WHAT TO FIX
@whattofix.tech
WHAT TO FIX is a tech policy and accountability nonprofit. We’ve been pioneering research into social media monetization practices since 2019. www.whattofix.tech
🚨 NEW INVESTIGATION - How Facebook Offers Monetization Services to Political Parties
Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
November 28, 2025 at 4:08 PM
🚨 NEW INVESTIGATION - How Facebook Offers Monetization Services to Political Parties
Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
X just unveiled a new feature, letting users know which country an account is being managed from.
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
November 24, 2025 at 10:48 AM
X just unveiled a new feature, letting users know which country an account is being managed from.
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
Reposted by WHAT TO FIX
🚨 Brussels, today 🚨Ursula! Stand up for Europe – not for Trump’s tech bros!
As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
November 19, 2025 at 9:51 AM
🚨 Brussels, today 🚨Ursula! Stand up for Europe – not for Trump’s tech bros!
As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
[🔉Open Letter] We join EDRi and 125 organizations in raising concerns over the forthcoming #EU digital omnibus proposals.
Now is NOT the time to give up hard-won protections for digital human rights.
Read the letter 👉 www.whattofix.tech/publications...
Now is NOT the time to give up hard-won protections for digital human rights.
Read the letter 👉 www.whattofix.tech/publications...
November 14, 2025 at 8:44 AM
[🔉Open Letter] We join EDRi and 125 organizations in raising concerns over the forthcoming #EU digital omnibus proposals.
Now is NOT the time to give up hard-won protections for digital human rights.
Read the letter 👉 www.whattofix.tech/publications...
Now is NOT the time to give up hard-won protections for digital human rights.
Read the letter 👉 www.whattofix.tech/publications...
[🔉 OPEN LETTER] We're proud to join 100s of orgs and individuals in calling for a strong, ambitious, and mandatory #COP30 decision upholding #InformationIntegrity on #climate change.
Read the ✉️: www.whattofix.tech/publications...
w/ @caadcoalition.bsky.social @counterhate.com and many more
Read the ✉️: www.whattofix.tech/publications...
w/ @caadcoalition.bsky.social @counterhate.com and many more
November 12, 2025 at 10:51 AM
[🔉 OPEN LETTER] We're proud to join 100s of orgs and individuals in calling for a strong, ambitious, and mandatory #COP30 decision upholding #InformationIntegrity on #climate change.
Read the ✉️: www.whattofix.tech/publications...
w/ @caadcoalition.bsky.social @counterhate.com and many more
Read the ✉️: www.whattofix.tech/publications...
w/ @caadcoalition.bsky.social @counterhate.com and many more
As more and more #influencers turn political candidates, we need clearer rules around social media revenue generation.
Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India.
democraticcharkha.in/investigatio...
Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India.
democraticcharkha.in/investigatio...
November 12, 2025 at 8:04 AM
As more and more #influencers turn political candidates, we need clearer rules around social media revenue generation.
Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India.
democraticcharkha.in/investigatio...
Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India.
democraticcharkha.in/investigatio...
"Ms Murphy Madia’s intervention pushed the debate into the transparency of monetised content."
Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu.
Monetization CAN be a boon to info integrity. But not w/o big fixes.
Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu.
Monetization CAN be a boon to info integrity. But not w/o big fixes.
Social media money machines kill online integrity. What can Europe do? - EU Perspectives
MEPs debate how EU rules can bring transparency to social media monetisation plans, warning of hidden influence behind online payouts.
euperspectives.eu
November 7, 2025 at 9:56 AM
"Ms Murphy Madia’s intervention pushed the debate into the transparency of monetised content."
Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu.
Monetization CAN be a boon to info integrity. But not w/o big fixes.
Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu.
Monetization CAN be a boon to info integrity. But not w/o big fixes.
Open letter: we’ve joined more than 40 other organizations and individuals calling for Ireland to reconsider its appointment of a former Meta lobbyist as its new Data Protection Commissioner and to conduct a new, transparent process to appoint an official with a strong human rights protection record
Ireland has appointed a Data Protection Commissioner who formerly held a senior public affairs role at Meta – disregarding EU law & treaties.
