation of Google Tag Manager 1st Party. Contribute to juliencoquet/Google-Tag-Manager-1st-Party development by creating an account on GitHub.
github.com
March 5, 2025 at 12:59 PM
Make Google Tag Manager 1st Party by auto-updating your container on your website
github.com/juliencoquet...
github.com/juliencoquet...
Reposted by Ausiàs Acarín
2015: Traffic was our primary marketing KPI.
2025: Traffic is a vanity metric.
How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇
2025: Traffic is a vanity metric.
How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇
Marketing KPIs in 2015 vs. 2025: Traffic is just a "Vanity Metric" now
YouTube video by Rand Fishkin
www.youtube.com
February 27, 2025 at 7:26 PM
2015: Traffic was our primary marketing KPI.
2025: Traffic is a vanity metric.
How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇
2025: Traffic is a vanity metric.
How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇
Reposted by Ausiàs Acarín
Googlebot Slowdown Alert! 🚨 Many websites are experiencing massive server response times for Googlebot (up to 9000ms ☠️), causing crawl activity to drop. The likely reason? Google updated their IP addresses for crawling on Feb 4th 2025, but a few CDNs haven't caught up yet. 👇🏼
February 24, 2025 at 4:57 PM
Googlebot Slowdown Alert! 🚨 Many websites are experiencing massive server response times for Googlebot (up to 9000ms ☠️), causing crawl activity to drop. The likely reason? Google updated their IP addresses for crawling on Feb 4th 2025, but a few CDNs haven't caught up yet. 👇🏼
El Kit Digital ha creado un ecosistema de falsos avances digitales. Lo barato (o gratis) puede salir muy caro.
www.linkedin.com/posts/ausias...
www.linkedin.com/posts/ausias...
Ausiàs Acarín Wieland on LinkedIn: Caso de crecimiento de más del 300% en 2 meses:
1. En noviembre 2024 nos…
Caso de crecimiento de más del 300% en 2 meses:
1. En noviembre 2024 nos llega cliente sector planificación de eventos. Llevaba 1 año con una agencia con Kit…
www.linkedin.com
February 21, 2025 at 9:50 AM
El Kit Digital ha creado un ecosistema de falsos avances digitales. Lo barato (o gratis) puede salir muy caro.
www.linkedin.com/posts/ausias...
www.linkedin.com/posts/ausias...
Reposted by Ausiàs Acarín
I spent a day with Operator from OpenAI on 3 tasks, here is what I learned, 2025 is NOT the year this takes off, but in 2 years I could see this and Project Mariner being pretty robust
www.seerinteractive.com/insights/see...
www.seerinteractive.com/insights/see...
February 13, 2025 at 7:30 PM
I spent a day with Operator from OpenAI on 3 tasks, here is what I learned, 2025 is NOT the year this takes off, but in 2 years I could see this and Project Mariner being pretty robust
www.seerinteractive.com/insights/see...
www.seerinteractive.com/insights/see...
Reposted by Ausiàs Acarín
NEW 5-Minute Whiteboard: sparktoro.com/blog/unpopul...
Call me crazy.
Say I'm stuck in the past.
Scoff all you want.
But, I'm convinced that once the C-suites, & marketing leaders of the world wake up to what's going on, the biggest organic channel of the next decade is gonna be... PR.
Call me crazy.
Say I'm stuck in the past.
Scoff all you want.
But, I'm convinced that once the C-suites, & marketing leaders of the world wake up to what's going on, the biggest organic channel of the next decade is gonna be... PR.
February 17, 2025 at 7:06 AM
NEW 5-Minute Whiteboard: sparktoro.com/blog/unpopul...
Call me crazy.
Say I'm stuck in the past.
Scoff all you want.
But, I'm convinced that once the C-suites, & marketing leaders of the world wake up to what's going on, the biggest organic channel of the next decade is gonna be... PR.
Call me crazy.
Say I'm stuck in the past.
Scoff all you want.
But, I'm convinced that once the C-suites, & marketing leaders of the world wake up to what's going on, the biggest organic channel of the next decade is gonna be... PR.
Reposted by Ausiàs Acarín
Ecommerce SEO Tip: Always analyze your product and category pages with JavaScript turned off.
You'll easily spot content that's JS-dependent:
You'll easily spot content that's JS-dependent:
February 7, 2025 at 1:27 PM
Ecommerce SEO Tip: Always analyze your product and category pages with JavaScript turned off.
You'll easily spot content that's JS-dependent:
You'll easily spot content that's JS-dependent:
Reposted by Ausiàs Acarín
Google Ads makes an update to not show ads that have a bad navigational user experience www.seroundtable.com/google-ads-q...
#googleads #ppc #ads #google
#googleads #ppc #ads #google
February 6, 2025 at 12:42 PM
Google Ads makes an update to not show ads that have a bad navigational user experience www.seroundtable.com/google-ads-q...
