Lex Roman
@lexroman.com
Writer and publisher of revenuerulebreaker.com producing rulebreaking business stories and events. Creator of The Legends Network. @outpost.pub partner.
📍 Bogotá 🍑 Atlanta 🏳️🌈 they/them
📍 Bogotá 🍑 Atlanta 🏳️🌈 they/them
Pinned
Lex Roman
@lexroman.com
· Dec 17
Join us for live sessions on growth and monetization
Want to build your business with more motivation and direction? Join us all of Q1 for live sessions on growing your newsletter, forming partnerships and building community
www.revenuerulebreaker.com
Want to grow your newsletter, business or membership in 2026? Join me for revenue boosting events from Jan-Mar. $29 a session or $99 for a season pass. Paid subscribers get half off both
www.revenuerulebreaker.com/events/
www.revenuerulebreaker.com/events/
Jennifer Bower just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
February 13, 2026 at 12:54 AM
Jennifer Bower just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Cineclub is a young person’s fire hazard but at 5k pesos for a movie and a beer you cannot beat the price
February 12, 2026 at 11:55 PM
Cineclub is a young person’s fire hazard but at 5k pesos for a movie and a beer you cannot beat the price
Hate the billionaire paywall. Love your indie paywalls.
February 12, 2026 at 10:56 PM
Hate the billionaire paywall. Love your indie paywalls.
You’ve gotta start loving paywalls. A lot less people will pay just to support your work. A LOT LESS unless they feel societally shamed into doing so.
For most of us, paywalls are survival.
For most of us, paywalls are survival.
February 12, 2026 at 10:55 PM
You’ve gotta start loving paywalls. A lot less people will pay just to support your work. A LOT LESS unless they feel societally shamed into doing so.
For most of us, paywalls are survival.
For most of us, paywalls are survival.
If you missed my session today on pitching sponsors and collaborators, you can grab the recording for $10 including a detailed recap of what we discussed, the workbook and all example pitches shared. Pretty great deal!
luma.com/kf95mk6z
luma.com/kf95mk6z
Pitch Workshop: Sponsors, Collaborations and Partnerships · Luma
BEFORE YOU BUY: GET A SEASON PASS FOR ONLY $99 and join us at all events Jan-Mar 2026. Legends get 50% off both the season pass and drop in tickets as paid…
luma.com
February 12, 2026 at 10:10 PM
If you missed my session today on pitching sponsors and collaborators, you can grab the recording for $10 including a detailed recap of what we discussed, the workbook and all example pitches shared. Pretty great deal!
luma.com/kf95mk6z
luma.com/kf95mk6z
Someone just contributed to my "Screw Billionaire Media. We'll tell our own stories!" drive. Pitch in too and help us pay guest writers.
The Screw Billionaire Media. We'll Tell Our Own Stories Drive.
I'm reader-funded because I want to work FOR my audience. But keeping things free and low cost is tough and that's where my contributors come in!
ko-fi.com
February 12, 2026 at 10:02 PM
Someone just contributed to my "Screw Billionaire Media. We'll tell our own stories!" drive. Pitch in too and help us pay guest writers.
Elizabeth Covart just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
February 12, 2026 at 9:24 PM
Elizabeth Covart just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
i am thinking about hosting a cohort on growing your paid subscription. 6-8 weeks. only about paid subscriptions. primarily about setting up/fixing automations and running sub drives.
probably may-june.
probably may-june.
February 12, 2026 at 7:59 PM
i am thinking about hosting a cohort on growing your paid subscription. 6-8 weeks. only about paid subscriptions. primarily about setting up/fixing automations and running sub drives.
probably may-june.
probably may-june.
New today: Branding While Black
How Sophia O'Neal managed to find her personal brand and avoid sinking into a trope in a world of beige
www.revenuerulebreaker.com/branding-whi...
How Sophia O'Neal managed to find her personal brand and avoid sinking into a trope in a world of beige
www.revenuerulebreaker.com/branding-whi...
Branding while Black
How Sophia O'Neal managed to “Brand while Black(ish)” and avoid sinking into a trope
www.revenuerulebreaker.com
February 12, 2026 at 5:20 PM
New today: Branding While Black
How Sophia O'Neal managed to find her personal brand and avoid sinking into a trope in a world of beige
www.revenuerulebreaker.com/branding-whi...
How Sophia O'Neal managed to find her personal brand and avoid sinking into a trope in a world of beige
www.revenuerulebreaker.com/branding-whi...
I'm teaching you how to pitch sponsors in two hours. $29 or included in your Season Pass
luma.com/kf95mk6z
luma.com/kf95mk6z
Pitch Workshop: Sponsors, Collaborations and Partnerships · Luma
BEFORE YOU BUY: GET A SEASON PASS FOR ONLY $99 and join us at all events Jan-Mar 2026. Legends get 50% off both the season pass and drop in tickets as paid…
luma.com
February 12, 2026 at 4:01 PM
I'm teaching you how to pitch sponsors in two hours. $29 or included in your Season Pass
luma.com/kf95mk6z
luma.com/kf95mk6z
people are always like "can i book a 1:1 lex." i don't want to do 1:1s.
i want you to become a paid subscriber of my work. i want you to come to events. i want you to use the million resources ive already put out which answer your questions.
i want you to become a paid subscriber of my work. i want you to come to events. i want you to use the million resources ive already put out which answer your questions.
February 12, 2026 at 3:48 PM
people are always like "can i book a 1:1 lex." i don't want to do 1:1s.
i want you to become a paid subscriber of my work. i want you to come to events. i want you to use the million resources ive already put out which answer your questions.
i want you to become a paid subscriber of my work. i want you to come to events. i want you to use the million resources ive already put out which answer your questions.
