Celeste Gonzalez | Your Fav SEO
@yourfavoriteseo.bsky.social
Director of RooLabs🧪 at RicketyRoo | Wix Course Creator | Speaker | Latina en seo🇲🇽🇳🇮
Just dropped a guide + walkthrough on how to automate Microsoft Clarity reporting using MCP + Cursor.
Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻💻🤖
Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻💻🤖
November 20, 2025 at 4:57 PM
Just dropped a guide + walkthrough on how to automate Microsoft Clarity reporting using MCP + Cursor.
Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻💻🤖
Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻💻🤖
It works right from a business’s Google listing. Just:
Sort reviews by newest
Click “Analyze Reviews”
Export insights as CSV for deeper analysis or client reporting chromewebstore.google.com/detail/gbp-r...
Sort reviews by newest
Click “Analyze Reviews”
Export insights as CSV for deeper analysis or client reporting chromewebstore.google.com/detail/gbp-r...
November 6, 2025 at 5:15 PM
It works right from a business’s Google listing. Just:
Sort reviews by newest
Click “Analyze Reviews”
Export insights as CSV for deeper analysis or client reporting chromewebstore.google.com/detail/gbp-r...
Sort reviews by newest
Click “Analyze Reviews”
Export insights as CSV for deeper analysis or client reporting chromewebstore.google.com/detail/gbp-r...
Back to reviews. To help turn reviews into usable insights, I built the GBP Reviews Sentiment Analyzer.
It scans the 10 most recent GBP reviews and gives you:
• Sentiment overview
• Top recurring language
You can also do a CSV export from reviews up to a month ago
It scans the 10 most recent GBP reviews and gives you:
• Sentiment overview
• Top recurring language
You can also do a CSV export from reviews up to a month ago
November 6, 2025 at 5:15 PM
Back to reviews. To help turn reviews into usable insights, I built the GBP Reviews Sentiment Analyzer.
It scans the 10 most recent GBP reviews and gives you:
• Sentiment overview
• Top recurring language
You can also do a CSV export from reviews up to a month ago
It scans the 10 most recent GBP reviews and gives you:
• Sentiment overview
• Top recurring language
You can also do a CSV export from reviews up to a month ago
You’re not just competing on star ratings. You’re competing on tone. The language in reviews impacts LLM summaries, SEO rankings, and conversions. Sentiment is the hidden edge—track it. Use it.
https://serpology.substack.com/p/why-sentiment-matters-more-than-ever
https://serpology.substack.com/p/why-sentiment-matters-more-than-ever
November 6, 2025 at 1:07 PM
You’re not just competing on star ratings. You’re competing on tone. The language in reviews impacts LLM summaries, SEO rankings, and conversions. Sentiment is the hidden edge—track it. Use it.
https://serpology.substack.com/p/why-sentiment-matters-more-than-ever
https://serpology.substack.com/p/why-sentiment-matters-more-than-ever
saw this on twitter and had to share here
October 24, 2025 at 2:43 PM
saw this on twitter and had to share here
LA SEO Meetup was a success! Super grateful for Jordan Koene and Jerry Smith for speaking.
Thank you all who attended 💖
Thank you all who attended 💖
October 17, 2025 at 12:16 PM
LA SEO Meetup was a success! Super grateful for Jordan Koene and Jerry Smith for speaking.
Thank you all who attended 💖
Thank you all who attended 💖
This content bridges discovery and decision making. It turns local reviews into a signal that guides where people choose to shop, eat, or visit next
October 8, 2025 at 2:24 PM
This content bridges discovery and decision making. It turns local reviews into a signal that guides where people choose to shop, eat, or visit next
📍Local SEOs, if you’re not paying attention to TikTok’s Local Explorer Program, it’s time to start. TikTok has been building local discovery features, and this program shows the platform is serious about local search
October 8, 2025 at 2:24 PM
📍Local SEOs, if you’re not paying attention to TikTok’s Local Explorer Program, it’s time to start. TikTok has been building local discovery features, and this program shows the platform is serious about local search
the professional pics from @brightonseo.com san diego came out, so i had to immediately download and post. i already can’t wait for next year!!
October 6, 2025 at 5:41 PM
the professional pics from @brightonseo.com san diego came out, so i had to immediately download and post. i already can’t wait for next year!!
if you're in or near LA and not pulling up to this, you're going to be missing out.
We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise.
Join me, Jordan Koene, and Jerry Smith in Oct 16th!
We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise.
Join me, Jordan Koene, and Jerry Smith in Oct 16th!
October 3, 2025 at 5:21 PM
if you're in or near LA and not pulling up to this, you're going to be missing out.
We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise.
Join me, Jordan Koene, and Jerry Smith in Oct 16th!
We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise.
Join me, Jordan Koene, and Jerry Smith in Oct 16th!
more brighton seo pics!
