WHAT TO FIX
@whattofix.tech
WHAT TO FIX is a tech policy and accountability nonprofit. We’ve been pioneering research into social media monetization practices since 2019. www.whattofix.tech
We found:
♦️ Dozens of political party pages actively enrolled for revenue redistribution or other monetization services.
♦️ Ads being displayed on political party content
♦️ Various loopholes that can lead political parties to receive contributions violating applicable Campaign Finance Laws.
♦️ Dozens of political party pages actively enrolled for revenue redistribution or other monetization services.
♦️ Ads being displayed on political party content
♦️ Various loopholes that can lead political parties to receive contributions violating applicable Campaign Finance Laws.
November 28, 2025 at 4:08 PM
We found:
♦️ Dozens of political party pages actively enrolled for revenue redistribution or other monetization services.
♦️ Ads being displayed on political party content
♦️ Various loopholes that can lead political parties to receive contributions violating applicable Campaign Finance Laws.
♦️ Dozens of political party pages actively enrolled for revenue redistribution or other monetization services.
♦️ Ads being displayed on political party content
♦️ Various loopholes that can lead political parties to receive contributions violating applicable Campaign Finance Laws.
🚨 NEW INVESTIGATION - How Facebook Offers Monetization Services to Political Parties
Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
November 28, 2025 at 4:08 PM
🚨 NEW INVESTIGATION - How Facebook Offers Monetization Services to Political Parties
Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
X just unveiled a new feature, letting users know which country an account is being managed from.
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
November 24, 2025 at 10:48 AM
X just unveiled a new feature, letting users know which country an account is being managed from.
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
[🔉Open Letter] We join EDRi and 125 organizations in raising concerns over the forthcoming #EU digital omnibus proposals.
Now is NOT the time to give up hard-won protections for digital human rights.
Read the letter 👉 www.whattofix.tech/publications...
Now is NOT the time to give up hard-won protections for digital human rights.
Read the letter 👉 www.whattofix.tech/publications...
November 14, 2025 at 8:44 AM
[🔉Open Letter] We join EDRi and 125 organizations in raising concerns over the forthcoming #EU digital omnibus proposals.
Now is NOT the time to give up hard-won protections for digital human rights.
Read the letter 👉 www.whattofix.tech/publications...
Now is NOT the time to give up hard-won protections for digital human rights.
Read the letter 👉 www.whattofix.tech/publications...
[🔉 OPEN LETTER] We're proud to join 100s of orgs and individuals in calling for a strong, ambitious, and mandatory #COP30 decision upholding #InformationIntegrity on #climate change.
Read the ✉️: www.whattofix.tech/publications...
w/ @caadcoalition.bsky.social @counterhate.com and many more
Read the ✉️: www.whattofix.tech/publications...
w/ @caadcoalition.bsky.social @counterhate.com and many more
November 12, 2025 at 10:51 AM
[🔉 OPEN LETTER] We're proud to join 100s of orgs and individuals in calling for a strong, ambitious, and mandatory #COP30 decision upholding #InformationIntegrity on #climate change.
Read the ✉️: www.whattofix.tech/publications...
w/ @caadcoalition.bsky.social @counterhate.com and many more
Read the ✉️: www.whattofix.tech/publications...
w/ @caadcoalition.bsky.social @counterhate.com and many more
As more and more #influencers turn political candidates, we need clearer rules around social media revenue generation.
Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India.
democraticcharkha.in/investigatio...
Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India.
democraticcharkha.in/investigatio...
November 12, 2025 at 8:04 AM
As more and more #influencers turn political candidates, we need clearer rules around social media revenue generation.
Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India.
democraticcharkha.in/investigatio...
Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India.
democraticcharkha.in/investigatio...
#Meta's withdrawal from MRC's #BrandSafety audits is a significant shift for the company -- who used to proudly display its #MRC certification as a badge of quality.
October 20, 2025 at 9:25 PM
#Meta's withdrawal from MRC's #BrandSafety audits is a significant shift for the company -- who used to proudly display its #MRC certification as a badge of quality.
Money + politics = messy.
Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services.
Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.
Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services.
Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.
September 30, 2025 at 9:20 AM
Money + politics = messy.
Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services.
Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.
Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services.
Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.
📅 Mark your calendars
We'll be joining @sanjanah.bsky.social, @ramshajahangir.bsky.social, Raqib Nahik and Rohit Chopra next Monday for a timely conversation on Big Tech and Mis/Dinformation in #Asia.
🔗 Learn more & register: lnkd.in/eA7xC3Jm
We'll be joining @sanjanah.bsky.social, @ramshajahangir.bsky.social, Raqib Nahik and Rohit Chopra next Monday for a timely conversation on Big Tech and Mis/Dinformation in #Asia.
🔗 Learn more & register: lnkd.in/eA7xC3Jm
September 25, 2025 at 9:49 AM
📅 Mark your calendars
We'll be joining @sanjanah.bsky.social, @ramshajahangir.bsky.social, Raqib Nahik and Rohit Chopra next Monday for a timely conversation on Big Tech and Mis/Dinformation in #Asia.
🔗 Learn more & register: lnkd.in/eA7xC3Jm
We'll be joining @sanjanah.bsky.social, @ramshajahangir.bsky.social, Raqib Nahik and Rohit Chopra next Monday for a timely conversation on Big Tech and Mis/Dinformation in #Asia.
🔗 Learn more & register: lnkd.in/eA7xC3Jm
And what of other social platforms, which, unlike Facebook, offer no transparency at all into who benefits from their #monetization services?
September 17, 2025 at 12:58 PM
And what of other social platforms, which, unlike Facebook, offer no transparency at all into who benefits from their #monetization services?
