Lex Roman
@lexroman.com
Creator of revenuerulebreaker.com and paidnewsletterplaybook.com
🌎 Traveling LatAm 🍑 Atlanta 🏳️🌈 they/them
🌎 Traveling LatAm 🍑 Atlanta 🏳️🌈 they/them
We made it to 200 Legends before the end of 2025!!!! 🍾🥂🎉
We've now unlocked a new perk. I'm working on a Legends directory next week and you'll have it in the new year to make ✨new business friends✨
Thanks to everyone who joined us this year. Cannot wait for what's to come.
We've now unlocked a new perk. I'm working on a Legends directory next week and you'll have it in the new year to make ✨new business friends✨
Thanks to everyone who joined us this year. Cannot wait for what's to come.
December 27, 2025 at 12:27 AM
We made it to 200 Legends before the end of 2025!!!! 🍾🥂🎉
We've now unlocked a new perk. I'm working on a Legends directory next week and you'll have it in the new year to make ✨new business friends✨
Thanks to everyone who joined us this year. Cannot wait for what's to come.
We've now unlocked a new perk. I'm working on a Legends directory next week and you'll have it in the new year to make ✨new business friends✨
Thanks to everyone who joined us this year. Cannot wait for what's to come.
Pat from Starter Story writes some of the best subject lines
“Unemployed on Christmas Day”
“A moment of silence for all my haters”
“F*ch waiting for permission”
“Unemployed on Christmas Day”
“A moment of silence for all my haters”
“F*ch waiting for permission”
December 26, 2025 at 11:00 PM
Pat from Starter Story writes some of the best subject lines
“Unemployed on Christmas Day”
“A moment of silence for all my haters”
“F*ch waiting for permission”
“Unemployed on Christmas Day”
“A moment of silence for all my haters”
“F*ch waiting for permission”
I spent the last couple weeks reading 20+ Year in Reviews so I can say confidently that mine is good and detailed and worth reading if you're building the same kind of business as me OR if you wanna see what we're doing inside "Revenue Rulebreaker"
It costs all of $7/mo to become a paid subscriber
It costs all of $7/mo to become a paid subscriber
December 26, 2025 at 5:37 PM
I spent the last couple weeks reading 20+ Year in Reviews so I can say confidently that mine is good and detailed and worth reading if you're building the same kind of business as me OR if you wanna see what we're doing inside "Revenue Rulebreaker"
It costs all of $7/mo to become a paid subscriber
It costs all of $7/mo to become a paid subscriber
In the later half, I captured a bunch of my personal highs and lows for this year and the biggest lessons I'm taking into 2026
December 26, 2025 at 5:37 PM
In the later half, I captured a bunch of my personal highs and lows for this year and the biggest lessons I'm taking into 2026
I did a line by line revenue and expense breakdown with annotations
December 26, 2025 at 5:37 PM
I did a line by line revenue and expense breakdown with annotations
I shared a bunch of photos, stories and wins from paid subscribers and all the rad stuff we pulled off this year
December 26, 2025 at 5:37 PM
I shared a bunch of photos, stories and wins from paid subscribers and all the rad stuff we pulled off this year
I mapped out top sources for newsletter subscribers, web traffic and paid subscribers and talked a bit about why those are working and experimental channels that may pay off soon
December 26, 2025 at 5:37 PM
I mapped out top sources for newsletter subscribers, web traffic and paid subscribers and talked a bit about why those are working and experimental channels that may pay off soon
I run down my goals for 2025 and how I did against them.
December 26, 2025 at 5:37 PM
I run down my goals for 2025 and how I did against them.
I did the review in two parts: first the business then me the operator.
It's different from last year's review which was about my creator career as a whole. It's just about the "Revenue Rulebreaker" universe aka my media brand and subscription.
It's different from last year's review which was about my creator career as a whole. It's just about the "Revenue Rulebreaker" universe aka my media brand and subscription.
December 26, 2025 at 5:37 PM
I did the review in two parts: first the business then me the operator.
It's different from last year's review which was about my creator career as a whole. It's just about the "Revenue Rulebreaker" universe aka my media brand and subscription.
It's different from last year's review which was about my creator career as a whole. It's just about the "Revenue Rulebreaker" universe aka my media brand and subscription.
My 2025 Year in Review is live!
