Simo Ahava
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simoahava.bsky.social
Simo Ahava
@simoahava.bsky.social
1.3K followers 110 following 30 posts
Husband | Father | Blogger | Keynote speaker | Co-founder @ Simmer, @ 8-bit-sheep | https://www.simoahava.com/ | https://www.teamsimmer.com/ | https://www.cookiestatus.com/ | https://www.8-bit-sheep.com/
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simoahava.bsky.social
Simo Ahava @simoahava.bsky.social · Sep 11
Code allergy should be a thing of the past:

The Myth Of The Non-technical Markerer

www.simoahava.com/digital-mark...

#measure #marketing #seo
The Myth Of The Non-Technical Marketer
There is no such thing as a non-technical (digital) marketer. Anyone working in digital is already technical. The question is what to do about this.
www.simoahava.com
Reposted by Simo Ahava
seljaahava.bsky.social
Couldn't be happier - 'He Who Saw the Deep' travels to Poland! After that Relacja will have published all my five novels in Polish, skillfully translated by Justyna Polanowska.

www.helsinkiagency.fi/2025/09/17/h...
He Who Saw The Deep by Selja Ahava travels to Poland - Helsinki Literary Agency
Relacja has secured the Polish rights to He Who Saw The Deep by Selja Ahava, marking the first foreign language deal for this new title. He Who Saw The Deep by Selja Ahava is starting this season with...
www.helsinkiagency.fi
September 20, 2025 at 2:00 PM
simoahava.bsky.social
🎉 New Simmer course: Mastering GA4 With Google BigQuery 🎉

Enroll in our new program (of three courses) by the end of September to get a launch discount of -15%.

More details: www.teamsimmer.com/all-courses/...

youtu.be/QOOw59hOXRo?...

#measure #bigquery #googleanalytics
Mastering GA4 With Google BigQuery – Online Course By Simmer
YouTube video by Simmer – Online Courses In Technical Marketing
youtu.be
September 4, 2025 at 9:26 AM
simoahava.bsky.social
🚨 New blog post on the Simmer blog 🚨

How to configure server-side Google Tag Manager with a same-origin deployment

Read the article here: www.teamsimmer.com/2025/08/28/s...

Watch the YouTube video here: youtu.be/66hDDd-IHxY?...

Subscribe to Simmer's YT channel: www.youtube.com/channel/UCa_...
configure same-origin deployment for server-side GTM
August 28, 2025 at 8:30 AM
Reposted by Simo Ahava
philipwalton.com
I know some people in the web community are concerned that Baseline will discourage devs from using new features—or anything not "Widely Available".

Personally, I'm not worried about that at all. If anything, I think Baseline will speed up new feature adoption!

Here's why 🧵
August 13, 2025 at 4:08 AM
Reposted by Simo Ahava
tunetheweb.com
Wanna measure Core Web Vitals for for SPAs?

Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139.

More details here:
developer.chrome.com/blog/new-sof...
And the docs have also been updated: developer.chrome.com/docs/web-pla...
New Soft Navigations origin trial  |  Blog  |  Chrome for Developers
New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)
developer.chrome.com
July 31, 2025 at 5:50 PM
Reposted by Simo Ahava
polemicdigital.com
Satan, move over. The real Prince of Darkness is taking over as ruler of Hell.

news.sky.com/story/ozzy-o...
Ozzy Osbourne dies just weeks after farewell show
The heavy metal star reunited with his Black Sabbath bandmates on stage at Villa Park earlier in July.
news.sky.com
July 22, 2025 at 6:25 PM
Reposted by Simo Ahava
tunetheweb.com
We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals.

github.com/GoogleChrome...

As a major release, this includes a number of breaking changes as detailed in the upgrading doc:

github.com/GoogleChrome...

Please read carefully before upgrading.

1/5 🧵
GitHub - GoogleChrome/web-vitals: Essential metrics for a healthy site.
Essential metrics for a healthy site. Contribute to GoogleChrome/web-vitals development by creating an account on GitHub.
github.com
May 7, 2025 at 7:50 PM
simoahava.bsky.social
📣 Basic Consent Mode: The Guide 📣

My latest article is a comprehensive guide for Google's Basic Consent Mode. It covers both how to implement Basic Consent Mode and how to configure marketing tags to work with it.

www.simoahava.com/analytics/ba...

#googletagmanager #consentmode
Basic Consent Mode: The Guide Flowchart for Basic Consent Mode
May 7, 2025 at 8:06 AM
Reposted by Simo Ahava
vatniksoup.bsky.social
In today’s Vatnik Soup, I’ll discuss the state of X in May 2025. Since its acquisition by Elon Musk, this platform has rapidly transformed into his personal political tool and a breeding ground for hate speech and disinformation.

1/22
May 6, 2025 at 10:11 AM
Reposted by Simo Ahava
adamkinzinger.substack.com
The country thats still defending is winning, the country that is breaking out tanks from WW2 in storage and attacking on donkeys and lost 900,000 men and got kicked out of Kyiv and begs NK for troops and Iran for weapons, isn’t.

youtu.be/lvVI64jVXuI
Still Think Russia Is Defeating Ukraine? Watch This
YouTube video by Adam Kinzinger
youtu.be
May 3, 2025 at 11:53 AM
Reposted by Simo Ahava
marcinp.bsky.social
Introducing Piwik PRO Meetups: new, cool way to learn more about our product and connect with the community :)

All is free. Book your spot now!
Copenhagen piwik.pro/piwik-pro-me...
Helsinki piwik.pro/piwik-pro-me...
Rotterdam piwik.pro/piwik-pro-me...
April 4, 2025 at 8:59 AM
simoahava.bsky.social
Safari 18.4 (released March 31st) adds support for partitioned 3P cookies.

