Michael Leahy
@the-write-stuff.bsky.social
Copywriter etc in Brussels. Call me Michael, as that's my name.
Drop a comment or visit https://thewritestuff.be
Drop a comment or visit https://thewritestuff.be
A friend of mine is running a webinar on Dec 3 that will interest you if you're involved with training: "How to Ensure your Learning Programmes Deliver Results" Check the programme. It's interesting www.widecircle.eu/registration... #HR #training
Registration Page Talent Lab Live #3
www.widecircle.eu
November 19, 2025 at 2:58 PM
A friend of mine is running a webinar on Dec 3 that will interest you if you're involved with training: "How to Ensure your Learning Programmes Deliver Results" Check the programme. It's interesting www.widecircle.eu/registration... #HR #training
Reposted by Michael Leahy
I've long been a believer that a huge portion of Google traffic drove no long term value for publishers and mostly just distracted them from delivering true value to their core audiences. Google Discover traffic in particular provides little more than a sugar high. There are lots of media outlets --
A new generation of media startups is built to survive 'Google Zero'
New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over Google or Facebook traffic.
www.businessinsider.com
November 19, 2025 at 12:51 AM
I've long been a believer that a huge portion of Google traffic drove no long term value for publishers and mostly just distracted them from delivering true value to their core audiences. Google Discover traffic in particular provides little more than a sugar high. There are lots of media outlets --
It's important to give clients a genuine choice of headlines. But be careful not to give too many. The weakest link will often be used to reject the entire selection. #copywriting
November 18, 2025 at 6:36 PM
It's important to give clients a genuine choice of headlines. But be careful not to give too many. The weakest link will often be used to reject the entire selection. #copywriting
As I was cleaning out old archives etc, I came acros six (6) old mobile phones. Before buying a new one, I read this: www.theguardian.com/australia-ne...
E-waste not want not: how to recycle old phones and computers
The average Australian generates about 22kg of e-waste yearly. Here’s how to responsibly recycle your unwanted devices
www.theguardian.com
November 17, 2025 at 9:23 AM
As I was cleaning out old archives etc, I came acros six (6) old mobile phones. Before buying a new one, I read this: www.theguardian.com/australia-ne...
Reposted by Michael Leahy
Checking my tax returns and one of the AI engines asked if I want to upload it so it can summarize it for me. Hmmmm....
November 14, 2025 at 5:11 PM
Checking my tax returns and one of the AI engines asked if I want to upload it so it can summarize it for me. Hmmmm....
Next up, Tumblr? ;-)
I didn’t have Rabble bringing back Vine on my bingo card, but I clearly should have. werd.io/jack-dorsey-...
Jack Dorsey funds diVine, a Vine reboot that includes Vine's video archive
I didn’t have Rabble bringing back Vine on my bingo card, but I clearly should have.
werd.io
November 14, 2025 at 3:56 PM
Next up, Tumblr? ;-)
Reposted by Michael Leahy
How South Park's creators found success with a season full of attacks on Trump; Nielsen says viewership over the past four months is more than double 2023 (John Koblin/New York Times)
Main Link | Mediagazer Permalink
Main Link | Mediagazer Permalink
November 10, 2025 at 6:45 PM
How South Park's creators found success with a season full of attacks on Trump; Nielsen says viewership over the past four months is more than double 2023 (John Koblin/New York Times)
Main Link | Mediagazer Permalink
Main Link | Mediagazer Permalink
Wow. "We've been buried in social media and other tech for so long that we've essentially been conditioned to believe it's the only channel to operate in. To go old school feels unsafe, even regressive, when everyone else is so plugged in..." www.linkedin.com/pulse/organi...
Organic Social Media Is Dying, So What Do We Do Now?
About two weeks ago, I stumbled across an article by Makena Finger Zannini in Entrepreneur. Zannini explored the current state of social media, arguing that "In 2025, organic reach on social platforms...
www.linkedin.com
November 11, 2025 at 9:43 AM
Wow. "We've been buried in social media and other tech for so long that we've essentially been conditioned to believe it's the only channel to operate in. To go old school feels unsafe, even regressive, when everyone else is so plugged in..." www.linkedin.com/pulse/organi...
The myth dismantled...
If a boss or client tells you to make some content "go viral," show them this article and explain how viral #marketing can take more time, money, and effort than just running an ad. And unlike #advertising, there are no guarantees of getting any reach whatsoever.
atomictango.com/marketing/vi...
atomictango.com/marketing/vi...
“Viral” Does Not Mean “Free”: The Reality Behind The Buzz
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; bee photo by Rowan Heuvel on Unsplash… I recently had lunch with a former MBA classmate to discuss her startup’s pr…
atomictango.com
November 11, 2025 at 9:35 AM
The myth dismantled...
I lasted a minute, but it was a great 60 seconds.
This recent ad from New Zealand for Molenberg bread continues the brand’s long-standing message that Molenberg "keeps Kiwis going". And to emphasise the point, they’ve made a 12-hour-long ‘Molenbergathon’ YouTube pre-roll.
#advertising
#advertising
The Molenbergathon - The 12 hour Molenberg ad
YouTube video by MolenbergNZ
www.youtube.com
November 6, 2025 at 9:45 AM
I lasted a minute, but it was a great 60 seconds.