The govt must conduct a new, transparent process to appoint an official with a strong record of protecting human rights.
www.article19.org/resources/ir...
The govt must conduct a new, transparent process to appoint an official with a strong record of protecting human rights.
www.article19.org/resources/ir...
Ireland: Adopt new, transparent process to appoint Data Protection Commissioner - ARTICLE 19
Data Protection Commissioner has responsibility as lead supervisory authority for many of the world’s largest technology companies.
www.article19.org
October 23, 2025 at 3:54 PM
Open letter: we’ve joined more than 40 other organizations and individuals calling for Ireland to reconsider its appointment of a former Meta lobbyist as its new Data Protection Commissioner and to conduct a new, transparent process to appoint an official with a strong human rights protection record
👀 important update from @kendrabarnett.bsky.social at @adweek.bsky.social:
#Meta will no longer subject itself to annual #BrandSafety audits from the Media Rating Council ( #MRC ).
Read more 👉 www.adweek.com/media/meta-w...
#Meta will no longer subject itself to annual #BrandSafety audits from the Media Rating Council ( #MRC ).
Read more 👉 www.adweek.com/media/meta-w...
Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued
The social giant no longer wishes to be audited for brand safety by the media industry’s leading accreditation firm.
www.adweek.com
October 20, 2025 at 9:25 PM
👀 important update from @kendrabarnett.bsky.social at @adweek.bsky.social:
#Meta will no longer subject itself to annual #BrandSafety audits from the Media Rating Council ( #MRC ).
Read more 👉 www.adweek.com/media/meta-w...
#Meta will no longer subject itself to annual #BrandSafety audits from the Media Rating Council ( #MRC ).
Read more 👉 www.adweek.com/media/meta-w...
OPEN LETTER: #EU must safeguard the independence of data protection authorities
Read more: edri.org/our-work/ope...
w @aiforensics.org @alliance4europe.bsky.social @article19europe.bsky.social @bitsoffreedom.bsky.social @hateaid.org @openmarkets.bsky.social @lobbycontrol.bsky.social and many more
Read more: edri.org/our-work/ope...
w @aiforensics.org @alliance4europe.bsky.social @article19europe.bsky.social @bitsoffreedom.bsky.social @hateaid.org @openmarkets.bsky.social @lobbycontrol.bsky.social and many more
The EU must safeguard independence of data protection authorities - European Digital Rights (EDRi)
The appointment raises serious concerns about impartiality and the credibility of data protection enforcement in the EU.
edri.org
October 14, 2025 at 3:00 PM
OPEN LETTER: #EU must safeguard the independence of data protection authorities
Read more: edri.org/our-work/ope...
w @aiforensics.org @alliance4europe.bsky.social @article19europe.bsky.social @bitsoffreedom.bsky.social @hateaid.org @openmarkets.bsky.social @lobbycontrol.bsky.social and many more
Read more: edri.org/our-work/ope...
w @aiforensics.org @alliance4europe.bsky.social @article19europe.bsky.social @bitsoffreedom.bsky.social @hateaid.org @openmarkets.bsky.social @lobbycontrol.bsky.social and many more
We're back at the @europarl.europa.eu 🇪🇺 this afternoon.
Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu
🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream...
#Monetization #FIMI #MediaViability
Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu
🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream...
#Monetization #FIMI #MediaViability
Streaming agenda - Multimedia Centre
Stay updated with our stream agenda. Find information on upcoming live streams about the plenaries, committees, press conferences, and other scheduled events.
multimedia.europarl.europa.eu
October 13, 2025 at 12:07 PM
We're back at the @europarl.europa.eu 🇪🇺 this afternoon.
Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu
🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream...
#Monetization #FIMI #MediaViability
Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu
🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream...
#Monetization #FIMI #MediaViability
We were so glad for the opportunity to speak about our work on #monetization and its impact on #mediaviability at the Brussels #MFRR summit.
Social monetization is a hugely influential yet under-regulated aspect of our info landscape, w huge implications for media viability and info integrity.