#googleads #ppc #ads #google
#googleads #ppc #ads #google
Reposted by Ausiàs Acarín
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
February 4, 2025 at 5:43 PM
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
Reposted by Ausiàs Acarín
Terrific new link data vs Google SERPs via Patrick Stox
Links are still important for SEO—VERY important—but the correlation is weaker compared to the past
'Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True'
ahrefs.com/blog/links-m... 1/2 🧵
Links are still important for SEO—VERY important—but the correlation is weaker compared to the past
'Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True'
ahrefs.com/blog/links-m... 1/2 🧵
January 30, 2025 at 6:21 PM
Terrific new link data vs Google SERPs via Patrick Stox
Links are still important for SEO—VERY important—but the correlation is weaker compared to the past
'Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True'
ahrefs.com/blog/links-m... 1/2 🧵
Links are still important for SEO—VERY important—but the correlation is weaker compared to the past
'Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True'
ahrefs.com/blog/links-m... 1/2 🧵
Reposted by Ausiàs Acarín
Traffic goes down.
C-suite panics.
Managers lose their cool.
"WTF are you marketers doing?!"
"Our jobs."
Because marketing in 2025 isn't about getting clicks. It's about influencing the right people in the right places.
Our new reality: sparktoro.com/blog/traffic...
C-suite panics.
Managers lose their cool.
"WTF are you marketers doing?!"
"Our jobs."
Because marketing in 2025 isn't about getting clicks. It's about influencing the right people in the right places.
Our new reality: sparktoro.com/blog/traffic...
Traffic Is Down; Revenue Is... Up? - SparkToro
It's weird times in the digital marketing universe. For decades, traffic and sales went together like peanut butter and jelly, cacio and pepe, palak and
sparktoro.com
January 29, 2025 at 5:17 PM
Traffic goes down.
C-suite panics.
Managers lose their cool.
"WTF are you marketers doing?!"
"Our jobs."
Because marketing in 2025 isn't about getting clicks. It's about influencing the right people in the right places.
Our new reality: sparktoro.com/blog/traffic...
C-suite panics.
Managers lose their cool.
"WTF are you marketers doing?!"
"Our jobs."
Because marketing in 2025 isn't about getting clicks. It's about influencing the right people in the right places.
Our new reality: sparktoro.com/blog/traffic...
Reposted by Ausiàs Acarín
Take Google Shopping seriously for SEO in 2025 ✅
If you work in e-commerce, I recommend familiarising yourself with this list of (suggested) ranking factors and adding to your mental model of how to get the most out of this increasingly important part of the SERP mix
If you work in e-commerce, I recommend familiarising yourself with this list of (suggested) ranking factors and adding to your mental model of how to get the most out of this increasingly important part of the SERP mix
Google Shopping Ranking Factors [correlation study of 5,000 keywords]
With some eCommerce stores getting upwards of 20% of their organic search traffic and revenue from free Google Shopping listing, Google Shopping is definitely an area of SEO worthy of attention. But…
buff.ly
January 14, 2025 at 7:58 PM
Take Google Shopping seriously for SEO in 2025 ✅
If you work in e-commerce, I recommend familiarising yourself with this list of (suggested) ranking factors and adding to your mental model of how to get the most out of this increasingly important part of the SERP mix
If you work in e-commerce, I recommend familiarising yourself with this list of (suggested) ranking factors and adding to your mental model of how to get the most out of this increasingly important part of the SERP mix
Reposted by Ausiàs Acarín
Huge news for Whitespark! For years, @miriamellis.bsky.social has been publishing her quarterly roundup on Moz, but it is now being published on Whitespark!
Her Q4 2024 Local Search Roundup is live, featuring 19 must-know local search developments.
whitespark.ca/blog/19-loca...
Her Q4 2024 Local Search Roundup is live, featuring 19 must-know local search developments.
whitespark.ca/blog/19-loca...
19 Local Search Developments You Need to Know About From Q4 2024 | Whitespark
This article revisits local SEO news, and noteworthy things that happened in local SEO in the preceding quarter. It will keep you apace with the evolution of local SEO and help you build strategy arou...
whitespark.ca
January 9, 2025 at 4:25 PM
Huge news for Whitespark! For years, @miriamellis.bsky.social has been publishing her quarterly roundup on Moz, but it is now being published on Whitespark!
Her Q4 2024 Local Search Roundup is live, featuring 19 must-know local search developments.
whitespark.ca/blog/19-loca...
Her Q4 2024 Local Search Roundup is live, featuring 19 must-know local search developments.
whitespark.ca/blog/19-loca...
Reposted by Ausiàs Acarín
Nothing can stop us now...
December 9, 2024 at 7:03 PM
Nothing can stop us now...
Your business is unique, so should be your GA4 setup!
Default settings = missed insights. Custom Default Channel Grouping for: Clearer channel performance & Accurate attribution.
Matomo might offer even more transparency... 🤔
Adapt your data, don’t leave it to chance! 🔍✨
Default settings = missed insights. Custom Default Channel Grouping for: Clearer channel performance & Accurate attribution.
Matomo might offer even more transparency... 🤔
Adapt your data, don’t leave it to chance! 🔍✨
November 26, 2024 at 8:20 PM
Your business is unique, so should be your GA4 setup!
Default settings = missed insights. Custom Default Channel Grouping for: Clearer channel performance & Accurate attribution.
Matomo might offer even more transparency... 🤔
Adapt your data, don’t leave it to chance! 🔍✨
Default settings = missed insights. Custom Default Channel Grouping for: Clearer channel performance & Accurate attribution.
Matomo might offer even more transparency... 🤔
Adapt your data, don’t leave it to chance! 🔍✨