I'm still wading through the pre-adolescent labyrinth that are the Discord apps to find some way to make it useful. And then I came across this:
November 6, 2025 at 9:06 AM
I'm still wading through the pre-adolescent labyrinth that are the Discord apps to find some way to make it useful. And then I came across this:
There is rightly considerable concern about authoritaianism a the moment. There is notably lots of talk about Nazism. The European Museum reminds us that within living memory Spain, Greece and Portugal were dictatorships historia.europa.eu/en/exhibitio... #history #EU
Legacies of Southern European dictatorships: fifty years later
Historians, artists, curators, and memory practitioners from across Europe gather for a day of dialogue, critical reflection, and exchange on the legacies of fascist and military dictatorships in Spai...
historia.europa.eu
November 3, 2025 at 5:06 PM
There is rightly considerable concern about authoritaianism a the moment. There is notably lots of talk about Nazism. The European Museum reminds us that within living memory Spain, Greece and Portugal were dictatorships historia.europa.eu/en/exhibitio... #history #EU
Great baseline, by the way #advertising
Brilliant new IKEA campaign ✨
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
October 28, 2025 at 3:14 PM
Great baseline, by the way #advertising
Reposted by Michael Leahy
Sad news that the creator of so many iconic and memorable film posters, Drew Struzan, has died: www.theguardian.com/film/2025/oc... #art #film #movies #posters #rip #design #advertising #marketing
October 15, 2025 at 1:36 PM
Sad news that the creator of so many iconic and memorable film posters, Drew Struzan, has died: www.theguardian.com/film/2025/oc... #art #film #movies #posters #rip #design #advertising #marketing
If you have never visited the Tuschinski, add it to your bucket list. Breathtaking www.tagtik.co.uk/en/news/amst... #artdeco #cinema
Amsterdam celebrates “the most beautiful cinema in the world “
Surviving wars and neglect, the Tuschinski continues to astonish visitors
www.tagtik.co.uk
October 17, 2025 at 4:47 PM
If you have never visited the Tuschinski, add it to your bucket list. Breathtaking www.tagtik.co.uk/en/news/amst... #artdeco #cinema
Heh, would this get by #advertising standards today? Whatever, it's a cheeky ad and I like it!
"Why travel all the way to Italy when you can visit a place much closer by that is shaped like Italy?"
bigthink.com/strange-maps...
bigthink.com/strange-maps...
October 12, 2025 at 2:53 PM
Heh, would this get by #advertising standards today? Whatever, it's a cheeky ad and I like it!
A last bright thought before knocking off today #optimism
October 9, 2025 at 4:04 PM
A last bright thought before knocking off today #optimism
Reposted by Michael Leahy
Everyone knows they should do data-first marketing.
But most people look at their numbers & go into emotional shutdown
The fix:
• remove your self-worth from the outcome
• treat it like a fun little experiment
• realize that the right diagnosis increases conversions fast
#buildinpublic #marketing
But most people look at their numbers & go into emotional shutdown
The fix:
• remove your self-worth from the outcome
• treat it like a fun little experiment
• realize that the right diagnosis increases conversions fast
#buildinpublic #marketing
October 9, 2025 at 3:25 PM
Everyone knows they should do data-first marketing.
But most people look at their numbers & go into emotional shutdown
The fix:
• remove your self-worth from the outcome
• treat it like a fun little experiment
• realize that the right diagnosis increases conversions fast
#buildinpublic #marketing
But most people look at their numbers & go into emotional shutdown
The fix:
• remove your self-worth from the outcome
• treat it like a fun little experiment
• realize that the right diagnosis increases conversions fast
#buildinpublic #marketing
Taylor Swift again redraws the rules for #marketing in music: www.cbsnews.com/news/taylor-...
Taylor Swift's "Life of a Showgirl" movie tops box office with $34 million in U.S. ticket sales
The limited-time film debuted on Oct. 3, the same day Swift's album "The Life of a Showgirl" was released, and grossed $34 million in U.S. ticket sales.
www.cbsnews.com
October 7, 2025 at 2:39 PM
Taylor Swift again redraws the rules for #marketing in music: www.cbsnews.com/news/taylor-...
Way to build trust...
October 7, 2025 at 2:35 PM
Way to build trust...
Reposted by Michael Leahy
I have a series of movie-related domains I will be selling over the coming weeks. First up: 3brosfilms.com There is no site. Anyone interested? Drop a DM. #seo #domainname
October 6, 2025 at 2:54 PM
I have a series of movie-related domains I will be selling over the coming weeks. First up: 3brosfilms.com There is no site. Anyone interested? Drop a DM. #seo #domainname
Reposted by Michael Leahy
"I'm not sure who had a weirder 48 hours-- me or the CEO of Tylenol."-- @jimmykimmel.com
September 24, 2025 at 3:39 AM
"I'm not sure who had a weirder 48 hours-- me or the CEO of Tylenol."-- @jimmykimmel.com
Are you in the mood yet? It is that time of the year again when we can enjoy a late summer drink on the balcony, while preparing campaigns for the #Christmas rush. Luckily, I kept a few great hashtag#Christmas mags in the archives to help me get in the mood for the first seasonal job! #advertising
September 11, 2025 at 10:28 AM
Are you in the mood yet? It is that time of the year again when we can enjoy a late summer drink on the balcony, while preparing campaigns for the #Christmas rush. Luckily, I kept a few great hashtag#Christmas mags in the archives to help me get in the mood for the first seasonal job! #advertising
Not wanting to scare anybody, but... www.tagtik.net/en/news/pola...
Poland to close Belarus border due to Russian-Belarusian war games
Poland's PM cites "aggressive" manoeuvres
www.tagtik.net
September 9, 2025 at 2:32 PM
Not wanting to scare anybody, but... www.tagtik.net/en/news/pola...