Celeste Gonzalez | Your Fav SEO
@yourfavoriteseo.bsky.social
Director of RooLabs🧪 at RicketyRoo | Wix Course Creator | Speaker | Latina en seo🇲🇽🇳🇮
Pinned
Back to reviews. To help turn reviews into usable insights, I built the GBP Reviews Sentiment Analyzer.
It scans the 10 most recent GBP reviews and gives you:
• Sentiment overview
• Top recurring language
You can also do a CSV export from reviews up to a month ago
It scans the 10 most recent GBP reviews and gives you:
• Sentiment overview
• Top recurring language
You can also do a CSV export from reviews up to a month ago
Reposted by Celeste Gonzalez | Your Fav SEO
And you know what? Most businesses have awful contact pages. They add NAP info, embed a contact form, and call it a day. MAJOR FAIL.
So here’s another Local SEO tip you NEED to know: give your contact page the same level of care and attention as an enterprise location landing page.
So here’s another Local SEO tip you NEED to know: give your contact page the same level of care and attention as an enterprise location landing page.
November 20, 2025 at 5:41 PM
And you know what? Most businesses have awful contact pages. They add NAP info, embed a contact form, and call it a day. MAJOR FAIL.
So here’s another Local SEO tip you NEED to know: give your contact page the same level of care and attention as an enterprise location landing page.
So here’s another Local SEO tip you NEED to know: give your contact page the same level of care and attention as an enterprise location landing page.
Just dropped a guide + walkthrough on how to automate Microsoft Clarity reporting using MCP + Cursor.
Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻💻🤖
Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻💻🤖
November 20, 2025 at 4:57 PM
Just dropped a guide + walkthrough on how to automate Microsoft Clarity reporting using MCP + Cursor.
Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻💻🤖
Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻💻🤖
TikTok’s Local Explorer Program shows they’re not just a social app anymore, they’re building for local discovery too.
🧵Here’s why that matters for local SEO (and what to do about it):
🧵Here’s why that matters for local SEO (and what to do about it):
November 14, 2025 at 1:34 PM
TikTok’s Local Explorer Program shows they’re not just a social app anymore, they’re building for local discovery too.
🧵Here’s why that matters for local SEO (and what to do about it):
🧵Here’s why that matters for local SEO (and what to do about it):
Reposted by Celeste Gonzalez | Your Fav SEO
In this episode of Real Talk With Sean, I’m joined by the fantastic Celeste Gonzalez, Garrett Sussman, Serge Nguele and Ryan Jones for an honest look at what’s actually changing in SEO and digital marketing and what the landscape might look like by summer 2026.
www.youtube.com/watch?v=yp8R...
www.youtube.com/watch?v=yp8R...
Real Talk With Sean - Joined By Celeste Gonzalez, Garrett Sussman, Serge Nguele & Ryan Jones
YouTube video by Search With Sean
www.youtube.com
November 13, 2025 at 6:25 PM
In this episode of Real Talk With Sean, I’m joined by the fantastic Celeste Gonzalez, Garrett Sussman, Serge Nguele and Ryan Jones for an honest look at what’s actually changing in SEO and digital marketing and what the landscape might look like by summer 2026.
www.youtube.com/watch?v=yp8R...
www.youtube.com/watch?v=yp8R...
Reposted by Celeste Gonzalez | Your Fav SEO
🎉 The #SEOFOMO newsletter has just reached the 40,000 subscribers 🙌 This is a huge milestone that makes me super proud...
A reflection and thankful thoughts : www.linkedin.com/posts/aleyda...
A reflection and thankful thoughts : www.linkedin.com/posts/aleyda...
November 7, 2025 at 2:13 PM
🎉 The #SEOFOMO newsletter has just reached the 40,000 subscribers 🙌 This is a huge milestone that makes me super proud...
A reflection and thankful thoughts : www.linkedin.com/posts/aleyda...
A reflection and thankful thoughts : www.linkedin.com/posts/aleyda...
Your brand reputation isn't built on stars alone. It's built on tone & that tone shows up everywhere! In reviews, content, & how people talk about you online
It shapes trust, conversions, rankings, and even how LLMs interpret your brand.
Here’s why it matters more than ever👇
It shapes trust, conversions, rankings, and even how LLMs interpret your brand.
