Ruth Stokes
@ruthstokeswords.bsky.social
Senior content designer working in the charity sector. May also post about nature and other nice stuff. A former editor at The Guardian and author. She/her.
Toddler likes song. Toddler plays song repeatedly for days. Parent’s brain is mush and they know nothing before Moana and nothing after. Everything is Moana. Send help.
August 12, 2025 at 10:54 AM
Toddler likes song. Toddler plays song repeatedly for days. Parent’s brain is mush and they know nothing before Moana and nothing after. Everything is Moana. Send help.
Reposted by Ruth Stokes
those damned outdoor pigs can't keep getting away with this
August 8, 2025 at 11:10 AM
those damned outdoor pigs can't keep getting away with this
Reposted by Ruth Stokes
Just launched Sensemakers, a new essay series on Medium.
If you work in the messy middle (between what organisations think their users want and what they actually need), this is for you.
medium.com/sensemakers/...
#Leadership #UX #ContentStrategy #ContentDesign #UXWriting
If you work in the messy middle (between what organisations think their users want and what they actually need), this is for you.
medium.com/sensemakers/...
#Leadership #UX #ContentStrategy #ContentDesign #UXWriting
Welcome to the messy middle: An introduction to Sensemakers
I’ve been putting off writing this introduction. Not because I don’t know what to say, but because what I want to say isn’t the neat origin…
medium.com
June 29, 2025 at 7:53 PM
Just launched Sensemakers, a new essay series on Medium.
If you work in the messy middle (between what organisations think their users want and what they actually need), this is for you.
medium.com/sensemakers/...
#Leadership #UX #ContentStrategy #ContentDesign #UXWriting
If you work in the messy middle (between what organisations think their users want and what they actually need), this is for you.
medium.com/sensemakers/...
#Leadership #UX #ContentStrategy #ContentDesign #UXWriting
Reposted by Ruth Stokes
We want to hear from blind and partially sighted people about the areas of your life you feel you need support and support you’ve received in the past.
Grab a cuppa and fill out our survey: ylive.online-host.solutions/ASP/P027306/...
Grab a cuppa and fill out our survey: ylive.online-host.solutions/ASP/P027306/...
June 19, 2025 at 1:41 PM
We want to hear from blind and partially sighted people about the areas of your life you feel you need support and support you’ve received in the past.
Grab a cuppa and fill out our survey: ylive.online-host.solutions/ASP/P027306/...
Grab a cuppa and fill out our survey: ylive.online-host.solutions/ASP/P027306/...
Evening run through a nature reserve. Not too shabby!
June 17, 2025 at 5:30 PM
Evening run through a nature reserve. Not too shabby!
Reposted by Ruth Stokes
Just going to tell you now that this local news story is in no way as luridly exciting as you might hope.
June 12, 2025 at 8:16 AM
Just going to tell you now that this local news story is in no way as luridly exciting as you might hope.
Reposted by Ruth Stokes
Just under a month to go until our #CharityContent Conference on 10 July, and we’ve added even more to the agenda. Join us for a full day of content strategies, principles, systems and skills that will help you scale content across your organisation: https://bit.ly/3Fjmj1p
June 12, 2025 at 9:30 AM
Just under a month to go until our #CharityContent Conference on 10 July, and we’ve added even more to the agenda. Join us for a full day of content strategies, principles, systems and skills that will help you scale content across your organisation: https://bit.ly/3Fjmj1p
Just back from camping, climbing and walking in the Peak District. The van and bell tent combo is absolute winner.
June 10, 2025 at 7:27 AM
Just back from camping, climbing and walking in the Peak District. The van and bell tent combo is absolute winner.
Reposted by Ruth Stokes
Our senior content designer Rachel Edwards is presenting at Growing in Content 2025.
You can join Rachel's talk "During trauma, after trauma, and returning to trauma" next Tuesday 13 May: 3.50pm - 4.30pm BST.
Register for free to attend using the link below⬇️
buff.ly/qy1ZPDu
You can join Rachel's talk "During trauma, after trauma, and returning to trauma" next Tuesday 13 May: 3.50pm - 4.30pm BST.
