Zoe Amar
@zoeamar.bsky.social
Director, Zoe Amar Digital.Chair,Co-author, Charity Digital Skills Report.The Charity Digital Code of Practice.Writer, Third Sector.Trustee, Charity Digital.Podcaster at Starts at The Top
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Zoe Amar
@zoeamar.bsky.social
· Jul 10
The Charity Digital Skills Report - Charity Digital Skills Report
The Charity Digital Skills Report is the annual barometer of charities’ digital skills, attitudes and behaviours.
charitydigitalskills.co.uk
The 2025 Charity Digital Skills Report is here! This year's research reveals critical insights about digital skills gaps, AI adoption, and funding challenges facing UK charities. Essential reading for charity leaders, funders, and digital professionals. charitydigitalskills.co.uk #CharityDigiReport
Reposted by Zoe Amar
My 12-year-old loves showing me her favourite videos on YouTube. I found myself asking: why does the content she watches feel so different to what I see from our sector? @zoeamar.bsky.social
Zoe Amar: Do charities need a new comms playbook?
In an attention-starved digital age, we have to leave old power dynamics behind
www.thirdsector.co.uk
October 23, 2025 at 8:58 AM
My 12-year-old loves showing me her favourite videos on YouTube. I found myself asking: why does the content she watches feel so different to what I see from our sector? @zoeamar.bsky.social
Reposted by Zoe Amar
Lived experience isn’t baggage we bring to the table. It’s about what made us, what we’ve seen and felt, and how that enriches what we offer - @zoeamar.bsky.social
Zoe Amar: Our sector must speak up on rising hate
What we’re seeing on our streets is moving the dial on what’s acceptable about racism
www.thirdsector.co.uk
September 18, 2025 at 8:32 AM
Lived experience isn’t baggage we bring to the table. It’s about what made us, what we’ve seen and felt, and how that enriches what we offer - @zoeamar.bsky.social
Reposted by Zoe Amar
🎧 New podcast episode!
Which of the latest AI developments matter most for charities?
@lrouse.bsky.social and @emilyharle.bsky.social find out from @zoeamar.bsky.social and Stuart Pearson @citizensadvicesort.bsky.social
Which of the latest AI developments matter most for charities?
@lrouse.bsky.social and @emilyharle.bsky.social find out from @zoeamar.bsky.social and Stuart Pearson @citizensadvicesort.bsky.social
Third Sector: The latest AI developments that matter for the voluntary sector
Lucinda Rouse and Emily Harle are joined by Stuart Pearson, head of innovation at Citizens Advice Stockport, Oldham, Rochdale and Trafford, and Zoe Amar, founder of the digital consultancy Zoe Amar...
podfollow.com
September 8, 2025 at 8:40 AM
🎧 New podcast episode!
Which of the latest AI developments matter most for charities?
@lrouse.bsky.social and @emilyharle.bsky.social find out from @zoeamar.bsky.social and Stuart Pearson @citizensadvicesort.bsky.social
Which of the latest AI developments matter most for charities?
@lrouse.bsky.social and @emilyharle.bsky.social find out from @zoeamar.bsky.social and Stuart Pearson @citizensadvicesort.bsky.social
Reposted by Zoe Amar
Ever heard of disintermediation?
AI is changing how people find charities, reducing website traffic and trust.
In @thirdsector.co.uk, @zoeamar.bsky.social explores this shift with insights from our Digital Marketing Strategist, Dominika Cechova
#AI #CharityDigital
AI is changing how people find charities, reducing website traffic and trust.
In @thirdsector.co.uk, @zoeamar.bsky.social explores this shift with insights from our Digital Marketing Strategist, Dominika Cechova
#AI #CharityDigital
Zoe Amar: Disintermediation is a wake-up call for our sector
It’s changing how people interact with charities and we must act now
www.thirdsector.co.uk
August 26, 2025 at 8:57 AM
Ever heard of disintermediation?
