Tony Elkins
@tonyelkins.com
Poynter Faculty. Poynter Leadership Academy coach, AI ethics, lots of other things. News Product Alliance founding member. Comanche citizen / Kiowa. Asheville
Hot take: Buc-ee’s is Redneck Tokyo.
November 8, 2025 at 6:47 PM
Hot take: Buc-ee’s is Redneck Tokyo.
What’s it’s like to work on the @poynterinstitute.bsky.social AI team with me and @alexmahadevan.com
October 31, 2025 at 7:42 PM
What’s it’s like to work on the @poynterinstitute.bsky.social AI team with me and @alexmahadevan.com
I actually live in a cabin in the woods and it is not cheap. Propane is outrageous, gas costs to drive into town, constantly fighting back nature from reclaiming us . . . it's a heavy cost. Literally no sarcasm.
And don’t even get me started on the cost of a cabin in the woods. In this economy?!
An unboycottable list—good luck avoiding Amazon, Apple, Comcast, Google, Meta, and Microsoft unless you go live in a cabin in the woods buying nothing and using no technology
October 24, 2025 at 5:05 PM
I actually live in a cabin in the woods and it is not cheap. Propane is outrageous, gas costs to drive into town, constantly fighting back nature from reclaiming us . . . it's a heavy cost. Literally no sarcasm.
Living in Florida for nearly 12 years must have prepared me for Singapore, because the weather is not as bad as the Internet made it out to be. It’s also one of the most beautiful places I’ve ever visited.
October 8, 2025 at 9:40 AM
Living in Florida for nearly 12 years must have prepared me for Singapore, because the weather is not as bad as the Internet made it out to be. It’s also one of the most beautiful places I’ve ever visited.
Reposted by Tony Elkins
The Amanda Shires breakup album is truly one of the most personal breakup records I've ever heard. It's raw and emotional, and this is how a breakup album SHOULD sound.
WOW.
WOW.
September 26, 2025 at 3:22 PM
The Amanda Shires breakup album is truly one of the most personal breakup records I've ever heard. It's raw and emotional, and this is how a breakup album SHOULD sound.
WOW.
WOW.
Happy Neko Case record release day to all who celebrate.
September 26, 2025 at 2:59 PM
Happy Neko Case record release day to all who celebrate.
If you do any AI work at all, you should be following @koltai.bsky.social.
I spoke to Adriana Stephan for New America's report on AI deepfake pornography being used against women in politics.
This is a serious problem that disproportionately affects women in politics, and I'm glad to see research go towards addressing it.
www.newamerica.org/future-secur...
This is a serious problem that disproportionately affects women in politics, and I'm glad to see research go towards addressing it.
www.newamerica.org/future-secur...
A Weapon Against Women in Politics: Reining in Nonconsensual Synthetic Intimate Imagery
Nonconsensual intimate imagery often targets and harms women in political life. How does it spread, and what are the solutions?
www.newamerica.org
September 23, 2025 at 12:56 PM
If you do any AI work at all, you should be following @koltai.bsky.social.
This is the second animal video from @alexmahadevan.com and @poynterinstitute.bsky.social.
I am declaring Pivot To Farm the next big journalism trend.
youtube.com/shorts/5SbKQ...
I am declaring Pivot To Farm the next big journalism trend.
youtube.com/shorts/5SbKQ...
How to spot AI slop online with Poynter's AI expert (and Felicia) #ai #journalism #poynter
YouTube video by The Poynter Institute
youtube.com
September 18, 2025 at 7:05 PM
This is the second animal video from @alexmahadevan.com and @poynterinstitute.bsky.social.
I am declaring Pivot To Farm the next big journalism trend.
youtube.com/shorts/5SbKQ...
I am declaring Pivot To Farm the next big journalism trend.
youtube.com/shorts/5SbKQ...
I did not log on today to be perceived in such a manner.
September 16, 2025 at 3:35 PM
I did not log on today to be perceived in such a manner.
Reposted by Tony Elkins
Understanding federal Indian law means better reporting under the Trump administration. We want to know what issue(s) you're most interested in. Click here: mail.google.com/mail/u/0/#in...
September 12, 2025 at 3:51 PM
Understanding federal Indian law means better reporting under the Trump administration. We want to know what issue(s) you're most interested in. Click here: mail.google.com/mail/u/0/#in...
Reposted by Tony Elkins
There’s an alarming trend: newsrooms are stepping back on DEI (diversity, equity, inclusion). The Nieman Lab article shows fewer DEI trainings, many diversity roles disappearing, and less staff exhibiting at NABJ/NAHJ conferences. 
www.niemanlab.org/2025/09/from...
#MediaTrust #DEI
www.niemanlab.org/2025/09/from...
