Adriana Lacy
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adrianalacy.com
Adriana Lacy
@adrianalacy.com
✨Boston based, always roaming
✨CEO, adrianalacyconsulting.com
✨Journalism prof at Brandeis et al.
✨penn state alum

Focus: audience engagement & research, influencers, AI. Formerly New York Times, LA Times, Axios.

📧: adriana@adrianalacyconsulting.com
This means the world coming from you! Thanks for the kind words!
November 8, 2025 at 4:23 PM
The goal isn’t to turn everyone into a journalist.
It’s to get accurate, evidence-based info into the hands of the people audiences already trust.

That’s the opportunity and that's what we're working on at influencerjournalism.com
Home - Influencer Journalism
Where Journalism Meets Influence. Influencer Journalism bridges the gap between traditional newsrooms and digital-first storytelling. We empower media organizations to engage audiences where they are ...
influencerjournalism.com
July 9, 2025 at 2:13 PM
Most creators don’t fit neatly into one bucket — and that’s the point.

If we want better info online, we need to know who’s shaping the narrative and how we can support the ones doing it responsibly.
July 9, 2025 at 2:13 PM
There are 5 common creator types driving how news and info spreads:

🔹 Educators — break things down
🔹 Entertainers — use humor/story
🔹 Influencers — lead with personality
🔹 Journalists — report, analyze
🔹 Advocates — push for change
July 9, 2025 at 2:13 PM