AI is changing how people find charities, reducing website traffic and trust.
In @thirdsector.co.uk, @zoeamar.bsky.social explores this shift with insights from our Digital Marketing Strategist, Dominika Cechova
#AI #CharityDigital
AI is changing how people find charities, reducing website traffic and trust.
In @thirdsector.co.uk, @zoeamar.bsky.social explores this shift with insights from our Digital Marketing Strategist, Dominika Cechova
#AI #CharityDigital
Reposted by Zoe Amar
Charity Digital Code of Practice chair @zoeamar.bsky.social discusses updates made to the 2018 original version, including referencing AI across the guidance
Zoe Amar: Charity Digital Code of Practice 2025 – what’s changed and why it matters
The code’s chair discusses updates made to the 2018 original version, including referencing AI across the guidance…
www.civilsociety.co.uk
August 27, 2025 at 9:51 AM
Charity Digital Code of Practice chair @zoeamar.bsky.social discusses updates made to the 2018 original version, including referencing AI across the guidance
Reposted by Zoe Amar
You may not have heard of disintermediation before, but you will almost certainly have colleagues who are worried about it - @zoeamar.bsky.social
Zoe Amar: Disintermediation is a wake-up call for our sector
It’s changing how people interact with charities
www.thirdsector.co.uk
August 22, 2025 at 7:37 AM
You may not have heard of disintermediation before, but you will almost certainly have colleagues who are worried about it - @zoeamar.bsky.social
Reposted by Zoe Amar
Interesting report by @zoeamar.bsky.social on the impact of AI on the charity sector. 👇
PIF is working with @mariecurieuk.bsky.social, Macmillan, @cancerresearchuk.org and a coalition of health charities to improve the safety of AI search summaries.
Read more here: pifonline.org.uk/resources/go...
PIF is working with @mariecurieuk.bsky.social, Macmillan, @cancerresearchuk.org and a coalition of health charities to improve the safety of AI search summaries.
Read more here: pifonline.org.uk/resources/go...
You may not have heard of disintermediation before, but you will almost certainly have colleagues who are worried about it - @zoeamar.bsky.social
Zoe Amar: Disintermediation is a wake-up call for our sector
It’s changing how people interact with charities
www.thirdsector.co.uk
August 22, 2025 at 10:30 AM
Interesting report by @zoeamar.bsky.social on the impact of AI on the charity sector. 👇
PIF is working with @mariecurieuk.bsky.social, Macmillan, @cancerresearchuk.org and a coalition of health charities to improve the safety of AI search summaries.
Read more here: pifonline.org.uk/resources/go...
PIF is working with @mariecurieuk.bsky.social, Macmillan, @cancerresearchuk.org and a coalition of health charities to improve the safety of AI search summaries.
Read more here: pifonline.org.uk/resources/go...
Reposted by Zoe Amar
Half of #charities (51%) have either left or cut back
on their use of X (a huge increase from
the 18% last year). The rise in part due to 60% of large charities & 65% of LGBTQIA+ charities parting ways with X.
Source: @zoeamar.bsky.social' Charity Digital Skills Report:
charitydigitalskills.co.uk
on their use of X (a huge increase from
the 18% last year). The rise in part due to 60% of large charities & 65% of LGBTQIA+ charities parting ways with X.
Source: @zoeamar.bsky.social' Charity Digital Skills Report:
charitydigitalskills.co.uk
The Charity Digital Skills Report - Charity Digital Skills Report
The Charity Digital Skills Report is the annual barometer of charities’ digital skills, attitudes and behaviours.
charitydigitalskills.co.uk
July 23, 2025 at 1:13 PM
Half of #charities (51%) have either left or cut back
on their use of X (a huge increase from
the 18% last year). The rise in part due to 60% of large charities & 65% of LGBTQIA+ charities parting ways with X.