#MediaTrust #DEI
From reckoning to retreat: Journalism’s DEI efforts are in decline
Diversity-related newsroom jobs haven't totally disappeared — but they also haven't stuck.
www.niemanlab.org
September 12, 2025 at 12:36 AM
There’s an alarming trend: newsrooms are stepping back on DEI (diversity, equity, inclusion). The Nieman Lab article shows fewer DEI trainings, many diversity roles disappearing, and less staff exhibiting at NABJ/NAHJ conferences. 
www.niemanlab.org/2025/09/from...
#MediaTrust #DEI
www.niemanlab.org/2025/09/from...
#MediaTrust #DEI
🚨🚨🚨
Last chance! Let me know what's burning you out ahead of time #ONA25. Hit the link in the repost below. And come see me during the session for a cool button.
Last chance! Let me know what's burning you out ahead of time #ONA25. Hit the link in the repost below. And come see me during the session for a cool button.
I might have the coolest buttons at #ONA25 waiting for you, if you attend and participate at my session on Burnout with Kristen Hare. @journalists.org @poynterinstitute.bsky.social
Also, don't forget to let us know the cause of your burnout here >>>> forms.gle/22CHXRrtsa97...
Also, don't forget to let us know the cause of your burnout here >>>> forms.gle/22CHXRrtsa97...
September 8, 2025 at 5:04 PM
🚨🚨🚨
Last chance! Let me know what's burning you out ahead of time #ONA25. Hit the link in the repost below. And come see me during the session for a cool button.
Last chance! Let me know what's burning you out ahead of time #ONA25. Hit the link in the repost below. And come see me during the session for a cool button.
Reposted by Tony Elkins
It’s me!!!
And @webjournalist.bsky.social wins the Rich Jaroslovsky Founder Award from ONA! Good day for good people. awards.journalists.org/entries/robe...
Robert Hernandez - Online Journalism Awards
Read More
awards.journalists.org
September 4, 2025 at 10:02 PM
It’s me!!!
I might have the coolest buttons at #ONA25 waiting for you, if you attend and participate at my session on Burnout with Kristen Hare. @journalists.org @poynterinstitute.bsky.social
Also, don't forget to let us know the cause of your burnout here >>>> forms.gle/22CHXRrtsa97...
Also, don't forget to let us know the cause of your burnout here >>>> forms.gle/22CHXRrtsa97...
August 29, 2025 at 3:56 PM
I might have the coolest buttons at #ONA25 waiting for you, if you attend and participate at my session on Burnout with Kristen Hare. @journalists.org @poynterinstitute.bsky.social
Also, don't forget to let us know the cause of your burnout here >>>> forms.gle/22CHXRrtsa97...
Also, don't forget to let us know the cause of your burnout here >>>> forms.gle/22CHXRrtsa97...
Leading with GWAR. Magical choice. Love it.
What do rats, heavy metal, athletics and community service have in common? They’re just a few of the things that bring joy to people's lives across Central Virginia!
Finding Joy, our summer series, is exploring some of those people, places and activities now through Sept. 5.
☀️A THREAD:
Finding Joy, our summer series, is exploring some of those people, places and activities now through Sept. 5.
☀️A THREAD:
VPM News presents: Finding Joy
A summer 2025 special series exploring the people, places and activities bringing joy in Central Virginia
www.vpm.org
August 28, 2025 at 1:50 PM
Leading with GWAR. Magical choice. Love it.
This Belichick story is so wrong. The Trail of Tears was one of the worst acts of terror inflicted on Native people. I wonder what UNC has to say about this.
I am so mad about this.
bleacherreport.com/articles/252...
I am so mad about this.
bleacherreport.com/articles/252...
Bill Belichick, Jordon Hudson File for 'Gold Digger' Trademark on Jewelry, Key Chains
University of North Carolina head football coach Bill Belichick and his girlfriend, Jordon Hudson, are looking to spin critics of their relationship into a successful business venture.
bleacherreport.com
August 27, 2025 at 6:03 PM
This Belichick story is so wrong. The Trail of Tears was one of the worst acts of terror inflicted on Native people. I wonder what UNC has to say about this.
I am so mad about this.
bleacherreport.com/articles/252...
I am so mad about this.
bleacherreport.com/articles/252...
We just got the announcement the Blue Ridge Parkway just reopened at 191 in Asheville and I honestly may cry. It is such an important part of the area and it's been closed for repairs since #Helene.
wlos.com/news/local/b...
wlos.com/news/local/b...
Popular section of Blue Ridge Parkway reopens nearly 11 months after Helene
A popular 14-mile section of the Blue Ridge Parkway reopened Friday, Aug. 22, 2025, following repairs completed in the aftermath of Hurricane Helene.
wlos.com
August 22, 2025 at 3:06 PM
We just got the announcement the Blue Ridge Parkway just reopened at 191 in Asheville and I honestly may cry. It is such an important part of the area and it's been closed for repairs since #Helene.
wlos.com/news/local/b...
wlos.com/news/local/b...
