Rich Prowse
LightNews LightNews
banner
richprowse.bsky.social
Rich Prowse
@richprowse.bsky.social
44 followers 68 following 12 posts
Making sense of the messy middle between organisational needs and human reality.
Posts Replies Media Videos
richprowse.bsky.social
I recently spoke about the importance of involving domain experts. This MIT report calls it the "GenAI Divide"—95% failure rate when you build without the people who understand the work. The fix? Stop treating AI like a tech project.

mlq.ai/media/quarte...

#ContentDesign #ContentStrategy #GenAI
mlq.ai
November 11, 2025 at 9:27 AM
richprowse.bsky.social
Excited to be running our Working with GenAI course this Wednesday alongside Clare Reucroft. A few last-minute places still available – join us!
contentdesign.london Content Design London @contentdesign.london · 1d
Final places: 2-day GenAI course starts Wednesday

Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT.

Learn to harness generative AI effectively in just two days.

buff.ly/9uI2d0f

#ContentDesign #UXWriting #GenAI
Last-minute opportunity: GenAI course places available. £695 inc. VAT. Book now.
November 10, 2025 at 8:37 AM
richprowse.bsky.social
The secret’s out — our Winter Content Design Academy starts in January! Early bird pricing is live (but you didn’t hear that from me). 😉 contentdesign.london/courses

#GenAI #ContentDesign #UXWriting #ContentStrategy #ContentOps #MIMO
A graphic with the words "Build skills in content design and UX writing, content strategy and GenAI."
October 17, 2025 at 7:59 AM
richprowse.bsky.social
Still time to register for Digital Leaders AI Week! I’ll be speaking at 3:30 pm (UK time) about why your content team is the key to GenAI success.

aiweek.digileaders.com/talks/why-yo...

#ContentDesign #ContentStrategy #GenAI
AI Week 2025
A Talk by Rich Prowse
aiweek.digileaders.com
October 16, 2025 at 1:53 PM
richprowse.bsky.social
We've built the Content Design Academy - a pathway from fundamentals to leadership. Standalone courses that stack as you grow. GenAI woven throughout. Small groups, hands-on practice, no videos.
More: contentdesign.london/blog/introducing-the-content-design-academy

#ContentDesign #GenAI
Introducing the Content Design Academy
We work with organisations, big and small, to transform their content and help them succeed.
contentdesign.london
August 6, 2025 at 10:04 AM
richprowse.bsky.social
Content designers aren't writers. They can spot when a process needs redesigning—not just better copy. If we only ask them to write, we’ll miss these solutions.

sensemakers.xyz/content-desi...

#ContentDesign #ContentStrategy #UXWriting
Content designers aren’t writers
At the centre of user-centred design lies a simple principle: we start with the user. Without this principle fulfilled, we betray not only…
sensemakers.xyz
July 20, 2025 at 12:51 PM
richprowse.bsky.social
Yesterday's first Content Conversation in Cardiff was brilliant! Amazing to see so many passionate about the messy middle to create products that work for people. Big thanks to our speakers, attendees, and my team who organised it. Can't wait for next! 🎉 #ContentDesign #ContentStrategy #UXWriting
Adrián Ortega stands at a wooden podium with vertical slats, holding a microphone and speaking to an audience. Behind him is a large screen displaying "Small actions, long ripples: Design as care and quiet change" along with speaker details. The audience members are seated at tables, with several people visible from behind listening to the presentation.
July 18, 2025 at 8:00 AM
richprowse.bsky.social
On my way to @contentdesign.london’s first Content Conversations in Cardiff.
Excellent lineup of speakers. Looking forward to some honest talk.

(And yes, that’s the Prince of Wales Bridge. Sometimes the journey to events is worth documenting too.)

#ContentDesign #ContentStrategy #UX #UXWriting
A view from the roadway of a cable-stayed bridge with two tall concrete towers and numerous white suspension cables radiating outward against a cloudy grey sky. The road stretches ahead with white lane markings and metal barriers on either side.​​​​​​​​​​​​​​​​
July 17, 2025 at 4:29 PM
richprowse.bsky.social
Content problems are organisational problems in disguise.
To fix bad content, don't start with the content.

sensemakers.xyz/the-worst-ke...

#ContentStrategy #SystemsThinking #UserExperience
The worst-kept secret in content: Why bad content isn’t actually about content
I’m going to let you in on a secret. You probably know it already. It’s the worst-kept secret in our industry, so badly kept it hides in…
sensemakers.xyz
July 15, 2025 at 7:11 AM
richprowse.bsky.social
We've turned GenAI into the ultimate binary debate.

While we're shouting about extremes. The real work— thoughtful implementation, actual user impact— gets drowned out.

My latest essay explores why binary thinking is dangerous and offers a way.

sensemakers.xyz/the-battle-o...
The battle of the binary: Why GenAI isn’t an either/or debate
We’ve turned GenAI into the ultimate either/or debate. Scroll through LinkedIn, and you’d think we’re choosing between utopia and…
sensemakers.xyz
July 6, 2025 at 3:45 PM
richprowse.bsky.social
I've been thinking about this quote today. Sometimes when the work feels hard, it's worth remembering you're in good company.
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." — Steve Jobs
July 2, 2025 at 12:36 PM
richprowse.bsky.social
Just launched Sensemakers, a new essay series on Medium.

If you work in the messy middle (between what organisations think their users want and what they actually need), this is for you.

medium.com/sensemakers/...

#Leadership #UX #ContentStrategy #ContentDesign #UXWriting
Welcome to the messy middle: An introduction to Sensemakers
I’ve been putting off writing this introduction. Not because I don’t know what to say, but because what I want to say isn’t the neat origin…
medium.com
June 29, 2025 at 7:53 PM