Here’s why it matters more than ever👇
November 6, 2025 at 5:15 PM
Your brand reputation isn't built on stars alone. It's built on tone & that tone shows up everywhere! In reviews, content, & how people talk about you online
It shapes trust, conversions, rankings, and even how LLMs interpret your brand.
Here’s why it matters more than ever👇
It shapes trust, conversions, rankings, and even how LLMs interpret your brand.
Here’s why it matters more than ever👇
You’re not just competing on star ratings. You’re competing on tone. The language in reviews impacts LLM summaries, SEO rankings, and conversions. Sentiment is the hidden edge—track it. Use it.
https://serpology.substack.com/p/why-sentiment-matters-more-than-ever
https://serpology.substack.com/p/why-sentiment-matters-more-than-ever
November 6, 2025 at 1:07 PM
You’re not just competing on star ratings. You’re competing on tone. The language in reviews impacts LLM summaries, SEO rankings, and conversions. Sentiment is the hidden edge—track it. Use it.
https://serpology.substack.com/p/why-sentiment-matters-more-than-ever
https://serpology.substack.com/p/why-sentiment-matters-more-than-ever
saw this on twitter and had to share here
October 24, 2025 at 2:43 PM
saw this on twitter and had to share here
LA SEO Meetup was a success! Super grateful for Jordan Koene and Jerry Smith for speaking.
Thank you all who attended 💖
Thank you all who attended 💖
October 17, 2025 at 12:16 PM
LA SEO Meetup was a success! Super grateful for Jordan Koene and Jerry Smith for speaking.
Thank you all who attended 💖
Thank you all who attended 💖
Don’t miss Jordan Koene & Jerry Smith at this week's LA SEO Meetup, which is officially part of #LATechWeek! 🌟
Join us for an evening focused on a candid conversation about AI and search.
📆Thursday, Oct 16
5:30-8:30 PM
Chloe's At Golden Road Brewing
Join us for an evening focused on a candid conversation about AI and search.
📆Thursday, Oct 16
5:30-8:30 PM
Chloe's At Golden Road Brewing
October 13, 2025 at 4:47 PM
Don’t miss Jordan Koene & Jerry Smith at this week's LA SEO Meetup, which is officially part of #LATechWeek! 🌟
Join us for an evening focused on a candid conversation about AI and search.
📆Thursday, Oct 16
5:30-8:30 PM
Chloe's At Golden Road Brewing
Join us for an evening focused on a candid conversation about AI and search.
📆Thursday, Oct 16
5:30-8:30 PM
Chloe's At Golden Road Brewing
📍Local SEOs, if you’re not paying attention to TikTok’s Local Explorer Program, it’s time to start. TikTok has been building local discovery features, and this program shows the platform is serious about local search
October 8, 2025 at 2:24 PM
📍Local SEOs, if you’re not paying attention to TikTok’s Local Explorer Program, it’s time to start. TikTok has been building local discovery features, and this program shows the platform is serious about local search
read @nickleroy.com ‘s latest email and couldn’t agree more! “Today’s long tail lives in social feeds. TikTok, YouTube Shorts, and Instagram Stories drive discovery passively, one scroll at a time.”
i always search on TT and go to Google last when i’m ready to find the address or make a purchase
i always search on TT and go to Google last when i’m ready to find the address or make a purchase
October 8, 2025 at 1:38 PM
read @nickleroy.com ‘s latest email and couldn’t agree more! “Today’s long tail lives in social feeds. TikTok, YouTube Shorts, and Instagram Stories drive discovery passively, one scroll at a time.”
i always search on TT and go to Google last when i’m ready to find the address or make a purchase
i always search on TT and go to Google last when i’m ready to find the address or make a purchase
Reposted by Celeste Gonzalez | Your Fav SEO
The reality for content teams is brutal: the "content crunch" is real, demanding more output while starving us of resources. @melissapopp.com is addressing this head-on.
#WTSFest
#WTSFest
October 7, 2025 at 5:55 PM
The reality for content teams is brutal: the "content crunch" is real, demanding more output while starving us of resources. @melissapopp.com is addressing this head-on.
#WTSFest
#WTSFest
the professional pics from @brightonseo.com san diego came out, so i had to immediately download and post. i already can’t wait for next year!!
