Adriana Lacy
@adrianalacy.com
✨Boston based, always roaming
✨CEO, adrianalacyconsulting.com
✨Journalism prof at Brandeis et al.
✨penn state alum
Focus: audience engagement & research, influencers, AI. Formerly New York Times, LA Times, Axios.
📧: adriana@adrianalacyconsulting.com
✨CEO, adrianalacyconsulting.com
✨Journalism prof at Brandeis et al.
✨penn state alum
Focus: audience engagement & research, influencers, AI. Formerly New York Times, LA Times, Axios.
📧: adriana@adrianalacyconsulting.com
Reposted by Adriana Lacy
A real pleasure to start my Saturday by learning from @adrianalacy.com at #kleincamp. One of the industry’s most insightful experts on news influencers. Coming away with lots of thoughts about brand, authentic voices, meeting people where they’re at, and how a corporate veneer can erode trust.
November 8, 2025 at 3:50 PM
A real pleasure to start my Saturday by learning from @adrianalacy.com at #kleincamp. One of the industry’s most insightful experts on news influencers. Coming away with lots of thoughts about brand, authentic voices, meeting people where they’re at, and how a corporate veneer can erode trust.
For this young, scrappy newsroom of recent college graduates, freelancers, and local journalists who’ve never had a byline outside their home country, the funding is a recognition of their arrival onto Europe’s media landscape.
The Gen Z newsroom covering Europe (and ruffling some continental feathers along the way)
Like all Cinderella stories, there’s an urgent carriage-to-pumpkin timeline looming for The European Correspondent.
www.niemanlab.org
September 18, 2025 at 4:42 PM
For this young, scrappy newsroom of recent college graduates, freelancers, and local journalists who’ve never had a byline outside their home country, the funding is a recognition of their arrival onto Europe’s media landscape.
Reposted by Adriana Lacy
If you missed #ONA25 last week, you missed a BIG moment for creator-model journalism - click through for insights from @caitlindewey.bsky.social @adrianalacy.com @lni.media and more! newsletter.projectc.biz/p/the-massiv...
September 15, 2025 at 12:52 PM
If you missed #ONA25 last week, you missed a BIG moment for creator-model journalism - click through for insights from @caitlindewey.bsky.social @adrianalacy.com @lni.media and more! newsletter.projectc.biz/p/the-massiv...
Reposted by Adriana Lacy
"The pictures of infants reduced to skeletal forms, the sheer devastation wrought on the Gaza Strip — these images no longer pose a risk to America. A photograph cannot inspire an antiwar movement if the antiwar movement has been spirited away in the night to a facility in Louisiana." bit.ly/4mJLn1y
What is the correct amount of pro-Palestine content?
The origins of the TikTok ban.
www.theverge.com
August 19, 2025 at 8:43 PM
"The pictures of infants reduced to skeletal forms, the sheer devastation wrought on the Gaza Strip — these images no longer pose a risk to America. A photograph cannot inspire an antiwar movement if the antiwar movement has been spirited away in the night to a facility in Louisiana." bit.ly/4mJLn1y
So, can we admit this app is ... kinda boring? Seems like the culture and breaking is still on X and the fun stuff is on Threads
August 7, 2025 at 9:38 PM
So, can we admit this app is ... kinda boring? Seems like the culture and breaking is still on X and the fun stuff is on Threads
Reposted by Adriana Lacy
For the first time in a decade, Americans grew more confident in higher ed news.gallup.com/poll/692519/... Whew, some good news!
U.S. Public Trust in Higher Ed Rises From Recent Low
More Americans say they are confident in higher education now than a year ago, the first increase Gallup has measured in the decade-old trend.
news.gallup.com
July 16, 2025 at 8:41 PM
For the first time in a decade, Americans grew more confident in higher ed news.gallup.com/poll/692519/... Whew, some good news!
Reposted by Adriana Lacy
If you’re an independent creator journalist thinking of going to ONA this year, apply for Project C’s scholarship!
You’ll get cash travel assistance, comp reg and more. Plus there’s a whole track for creator journalists this year!
Learn more
projectc.beehiiv.com/p/apply-join...
You’ll get cash travel assistance, comp reg and more. Plus there’s a whole track for creator journalists this year!
Learn more
projectc.beehiiv.com/p/apply-join...
🚨 APPLY! Join the Project C Creator Cohort @ ONA25
Registration, travel, coaching, and connection included!
projectc.beehiiv.com
July 11, 2025 at 1:35 PM
If you’re an independent creator journalist thinking of going to ONA this year, apply for Project C’s scholarship!