Register for free to attend using the link below⬇️
buff.ly/qy1ZPDu
May 9, 2025 at 8:01 AM
Our senior content designer Rachel Edwards is presenting at Growing in Content 2025.
You can join Rachel's talk "During trauma, after trauma, and returning to trauma" next Tuesday 13 May: 3.50pm - 4.30pm BST.
Register for free to attend using the link below⬇️
buff.ly/qy1ZPDu
You can join Rachel's talk "During trauma, after trauma, and returning to trauma" next Tuesday 13 May: 3.50pm - 4.30pm BST.
Register for free to attend using the link below⬇️
buff.ly/qy1ZPDu
In the face of so much bad stuff, I’m really appreciating The Daily Climate good news page right now www.dailyclimate.org/good-news/
Good news on The Daily Climate's site
We push good journalism and science into public discussion and public policy on environmental health issues, including climate change
www.dailyclimate.org
May 9, 2025 at 8:26 AM
In the face of so much bad stuff, I’m really appreciating The Daily Climate good news page right now www.dailyclimate.org/good-news/
Some useful links here for writing and designing clear and accessible content.
Exciting new edition of the now-called Plain English Club newsletter, finally. Features the likes of @lapope.bsky.social, @hilarymarsh.bsky.social and the style guide of the Australian Government, no less.
Subscribe and share. Please clap.
Subscribe and share. Please clap.
Brand new bookmarks
Redesigned directory of 170+ bookmarks, content for people with limited English, an information architecture case study.
www.plainenglish.club
May 7, 2025 at 11:14 AM
Some useful links here for writing and designing clear and accessible content.
Went to a kick-off session for a charity content strategy working group yesterday. So good to meet other content people in real life and hear experiences. I have some notes that I’m thinking over. Thank you @wjdesign.bsky.social for bringing us together.
May 7, 2025 at 10:42 AM
Went to a kick-off session for a charity content strategy working group yesterday. So good to meet other content people in real life and hear experiences. I have some notes that I’m thinking over. Thank you @wjdesign.bsky.social for bringing us together.
Reposted by Ruth Stokes
Cardiff pals, can anyone help?
Gall unrhyw un helpu?
Gall unrhyw un helpu?
🆘 A school we were going to film in has pulled out for 1st March in Cardiff/surrounding area.
I need a (cost effective) school venue to film 2 interviews in ad walk around (think main hall, corridors, a classroom)
I'm going through official school rent routes but it's £££, anyone able to help?
I need a (cost effective) school venue to film 2 interviews in ad walk around (think main hall, corridors, a classroom)
I'm going through official school rent routes but it's £££, anyone able to help?
January 22, 2025 at 11:17 AM
Cardiff pals, can anyone help?
Gall unrhyw un helpu?
Gall unrhyw un helpu?
I am looking after my neighbour’s two tortoises while she’s away. They’re hibernating in the fridge. They’ve got a shelf each. I did not know this was a thing but I find it amazing.
December 12, 2024 at 12:22 PM
I am looking after my neighbour’s two tortoises while she’s away. They’re hibernating in the fridge. They’ve got a shelf each. I did not know this was a thing but I find it amazing.
Reposted by Ruth Stokes
Do you know what a pouch of Douglas is? If you don't, find out in my short advent blog. It could come in useful one day...
www.ithoughtaboutthatalot.com/2024/my-pouch-of-douglas
#endometriosis
www.ithoughtaboutthatalot.com/2024/my-pouch-of-douglas
#endometriosis
In 2024, I thought a lot about my pouch of Douglas – I thought a lot about that
A new anonymous essay published every day in December in the countdown to Christmas.
www.ithoughtaboutthatalot.com
December 9, 2024 at 10:16 AM
Do you know what a pouch of Douglas is? If you don't, find out in my short advent blog. It could come in useful one day...
www.ithoughtaboutthatalot.com/2024/my-pouch-of-douglas
#endometriosis
www.ithoughtaboutthatalot.com/2024/my-pouch-of-douglas
#endometriosis
This is such a useful explanation (with video tutorial) of how to use analytics to help understand where your service content isn’t working 💡
How to use GA4 to find pain points in your service content - my new post on the Content Design London blog! Shows you how to build the repot with screenshots and a video - good for GA4 newbies working in #ContentDesign or #ContentStrategy
contentdesign.london/blog/find-ou...
contentdesign.london/blog/find-ou...