Source: @zoeamar.bsky.social' Charity Digital Skills Report:
charitydigitalskills.co.uk
on their use of X (a huge increase from
the 18% last year). The rise in part due to 60% of large charities & 65% of LGBTQIA+ charities parting ways with X.
Source: @zoeamar.bsky.social' Charity Digital Skills Report:
charitydigitalskills.co.uk
Reposted by Zoe Amar
The 2025 Charity Digital Skills Report was recently launched by @zoeamar.bsky.social and Nissa Ramsay. This year’s findings reveal insights on digital skills gaps, AI adoption, and funding challenges facing UK charities. Read more in the full report report: http://bit.ly/4lczZu9
The Charity Digital Skills Report - Charity Digital Skills Report
The Charity Digital Skills Report is the annual barometer of charities’ digital skills, attitudes and behaviours.
bit.ly
July 25, 2025 at 9:00 AM
The 2025 Charity Digital Skills Report was recently launched by @zoeamar.bsky.social and Nissa Ramsay. This year’s findings reveal insights on digital skills gaps, AI adoption, and funding challenges facing UK charities. Read more in the full report report: http://bit.ly/4lczZu9
The 2025 Charity Digital Skills Report is here! This year's research reveals critical insights about digital skills gaps, AI adoption, and funding challenges facing UK charities. Essential reading for charity leaders, funders, and digital professionals. charitydigitalskills.co.uk #CharityDigiReport
The Charity Digital Skills Report - Charity Digital Skills Report
The Charity Digital Skills Report is the annual barometer of charities’ digital skills, attitudes and behaviours.
charitydigitalskills.co.uk
July 10, 2025 at 10:47 AM
The 2025 Charity Digital Skills Report is here! This year's research reveals critical insights about digital skills gaps, AI adoption, and funding challenges facing UK charities. Essential reading for charity leaders, funders, and digital professionals. charitydigitalskills.co.uk #CharityDigiReport
Reposted by Zoe Amar
Agents – also known as agentic AI – are AI tools that you can delegate tasks to, much as you would another staff member - @zoeamar.bsky.social
Zoe Amar: How agentic AI could transform charities
The examples I have heard about speak to a radical shift in how we will need to function as a sector
www.thirdsector.co.uk
June 24, 2025 at 9:09 AM
Agents – also known as agentic AI – are AI tools that you can delegate tasks to, much as you would another staff member - @zoeamar.bsky.social
Reposted by Zoe Amar
Five years on from lockdown, ways of working are still evolving across the sector - @zoeamar.bsky.social
Zoe Amar: How are charities’ ways of working evolving?
Five years on from lockdown, the world of remote and face-to-face work looks very different
www.thirdsector.co.uk
May 22, 2025 at 9:08 AM
Five years on from lockdown, ways of working are still evolving across the sector - @zoeamar.bsky.social
It was so lovely to speak to the mega talented @robdysonpr.uk for our blog. Check out his thoughts on how the comms landscape is changing for charities 👇
I did an interview with the brilliant @zoeamar.bsky.social, with some advice and thoughts on how charity comms - and PR in general - has changed over the last 15 years. I also have *special rate capacity* in June/July to help your charity!
zoeamar.com/2025/05/21/c...
zoeamar.com/2025/05/21/c...
zoeamar.com
May 21, 2025 at 5:36 PM
It was so lovely to speak to the mega talented @robdysonpr.uk for our blog. Check out his thoughts on how the comms landscape is changing for charities 👇
Reposted by Zoe Amar
The Charity AI Taskforce has urged the government to engage the sector to boost the success of its AI action plan @zoeamar.bsky.social @techforgoodcast.bsky.social
www.thirdsector.co.uk/government-w...
www.thirdsector.co.uk/government-w...
Government must work with charities on AI as a ‘matter of urgency’, taskforce says
The Charity AI Taskforce lays out ways the VCSE sector can support the government’s AI action plan
www.thirdsector.co.uk
May 6, 2025 at 3:54 PM
The Charity AI Taskforce has urged the government to engage the sector to boost the success of its AI action plan @zoeamar.bsky.social @techforgoodcast.bsky.social
www.thirdsector.co.uk/government-w...
www.thirdsector.co.uk/government-w...