Social monetization is a hugely influential yet under-regulated aspect of our info landscape, w huge implications for media viability and info integrity.
#MFRR is in Brussels for its annual Summit!
Looking forward to inspiring discussions on the urgent challenges facing media freedom in Europe. First panel: How to ensure economic viability in the #media sector moderated by @renateschroeder.bsky.social.
Looking forward to inspiring discussions on the urgent challenges facing media freedom in Europe. First panel: How to ensure economic viability in the #media sector moderated by @renateschroeder.bsky.social.
October 13, 2025 at 9:48 AM
We were so glad for the opportunity to speak about our work on #monetization and its impact on #mediaviability at the Brussels #MFRR summit.
Social monetization is a hugely influential yet under-regulated aspect of our info landscape, w huge implications for media viability and info integrity.
Social monetization is a hugely influential yet under-regulated aspect of our info landscape, w huge implications for media viability and info integrity.
Happy to be back at the European Parliament’s @euds.europarl.europa.eu next
Mon where we’ll talk about, among other things, how social media monetization systems currently UNDERMINE public-interest media, but also abt how such systems could reinforce media viability, even under current regulation.
Mon where we’ll talk about, among other things, how social media monetization systems currently UNDERMINE public-interest media, but also abt how such systems could reinforce media viability, even under current regulation.
🗓️Mon 13 Oct in @euds.europarl.europa.eu
🕒 15:15 - 18:30 – Debates
🛡️🌐 Online ads, media resilience & countering foreign interference w/ @sarahmurphymadia.bsky.social
of "What to fix"
🇲🇩 🗳️Lessons from the recent Moldovan 🇲🇩 elections 🗳️w/ Stanislav Secrieru @davidcolon.bsky.social Valeriu Pașa
🧶1/2
🕒 15:15 - 18:30 – Debates
🛡️🌐 Online ads, media resilience & countering foreign interference w/ @sarahmurphymadia.bsky.social
of "What to fix"
🇲🇩 🗳️Lessons from the recent Moldovan 🇲🇩 elections 🗳️w/ Stanislav Secrieru @davidcolon.bsky.social Valeriu Pașa
🧶1/2
October 10, 2025 at 11:47 AM
Happy to be back at the European Parliament’s @euds.europarl.europa.eu next
Mon where we’ll talk about, among other things, how social media monetization systems currently UNDERMINE public-interest media, but also abt how such systems could reinforce media viability, even under current regulation.
Mon where we’ll talk about, among other things, how social media monetization systems currently UNDERMINE public-interest media, but also abt how such systems could reinforce media viability, even under current regulation.
Reposted by WHAT TO FIX
Meta ends (at least for now) political ads in the EU today. Per their ad library data, they've run nearly 11,000,000 different political, social and issue ads in the EU since 2018 and made around €800m from them.
October 6, 2025 at 8:07 AM
Meta ends (at least for now) political ads in the EU today. Per their ad library data, they've run nearly 11,000,000 different political, social and issue ads in the EU since 2018 and made around €800m from them.
🚨 Dutch court rules on a case brought by @bitsoffreedom.bsky.social that #Meta must give Facebook and Instagram users the option to select a feed that is not based on profiling.
www.bitsoffreedom.nl/2025/10/02/j...
www.bitsoffreedom.nl/2025/10/02/j...
Judge in the Bits of Freedom vs. Meta lawsuit: Meta must respect users’ choice
Bits of Freedom komt op voor internetvrijheid door de online grondrechten op communicatievrijheid en privacy te beschermen.
www.bitsoffreedom.nl
October 2, 2025 at 2:40 PM
🚨 Dutch court rules on a case brought by @bitsoffreedom.bsky.social that #Meta must give Facebook and Instagram users the option to select a feed that is not based on profiling.
www.bitsoffreedom.nl/2025/10/02/j...
www.bitsoffreedom.nl/2025/10/02/j...
Money + politics = messy.
Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services.
Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.
Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services.
Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.
September 30, 2025 at 9:20 AM
Money + politics = messy.
Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services.
Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.
Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services.
Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.
Just as the #EU Regulation on Transparency and Targeting of Political Advertising is set to enter into force...