This is from the proposal labeled CHIPS (Cookies Having Independent Partitioned State).

developer.apple.com/documentatio...

developers.google.com/privacy-sand...
April 1, 2025 at 3:17 PM
simoahava.bsky.social
I'm very much looking forward to attending Emerce Conversion & Analytics again!

It's one of my absolute favorite conferences in Europe.

Get your ticket here: bit.ly/43lB3Xg

My talk will explore some of the unsolved problems with server-side data flows.

See you in Amsterdam on April 10th!
Emerce Conversion & Analytics in Amsterdam on April 10th.
March 25, 2025 at 8:58 AM
Reposted by Simo Ahava
teamsimmer.com
Are you a Technical Marketer? 🤔

Check out our infographic and comment below! 👇

#technicalmarketing #digitalmarketing
March 13, 2025 at 7:54 AM
simoahava.bsky.social
📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣

In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events.

The change isn't as dramatic as many feared.

www.simoahava.com/analytics/cl...

#measure
Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events
Google will update GTM containers on April 10 by automatically loading a Google Tag when an Ads or Floodlight event fires without a preceding Google Tag.
www.simoahava.com
March 12, 2025 at 7:43 AM
Reposted by Simo Ahava
gmf1369.bsky.social
Repost & like, if you stand with President Zelensky!
February 28, 2025 at 8:34 PM
Reposted by Simo Ahava
garrykasparov.bsky.social
Zelensky is a wartime leader watching his people suffer and die under Russian attacks every day. To be lectured and lied to by Trump and Vance, as they defend the war criminal dictator committing these atrocities, is unimaginable agony. An everlasting shame for America.
jimsciutto.bsky.social Jim Sciutto @jimsciutto.bsky.social · Feb 28
Trump has not uttered a critical word about Putin but he and his VP publicly belittled the leader of the nation Putin invaded.
February 28, 2025 at 7:15 PM
Reposted by Simo Ahava
schiff.senate.gov
A hero and a coward are meeting in the Oval Office today.

And when the meeting is over, the hero will return home to Ukraine.
February 28, 2025 at 6:02 PM
Reposted by Simo Ahava
atrupar.com
GLENN: Why don't you wear a suit? You're at the highest level in this country's office & you refuse to wear a suit. A lot of Americans have problems with you not respecting the office.

ZELENSKYY: I will wear a costume after this war will finish. Maybe something like yours. Maybe something better.
February 28, 2025 at 6:22 PM
Reposted by Simo Ahava
savio.no
Trump and his administration are traitors to the USA, a danger to the USA and the world, and the most disgusting persons ever in the White House.
They are in Putins pocket.
lukasoldenburg.bsky.social Lukas Oldenburg @lukasoldenburg.bsky.social · Feb 28
It has really happened. America treating a democratic ally in the most belittling and ignorant manner possible, shoving him right into the claws of Putin (to then get ready to plunder Ukraine's resources). What an insane disgrace!!!!!!
washingtonpost.com The Washington Post @washingtonpost.com · Feb 28
President Donald Trump and Ukrainian President Volodymyr Zelensky engaged in a heated dispute in the Oval Office on Friday.

“You’re in no position to dictate what we’re going to feel,” Trump said in the Oval Office. “You don’t have the cards right now.”
February 28, 2025 at 6:52 PM
Reposted by Simo Ahava
davmicrot.bsky.social
Trump & Vance are monsters. Just absolutely shocking to bring one of the leaders of the free world into the Oval Office and dress him down to demand he thank Trump for Trump's greatness, while this actual leader tries to protect capitalistic democracy from Trump's flailing autocratic petrostate boss
atrupar.com Aaron Rupar @atrupar.com · Feb 28
ZELENSKYY: Putin broke the ceasefire. What kind of diplomacy, JD, are you speaking about?

VANCE: I think it's disrespectful to come into the Oval Office and try to litigate this in front of the American media
February 28, 2025 at 5:49 PM
Reposted by Simo Ahava
wilreynolds.bsky.social
Take smart blog post URLs from thought leaders like @simoahava.bsky.social - put them in ChatGPT and let memory go back through everything you've talked to ChatGPT about and get ideas on how to apply it, in your context, instantly.

www.seerinteractive.com/insights/how...
Using ChatGPT's Memory to contextualize thought leader advic
Using ChatGPT's memory, I contextualize complex marketing content, making it easier to understand and apply insights from industry thought leaders in a way I understand.
www.seerinteractive.com
February 12, 2025 at 11:12 AM
simoahava.bsky.social
New blog post! 📣

Server-side GTM now fetches GA4 configs automatically when you override the Measurement ID. No more manual enrichment—key settings like conversions are applied automatically!

Splitting those data streams without losing critical details.

👉 www.simoahava.com/gtmtips/sgtm...
February 11, 2025 at 9:40 AM
simoahava.bsky.social
📣 Server-side GTM and Container Registry deprecation 📣

If you've received email about Container Registry deprecation, and you're wondering if you need to do something about your SGTM deployment – don't worry. Google has migrated the Docker image to Artifact Registry – you don't need to do anything.
February 4, 2025 at 8:10 AM