Journalists! Tell me what's burning you out. Ahead of #ONA25 I want to hear what's causing your burnout.
The form is anonymous and can be anything. Let me know!
forms.gle/SDwnLANg3yz6...
The form is anonymous and can be anything. Let me know!
forms.gle/SDwnLANg3yz6...
This is not fine
Tony Elkins and Kristen Hare from Poynter here.
Journalism is not fine, and we have the receipts to prove it. Unlike the traditional comment box, this virtual Burnout Box collects people’s thoughts, ...
forms.gle
August 20, 2025 at 2:48 PM
Journalists! Tell me what's burning you out. Ahead of #ONA25 I want to hear what's causing your burnout.
The form is anonymous and can be anything. Let me know!
forms.gle/SDwnLANg3yz6...
The form is anonymous and can be anything. Let me know!
forms.gle/SDwnLANg3yz6...
AI is a Dyson sphere being built around human creativity, sucking the life out of it.
The people dominating our political landscape, culture, and economy are just so stupid and full of shit it's almost impossible to describe
August 19, 2025 at 5:02 PM
AI is a Dyson sphere being built around human creativity, sucking the life out of it.
Just finished reading @kattenbarge.bsky.social latest newsletter. At least once a day I read something that makes me want to walk into the ocean . . . I almost made it to 10 a.m. today.
a man in a suit is walking into the ocean .
ALT: a man in a suit is walking into the ocean .
media.tenor.com
August 8, 2025 at 2:00 PM
Just finished reading @kattenbarge.bsky.social latest newsletter. At least once a day I read something that makes me want to walk into the ocean . . . I almost made it to 10 a.m. today.
We're all too online (me too since I got this).
hey did you hear sydney sweeney is a registered WILDFIRE SMOKE IS CURRENTLY LEADING TO RECORD AIR POLLUTION IN MINNESOTA
Wildfire smoke breaks MN PCA record with 6 days of air quality alerts
Unhealthy air could be back numerous times before winter falls, the Minnesota Pollution Control Agency said.
www.kaxe.org
August 4, 2025 at 8:05 PM
We're all too online (me too since I got this).
I get a sinus pressure headache with every big front that comes through. Sucks.
Some people feel the weather in their bones. A storm rolls in and so do headaches.
For years, this phenomenon was dismissed as imagination or coincidence.
Now, with sharper tools and more data, researchers are taking weather-related symptoms seriously.
For years, this phenomenon was dismissed as imagination or coincidence.
Now, with sharper tools and more data, researchers are taking weather-related symptoms seriously.
If you feel the weather in your bones, this might be why
Meteoropathy is an emerging field that studies physiological reactions to environmental changes, especially barometric shifts.
www.washingtonpost.com
August 2, 2025 at 5:39 PM
I get a sinus pressure headache with every big front that comes through. Sucks.
Reposted by Tony Elkins
🔔 You have until Thursday to apply for the September Lead with Influence cohort! This @poynterinstitute.bsky.social program is for leaders who do not have direct reports.
If you're feeling alone in your challenges, this program will give you the support you need.
www.poynter.org/shop/leaders...
If you're feeling alone in your challenges, this program will give you the support you need.
www.poynter.org/shop/leaders...
Lead with Influence (September 2025) - Poynter
This training is for leaders in journalism or journalism-adjacent organizations who manage big responsibilities and have no direct reports.
www.poynter.org
July 29, 2025 at 4:20 PM
🔔 You have until Thursday to apply for the September Lead with Influence cohort! This @poynterinstitute.bsky.social program is for leaders who do not have direct reports.
If you're feeling alone in your challenges, this program will give you the support you need.
www.poynter.org/shop/leaders...
If you're feeling alone in your challenges, this program will give you the support you need.
www.poynter.org/shop/leaders...
BRB, going to start connecting flights in DEN for frybread.
July 17, 2025 at 3:11 PM
BRB, going to start connecting flights in DEN for frybread.
Wow.
Hearst has a huge audience in Texas now with Houston, Dallas, Austin and San Antonio.
www.dallasnews.com/news/2025/07...
Hearst has a huge audience in Texas now with Houston, Dallas, Austin and San Antonio.
www.dallasnews.com/news/2025/07...
DallasNews Corporation agrees to merge with Hearst
DallasNews Corporation and Hearst have signed a definitive merger agreement, which has been unanimously approved by the boards of directors from both...
www.dallasnews.com
July 10, 2025 at 12:54 PM
Wow.
Hearst has a huge audience in Texas now with Houston, Dallas, Austin and San Antonio.
www.dallasnews.com/news/2025/07...
Hearst has a huge audience in Texas now with Houston, Dallas, Austin and San Antonio.
www.dallasnews.com/news/2025/07...