This was my 6th year in business and my 1st year as a creator. I captured everything we did together, revenue, expenses, growth channels, goals, stories + more.
Read it: www.revenuerulebreaker.com/2025-year-in...
Watch the BTS video: www.youtube.com/watch?v=-Mpz...
This was my 6th year in business and my 1st year as a creator. I captured everything we did together, revenue, expenses, growth channels, goals, stories + more.
Read it: www.revenuerulebreaker.com/2025-year-in...
Watch the BTS video: www.youtube.com/watch?v=-Mpz...
December 26, 2025 at 1:27 PM
My 2025 Year in Review is live!
This was my 6th year in business and my 1st year as a creator. I captured everything we did together, revenue, expenses, growth channels, goals, stories + more.
Read it: www.revenuerulebreaker.com/2025-year-in...
Watch the BTS video: www.youtube.com/watch?v=-Mpz...
This was my 6th year in business and my 1st year as a creator. I captured everything we did together, revenue, expenses, growth channels, goals, stories + more.
Read it: www.revenuerulebreaker.com/2025-year-in...
Watch the BTS video: www.youtube.com/watch?v=-Mpz...
My 2025 year in review goes live tomorrow on YouTube and on my site.
You can only see the actual data and info if you're a paid subscriber. I run through my P&L, my growth channels, my paid subscribers, my sponsorships, my life and biggest lessons. It's pretty extensive
join.revenuerulebreaker.com
You can only see the actual data and info if you're a paid subscriber. I run through my P&L, my growth channels, my paid subscribers, my sponsorships, my life and biggest lessons. It's pretty extensive
join.revenuerulebreaker.com
December 26, 2025 at 6:04 AM
My 2025 year in review goes live tomorrow on YouTube and on my site.
You can only see the actual data and info if you're a paid subscriber. I run through my P&L, my growth channels, my paid subscribers, my sponsorships, my life and biggest lessons. It's pretty extensive
join.revenuerulebreaker.com
You can only see the actual data and info if you're a paid subscriber. I run through my P&L, my growth channels, my paid subscribers, my sponsorships, my life and biggest lessons. It's pretty extensive
join.revenuerulebreaker.com
Christmas Ciclovía in Bogotá
December 25, 2025 at 5:59 PM
Christmas Ciclovía in Bogotá
I haven’t spent Christmas at home in years. Here’s where I spent the last 4
2021: Palm Springs
2022: Key West with Uncle Mark
2023: Savannah
2024: Athens
2021: Palm Springs
2022: Key West with Uncle Mark
2023: Savannah
2024: Athens
December 25, 2025 at 2:01 AM
I haven’t spent Christmas at home in years. Here’s where I spent the last 4
2021: Palm Springs
2022: Key West with Uncle Mark
2023: Savannah
2024: Athens
2021: Palm Springs
2022: Key West with Uncle Mark
2023: Savannah
2024: Athens
Moved the youtube editing to a cafe TO BE MORE FESTIVE IS THIS FESTIVE
December 24, 2025 at 9:18 PM
Moved the youtube editing to a cafe TO BE MORE FESTIVE IS THIS FESTIVE
*me side eyeing all the holiday hustle messaging while also editing my Year in Review video*
My 2025 Year in Review goes live for paid subscribers on Friday along with a BTS video on YouTube.
My 2025 Year in Review goes live for paid subscribers on Friday along with a BTS video on YouTube.
December 24, 2025 at 2:54 PM
*me side eyeing all the holiday hustle messaging while also editing my Year in Review video*
My 2025 Year in Review goes live for paid subscribers on Friday along with a BTS video on YouTube.
My 2025 Year in Review goes live for paid subscribers on Friday along with a BTS video on YouTube.
You are not thinking big enough about your brand partnerships.
Signed this Christmas tree made out of Stella Artois glasses
Signed this Christmas tree made out of Stella Artois glasses
December 24, 2025 at 1:11 AM
You are not thinking big enough about your brand partnerships.
Signed this Christmas tree made out of Stella Artois glasses
Signed this Christmas tree made out of Stella Artois glasses
Want to grow your newsletter BUT don’t wanna pay Facebook? Pay other creators to grow your list
Here’s newsletter ads you can book for less than $500
www.paidnewsletterplaybook.com/newsletter-a...
