Adriana Lacy
@adrianalacy.com
✨Boston based, always roaming
✨CEO, adrianalacyconsulting.com
✨Journalism prof at Brandeis et al.
✨penn state alum
Focus: audience engagement & research, influencers, AI. Formerly New York Times, LA Times, Axios.
📧: adriana@adrianalacyconsulting.com
✨CEO, adrianalacyconsulting.com
✨Journalism prof at Brandeis et al.
✨penn state alum
Focus: audience engagement & research, influencers, AI. Formerly New York Times, LA Times, Axios.
📧: adriana@adrianalacyconsulting.com
Who’s really shaping public understanding online? 👇🏽
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
July 9, 2025 at 2:13 PM
Who’s really shaping public understanding online? 👇🏽
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
Nothing better than my gym in the summer. heaven!!!
May 18, 2025 at 6:28 PM
Nothing better than my gym in the summer. heaven!!!
My baby brother is graduating from Penn State! Another Penn Stater 🫶🏾
May 10, 2025 at 12:41 PM
My baby brother is graduating from Penn State! Another Penn Stater 🫶🏾
One of my favorite Brandeis Journalism traditions is the annual hoodie ceremony. As a professor in the program, I love being part of this moment each year. We celebrate our graduating seniors by “hooding” them with their official blue Brandeis Journalism hoodie.
May 6, 2025 at 10:30 PM
One of my favorite Brandeis Journalism traditions is the annual hoodie ceremony. As a professor in the program, I love being part of this moment each year. We celebrate our graduating seniors by “hooding” them with their official blue Brandeis Journalism hoodie.
Big Investment is going hard to defend themselves this week lol
April 11, 2025 at 10:16 PM
Big Investment is going hard to defend themselves this week lol
“It is, quite simply, the worst ever conflict for reporters.”
April 3, 2025 at 1:24 AM
“It is, quite simply, the worst ever conflict for reporters.”
Thrilled to be speaking today at Northeastern University as part of the Reinventing Local TV News Project Video Innovation Summit!
Thrilled to chat social video for newsrooms and influencer journalism!
Thrilled to chat social video for newsrooms and influencer journalism!
March 22, 2025 at 2:38 PM
Thrilled to be speaking today at Northeastern University as part of the Reinventing Local TV News Project Video Innovation Summit!
Thrilled to chat social video for newsrooms and influencer journalism!
Thrilled to chat social video for newsrooms and influencer journalism!
The numbers speak for themselves.
Over 80% of 16-24-year-olds get their news from social media.
So, I started influencerjournalism.com, we empower journalists and creators to responsibly leverage this shift, ensuring audiences receive accurate and compelling news content.
Over 80% of 16-24-year-olds get their news from social media.
So, I started influencerjournalism.com, we empower journalists and creators to responsibly leverage this shift, ensuring audiences receive accurate and compelling news content.
March 11, 2025 at 7:06 PM
The numbers speak for themselves.
Over 80% of 16-24-year-olds get their news from social media.
So, I started influencerjournalism.com, we empower journalists and creators to responsibly leverage this shift, ensuring audiences receive accurate and compelling news content.
Over 80% of 16-24-year-olds get their news from social media.
So, I started influencerjournalism.com, we empower journalists and creators to responsibly leverage this shift, ensuring audiences receive accurate and compelling news content.
Had the pleasure this week to moderate a conversation with former NYT editor Dean Baquet on polarization. Such a timely and needed discussion.
March 9, 2025 at 12:50 AM
Had the pleasure this week to moderate a conversation with former NYT editor Dean Baquet on polarization. Such a timely and needed discussion.
It’s not every day you get to interview former New York Times editor Dean Baquet!
March 5, 2025 at 12:08 AM
It’s not every day you get to interview former New York Times editor Dean Baquet!
Truly failing to understand the point of Substack these days. I thought it was email?? why do I have to download an app to read the rest of an email I received lol especially when I am on desktop!!!!!
February 28, 2025 at 10:46 PM
Truly failing to understand the point of Substack these days. I thought it was email?? why do I have to download an app to read the rest of an email I received lol especially when I am on desktop!!!!!
Always a fun time in New Hampshire
February 23, 2025 at 2:20 PM
Always a fun time in New Hampshire
👋 from the ice castles in New Hampshire
February 22, 2025 at 6:09 PM
👋 from the ice castles in New Hampshire
Tried my first deep research search with Perplexity and was tickled to see @adrianalacyconsulting.com in there! 🤩
February 18, 2025 at 4:10 PM
Tried my first deep research search with Perplexity and was tickled to see @adrianalacyconsulting.com in there! 🤩
Skied my first blues today and it was great! Fifth time ever skiing but I’m picking up faster than I thought I would. What a fun sport ⛷️
February 15, 2025 at 5:51 PM
Skied my first blues today and it was great! Fifth time ever skiing but I’m picking up faster than I thought I would. What a fun sport ⛷️
The best running view
February 3, 2025 at 11:55 PM
The best running view
This was the one winter break in which I actually relaxed and really opened my laptop. Had a chance to travel through Europe, and and my holiday on a ski trip. Feeling so rested and excited for 2025.
January 6, 2025 at 7:29 PM
This was the one winter break in which I actually relaxed and really opened my laptop. Had a chance to travel through Europe, and and my holiday on a ski trip. Feeling so rested and excited for 2025.
Visited the Normandy American Cemetery and Omaha Beach today. A humbling experience and a powerful reminder of the sacrifices made for our freedom. 🇺🇸
December 29, 2024 at 7:12 PM
Visited the Normandy American Cemetery and Omaha Beach today. A humbling experience and a powerful reminder of the sacrifices made for our freedom. 🇺🇸
A little bit of galavanting around the Netherlands countryside 🇳🇱
December 26, 2024 at 6:08 PM
A little bit of galavanting around the Netherlands countryside 🇳🇱
Peacing out of America for a bit ✈️
December 21, 2024 at 2:16 PM
Peacing out of America for a bit ✈️