You’ll get cash travel assistance, comp reg and more. Plus there’s a whole track for creator journalists this year!
Learn more
projectc.beehiiv.com/p/apply-join...
You’ll get cash travel assistance, comp reg and more. Plus there’s a whole track for creator journalists this year!
Learn more
projectc.beehiiv.com/p/apply-join...
Reposted by Adriana Lacy
🧵 I've seen some Amazon Prime Day ads + best deals lists on a bunch of local and national news sites and...I know the ad revenue is nice, but these are some things I might do at the same time if I were an editor:
July 9, 2025 at 4:07 PM
🧵 I've seen some Amazon Prime Day ads + best deals lists on a bunch of local and national news sites and...I know the ad revenue is nice, but these are some things I might do at the same time if I were an editor:
Reposted by Adriana Lacy
So much news out of DC. This is from @chelseacirruzzo.bsky.social at @statnews.com
www.statnews.com/2025/07/09/u...
www.statnews.com/2025/07/09/u...
Kennedy abruptly cancels preventive care committee meeting
HHS Secretary Robert F. Kennedy Jr. has abruptly canceled a meeting of the USPSTF, an expert panel that evaluates the nation’s preventive care recommendations.
www.statnews.com
July 9, 2025 at 9:59 PM
So much news out of DC. This is from @chelseacirruzzo.bsky.social at @statnews.com
www.statnews.com/2025/07/09/u...
www.statnews.com/2025/07/09/u...
X CEO Linda Yaccarino said Wednesday she is stepping down from her role. www.axios.com/2025/07/09/x...
X CEO Linda Yaccarino to step down
Yaccarino was the first permanent CEO after Elon Musk bought the social media platform in 2022.
www.axios.com
July 9, 2025 at 2:46 PM
X CEO Linda Yaccarino said Wednesday she is stepping down from her role. www.axios.com/2025/07/09/x...
Who’s really shaping public understanding online? 👇🏽
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
July 9, 2025 at 2:13 PM
Who’s really shaping public understanding online? 👇🏽
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
59% of U.S. counties—home to more than 50 million people—lack air quality monitoring sites, creating "monitoring deserts" mostly in rural South and Midwest areas. Counties with higher poverty rates and more Black and Hispanic residents are more likely to lack monitors.
Wildfires Are Challenging Air Quality Monitoring Infrastructure
The U.S. has one of the world’s most advanced systems to monitor air pollutants. Can it keep up with a changing climate?
undark.org
July 8, 2025 at 9:04 PM
59% of U.S. counties—home to more than 50 million people—lack air quality monitoring sites, creating "monitoring deserts" mostly in rural South and Midwest areas. Counties with higher poverty rates and more Black and Hispanic residents are more likely to lack monitors.
Nice to know that I’m verifiable lol
July 8, 2025 at 2:08 AM
Nice to know that I’m verifiable lol
Reposted by Adriana Lacy
It’s Brad Lander’s victory, too.
The former New York City mayoral candidate weighs in on Zohran Mamdani's historic victory, the baseless accusations of antisemitism, and what comes next.
The former New York City mayoral candidate weighs in on Zohran Mamdani's historic victory, the baseless accusations of antisemitism, and what comes next.
Brad Lander’s post-loss victory lap
The former New York City mayoral candidate weighs in on Zohran Mamdani's shocking win, the shortcomings of his own campaign, and what comes next.
www.motherjones.com
July 7, 2025 at 12:14 PM
It’s Brad Lander’s victory, too.
The former New York City mayoral candidate weighs in on Zohran Mamdani's historic victory, the baseless accusations of antisemitism, and what comes next.
The former New York City mayoral candidate weighs in on Zohran Mamdani's historic victory, the baseless accusations of antisemitism, and what comes next.
Reposted by Adriana Lacy
✅ @adrianalacy.com has been verified by @bsky.app.
July 8, 2025 at 2:01 AM
✅ @adrianalacy.com has been verified by @bsky.app.
Reposted by Adriana Lacy
🛡️ @adrianalacy.com has been verified by @bsky.team Track verified accounts and trusted verifiers at bverified.vercel.app!
July 8, 2025 at 2:01 AM
🛡️ @adrianalacy.com has been verified by @bsky.team Track verified accounts and trusted verifiers at bverified.vercel.app!