Find where your service content isn’t working using web analytics
Use Google Analytics 4 (GA4) to find out which pages are prompting users to ask for help.
contentdesign.london
December 5, 2024 at 12:40 PM
This is such a useful explanation (with video tutorial) of how to use analytics to help understand where your service content isn’t working 💡
So far since being here I am getting a lot of joy from this daily bird posts from @levparikian.bsky.social
Advent bird No. 5
Little egret
Scientific name: Egretta garzetta
Alternative name: Persil Heron
Finnish name: silkkihaikara
Song: GRAAAHH GRAAAHH
Little egret
Scientific name: Egretta garzetta
Alternative name: Persil Heron
Finnish name: silkkihaikara
Song: GRAAAHH GRAAAHH
December 5, 2024 at 10:28 AM
So far since being here I am getting a lot of joy from this daily bird posts from @levparikian.bsky.social
Reposted by Ruth Stokes
Hi folks! I’m planning my 2025 and I’ve set a goal to sell 5 workshops. One is sold already. Can you help me sell 4 more? Pls share or interact with this post and help a small, immigrant woman-run business survive this wild time! www.linkedin.com/posts/jane-r...
Jane Ruffino on LinkedIn: Do you have budget to use up for 2024*, or are you planning your needs for…
Do you have budget to use up for 2024*, or are you planning your needs for 2025? I've got some new workshops, some that I've run before, and some that I'm…
www.linkedin.com
December 4, 2024 at 8:40 AM
Hi folks! I’m planning my 2025 and I’ve set a goal to sell 5 workshops. One is sold already. Can you help me sell 4 more? Pls share or interact with this post and help a small, immigrant woman-run business survive this wild time! www.linkedin.com/posts/jane-r...
- reducing stress for those navigating confusing support systems
And lots of other things. I'm very appreciative of Ray for making time and sharing his experiences. There's much more we know we need to do (and test) but this is a good start!
3/3
And lots of other things. I'm very appreciative of Ray for making time and sharing his experiences. There's much more we know we need to do (and test) but this is a good start!
3/3
December 4, 2024 at 9:39 AM
- reducing stress for those navigating confusing support systems
And lots of other things. I'm very appreciative of Ray for making time and sharing his experiences. There's much more we know we need to do (and test) but this is a good start!
3/3
And lots of other things. I'm very appreciative of Ray for making time and sharing his experiences. There's much more we know we need to do (and test) but this is a good start!
3/3
Some of the things we've since been reflecting on include:
- the challenges some people face just to get to an appointment
- language that seems flippant when talking about money
- making sure people don't feel like a burden when asking for help
2/3
- the challenges some people face just to get to an appointment
- language that seems flippant when talking about money
- making sure people don't feel like a burden when asking for help
2/3
December 4, 2024 at 9:39 AM
Some of the things we've since been reflecting on include:
- the challenges some people face just to get to an appointment
- language that seems flippant when talking about money
- making sure people don't feel like a burden when asking for help
2/3
- the challenges some people face just to get to an appointment
- language that seems flippant when talking about money
- making sure people don't feel like a burden when asking for help
2/3
A few weeks ago, @raynewman.bsky.social spoke to our team about user-centred design for people on low incomes. He drew on both his experience in content design and of living in poverty. His talk has started some important conversations on our support service. 1/3
December 4, 2024 at 9:35 AM
A few weeks ago, @raynewman.bsky.social spoke to our team about user-centred design for people on low incomes. He drew on both his experience in content design and of living in poverty. His talk has started some important conversations on our support service. 1/3