#WhoMakesMoneyFromFacebook? SANCTIONED ENTITIES.
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
September 17, 2025 at 12:58 PM
#WhoMakesMoneyFromFacebook? SANCTIONED ENTITIES.
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
We’re kicking off this series with a closer look at how #Facebook appears to provide monetization services to entities on both EU and US sanctions lists. www.whattofix.tech/publications...
Over the coming weeks, we’ll use #WhoMakesMoneyFromFacebook to highlight a series of examples, pulled from our Archive, that illustrate the kinds of entities and content FB monetizes, seemingly in violation of its own policies and/or the law.
September 16, 2025 at 11:21 AM
Over the coming weeks, we’ll use #WhoMakesMoneyFromFacebook to highlight a series of examples, pulled from our Archive, that illustrate the kinds of entities and content FB monetizes, seemingly in violation of its own policies and/or the law.
🚨Big deal announcement🚨
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
September 16, 2025 at 11:21 AM
🚨Big deal announcement🚨
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.
As of September 2025...
♦️ Accounts are proactively *invited* to monetize by #Meta
♦️ Earnings no longer come from #ads - Facebook pays #royalties based on content engagement
♦️ Payments extend beyond videos and reels — photos, stories, and text posts now eligible to earn revenue too
♦️ Accounts are proactively *invited* to monetize by #Meta
♦️ Earnings no longer come from #ads - Facebook pays #royalties based on content engagement
♦️ Payments extend beyond videos and reels — photos, stories, and text posts now eligible to earn revenue too
September 4, 2025 at 8:11 AM
As of September 2025...
♦️ Accounts are proactively *invited* to monetize by #Meta
♦️ Earnings no longer come from #ads - Facebook pays #royalties based on content engagement
♦️ Payments extend beyond videos and reels — photos, stories, and text posts now eligible to earn revenue too
♦️ Accounts are proactively *invited* to monetize by #Meta
♦️ Earnings no longer come from #ads - Facebook pays #royalties based on content engagement
♦️ Payments extend beyond videos and reels — photos, stories, and text posts now eligible to earn revenue too
#Facebook monetization is booming - with nearly 8 million accounts registered for payment (up from 2.5 million at the start of the year 📈).
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
September 4, 2025 at 8:11 AM
#Facebook monetization is booming - with nearly 8 million accounts registered for payment (up from 2.5 million at the start of the year 📈).
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
Over the next few weeks, we'll be sharing more on #WhoMakesMoneyFromFacebook.
Could #Facebook have been channeling money to a Mexican drug cartel?
The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste
👉 home.treasury.gov/news/press-r...
The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste
👉 home.treasury.gov/news/press-r...
August 11, 2025 at 2:59 PM
Could #Facebook have been channeling money to a Mexican drug cartel?
The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste
👉 home.treasury.gov/news/press-r...
The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste
👉 home.treasury.gov/news/press-r...
Read the full investigation 👉 www.whattofix.tech/publications/bankrolling-sanctioned-entities/
Check out the underlying data 📊 docs.google.com/spreadsheets...
/end
Check out the underlying data 📊 docs.google.com/spreadsheets...
/end
June 23, 2025 at 4:22 PM
Read the full investigation 👉 www.whattofix.tech/publications/bankrolling-sanctioned-entities/
Check out the underlying data 📊 docs.google.com/spreadsheets...
/end
Check out the underlying data 📊 docs.google.com/spreadsheets...
/end
We're not sanctions experts, but we think there's a strong case for scrutinizing social media revenue redistribution partnerships more closely 8/9
See @ec.europa.eu consolidated FAQs 👉 finance.ec.europa.eu/publications...
See @ec.europa.eu consolidated FAQs 👉 finance.ec.europa.eu/publications...
June 23, 2025 at 4:22 PM
We're not sanctions experts, but we think there's a strong case for scrutinizing social media revenue redistribution partnerships more closely 8/9
See @ec.europa.eu consolidated FAQs 👉 finance.ec.europa.eu/publications...
See @ec.europa.eu consolidated FAQs 👉 finance.ec.europa.eu/publications...
Meta also continues to monetize unverified pages broadcasting content from Russian media outlets subject to EU broadcasting sanctions 7/9
June 23, 2025 at 4:22 PM
Meta also continues to monetize unverified pages broadcasting content from Russian media outlets subject to EU broadcasting sanctions 7/9
As of 23 June 2025, the Egountchi Behanzin page continues to be provided access to Facebook's Subscriber Hub 6/9
June 23, 2025 at 4:22 PM
As of 23 June 2025, the Egountchi Behanzin page continues to be provided access to Facebook's Subscriber Hub 6/9
Meta continued to monetize the page of Sylvain Afoua - aka Egountchi Behanzin - through to June 2025 5/9
June 23, 2025 at 4:22 PM
Meta continued to monetize the page of Sylvain Afoua - aka Egountchi Behanzin - through to June 2025 5/9
Meta monetized the Facebook page of Russian pop start Polina Gagarina (sanctioned 24 June 2024) through to January 2025 4/9
June 23, 2025 at 4:22 PM
Meta monetized the Facebook page of Russian pop start Polina Gagarina (sanctioned 24 June 2024) through to January 2025 4/9
Meta onboarded a whole new RT Arabic page for monetization in July 2023 — despite having labelled it as Russia state-controlled media 3/9
June 23, 2025 at 4:22 PM
Meta onboarded a whole new RT Arabic page for monetization in July 2023 — despite having labelled it as Russia state-controlled media 3/9