Reposted by Adriana Lacy
🎤 ✨ Want to start working with influencers? At the 2025 Summit, you’ll have the chance to participate in a practical workshop on this hot topic, led by @phillydesign.bsky.social, @samragland.bsky.social, Ariel Zirulnick, and @adrianalacy.com. Learn more: lionpublishers.com/summit-2025/
June 27, 2025 at 6:02 PM
🎤 ✨ Want to start working with influencers? At the 2025 Summit, you’ll have the chance to participate in a practical workshop on this hot topic, led by @phillydesign.bsky.social, @samragland.bsky.social, Ariel Zirulnick, and @adrianalacy.com. Learn more: lionpublishers.com/summit-2025/
Reposted by Adriana Lacy
BEHOLD! ONA is recognizing that journalists going solo is a big part of journalisms future.
Thanks to people like @ryankellett.com @lizkellynelson.com @blairhickman.bsky.social @adrianalacy.com @mattkiser.bsky.social @caitlindewey.bsky.social 🔥🔥🔥
Thanks to people like @ryankellett.com @lizkellynelson.com @blairhickman.bsky.social @adrianalacy.com @mattkiser.bsky.social @caitlindewey.bsky.social 🔥🔥🔥
June 26, 2025 at 6:11 PM
BEHOLD! ONA is recognizing that journalists going solo is a big part of journalisms future.
Thanks to people like @ryankellett.com @lizkellynelson.com @blairhickman.bsky.social @adrianalacy.com @mattkiser.bsky.social @caitlindewey.bsky.social 🔥🔥🔥
Thanks to people like @ryankellett.com @lizkellynelson.com @blairhickman.bsky.social @adrianalacy.com @mattkiser.bsky.social @caitlindewey.bsky.social 🔥🔥🔥
Reposted by Adriana Lacy
One of the reasons older adults are so susceptible to heat is because they can't tell they're hot
magazine.hms.harvard.edu/articles/eff...
magazine.hms.harvard.edu/articles/eff...
The Effects of Heat on Older Adults
When heat intensifies, older adults weaken — but they don’t have to
magazine.hms.harvard.edu
June 23, 2025 at 2:04 PM
One of the reasons older adults are so susceptible to heat is because they can't tell they're hot
magazine.hms.harvard.edu/articles/eff...
magazine.hms.harvard.edu/articles/eff...
Reposted by Adriana Lacy
Things I want folks to take away from this last ~week:
1. The city of L.A. is so big and exists within the larger context of L.A. County, which includes 88 incorporated cities. And that's just geographically.
When it comes to population, one out of every 35 U.S. residents lives in L.A. County.
1. The city of L.A. is so big and exists within the larger context of L.A. County, which includes 88 incorporated cities. And that's just geographically.
When it comes to population, one out of every 35 U.S. residents lives in L.A. County.
June 11, 2025 at 10:21 PM
Things I want folks to take away from this last ~week:
1. The city of L.A. is so big and exists within the larger context of L.A. County, which includes 88 incorporated cities. And that's just geographically.
When it comes to population, one out of every 35 U.S. residents lives in L.A. County.
1. The city of L.A. is so big and exists within the larger context of L.A. County, which includes 88 incorporated cities. And that's just geographically.
When it comes to population, one out of every 35 U.S. residents lives in L.A. County.
I find this to be concerning and something I think about a lot. via @nytopinion.nytimes.com
Opinion | I’m a LinkedIn Executive. I See the Bottom Rung of the Career Ladder Breaking.
www.nytimes.com
May 25, 2025 at 9:51 PM
I find this to be concerning and something I think about a lot. via @nytopinion.nytimes.com
Nothing better than my gym in the summer. heaven!!!
May 18, 2025 at 6:28 PM
Nothing better than my gym in the summer. heaven!!!
Reposted by Adriana Lacy
Learning about collaborations with news influencers with @adrianalacy.com and Emily Ristow
May 16, 2025 at 10:02 PM
Learning about collaborations with news influencers with @adrianalacy.com and Emily Ristow
Reposted by Adriana Lacy
Under Katie Kingsbury, the New York Times Opinion section has doubled in size — nearly 200 people, bigger than many American newspapers and magazines. What kind of publication is she building? nymag.com/intelligence...
The Opinion That Ate the Paper
Under Kathleen Kingsbury, the Times’ “Opinion” section has doubled in size. What kind of publication is she building?
nymag.com
May 16, 2025 at 1:09 PM
Under Katie Kingsbury, the New York Times Opinion section has doubled in size — nearly 200 people, bigger than many American newspapers and magazines. What kind of publication is she building? nymag.com/intelligence...