Reposted by Zoe Amar
"Leaders that are using AI need to bring their boards along with them through upskilling, including sharing tangible examples of how everyone can use these technologies"- @zoeamar.bsky.social
Zoe Amar: How AI is changing charity leadership
We need leaders to fly the flag not only for using AI but for its inclusive adoption
www.thirdsector.co.uk
March 24, 2025 at 9:06 AM
"Leaders that are using AI need to bring their boards along with them through upskilling, including sharing tangible examples of how everyone can use these technologies"- @zoeamar.bsky.social
The 2025 Charity Digital Skills report survey is now LIVE! Thank you Catalyst Microsoft @torchbox.com @lightful.bsky.social Digital Candle for supporting us.
Have your say & help us shape sector insights! www.surveymonkey.com/r/CDSR2025
#CharityDigiReport.
Have your say & help us shape sector insights! www.surveymonkey.com/r/CDSR2025
#CharityDigiReport.
March 5, 2025 at 10:50 AM
The 2025 Charity Digital Skills report survey is now LIVE! Thank you Catalyst Microsoft @torchbox.com @lightful.bsky.social Digital Candle for supporting us.
Have your say & help us shape sector insights! www.surveymonkey.com/r/CDSR2025
#CharityDigiReport.
Have your say & help us shape sector insights! www.surveymonkey.com/r/CDSR2025
#CharityDigiReport.
Reposted by Zoe Amar
"Staff or volunteers might accidentally paste private information into AI tools that save and learn from everything that’s shared with them. I worry that we will see charities end up in the Daily Mail because of this" - @zoeamar.bsky.social
Zoe Amar: Without a strategic approach to AI, we are all exposed to risk
The new Charity AI Task Force will grapple with one of the most challenging issues facing the voluntary sector
www.thirdsector.co.uk
February 14, 2025 at 12:46 PM
"Staff or volunteers might accidentally paste private information into AI tools that save and learn from everything that’s shared with them. I worry that we will see charities end up in the Daily Mail because of this" - @zoeamar.bsky.social
This is genius! Especially love the barn owl. Amazing work @rspb.bsky.social 🎉😍
February 14, 2025 at 12:18 PM
This is genius! Especially love the barn owl. Amazing work @rspb.bsky.social 🎉😍
Find out more about the Charity AI Taskforce we laun hed this week with @techforgoodcast.bsky.social in my piece for @thirdsector.co.uk www.thirdsector.co.uk/zoe-amar-wit...
Zoe Amar: Without a strategic approach to AI, we are all exposed to risk
The new Charity AI Task Force will grapple with one of the most challenging issues facing the voluntary sector
www.thirdsector.co.uk
February 14, 2025 at 9:50 AM
Find out more about the Charity AI Taskforce we laun hed this week with @techforgoodcast.bsky.social in my piece for @thirdsector.co.uk www.thirdsector.co.uk/zoe-amar-wit...
Reposted by Zoe Amar
We're proud to be one of the member organisations of a new charity AI taskforce.
With artificial intelligence playing a growing role in all our lives, the taskforce will aim to ensure that the charity sector is involved as the technology and regulations develop.
More information: bit.ly/4jZk42E
With artificial intelligence playing a growing role in all our lives, the taskforce will aim to ensure that the charity sector is involved as the technology and regulations develop.
More information: bit.ly/4jZk42E
New charity AI task force launched to boost the sector’s influence
We tackle poverty and inequality in London
bit.ly
February 13, 2025 at 1:26 PM
We're proud to be one of the member organisations of a new charity AI taskforce.
With artificial intelligence playing a growing role in all our lives, the taskforce will aim to ensure that the charity sector is involved as the technology and regulations develop.