Here’s newsletter ads you can book for less than $500
www.paidnewsletterplaybook.com/newsletter-a...
December 23, 2025 at 7:17 PM
Want to grow your newsletter BUT don’t wanna pay Facebook? Pay other creators to grow your list
Here’s newsletter ads you can book for less than $500
www.paidnewsletterplaybook.com/newsletter-a...
Here’s newsletter ads you can book for less than $500
www.paidnewsletterplaybook.com/newsletter-a...
I get most of my Atlanta news from Hoodanchorye and until I started following him I had no idea how many cars were driving into buildings
www.tiktok.com/t/ZP8yDWkwn/
www.tiktok.com/t/ZP8yDWkwn/
December 23, 2025 at 7:09 AM
I get most of my Atlanta news from Hoodanchorye and until I started following him I had no idea how many cars were driving into buildings
www.tiktok.com/t/ZP8yDWkwn/
www.tiktok.com/t/ZP8yDWkwn/
POV you're a youtuber but you travel a lot so you turn whatever's around into gear
December 22, 2025 at 9:25 PM
POV you're a youtuber but you travel a lot so you turn whatever's around into gear
Adding this - this is the data from just this week's Outpost report. 3 people joined this week thanks to the welcome flow and I can see exactly which email they joined from.
December 22, 2025 at 5:42 PM
Adding this - this is the data from just this week's Outpost report. 3 people joined this week thanks to the welcome flow and I can see exactly which email they joined from.
When you upgrade, you get a separate welcome page where you can share why you joined and if someone sent you (at least 25% of new paid subscribers are referred by someone)
This gives me great info to write them back and properly direct new subscribers to what or who they're looking for
This gives me great info to write them back and properly direct new subscribers to what or who they're looking for
December 22, 2025 at 5:34 PM
When you upgrade, you get a separate welcome page where you can share why you joined and if someone sent you (at least 25% of new paid subscribers are referred by someone)
This gives me great info to write them back and properly direct new subscribers to what or who they're looking for
This gives me great info to write them back and properly direct new subscribers to what or who they're looking for
The 4th welcome email heads off the hesitation of "but not another subscription" and includes the last discount offer
Sent 2 months post subscribe - not even really a welcome email just sits with the welcome flow
Sent 2 months post subscribe - not even really a welcome email just sits with the welcome flow
December 22, 2025 at 5:34 PM
The 4th welcome email heads off the hesitation of "but not another subscription" and includes the last discount offer
Sent 2 months post subscribe - not even really a welcome email just sits with the welcome flow
Sent 2 months post subscribe - not even really a welcome email just sits with the welcome flow
The 3rd welcome email shares why other people join the paid subscription and includes a smaller discount offer (the offer goes down the longer you wait)
Sent 1 month after sign up (I might make this faster now that I'm sending more newsletters)
Sent 1 month after sign up (I might make this faster now that I'm sending more newsletters)
December 22, 2025 at 5:34 PM
The 3rd welcome email shares why other people join the paid subscription and includes a smaller discount offer (the offer goes down the longer you wait)
Sent 1 month after sign up (I might make this faster now that I'm sending more newsletters)
Sent 1 month after sign up (I might make this faster now that I'm sending more newsletters)
The 2nd welcome email lays out the mission behind this work and includes the same discount offer
(Sent 5 days later bc they would have received 1-2 newsletters in that time)
(Sent 5 days later bc they would have received 1-2 newsletters in that time)
December 22, 2025 at 5:34 PM
The 2nd welcome email lays out the mission behind this work and includes the same discount offer
(Sent 5 days later bc they would have received 1-2 newsletters in that time)
(Sent 5 days later bc they would have received 1-2 newsletters in that time)
The first welcome email reiterates a lot of what's on the welcome page and includes the same discount offer.
This is where Outpost comes in. The rest of this flow is set up with their Autoresponder under "Welcome flow"
This is where Outpost comes in. The rest of this flow is set up with their Autoresponder under "Welcome flow"
December 22, 2025 at 5:34 PM
The first welcome email reiterates a lot of what's on the welcome page and includes the same discount offer.
This is where Outpost comes in. The rest of this flow is set up with their Autoresponder under "Welcome flow"
This is where Outpost comes in. The rest of this flow is set up with their Autoresponder under "Welcome flow"