Google has removed its political ad library in the EU, including historical data. A big loss for transparency and accountability. Shameful.
September 29, 2025 at 9:49 AM
Just as the #EU Regulation on Transparency and Targeting of Political Advertising is set to enter into force...
That's next *TUESDAY* Sept 30, 2025
12pm EST | 9am PDT | 9:30pm IST
📅 Sign up below for the calendar invite to find its way to the right date and time in your timezone
www.csohate.org/event/big-te...
12pm EST | 9am PDT | 9:30pm IST
📅 Sign up below for the calendar invite to find its way to the right date and time in your timezone
www.csohate.org/event/big-te...
September 25, 2025 at 10:48 AM
That's next *TUESDAY* Sept 30, 2025
12pm EST | 9am PDT | 9:30pm IST
📅 Sign up below for the calendar invite to find its way to the right date and time in your timezone
www.csohate.org/event/big-te...
12pm EST | 9am PDT | 9:30pm IST
📅 Sign up below for the calendar invite to find its way to the right date and time in your timezone
www.csohate.org/event/big-te...
📅 Mark your calendars
We'll be joining @sanjanah.bsky.social, @ramshajahangir.bsky.social, Raqib Nahik and Rohit Chopra next Monday for a timely conversation on Big Tech and Mis/Dinformation in #Asia.
🔗 Learn more & register: lnkd.in/eA7xC3Jm
We'll be joining @sanjanah.bsky.social, @ramshajahangir.bsky.social, Raqib Nahik and Rohit Chopra next Monday for a timely conversation on Big Tech and Mis/Dinformation in #Asia.
🔗 Learn more & register: lnkd.in/eA7xC3Jm
September 25, 2025 at 9:49 AM
📅 Mark your calendars
We'll be joining @sanjanah.bsky.social, @ramshajahangir.bsky.social, Raqib Nahik and Rohit Chopra next Monday for a timely conversation on Big Tech and Mis/Dinformation in #Asia.
🔗 Learn more & register: lnkd.in/eA7xC3Jm
We'll be joining @sanjanah.bsky.social, @ramshajahangir.bsky.social, Raqib Nahik and Rohit Chopra next Monday for a timely conversation on Big Tech and Mis/Dinformation in #Asia.
🔗 Learn more & register: lnkd.in/eA7xC3Jm
3 months ago, we published a groundbreaking investigation pointing out how #Facebook's parent entity, #Meta, had be offering monetization services to #RT, #Sputnik and other EU-sanctioned entities well past the introduction of sanctions.
👉 www.whattofix.tech/publications...
👉 www.whattofix.tech/publications...
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remai...
www.whattofix.tech
September 18, 2025 at 11:18 AM
3 months ago, we published a groundbreaking investigation pointing out how #Facebook's parent entity, #Meta, had be offering monetization services to #RT, #Sputnik and other EU-sanctioned entities well past the introduction of sanctions.
👉 www.whattofix.tech/publications...
👉 www.whattofix.tech/publications...
Reposted by WHAT TO FIX
A big step forward in getting transparency in platform monetization. I hope for many more such.
#transparency #platform #monetization #socialMedia
#transparency #platform #monetization #socialMedia
🚨Big deal announcement🚨
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
September 17, 2025 at 9:41 AM
A big step forward in getting transparency in platform monetization. I hope for many more such.
#transparency #platform #monetization #socialMedia
#transparency #platform #monetization #socialMedia
#WhoMakesMoneyFromFacebook? SANCTIONED ENTITIES.
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
September 17, 2025 at 12:58 PM
#WhoMakesMoneyFromFacebook? SANCTIONED ENTITIES.
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
🚨Big deal announcement🚨
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
September 16, 2025 at 11:21 AM
🚨Big deal announcement🚨
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
#Facebook monetization is booming - with nearly 8 million accounts registered for payment (up from 2.5 million at the start of the year 📈).
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
September 4, 2025 at 8:11 AM
#Facebook monetization is booming - with nearly 8 million accounts registered for payment (up from 2.5 million at the start of the year 📈).
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.