More information: bit.ly/4jZk42E
With artificial intelligence playing a growing role in all our lives, the taskforce will aim to ensure that the charity sector is involved as the technology and regulations develop.
More information: bit.ly/4jZk42E
It was really exciting to launch this yesterday with @techforgoodcast.bsky.social
🆕 Today, CAST & @zoeamar.bsky.social launched the Charity AI Task Force, to champion responsible, inclusive & collaborative use of AI across the sector.
The group aims to act as a collective voice for AI, influence responsible use, encourage collaboration, & align support efforts 👉 buff.ly/4gwz3y8
The group aims to act as a collective voice for AI, influence responsible use, encourage collaboration, & align support efforts 👉 buff.ly/4gwz3y8
Charity AI Task Force - CAST
buff.ly
February 13, 2025 at 7:31 PM
It was really exciting to launch this yesterday with @techforgoodcast.bsky.social
Reposted by Zoe Amar
How do charities keep their social media communities safe when Meta scales back fact-checking and moderation?
I spoke with @zoeamar.bsky.social and shared insight about the consequences and next steps for all organisations, particularly charities and nonprofits.
Find out more 👇
I spoke with @zoeamar.bsky.social and shared insight about the consequences and next steps for all organisations, particularly charities and nonprofits.
Find out more 👇
There will be much more disinformation and toxic content on Meta’s platforms. Managing this will cost charities time and money, especially small organisations that are already thinly stretched - @zoeamar.bsky.social
Zoe Amar: What does Meta’s fact-checking announcement mean for your charity?
The move signals that the political climate charities are working in is becoming more politicised and antagonistic
www.thirdsector.co.uk
January 22, 2025 at 3:02 PM
How do charities keep their social media communities safe when Meta scales back fact-checking and moderation?
I spoke with @zoeamar.bsky.social and shared insight about the consequences and next steps for all organisations, particularly charities and nonprofits.
Find out more 👇
I spoke with @zoeamar.bsky.social and shared insight about the consequences and next steps for all organisations, particularly charities and nonprofits.
Find out more 👇
If your charity is wondering 'what next?' after Meta's later announcement then take a look at my latest @thirdsector.co.uk piece . Huge thanks to @charitycomms.bsky.social @serenas.bsky.social Stonewall and @proudchangemakers.bsky.social for sharing their wisdom. 🙏
There will be much more disinformation and toxic content on Meta’s platforms. Managing this will cost charities time and money, especially small organisations that are already thinly stretched - @zoeamar.bsky.social
Zoe Amar: What does Meta’s fact-checking announcement mean for your charity?
The move signals that the political climate charities are working in is becoming more politicised and antagonistic
www.thirdsector.co.uk
January 17, 2025 at 6:19 PM
If your charity is wondering 'what next?' after Meta's later announcement then take a look at my latest @thirdsector.co.uk piece . Huge thanks to @charitycomms.bsky.social @serenas.bsky.social Stonewall and @proudchangemakers.bsky.social for sharing their wisdom. 🙏
I'm rounding off the the year with a piece for @thirdsector.co.uk about the digital and AI trends leaders need to be across in 2025. What's on your radar?
"Among my colleagues in AI, the latest buzzword is agents. These are AI tools which can complete and manage sub-tasks from other AI tools, such as researching and writing emails to donors" @zoeamar.bsky.social
Zoe Amar: The digital trends charity leaders need to know for 2025
From crypto to AI agents, here are my top tips for the next 12 months
www.thirdsector.co.uk
December 19, 2024 at 9:16 AM
I'm rounding off the the year with a piece for @thirdsector.co.uk about the digital and AI trends leaders need to be across in 2025. What's on your radar?
People who are still working this week what are your top tips for keeping your energy up? I’ve got 2 cups of green tea here (NB I’ve already had 3 cups today).
December 18, 2024 at 10:54 AM
People who are still working this week what are your top tips for keeping your energy up? I’ve got 2 cups of green tea here (NB I’ve already had 3 cups today).