Marek Sotak
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sotak.com
Marek Sotak
@sotak.com
Product - PLG - gamification, AI, UI, UX, Code. Remote and calm company - http://InlineManual.com - http://EngageKit.com
Meanwhile…
February 28, 2025 at 9:26 PM
From time to time, I work on my time-tracking app. This time, I added a TimeBar - a visual indicator that shows the time I've worked, the time left in my day, and even sunrise and sunset times. It also integrates habit tracking, like water intake, to keep me mindful of my daily goals.
February 24, 2025 at 4:37 PM
Most users don’t ignore your new features 👉 they just don’t see them. This is inattentional blindness: users focus on the familiar and miss the changes.

OpenAI handles this well with in-app marketing, showcasing updates where users are already engaged.
December 10, 2024 at 8:05 PM
I've always believed that exceptional customer support (esp. in B2B) begins long before you need it. Here is a concept of Sign Up flow that I am working on. Personal touch right from the start—matching each prospect with their dedicated CSM, just like booking an Uber ride. #wip
November 30, 2024 at 12:46 PM
But in all that time, we got so caught up in putting our customers first (as we should!) that we should have looked at our product well. And let’s say it’s not exactly making the best first impression right now. Example: 👇 Pretty bad Sign Up form.
November 30, 2024 at 8:34 AM
Kairo, a little cute time and habit tracker. ☺️
November 29, 2024 at 8:18 PM
Gamification in B2B SaaS does not have to be fun to work. We have tested many different approaches, and one that stood out is the sense of collaboration.
November 26, 2024 at 11:11 PM
Weekend experiment

I have built a little CLI AI Agent that does the coding for me. It can write new files and update existing ones based on a simple prompt "Build feature X" or "Fix Y" - it maintains the context. It writes its tests, fixes code based on it, and installs new dependencies if needed.
November 24, 2024 at 10:47 PM
We've also implemented similar behavior in EngageKit's onboarding task list. When users claim a reward (extra days on trial), we show exactly where their claimed days are added, ensuring transparency and a rewarding experience.
November 21, 2024 at 2:53 PM
I have used (still use) this approach in Kairo time tracker in various interactions few years ago and users loved it.
November 21, 2024 at 2:53 PM
Users love clarity in interactions with product, and LinkedIn nailed it with their latest UX update.

When you click a reaction, it animates, showing its impact and seamlessly exposing the comment field. A touch of game-like design making the action clear and engaging.
November 21, 2024 at 2:53 PM