September 25, 2025 at 8:12 PM
more brighton seo pics!
day 1 of brightonseo pics 🤩🩷
September 24, 2025 at 1:36 PM
day 1 of brightonseo pics 🤩🩷
Do LLMs just “use Google”?
I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.
I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.
September 18, 2025 at 4:45 PM
Do LLMs just “use Google”?
I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.
I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.
lol had to share this here
September 17, 2025 at 6:51 PM
lol had to share this here
📢 Excited to speak at Back to School for Digital Agencies!
On Sept 24, I’ll join the panel Local Search in 2025: AI Overviews, Zero-Click & What Agencies Must Do Now.
On Sept 24, I’ll join the panel Local Search in 2025: AI Overviews, Zero-Click & What Agencies Must Do Now.
September 16, 2025 at 12:37 PM
📢 Excited to speak at Back to School for Digital Agencies!
On Sept 24, I’ll join the panel Local Search in 2025: AI Overviews, Zero-Click & What Agencies Must Do Now.
On Sept 24, I’ll join the panel Local Search in 2025: AI Overviews, Zero-Click & What Agencies Must Do Now.
Excited to be speaking at @brightonseo.com San Diego on Sept 23!
Topic: SXO → with fewer clicks, every one has to count.
I’ll share how to use behavior data to turn visits into action
Topic: SXO → with fewer clicks, every one has to count.
I’ll share how to use behavior data to turn visits into action
September 12, 2025 at 1:36 PM
Excited to be speaking at @brightonseo.com San Diego on Sept 23!
Topic: SXO → with fewer clicks, every one has to count.
I’ll share how to use behavior data to turn visits into action
Topic: SXO → with fewer clicks, every one has to count.
I’ll share how to use behavior data to turn visits into action
just sipping my tea (actually an iced shaken espresso) and not responding to the “SEO is dead” bros
September 10, 2025 at 6:40 PM
just sipping my tea (actually an iced shaken espresso) and not responding to the “SEO is dead” bros
what does chatgpt and Big Hero Six have in common? watch the video to hear how i explain how chatgpt works to friends and family
shoutout to @jamram33.bsky.social for encouraging me to record this analogy
shoutout to @jamram33.bsky.social for encouraging me to record this analogy
September 3, 2025 at 7:30 PM
what does chatgpt and Big Hero Six have in common? watch the video to hear how i explain how chatgpt works to friends and family
shoutout to @jamram33.bsky.social for encouraging me to record this analogy
shoutout to @jamram33.bsky.social for encouraging me to record this analogy
hope to see you all at @brightonseo.com san diego !! looking forward to seeing all my friends again, making new ones, and talking about search experience optimization
September 2, 2025 at 1:50 PM
hope to see you all at @brightonseo.com san diego !! looking forward to seeing all my friends again, making new ones, and talking about search experience optimization
August 22, 2025 at 1:54 PM
first LA SEO meetup was last night! so nice getting to talk to everyone.
the next one will be in october 🎃
stay tuned
the next one will be in october 🎃
stay tuned
August 20, 2025 at 5:01 PM
first LA SEO meetup was last night! so nice getting to talk to everyone.
the next one will be in october 🎃
stay tuned
the next one will be in october 🎃
stay tuned
TOMORROW! Join me, Matt Casady, and Chris Barnard for the very first LA SEO meetup! 🤩💖
6:00pm West Covina Haven City Market
6:00pm West Covina Haven City Market
August 18, 2025 at 6:29 PM
TOMORROW! Join me, Matt Casady, and Chris Barnard for the very first LA SEO meetup! 🤩💖
6:00pm West Covina Haven City Market
6:00pm West Covina Haven City Market
Next week is the first LA SEO Meetup! Join me, Matt Casady, and Chris Barnard at Haven City Market in West Covina at 6pm!
I’ll be bringing the pink microphone to make some more TikToks like this one and the others I did at I/O 🌸💗🎀
I’ll be bringing the pink microphone to make some more TikToks like this one and the others I did at I/O 🌸💗🎀
August 12, 2025 at 4:10 PM
Next week is the first LA SEO Meetup! Join me, Matt Casady, and Chris Barnard at Haven City Market in West Covina at 6pm!
I’ll be bringing the pink microphone to make some more TikToks like this one and the others I did at I/O 🌸💗🎀
I’ll be bringing the pink microphone to make some more TikToks like this one and the others I did at I/O 🌸💗🎀
was going to post my latest tiktok and LOVE the recommendation to put my location as “Gettin Faded” for a work from home video
August 7, 2025 at 3:11 PM
was going to post my latest tiktok and LOVE the recommendation to put my location as “Gettin Faded” for a work from home video
working on brightonseo slides
August 4, 2025 at 11:23 PM
working on brightonseo slides