Jakub just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
February 12, 2026 at 3:30 PM
Jakub just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Someone just contributed to my "Screw Billionaire Media. We'll tell our own stories!" drive. Pitch in too and help us pay guest writers.
The Screw Billionaire Media. We'll Tell Our Own Stories Drive.
I'm reader-funded because I want to work FOR my audience. But keeping things free and low cost is tough and that's where my contributors come in!
ko-fi.com
February 12, 2026 at 3:23 PM
Someone just contributed to my "Screw Billionaire Media. We'll tell our own stories!" drive. Pitch in too and help us pay guest writers.
Reposted by Lex Roman
I just became a paid subscriber to Rodger’s newsletter even though these roundups are free because I can see how much work goes into them & that kind of labor deserves to be paid.
OLYMPICS NEWSLETTER, DAY 6
🛷I cannot believe how invested I got in doubles luge🛷
👎 The French Judge strikes back👎
🔫⛷️The Olympics of Biathlon Mess continues🔫⛷️
AND MORE!!!!
sports.beehiiv.com/p/olympics-d...
🛷I cannot believe how invested I got in doubles luge🛷
👎 The French Judge strikes back👎
🔫⛷️The Olympics of Biathlon Mess continues🔫⛷️
AND MORE!!!!
sports.beehiiv.com/p/olympics-d...
February 12, 2026 at 2:15 PM
I just became a paid subscriber to Rodger’s newsletter even though these roundups are free because I can see how much work goes into them & that kind of labor deserves to be paid.
Become a backer of small business media for and by entrepreneurs like you and watch your money multiply what's possible for independent people just trying to make an honest living out there: ko-fi.com/lexroman
Buy Lex Roman a Coffee
Back Lex Roman's Screw Billionaire Media Drive via Ko-Fi ☕
ko-fi.com
February 12, 2026 at 2:04 PM
Become a backer of small business media for and by entrepreneurs like you and watch your money multiply what's possible for independent people just trying to make an honest living out there: ko-fi.com/lexroman
What do you get in return? An invitation to my Q1 Earnings Call in April where I will run down where every dollar came from and where it was spent.
luma.com/7bqyrz3h
luma.com/7bqyrz3h
Q1 Earnings Call: How's Revenue Rulebreaker doing? Open to all paid subscribers and tip jar contributors · Luma
OPEN TO ALL PAID SUBSCRIBERS AT ALL TIERS AND TIP JAR CONTRIBUTORS
---
Where is your money going? I'm here to tell you! We're going to run down the state of…
luma.com
February 12, 2026 at 2:04 PM
What do you get in return? An invitation to my Q1 Earnings Call in April where I will run down where every dollar came from and where it was spent.
luma.com/7bqyrz3h
luma.com/7bqyrz3h
I want to be majority audience-backed. Right now, I have 246 paid subscribers. That's half of what I need to keep running. Which is why I'm asking for contributions.
February 12, 2026 at 2:04 PM
I want to be majority audience-backed. Right now, I have 246 paid subscribers. That's half of what I need to keep running. Which is why I'm asking for contributions.
My biggest expenses right now are guest writers, site development and ads to grow the audience.
I need $3,174 by the end of February to cover those expenses. This money will also extend us through March.
I need $3,174 by the end of February to cover those expenses. This money will also extend us through March.
February 12, 2026 at 2:04 PM
My biggest expenses right now are guest writers, site development and ads to grow the audience.
I need $3,174 by the end of February to cover those expenses. This money will also extend us through March.
I need $3,174 by the end of February to cover those expenses. This money will also extend us through March.
I believe that more of us running our own tiny businesses is the beginning of liberation from the corporate overlords. And the way I'm choosing to help is to publish those insider stories, to foster collaboration among business owners and to host events to keep more of us in business longer.
February 12, 2026 at 2:04 PM
I believe that more of us running our own tiny businesses is the beginning of liberation from the corporate overlords. And the way I'm choosing to help is to publish those insider stories, to foster collaboration among business owners and to host events to keep more of us in business longer.
But I believe in this. I believe in us.
February 12, 2026 at 2:04 PM
But I believe in this. I believe in us.
I don't need to tell you how fucking impossible this is. I do not have any institutional backers. I write, design, publish, edit, curate, host and market everything myself. At a time when big tech is SWALLOWING up entire cities and their AI bots are STEALING our hard work.
February 12, 2026 at 2:04 PM
I don't need to tell you how fucking impossible this is. I do not have any institutional backers. I write, design, publish, edit, curate, host and market everything myself. At a time when big tech is SWALLOWING up entire cities and their AI bots are STEALING our hard work.
I'm always telling publishers they don't ask for money enough. Today, I'm taking my own medicine. I want your money to build a truly independent home for micro business owners like us.
ko-fi.com/lexroman
ko-fi.com/lexroman
February 12, 2026 at 2:04 PM
I'm always telling publishers they don't ask for money enough. Today, I'm taking my own medicine. I want your money to build a truly independent home for micro business owners like us.
ko-fi.com/lexroman
ko-fi.com/lexroman
Reposted by Lex Roman
Someone told me lately "Bluesky is just like Twitter." I argued that was untrue on the basis that last time I had a Twitter account most times I got a new follower their bio said "single & looking for fun" & here when I get a new follower it tends to say something like "professor of rare moths".
February 12, 2026 at 10:55 AM
Someone told me lately "Bluesky is just like Twitter." I argued that was untrue on the basis that last time I had a Twitter account most times I got a new follower their bio said "single & looking for fun" & here when I get a new follower it tends to say something like "professor of rare moths".