October 6, 2025 at 5:41 PM
the professional pics from @brightonseo.com san diego came out, so i had to immediately download and post. i already can’t wait for next year!!
Reposted by Celeste Gonzalez | Your Fav SEO
It appears a much better local search experience is coming to ChatGPT via embedded third party apps.
October 6, 2025 at 5:25 PM
It appears a much better local search experience is coming to ChatGPT via embedded third party apps.
if you're in or near LA and not pulling up to this, you're going to be missing out.
We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise.
Join me, Jordan Koene, and Jerry Smith in Oct 16th!
We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise.
Join me, Jordan Koene, and Jerry Smith in Oct 16th!
October 3, 2025 at 5:21 PM
if you're in or near LA and not pulling up to this, you're going to be missing out.
We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise.
Join me, Jordan Koene, and Jerry Smith in Oct 16th!
We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise.
Join me, Jordan Koene, and Jerry Smith in Oct 16th!
more brighton seo pics!
September 25, 2025 at 8:12 PM
more brighton seo pics!
Reposted by Celeste Gonzalez | Your Fav SEO
Watching @gatherup.bsky.social's Back To School For Digital Marketers event today, and wanted to highlight some of these awesome reminders and tips on building resilience in local search.
a woman in a blue dress is singing into a microphone with checkmate written on the bottom
ALT: a woman in a blue dress is singing into a microphone with checkmate written on the bottom
media.tenor.com
September 24, 2025 at 7:17 PM
Watching @gatherup.bsky.social's Back To School For Digital Marketers event today, and wanted to highlight some of these awesome reminders and tips on building resilience in local search.
day 1 of brightonseo pics 🤩🩷
September 24, 2025 at 1:36 PM
day 1 of brightonseo pics 🤩🩷
my brighton slides! not sure why the specific deck link won’t work haha
speakerdeck.com/celestelili/
speakerdeck.com/celestelili/
Celeste Gonzalez (@celestelili) on Speaker Deck
speakerdeck.com
September 23, 2025 at 10:59 PM
my brighton slides! not sure why the specific deck link won’t work haha
speakerdeck.com/celestelili/
speakerdeck.com/celestelili/
Reposted by Celeste Gonzalez | Your Fav SEO
In Search Experience Optimization session, @yourfavoriteseo.bsky.social explained how to understand user behavior through clicks, scrolls, and heat maps.
#BrightonSEO
#BrightonSEO
September 23, 2025 at 9:40 PM
In Search Experience Optimization session, @yourfavoriteseo.bsky.social explained how to understand user behavior through clicks, scrolls, and heat maps.
#BrightonSEO
#BrightonSEO
Reposted by Celeste Gonzalez | Your Fav SEO
Up next, we have a session on ‘Turning traffic into results: demystifying search experience optimization’.
In this talk, @yourfavoriteseo.bsky.social will introduce attendees to the concept of Search Experience Optimization (SXO), discuss strategies, tell real-life results & more!
#BrightonSEO
In this talk, @yourfavoriteseo.bsky.social will introduce attendees to the concept of Search Experience Optimization (SXO), discuss strategies, tell real-life results & more!
#BrightonSEO
September 23, 2025 at 8:53 PM
Up next, we have a session on ‘Turning traffic into results: demystifying search experience optimization’.
In this talk, @yourfavoriteseo.bsky.social will introduce attendees to the concept of Search Experience Optimization (SXO), discuss strategies, tell real-life results & more!
#BrightonSEO
In this talk, @yourfavoriteseo.bsky.social will introduce attendees to the concept of Search Experience Optimization (SXO), discuss strategies, tell real-life results & more!
#BrightonSEO
just made it to sd for @brightonseo.com ! drove from LA to SD which is the furthest drive i’ve ever done since getting my license earlier this year 🤩
September 22, 2025 at 7:19 PM
just made it to sd for @brightonseo.com ! drove from LA to SD which is the furthest drive i’ve ever done since getting my license earlier this year 🤩
Do LLMs just “use Google”?
I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.
I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.
September 18, 2025 at 4:45 PM
Do LLMs just “use Google”?
I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.
I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.
lol had to share this here
September 17, 2025 at 6:51 PM
lol had to share this here